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Partner for digital transformation Orange Middle East and Africa 2018 edition

41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

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Page 1: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Partner for digital transformation

Orange Middle East and Africa

2018 edition

Orange S.A. with a capital of 10 640 226 396 euros - 78 rue Olivier de Serres - 75 015 Paris SIREN 380 129 866 R.C.S. PARISCopyright: Studio ICI Non-contractual documents - produced by Sugar, Pepper & Salt – 2018.

Orange MEA 78 rue Olivier de Serres75 505 Paris Cedex 15 – France+33 (0) 1 44 44 22 22www.orange.com

The Africa and Middle East region has been key to the Group for over 30 years, and is more important than ever to our growth and investment strategy.

Stéphane Richard - CEO of Orange Group

Orange Groupworldwideas of 1 January 2018

$41 billionin turnover

273 million customers around the world

28 countries

152,000 employees

Page 2: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Orange, a leading operator in terms of ethics, compliance and responsibility

Scan this QR code to watch the Ethics and Compliance video, featuring Alioune Ndiaye.

Orange has always been committed to showing integrity in its business activities and complying with the applicable laws and standards. At all levels, we work towards our objectives with respect, responsibility, trust, openness and transparency. In particular, we have implemented a massive programme to raise awareness and prevent corruption, which is coupled with a network of ethics and compliance managers in each country.

We are dedicated to ensuring that we have a ‘zero tolerance’ policy against corruption. In adhering to our principles of ethics and compliance in all the countries where we do business, we are strengthening the image of Orange in the eyes of our employees, customers, suppliers, partners and the public authorities.

The “Talent Objectives in OMEA” programme seeks to prepare for the future by identifying people with promising profiles in our subsidiaries, strengthening development plans, training the next generation of leaders and fostering international mobility. It relies on training, supporting and encouraging Talent Managers and rolling out a specific development path for talented individuals. To this end, our “Nos femmes ont du talent” (“Our women have talent”) programme, initiated in Morocco in 2017, assisted 35 talented young women in around 10 countries in Africa and the Middle East.

Spotting and nurturing talented individuals

For the 6th consecutive Year Orange has received the “Top Employer” certification in Africa.This award recognises our approach to continued improvements in HR management and development in the continent. In order to obtain the certification, our HR policies and practices were thoroughly analysed.

This year, 11 Orange MEA countries have received the certification: Burkina Faso, Cameroon, the Democratic Republic of Congo, Côte d’Ivoire, Egypt, Guinea, Madagascar, Mali, Morocco, Niger and Senegal.

« Orange will play a central role in the digital revolution in Africa and in the Middle East. This is set to be faster and more profound than anywhere else as there are few existing industrial models to replace in these regions. »

Bruno Mettling Chairman Orange Middle East and Africa

@BrunoMettling

“We are focusing on Open Innovation in these countries by supporting

start-ups and the local ecosystem and setting up regional partnerships.”

Yves Gauthier CEO Orange Morocco

A strategy tailored to our customers and markets

“We must and we will teach an increasing amount of young people, developers and school children, whether through our network of Digital Schools primarily for children, or through our Tech clubs, for older students.”

Thierry Millet CEO Orange Tunisia

“We must form strategic partnerships that enable us to assist with the

continent’s digital transformation, particularly with energy, content,

and Mobile for Development.”

Mamadou Bamba CEO Orange Côte d’Ivoire

“We must encourage and increase skill transfer between countries.”

Dominique Aubert CEO Orange Niger

“We must increase our efforts to pool network

engineering and services.”

Yasser Shaker CEO Orange Egypt

“We need to accelerate the time-to-market for our innovations and our agility by keeping our ear to the ground and paying attention to specific local characteristics.”

Michel Degland CEO Orange Madagascar

“The implementation of a focused procurement

strategy to our regions is key to adapting our cost model

to the African context.”

Aboubacar Sadikh DIOP CEO Orange Guinea

“By offering career opportunities in more than 18 African countries and innovative jobs with a strong societal impact, Orange is attracting local talent and the diaspora.”

Aminata Kane Ndiaye CEO Orange Sierra Leone

Alioune Ndiaye CEO Orange Middle East and Africa

AliouneNdiaye_

Orange is a historically long-term operator in Africa and the Middle East, now serving 1 African out of 10. We see our role as the leading partner of the unprecedented digital transformation taking place across the continent and an active contributor to development as the heart of our vision. The deep roots we are establishing in local communities are key to providing appropriate responses to the needs of African society. We are committed to ambitious investments in networks and connectivity, as well as offering true multi-service solutions to as many people as possible. These include financial services, energy, services related to agriculture, healthcare and education, content and much more. We are convinced that our nurturing of talented individuals from the region, tailored business model, agile and efficient innovation will be the decisive factors that enable us to achieve our goals!

“We want to be as agile as possible, while maintaining our position

at the cutting edge of innovation, contributing to the 2020 Essentials

objectives, and anticipating other growth areas.”

Thierry Marigny CEO Orange Jordan

“Our goal is to define and deploy innovative operational models tailored to the specific context of the region.”

Frédéric Debord CEO Orange Cameroon

“We will make better use of our expertise and diversity as we overhaul our business model.”

Sekou Drame CEO Sonatel

“Compared to the current, insufficient offer, the population’s

electricity needs are immense. Orange is therefore making the electricity sector a major focus

for its plan to bring about “useful” innovation and diversification

in and for Africa.”

Gérard Lokossou CEO Orange Democratic

Republic of Congo

“Each day Orange solidifies its position as a high-performing operator and a role model in terms of ethics, compliance, and responsibility.”

Seydi Ahmed Sy Sarr CEO Orange Guinea-Bissau

“We plan to expand the scope of our digital and e-commerce strategy in response to strong growth in mobile usage.”

Brelotte Ba CEO Orange Mali

“Orange Money must continue to introduce new features,

particularly in relation to savings and credit, to better meet

the needs of our customers.”

Ben Cheick Haidara CEO Orange Burkina Faso

“Orange has a strong brand, close to its customer needs

and committed to be a leading operator in terms of ethics,

compliance and responsibility.”

Corinne Lozé CEO Orange Central African

Republic

“Disruptive innovations will come from services such as mobile finance, mobile social networks and energy as they provide more value to end users and are more difficult to reproduce.”

Mamadou Coulibaly CEO Orange Liberia

Page 3: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Orange networkreliable and extensive

Our brandstrong and renowned

Service partnershipswith start-ups and major international companies

Distribution networklocal for customers

Women and mencompetent and committed

Our strengths

Mobile financial serviceswith Orange Money

B2B and IT servicespartnering with businesses and administrations

Energy as a key player in the energy transition

Super-Fast Fixed Broadbandwith a full range of services

Using mobiles for development m-agri, e-health, e-education

Our initiatives

Mobile usage for a peerless customer experience

Our ambition To set the standard as a multiservice operator supporting digital transformation in Africa and the Middle East

Innovationat the heart of our approach

Contentas a major player in pay TV distribution

Page 4: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Our presence in Africa and the Middle East

€5 billion in turnover **

18,000 employees

€1 billion in investment **

14 4G countries

45,000 km

of undersea cables

119 million customers *

million customers

39

Botswana, Burkina Faso, Cameroon, Côte d’Ivoire, Egypt, Guinea Bissau , Guinea, Mauritius *, Liberia , Madagascar, Mali, Niger, Central African Republic, Democratic Republic of Congo, Senegal, Sierra Leone, Tunisia.

* Under the brand my.t Mobile Money

17 Orange Money countries

Orange African Social Venture Prize

1,300 projects received in 2018

3 projects rewarded every year since 2010

€50,000 awarded to prize-winners every year since 2010

20 countries

Orange partners with the African Football Confederation (CAF)

Botswana

Guinea

Guinea- Bissau

Sierra Leone

Liberia

Burkina Faso

Cameroon

Côte d’Ivoire

MaliNiger

Morocco

Tunisia *

Democratic Republic of Congo

Central African Republic

Egypt

Jordan

Iraq *

Madagascar

Mauritius *

Subsidiaries and entities accounted for by the equity method*

Orange Labs

Technocentre

Orange Services Group

Senegal

Football is the #1 passion of our customers in Africa and the Middle East. Orange has signed this partnership that will run until 2024 to reaffirm a commitment to football and national African teams that has lasted for over 20 years.

We offer a unique fan experience and new digital experiences via Orange Football Club that have proved to be particularly popular in the countries in which we operate.

* as of 30 June 2018** as of 31 December 2017

over1 in 10 Africans is an Orange customer

Page 5: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Building tomorrow’s networks today

Extending coverage

In Africa and the Middle East, traditional mobile voice call services are increasingly being offered alongside internet access and data transfer services. By 2020, 40% of the population should have internet access from their smart device. In this context, we are carrying out major infrastructure projects to extend mobile coverage to as many people as possible, with a particular focus on rural areas. We are also optimising the performance of our network by rolling out 4G. At present, we already offer very high speed mobile broadband (4G) in 14 countries, including Botswana, Jordan, Morocco, Senegal, Côte d'Ivoire and Democratic Republic of Congo. Rolling out very high speed fibre optic broadband is also a prerequisite for growth in terms of internet usage. Our fibre optic network, which now spans more than 20,000 km, is bringing enhanced connectivity to business and retail customers alike. By our estimates, we have a potential market of 1 million customers in the MEA region who will be connected to fibre optics by 2020.

Upgrading our networks

We constantly upgrade our networks to stay one step ahead of our customers’ expectations. That is why we are moving towards full IP, the Cloud and the virtualisation of our networks’ functions to ensure that they are flexible and can be programmed in real time as needed. The transformation will be complete across the continent by 2020, when we hope to have transferred 70% of voice services to VoIP and 95% of internet services to BBoIP. Optimising performance is also a question of sharing our infrastructure and pooling resources with others. That is why in 2016, we decided to bring all network activities and service platforms for African countries together in the GNOC (Global Network Operation Centre) to guarantee optimal network quality and improve operational performance.

Improving access to mobile telephony

Faced with exponential growth in demand for smartphones and to optimise everyone’s mobile internet access, the Group has decided to enter the device market. We are therefore offering a complete range of 3G and 4G smartphones at market-appropriate price points.

We are also launching mobile packages that include smartphones, data, voice calls and digital services at accessible prices.

Networks have a key role to play in the digital transformation of the African continent. Central to our role as an operator, they confer a strategic advantage as we seek to bring connectivity to as many people as possible, allowing for digital sharing. The challenge for us is to build a reliable, high-quality infrastructure throughout the ever-growing area where we are present.

After the rollout of 4G, Orange is relying on LTE-TDD to offer Super Fast Fixed Broadband to nearly 40,000 companies and households in the region (Egypt, Jordan, Morocco, Senegal, Mali, and Côte d’Ivoire). A true technological innovation, fibre guarantees the 5,000 Ivorians who have already subscribed a speed that varies between 200 and 600 Mbps and end-to-end performance.

At Orange, we are using fibre optics to help businesses download and share large volumes of data, and Ivorian families to access a new internet and voice call experience. A comprehensive range of services is linked to fibre optic technology: HD TV, on-demand video, VoIP, 3D online gaming, etc.

Orange Rise 53

Orange Rise 53

In early 2018, Orange launched the Rise 53 in African and Middle Eastern countries. Manufactured by China Mobile and loaded with the full Orange experience, the smartphone offers all the practical features our customers use on a daily basis, including Orange Telephone, Orange Apps and Chat Messages. It provides an optimal level of performance at an affordable price. It is an ideal product to get more smartphones in the hands of our customers and increase use of 4G.

4G in 2018

countries

million users

14

12

Fibre optics, the ‘must-have’ for connectivity

at the heart of our strategy to boost internet and landline usage in the MEA region

Page 6: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Offering an optimal customer experience

A practical and streamlined customer relationship

Throughout the customer journey, our services must be intuitive, fast and easy to understand and install. This is our guiding principle as we seek to understand the needs, expectations and limitations of our various customers, ensuring the same level of support is available to all, whether they are buying their first phone or upgrading devices in their home or office. Similarly, we are taking advantage of new technology as we simplify and enrich our interactions with customers. Specifically, we are rolling out CRM 360, developing m-care with the Orange et Moi application, developing the m-shop, making our presence felt on social media, and much more.

The local distribution network for all

Orange works with a network of 900,000 retailers, which is the largest structured grid in Africa. We also have over 3,100 Orange branded stores.

This distribution network ensures that we are rooted in the countries we serve, offering high-quality services and building strong relationships between customers and the Orange brand. In this we are indebted to 18,000 Orange employees and their commitment to providing the very best customer experience.

A unique brand experience

Orange has a strong brand that is perceived as innovative and reassuring in all the countries where we have a presence. It is the bonds we forge with our customers that enable our brand to take root and grow. Orange Link enables sharing and dialogue through web platforms such as Orange Football Club and Orange Music Club, through the StarAfrica portal. By renewing our partnership with the Confederation of African Football (CAF) until 2024, we are also reiterating our commitment to African football and the millions of our customers that love it.

Exceptional customer experiences are based on quality: the quality of our network performance, of our products and services, and of the relations we forge with our customers on a daily basis. Our priorities are to simplify, personalise and enrich the customer experience, because we believe that these commitments are the key to ushering in the digital transformation in Africa and the Middle East.

Orange customers have told us that they need more independence, so we are working hard to make “do-it-yourself” our motto.

The aim is to offer everyone the opportunity to take control of the management of their mobile services whenever and however they wish. With the Orange et Moi application, customers can have 24/7 access to their personal portal at the touch of a finger, manage and customise their services, view and pay their bills, monitor their usage, manage their options, buy a new mobile and even find their nearest store.

Our challenge: to fulfil the promise of a 100% digital “self-service” customer relationship – “I do everything on my phone and I always have help when I need it.”

Digitising an entire distribution channel

Nomad

Nomad is an Android application that facilitates the authentication and activation of new accounts and services. First and foremost, in-store sellers can identify prepaid customers, and sell SIM cards with prepaid voice and data packages from their mobile or desktop. However, the key benefit of Nomad is that it enables itinerant resellers to enter records, take the photos required for subscriptions, replace lost or stolen SIM cards and sell value-added services. Nomad’s long-term vision is to become the sales portal for all Orange products and services for street resellers. Used in 12 countries where the Group operates, Nomad simplifies the customer journey and improves performance of the distribution network.

2.6 millionactive customers

The Orange et moi application has been launched in

Orange et Moi: a simple and fully independent customer experience

17 countries

Page 7: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Orange Money: setting the standard for mobile payments

Mobile technology is revolutionising banking in Africa by offering a financial transaction tool for people without access to financial institutions. As a result, over half a billion people had access to a “mobile money” account in 2017. By offering users the opportunity to carry out transactions that have previously been the preserve of the elite, financial services by mobile are a true catalyst for economic and social development across the continent.

Orange has been a player in the mobile money market in Africa and the Middle East since 2008 when we launched Orange Money: an electronic currency solution linked to a mobile number. With Orange Money, our customers can withdraw cash, pay their bills, make payments to partner businesses, transfer money to friends and family, buy airtime and much more.

A major player in pan-African integrated financial services

In 2017, Orange founded seven Electronic Currency Institutions in Côte d’Ivoire, Guinea, Mali, Senegal, the Democratic Republic of Congo, Burkina Faso, and Sierra Leone. The Group also established CECOM, Orange Money Compliance Expertise Centre, in Abidjan to ensure banking compliance.

Orange Money is present in 17 countries and will soon be rolled out to the other countries where we operate. Our Group will continue to open money transfer corridors that go from one country to another, not just between countries in the South, but also from Northern countries to the MEA region.

This initiative aside, we also plan to develop our range of financial services to better meet the needs of our customers: particularly in terms of micro-loans, savings and transferring money from a bank account to Orange Money. We hope to turn our flagship solution for Africa and the Middle East into the region’s leading payment method.

Half the population in Africa and the Middle East now own a mobile phone. The number of smartphone users has doubled and access to digital is becoming an essential requirement for many. At home and at work, people are increasingly using their mobiles in new ways. Our strategy is to support the development of these new usages by offering innovative services tailored to people’s needs. One example of this is our mobile banking service range.

Offering value-added services

worth of Orange Money transactions in 2017

$26 bn

Orange Money

160,000points of sale

E-commerce: the new driving force behind mobile usageE-commerce, which is booming in Africa and the Middle East, is a key subject with close ties to mobile usage. Right now, online purchasing volumes are doubling every year. New services are appearing: online payments now account for 30% to 50% of all payments thanks to the development of mobile banking and attractive deals for pre-payment and consumer loans. That’s why we have entered into a partnership with Jumia: a leading player in African e-commerce that owns 10 sales platforms in 23 countries that are visited by millions of internet users on a daily basis. This partnership is aligned with our strategy as a service operator and towards diversification into financial services.

Jumia received over

from 13 African countries on Black Friday 2017.

1.2 billionNumber of transactions in 2017

million visits 100

million orders delivered.

There were also over

1

Page 8: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Supporting business growthFrom large international companies to local SMEs, start-ups and self-employed professionals, all businesses in African and Middle Eastern countries make a significant contribution in terms of economic and social development. Our aim? To help these businesses by delivering tailored products and services, support and high-quality customer relationships, so that they can use their momentum to bolster their country’s growth.

Simple and effective solutions for professionals and SMEs

Professional customers represent over 90% of businesses on the continent. Whether they are taxi drivers, mechanics, doctors or young entrepreneurs, they all want easy access to new technologies with a view to boosting efficiency and growing their business, while controlling their costs. Along with dedicated mobile andinternet solutions, Orange offers innovativeservices such as data storage and voice SMS.We also deliver specific solutions designed to help SMEs to professionalise their business and enhance their image, including a mobile device management solution, a mobile PBX service and Web Express, a simple company messaging solution that combines a domain name and a website that can be set up in no time at all.

Big companies: for performance that measures up to business challenges

Large companies continue to prioritise capacity and continuity of connectivity. This is why we develop reliable, efficient services for our customers in a range of fields, including fixed and mobile internet access, business networks, security, M2M and data centres. We work with Orange Business Services, the world leader in integrated communication solutions, to provide key accounts with the world’s largest voice and data network for a seamless experience. Our Group is also a key partner when it comes to installing services such as video surveillance or geolocation, or developing new uses of technology related to connectivity, e-commerce and e-electricity, for example.

When it comes to business customers, we strive to stay as local as possible and build unique, efficient customer relationships, from approaching small businesses on a one-to-one basis, to Pro corners in shops, to opening Business branches in a number of countries.

Our customers have a range of needs, which is why the services we offer are tailored to their usage and budget. For example, the hybrid tariff for mobile device fleets enables professional and SME customers to pay for a mobile tariff for their employees, who can then choose to make additional top-ups on a pay-as-you-go basis.

Tailored solutions to meet every requirement

The high-potential B2B market

2 million formalprofessionals

200,000SMEs

annual growthfor Orange

Dedicated customer relationship

Orange Group identifies, supports, and promotes entrepreneurs – contributors in the economic development of the continent. Orange Digital Ventures, the Group’s investment fund, has financed Jumia and Afrimarket in particular, which have revolutionised content services and e-commerce. Orange MEA provides business creators with all of the information on support tools via its Orange Entrepreneur Club portal: 4 incubators, 5 Orange Fab in the area and 200 Digital Homes, as well as investment funds like Teranga Capital in Senegal - not to mention the Orange Social Venture Prize, helping to utilise innovation for the benefit of all.

Multifaceted support for African entrepreneurship

10%

Page 9: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Agriculture remains the primary source of income for over half the rural population of sub-Saharan Africa. The Group is offering 12 dedicated services in 8 countries to aid development in the field of agriculture: information services, marketplace access, and financial services. In Mali, 300,000 people use Sénèkela, an information service that provides commodity prices and advice on agricultural techniques, per year; as well as Sandjii, which offers weather updates. They are using these services to find better ways to manage their businesses and increase their income. Garbal, is another Orange service that provides farmers with information on water locations, biomass availability, and the price of grains and livestock.

Developing the resources of tomorrow

m-agriculture boosting agricultural productivity

Digital is the new driver for growth in Africa in fields as diverse as energy, education, healthcare, agriculture, payment and distribution. This digital transformation is essential for the development of the continent and it also offers incredible opportunities to operators such as Orange. Our challenge is to seize these opportunities to secure growth for Orange in Africa and the Middle East.

A key player in the energy transition

Orange offers solar kits that can light an entire house, charge mobile phones, or power a radio and television for isolated villages in Madagascar and Burkina Faso, as well as metropolitan areas like Kinshasa in the DRC. This “green” energy is provided at an affordable price and payable with Orange Money. The service has also been launched in Mali, Côte d’Ivoire, Senegal, and Guinea.

e-Education: facilitating access to high-quality education

The Orange Foundation supports over 130,000 students in 12 countries. In addition, through the “Grande école numérique africaine” (African digital school) programme, we offer mobile services designed to ensure access to educational content from leaders in online training, such as CNED. We are also opening free digital training centres like Sonatel Academy in Dakar and Orange Developer Center in Tunisia.Developer Center en Tunisie.

e-health: improving access to care

At Orange, we’re doing our part to improve healthcare access and conditions as well as disease prevention. In Côte d'Ivoire, we have launched the M-Vaccin project (a service that uses SMS to raise awareness of the importance of vaccines) in partnership with Gavi, The Vaccine Alliance and the Ministry of Health. This programme is expected to reach over 800,000 children and expand coverage in regions with the lowest vaccination rates.

What is our goal?To foster the social and economic integration of young people and women facing hardship by promoting health and education throughout the countries in which we operate in Africa and the Middle East.

How will this be achieved?By setting up 70 Orange Villages (each with a water source, a health centre and a school) to help 350,000 people.

By providing kits with free educational materials to 32 schools in 12 countries: these Digital Schools will benefit 130,000 pupils.

By creating 11 Solidarity FabLabs in Africa in 2016, with a view to supporting the professional integration of underprivileged youth through digital manufacturing.

By establishing 200 Digital Homes where we can welcome women living in poverty and where they can receive training to find paid work and gain greater independence.

fondationorange.com

11

in 2 working Africans is a farmer

in 2 farmers lacks access to financial services

Per farmer productivity is half that of in developed countries

Agriculture in Africa

Scan this QR code to watch our Digital Homes video.

Foundation

Page 10: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Orange, a leading operator in terms of ethics, compliance and responsibility

Scan this QR code to watch the Ethics and Compliance video, featuring Alioune Ndiaye.

Orange has always been committed to showing integrity in its business activities and complying with the applicable laws and standards. At all levels, we work towards our objectives with respect, responsibility, trust, openness and transparency. In particular, we have implemented a massive programme to raise awareness and prevent corruption, which is coupled with a network of ethics and compliance managers in each country.

We are dedicated to ensuring that we have a ‘zero tolerance’ policy against corruption. In adhering to our principles of ethics and compliance in all the countries where we do business, we are strengthening the image of Orange in the eyes of our employees, customers, suppliers, partners and the public authorities.

The “Talent Objectives in OMEA” programme seeks to prepare for the future by identifying people with promising profiles in our subsidiaries, strengthening development plans, training the next generation of leaders and fostering international mobility. It relies on training, supporting and encouraging Talent Managers and rolling out a specific development path for talented individuals. To this end, our “Nos femmes ont du talent” (“Our women have talent”) programme, initiated in Morocco in 2017, assisted 35 talented young women in around 10 countries in Africa and the Middle East.

Spotting and nurturing talented individuals

For the 6th consecutive Year Orange has received the “Top Employer” certification in Africa.This award recognises our approach to continued improvements in HR management and development in the continent. In order to obtain the certification, our HR policies and practices were thoroughly analysed.

This year, 11 Orange MEA countries have received the certification: Burkina Faso, Cameroon, the Democratic Republic of Congo, Côte d’Ivoire, Egypt, Guinea, Madagascar, Mali, Morocco, Niger and Senegal.

« Orange will play a central role in the digital revolution in Africa and in the Middle East. This is set to be faster and more profound than anywhere else as there are few existing industrial models to replace in these regions. »

Bruno Mettling Chairman Orange Middle East and Africa

@BrunoMettling

“We are focusing on Open Innovation in these countries by supporting

start-ups and the local ecosystem and setting up regional partnerships.”

Yves Gauthier CEO Orange Morocco

A strategy tailored to our customers and markets

“We must and we will teach an increasing amount of young people, developers and school children, whether through our network of Digital Schools primarily for children, or through our Tech clubs, for older students.”

Thierry Millet CEO Orange Tunisia

“We must form strategic partnerships that enable us to assist with the

continent’s digital transformation, particularly with energy, content,

and Mobile for Development.”

Mamadou Bamba CEO Orange Côte d’Ivoire

“We must encourage and increase skill transfer between countries.”

Dominique Aubert CEO Orange Niger

“We must increase our efforts to pool network

engineering and services.”

Yasser Shaker CEO Orange Egypt

“We need to accelerate the time-to-market for our innovations and our agility by keeping our ear to the ground and paying attention to specific local characteristics.”

Michel Degland CEO Orange Madagascar

“The implementation of a focused procurement

strategy to our regions is key to adapting our cost model

to the African context.”

Aboubacar Sadikh DIOP CEO Orange Guinea

“By offering career opportunities in more than 18 African countries and innovative jobs with a strong societal impact, Orange is attracting local talent and the diaspora.”

Aminata Kane Ndiaye CEO Orange Sierra Leone

Alioune Ndiaye CEO Orange Middle East and Africa

AliouneNdiaye_

Orange women and men are pivotal in terms of achieving our goals. That’s why the Group is focused on ensuring skills for tomorrow, developing our collective agility and encouraging commitment from all. Our goal is to ensure that all our employees have a “unique” experience, digital and caring, equal to the one we wish to give our customers.

Ensuring the skills of tomorrow

Being a digital and caring employer means ensuring that employees are in control of their own development throughout their career. Orange Learning, which is a vital tool in this area, offers a simple, innovative learning experience that is accessible by mobile via a digital platform with a broad selection of educational resources.

Developing our collective agility

Digital transformation affords us an opportunity to promote co-operation and teamwork in a high-quality working environment. For example, our company social network, Plazza, expands and simplifies dialogue, making it easier to share knowledge and improve our efficiency on behalf of our customers.With the “Oz, Take the Initiative” programme, we provide all employees with the opportunity to express themselves and innovate at work, specifically to improve the customer experience. The many tools include: an idea wall, continuous professional development, organisation of innovation challenges, and entrepreneur assistance tools.

Encouraging commitment from all

Orange values each employee’s voice. Our international social barometer, employee-NPS and listening/responding initiatives enable employees to express their opinions and their ideas for the benefit of the business and our customers, and also to contribute to our continuous improvement initiatives. Orange recognises each individuals’ contribution by developing employee shareholding. Lastly, we are using corporate social responsibility and diversity as performance drivers and encouraging our team to be committed to the company.

Being a digital and caring employer

Page 11: 41 273 28 - orange.com · than anywhere else as there are few existing industrial models to replace in these regions. » Bruno Mettling Chairman Orange Middle East and Africa @BrunoMettling

Partner for digital transformation

Orange Middle East and Africa

2018 edition

Orange S.A. with a capital of 10 640 226 396 euros - 78 rue Olivier de Serres - 75 015 Paris SIREN 380 129 866 R.C.S. PARISCopyright: Studio ICI Non-contractual documents - produced by Sugar, Pepper & Salt – 2018.

Orange MEA 78 rue Olivier de Serres75 505 Paris Cedex 15 – France+33 (0) 1 44 44 22 22www.orange.com

The Africa and Middle East region has been key to the Group for over 30 years, and is more important than ever to our growth and investment strategy.

Stéphane Richard - CEO of Orange Group

Orange Groupworldwideas of 1 January 2018

$41 billionin turnover

273 millioncustomers around the world

28 countries

152,000 employees