40507183 Project Report

Preface

In the general sense, the most important reason for studying consumer behavior is

the significant role it plays in our lives. Much of our time is spent directly in the

marketplace, shopping or engaging in other activities. A large amount of additional

time is spent thinking about products and services, talking to friend about them, and

seeing or hearing advertisements about them. In addition, the goods we purchase

and the manner in which we use them significantly influence how we live our daily

lives. These general concerns alone are enough to justify my research. However,

many seek to understand the behavior of consumers for what are thought to be more

immediate and tangible reasons.

Consumers are often studied because certain decisions are significantly

affected by their behavior or expected actions. For this reason, consumer behavior is

said to be an applied discipline. Such applications can exist at two different levels of

analysis. The Micro perspective seeks application of this knowledge to problems

faced by the individual firm or organization. The societal perspective applies

knowledge of consumers to aggregate-level problems faced by large groups or by as

a society as whole.

The micro perspective involves understanding consumers for the purpose of

helping a firm or organization accomplish its objectives. Advertising managers,

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product designers, and many others in profit-oriented businesses are interested in

understanding consumers in order to be more effective at their tasks. In addition,

managers of various nonprofit organizations have benefited from the same

knowledge.

On the macro, or aggregate, level we know that consumers collectively

influence economic and social conditions within an entire society. In market system

based on individual choice, consumers strongly influence what will be produced, for

whom it will be produced, and what resources will be used to produce it.

Consequently, the collective behavior of consumers has a significant influence on the

quality and level of our standard of living. Furthermore, this collective desire not only

has lead to the development of a strong transportation network but also has

significantly contributed to our pollution problems, energy needs, and international

relations.

To understanding consumer satisfaction about LG Consumer Durable Products

like Air Conditioners, Colour Televisions, Microwave Ovens, Refrigerators, Washing

Machines and also know about the consumer opinion about online shopping I choose

this topic as my project. I try to cover all aspects related to consumer satisfaction

before purchase and after purchase of the product. It provides insight into aggregate

economic and social trends and can perhaps even predict such trends. In addition,

this understanding may suggest ways to increase the efficiency of the market system

of LG Products and improve the well-being of people in society.

Introduction

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CONSUMER BEHAVIOR

The study of consumer behavior is the study of how individuals make decisions to

spend their available resources (time, money, effort) on consumption related items. It

includes the study of what they buy, why they buy it, when they buy it, where they

buy it, how often they buy it, and how often they use it.

Consumer behavior may be defined as:

.......... the decision process and physical activity individuals engage in when

evaluating, acquiring, using, or disposing of goods and services.

CUSTOMERS AND CONSUMERS

The term “Customer” is typically used to refer to someone who regularly purchases

from a particular store or company. The term “Consumer” more generally refers to

anyone engaging in any of the activities used in our definition of consumer behavior.

THE ULTIMATE CONSUMER

Our primary attention directed towards ultimate consumers, those individuals who

purchase for the purpose of individual or household consumption. Studying ultimate

consumers also reveals much about industrial and intermediate buyers and other

involved in purchasing for business firms and institutions.

INDIVIDUAL BUYER

The most commonly thought of consumer situation is that of an individual making a

purchase with little or no influence from other. However, in some case a number of

people can be jointly involved in a purchase decision

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BEHAVIOUR RELATED TO THE PURCHASE

Once the consumer makes the decision to purchase a product, there can be several

types of additional behavior associated with that decision. Two activities are of

primary importance:

Decisions on the product’s installation and use

Decision on product or services related to the item purchased

Decisions on Product Set-Up and Use

One set of implications flow from decision on product set-up and use. Three topics

are relevant here:

Providing information and assistance

Understanding the user’s consumption system

Decision about Warranties

PROVIDING INFORMATION AND ASSISTANCE

If the consumer purchases a major durable good such as large-screen television,

Washing Machine , and so forth from a full-service retailer it would ordinarily require

the store to carefully install or set up the product and explain its operation to user.

The importance of information on product set-up and use becomes even more

critical in today’s self service economy. Consumers are buying many complicated

products from self-service discount outlets which may offer very little product

knowledge or installation assistance. As a result, they must rely almost exclusively on

whether literature comes with the product. Such a situation provides an added

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impetus for manufactures to asses their product literature and makes sure it is

readable and understandable. The consumer who fails to follow instructions with her

microwave oven is likely to blame the manufacture rather than herself.

UNDERSTANDING THE USER’S CONSUMPTION SYSTEM

Even more fundamental than the provision of the information to consumers is the

marketer’s first understanding how his product is used by consumer and how this

product fits into the consumer’s “Consumption System”. For example, the marketer

needs to know how his product is used by consumers, not only to make improvement

in its Quality and Functions, but also to suggest new users for it. If marketer were

research more thoroughly the use-environment and behavior of their product prior to

full-scale launching, we would undoubtedly see fewer failures and products more

carefully attuned to consumer’s lifestyle.

It is also important for the marketer to understand the user’s consumption

system, that is , the manner in which the consumer performs the total tasks of

whether she is trying to accomplish when using the product, whether it is washing

clothes or cooking a meal. By understanding how this product fits in with other

products in terms of consumptions behavior, new marketing opportunities may arise.

DECISIONS ABOUT WARRANTIES

A related factor concerning product setup and use has to do with product or service

warranty, which is promise by the manufacturer or seller that the product or service

is free from defects in materials and workmanship and that problems will be

corrected if failure occurs during the warranty period. An effective warranty can offer

several consumer benefits including the following:

Providing assurance of product quality and value

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Increasing self-confidence about correctness of product choice

Reducing feelings of risk of ownership because of return or refund privileges

Reducing dissonance because if warranty assurance of Quality

Today, marketers are using warranties more as a competitive offensive

weapons than as a defensive tool.

A properly administered warranty program should include the following

components:

Use simple, clear and easy-to-understand warranty wording

Encouraging customers to use the warranty

Clarify who will execute the program and what standards must be met

Handle claims expeditiously and flexibly

Collect, analyze and use warranty information

Constantly monitor consumer and dealer response to invoking warranty

Promptly reimburse dealers or agents for warranty work

Monitor and control costs

DECISION ON PRODUCT OR SERVICES

A second factor for the marketer to consider with regard to post purchase activities

concerns buyers interests in related products and services. This is another area of

potential profit that should be actively cultivated.

Because Buyers may become interested in related items, they need to be

made aware of the potential products that exist. Thus, literature enclosed with a

product could present other products in the line. Thus, the marketer’s tasks are to

determine what product mix is most appropriate to the firms. This is largely a

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function of applying the marketing concept to identify products that may be related

in nature and can be effectively marketed.

POST PURCHASE EVALUATION

In addition to the overt types of behavior that results from purchase, the

consumer also engages in an evaluation of the purchase decision. Because the

consumer is uncertain of the wisdom of his decision, he rethinks this decision in the

post purchase stage. There are several functions which this stage serves. First, it

serves to broaden the consumer’s set of experiences stored in memory. Second, it

provides on how well he is doing as a consumer in selecting products, stores, and so

on. Third, the feedback that the consumer receives from this stage helps to make

adjustments in future purchasing strategies.

CONSUMERS SATISFACTION/DISSATISFACTION

Satisfaction is an important element in the evaluation stage.

Satisfaction refers to the buyer’s state of being adequately rewarded in a

buying situation for the sacrifice he has made. Adequacy of satisfaction is a result of

matching actual past purchase and consumption experience with the expected

rewards from the brand in terms of its anticipated potential to satisfy the consumer’s

motives.

The concept of satisfaction is one about which there are presently few agreed

upon definition or approaches to measurement. Hunt has summarized the concept in

the following statement:

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Satisfaction is a kind of stepping away from an experience and evaluation

it…..One could have a pleasurable experience that caused dissatisfaction because even

though pleasurable, it wasn’t as pleasurable as it was supposed or expected to be. So

satisfaction/dissatisfaction isn’t an emotion, it’s the evaluation of an emotion.

Consumer from certain expectations prior to the purchase. These

expectations may be about:

The nature and performance of the product

The cost and efforts to be expended before obtaining the direct product or

service benefits

The social benefits or costs accruing to the consumer as a result of the

purchase

Advertising may often to be important factor influencing these expectations.

Consumer may have a variety of product performance expectations, includes what

the consumer hopes performance will be in terms of an ideal level, what would be fair

and equitable given the consumer’s expenditure of time and money in obtaining and

using the product, and what the consumer expects to actually occur.

Once consumers purchase and use a product, they may then become either

satisfied or dissatisfied. Research has uncovered several determinants which appear

to influence satisfaction, including demographic variables, personality variables,

expectation and other factors. For example, older consumers tend to have lover

expectation and to be more satisfied. Higher education tends to be associated with

lower satisfaction. Men tend to be more satisfied than women. The more confidence

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one has in purchase decision making and the more competence in a given product

area, the greater one’s satisfaction to be. There is also greater satisfaction when

relevant others are perceived to be more satisfied. Higher levels of the product

satisfaction are also indicated by persons who are more satisfied with their lives as a

whole, and by persons with more favorable attitudes toward the consumer domain,

that is, the market place, business firms and consumerism.

The interaction between expectation and actual product performance

produces either Satisfaction or Dissatisfaction. However, there does not appear to be

merely a direct relation between the level of expectations and the level of

satisfaction. Instead, a modifying variable known as “Disconfirmation of Expectation”

is thought to be a significant mediator of this situation. When a consumer does not

get what is expected, the situation is one of disconfirmation. Such disconfirmation

can be of two varieties: a POSITIVE disconfirmation occurs when what is received is

better than expected, and a NEGATIVE disconfirmation occurs when things turn out

worse than anticipated. Thus, any situation which judge the consumer’s judgment is

proven wrong is disconfirmation. Confirmation occurs if the expectations of

performance are met. Consumers expectations from product as well as whether

those expectation are met, are strong determinants, then, of satisfaction. Although

the cognitive dimension of post purchase evaluation has been started here, it is

important to recognize that consumers’ emotional experiences in connection with

product ownership and usage are also important. These positive affective responses

need to be stimulated by marketers in the post purchase period in order to enhance

consumers’ satisfaction and possibly favorable word-of-mouth communication.

The emotional context in which product failure occurs may affect consumers

subsequent information processing. Research on the satisfaction/dissatisfaction

process has led to the proposition that disconfirmation is mediated by attribution

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processing in which consumers seek to understand why product fail. Consumers seek

to know three features about the causes of a problem:

Stability (i.e. is it temporary or permanent)

Locus (i.e. the problem with the consumer or the company)

Controllability (i.e. is the problem within or outside the control of someone)

Research on attributes also indicates that attributes can lead to specific types

of emotional reactions. For instance, if consumer felt a product problem were

preventable by the company they might be expected to be rather angry. It also

appears that the consumer’s mood prior to product failure can influence later

cognitive and affective reactions. For example, if a consumer is in an angry mood

because of the day’s events prior to ordering a meal in a restaurant, he is liable to

engage in greater attribution processing over a poor meal being served than if the

consumer were not in a bad mood. Emotional context, therefore, interacts with

disconfirmation to affect attribution, which results in certain emotions influencing

satisfaction or dissatisfaction.

The result of satisfaction to the consumer from the purchase of a product or

service is that more-favorable post purchase attitudes, higher purchase intentions,

and brand loyalty are likely to be exhibited in a similar purchasing situation. Thus, as

long as positive reinforcement takes place, the consumer will tend to continue to

purchase the same brand. It is true, however, that consumers will sometimes not

follow these established patterns but will purchase differently simply for the sake of

novelty. On the other hand, if consumers are dissatisfied, they are likely to exhibit

less-favorable post purchase attitudes, lower or nonexistent purchase intentions,

brand switching, Complaining Behavior and negative word-of-mouth.

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CONSUMER COMPLAINT BEHAVIOR

There are several outcomes possible:

First, Consumers may exhibit unfavorable word-of-mouth communication; that

is, they tell others about their problem. In fact, studies show that customers tell twice

as many people about bad experience as good ones. Such ones behavior can

severely damage a company’s image.

Second, consumers may not repurchase the brand. Those who are not fully

satisfied with a brand are less likely to repurchase it than are satisfied buyers.

Third action for the consumers is to complain. Several generalizations exist

from research on consumer complaining.

Complainers tend to be members of more upscale socioeconomic groups than

noncompliances.

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The severity oh the dissatisfaction or problems is positively related to

complaint behavior.

Complaining is more likely when there is a more positive perception of retailer

responsiveness to customer complaints.

POST PURCHASE DISSONANCE

Consumers may become dissonant over a purchase decision. Cognitive dissonance

occurs as a result of a discrepancy between a consumer’s decision and consumer’s

prior evaluation. Dissonance theory was derived from two basic principles:

Dissonance is uncomfortable and will motivate the person to reduce it.

Individuals experiencing dissonance will avoid situations that produce more

dissonance

DISSONANCE REDUCTION:

There are several major ways in which the consumer strives to reduce dissonance:

Change his evaluation of the alternatives

Seek new information to support his choice

Change his attitudes

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Company Profile

About LGEIL

LG Electronics India Pvt. Ltd. (LGEIL), a wholly owned subsidiary of LG Electronics,

South Korea was established in January 1997 in India after clearance from the

Foreign Investment Promotion Board (FIPB). It is one of the youngest consumer

durable brands in the country today, encompassing an impressive portfolio of Colour

Televisions, Washing Machines, Air-Conditioners, Microwave Ovens, Refrigerators

(Direct Cool and Frost Free), PCs, Vacuum Cleaners, optical storage devices and GSM

mobile phones. During the eight years of its existence in India, LG has earned a

premium brand positioning due to its superior quality, high product performance,

revolutionary technological delivery and warm service. In fact, today LG is recognized

as a leader in setting industry norms starting with the fastest ever-nationwide reach,

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latest global technology and product innovation. The company aims to achieve a

turnover of Rs. 10,000 crore in 2006 and an enviable position in the GSM mobile

phone market with plans of setting up a new GSM plant at Pune. LG has been able to

craft out in eight years, a premium brand positioning in the Indian market and is

today the most preferred brand in the segment

Various studies have shown that the consumer is well informed on the health

awareness front. LG was one of the first companies who recognized the emerging

change in consumer needs and decided to differentiate their products on the basis of

technology which appealed to the consumer on the basis of health benefits. Its vision

was to become a 'Health Partner' for its consumers worldwide and therefore

formulated its corporate philosophy to make peoples' lives better, convenient and

healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses

the light levels in the room and adjusts the picture to make it more comfortable for

the eyes. The entire range of LG air-conditioners have 'Health Air System', which not

just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health Wave

System', refrigerators have the 'PN System', which preserve the nutrition in food and

washing machines have 'Fabricare System', which takes the health factor down to

ones clothes. All the products offered by the company have unique technologies,

developed by its R&D departments that give customers a healthier environment to

live-in.

Financial PerformanceTurnover for 1997 Rs. 125 Crores Turnover for 1998 Rs. 485 Crores Turnover for 1999 Rs. 1056 Crores Turnover for 2000 Rs. 1903 CroresTurnover for 2001 Rs. 2216 Crores Turnover for 2002 Rs. 3178 CroresTurnover for 2003 Rs. 4653 CroresTurnover for 2004 Rs. 6488 Crores

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The year 2001 witnessed LG becoming the fastest growing company in the

consumer electronics, home appliances and computer peripherals industry. The

company had till the month of October 2001 achieved a cumulative turnover of Rs

5000 Crores in India since its inception in 1997, making it the fastest ever Rs 5000

Crores clocked by any company in the Indian consumer electronics and home

appliances industry. Having achieved this milestone, LG achieved another benchmark

with the first ever sales of One Lakh ACs (Windows and Splits) in a calendar year. LG

is poised to surpass its turnover target of Rs. 10,000 Crores next year.

This year, LG has emerged as the leader in Colour Televisions, Semi Automatic

Washing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens.

In Colour Televisions having set the sales target of one million units of Color

Televisions for 2005, LG has already achieved the one million mark in the month

ahead of its target.

LG India will become the export hub for LG worldwide catering to the Middle

East and African markets. The company aims to touch an export turnover of USD 3

billion by 2010, which will contribute to 30 per cent of LGEIL’s turnover.

LG Electronics India is the fastest growing company in the consumer

electronics, home appliances and computer peripherals industry today. LG

Electronics is continually providing superior technology products & value for money

to over 50 lakh households in India.

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Manufacturing Plants

LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in

1998, with an investment of Rs 500 Crores. This facility manufactured Colour

Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. During the

year 2001, LG also commenced the home production for its eco-friendly Refrigerators

and established its assembly line for its PC Monitors at its Greater Noida

manufacturing unit. The beginning of 2003 roll out of the first locally manufactured

Direct Cool Refrigerator from the plant at Greater Noida.

The Greater Noida manufacturing unit line has been designed with the latest

technologies at par with international standards at Korea and is one of the most Eco-

friendly units amongst all LG manufacturing plants in the world.

LG Electronics India announced the operations of its second Greenfield facility

at Ranjangaon, Pune 06 October 2004. The new plant in addition to its current

manufacturing facility at Greater Noida, U.P. (on the outskirts of Delhi) will enable the

company to expand its consumer reach and ensure better supply chain management

that would translate into a faster response time.

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The new Greenfield facility is a wholly owned subsidiary of LG Electronics India

located at Ranjangaon, 50 km from the city of Pune. Covering over 50 acres, the

facility will be manufacturing Color Televisions, Air Conditioners, Refrigerators,

Washing Machines Microwave Ovens and Color Monitors by the end of 2005. The

plant that involves an investment of Rs.150 Crore (32 million USD) till 2005 will

commence operations now.

With mobile phone segment gaining prominence in India, LG Electronics

announced the setting up a mobile phone production in India. The plant is expected

to start production by 2005. By 2010, the company aims to produce 20 million units

of which 50 per cent will cater to the export market. The facility will involve an

Investment of USD 60 million by the year 2010. The company’s announcement came

in line with its strategy of attaining an overall market leadership in India in GSM

market after being leaders in the Consumer Electronics and Home Appliance.

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Code of Ethics

At LG, share and believe in two key corporate philosophies - "Creating value for

customers" and "Management based on esteem for human dignity". Based on these

philosophies and under the spirit of our Management Charter, we strive to promote

autonomous management along with its accompanying responsibilities. Our interest

is in upholding the principle of free market economy which embodies the spirit of free

and fair competition. As we are committed to attaining our goal of becoming a world-

class global player, we will continuously pursue mutual benefits with our interested

parties on the basis of mutual trust and cooperation. We hereby resolve to adhere to

our enacted code of ethics as a standard for value judgments and moral conducts.

Responsibilities and Obligations to Customers

Fair Competition

Fair Transactions

Basic Ethics for Employees

Corporate Responsibilities to Employees

Responsibilities to Society and the Country

We highly regard the opinions of our customers in the belief that they form the

very basics of our business. We seek to secure unconditional trust from our

customers by continuously providing them practical values.

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Respect for Customers: We value the opinions of our customers and

validate their true needs at all times. Therefore we regard our customers as

the primary standard for our decisions and conducts.

Creating Value: We work to create value for our customers for it is through

customer satisfaction that we build the foundation of our prosperity. We

continuously create practical values that fully benefit and satisfy our

customers.

Providing Value: We are always truthful to our customers, and are bound to

keep our word. We offer top quality products and services to our customers at

reasonable prices and respond to their requests with speed and accuracy.

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H R Principles

Philosophy HR Principles Policies

Creating value for

customers through

management based on

esteem for human dignity.

Source of value Creation

Creativity & Autonomy5 Fields of HR Policies

Organization

Recruiting

Development

Evaluation

Compensation

System

Emphasis on competence

Performance based rewards

Foundation

Equal opportunity

Long-term perspective

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Company Structure

LGEIL Management Structure and duties related to them are following:

MD (Managing Director) is responsible for all activities running by LGEIL.

VP (Vice President) is responsible for all activities related to Human Resource

& Management Structure.

Factory Head is responsible for activities related to Production

HOD (Head of Department) supervises the activities of LGEIL across India.

PGH (Product Group Head) supervise activities related to a particular product.

Name DepartmentDesignation Email ID's

K R Kim MD, LGEIL

Y V Verma HR & MS VP [email protected]

Sanjay Arora Production Factory Head [email protected]

S N Rai Logistics & Commercial HOD [email protected] V Rao Sales HOD [email protected] Gupta Sales Planning & Administration HOD [email protected] Kapoor Marketing HOD [email protected] Bose IT Products HOD [email protected] N Ajmera Finance HOD [email protected] K Gupta Account HOD [email protected] Aggarwal Corporate Planning HOD [email protected]

Abhay Sood Management Audit & Support Team Head [email protected]

R Manikandan IT Products PGH [email protected] Arora Refrigerators PGH [email protected] Bajpai Commercial Air Conditioners PGH [email protected] M Singh Consumer Electronics & GSM PGH [email protected] Chaturvedi Institutional Sales PGH [email protected] Raghwan PDP's & Home Entertainment PGH [email protected] Velecha GSM PGH [email protected] Jain Washing Machine PGH [email protected] Bajaj AC's PGH [email protected] Baisakhiya MWO & VC PGH [email protected]

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mailto:[email protected]
















Management Structure, duties and activities related to various positions at

Dehradun is following:

Regional Manager is responsible for supervise various activities related to

Sales of Products like promotion, sales and after sale service.

Branch Manager Co-ordinate all activities related to a particular branch.

IT Manager is responsible for activities related to sale of IT products.

Marketing Manager is responsible for activities related to various promotion

scheme, offers, to increase sales of the products.

Service Centre Manager is responsible for activities related to after sales

service.

Area Sales Manager is responsible for activities related to sales of product.

Name Designation Location Email ID's

B S Bisht Regional Manager UP & Uttranchal [email protected] Sharma Branch Manager Dehradun [email protected] Jain IT Manager Dehradun [email protected] Meher Diljun Marketing Manager Dehradun [email protected] Kumar Service Centre Manager Dehradun [email protected] Agarwal Area Sales Manager Dehradun [email protected]

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Vision

LG Electronics pursues its 21st century vision of becoming a true global digital

leader who can make its customers worldwide happy through its innovative digital

products and services.

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LG Electronics sets its mid-term and long-term vision anew to rank among the

top 3 electronics, information, and telecommunication firms in the world by 2010. As

such, we embrace the philosophy of "Great Company, Great People" whereby

only great people can create a great company, and pursue two growth strategies

involving "fast innovation" and "fast growth." Likewise, we seek to secure three core

capabilities: product leadership, market leadership, and people-centered leadership

Growth Strategy

Fast Growth: Fast growth is the result of strategies designed to expand the

market size and earnings quickly, in the process improving the growth rate in

terms of monetary value rather than quantity.

Fast Innovation: Fast innovation involves setting extremely high innovation

goals and securing a competitive edge, aiming for a target of 30% more than

what our competitors can do. Fast innovation also means 30% more sales and

improvement in our market share, new product development and unveiling

these 30% faster, technology development and establishment of corporate

value three years ahead of competitors.

Core Capabilities

Product Leadership: Refers to the ability to develop creative, premium

products through specialized new technologies.

Market Leadership: Refers to the ability to achieve the "LG brand is No. 1"

goal backed by its formidable market presence worldwide.

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People Leadership: Refers to talented people who perform excellently by

internalizing and practicing innovations.

Corporate Culture

Though a company implements perfect management strategies and boasts of

outstanding and talented people, it should have an appropriate corporate culture to

unleash the power of these capabilities.

No 'No'- Challenge: We foster a corporate culture whereby we suggest an

alternative before saying "no" and aggressively work towards fulfilling our

goal.

'We' not 'I': We pursue a corporate culture whereby we embrace a strong

teamwork.

Fun to work : We create a workplace where individuals' creativity and

freedom are respected and working is made fun.

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Corporate Culture

Aiming for a 'First Class' LG

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Corporate Identity

LOGO of LG Electronics

Symbol Mark

The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity, and

Technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to

keep close relationships with our customers in the world.

The logo consists of two elements; the LG letterforms in LG Grey and the face

symbol in the unique LG Red color. Red, the main color, represents our friendliness,

and also gives a strong impression of LG's commitment to the best. Therefore, the

shape or the color of this symbol mark must never be changed

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Colors for Signature

Symbol mark and Logotype based on positive engraving method The reproduction of

LG colors must be carefully monitored to achieve the highest fidelity to the original

and any modifications could cause misunderstanding or misrepresentation of the LG

identity.

Therefore, it is important to use the colors that are shown here. Red(LG Red /

Pantone 207C) and gray(LG Gray / Pantone 431C) are the most recommended, but

gold(LG Gold), silver(LG Silver), and black(LG Black) could be used under certain

circumstances.

Appropriate color use is essential for the accurate use of LG's signatures.

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Brand Identity

Brand Identity: Delightfully Smart

'Delightfully Smart' brand identity stems from the spirit that is captured by LG.

LG is delightful (consumer-oriented) because LG is founded with delight by

those who encounter LG products. For people who are inspired by the latest digital

technologies, advanced designs and styling, and innovative yet practical functions,

choosing LG is a form of self-expression, and self-satisfaction, an amazing comfort in

knowing you made the perfect decision.

LG is smart (product-oriented) because its products are smart and developed

fundamentally to provide smart solutions for your everyday problems. 'Smart' is the

expression of the means and the way that our products are innovated. LG products

enhance your life with their intelligent features, intuitive functionality, and

exceptional performance.

Delightfully smart is the overarching umbrella for everything the brand LG

stands for.

Brand Personality

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To LG signature and the graphic elements that support it also radiate the innovative

spirit is truly responsible for the development of our superior products. The final

result is an expression of premium quality that is friendly, easy-to-use, and

guaranteed to make life more livable. LG is dedicated to making life Delightfully

Smart.

LG Slogan / Signature

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"Life's Good" signature is an expression which reflects our belief that life is

enriched and enhanced by products that are ingeniously designed and

expertly built.

"Life's Good" expresses the heart or 'attitude' of LG world-wide.

"Life's Good" also expresses our will to provide solutions for an enriched,

good life by continuously developing innovative and delightfully smart

products.

"Life's Good" is a brand promise that delivers on our conviction in making

your life good.

The LG Electronics Life's Good signature consists of the LG logo and the LG letters

and the slogan Life's Good, set in the Charlotte Sans typeface, curved around the LG

symbol. The curving of the slogan reinforces LG's personality and uniqueness.

The consistent usage of this signature helps to clearly identify and connect every

division and product form LG Electronics across the globe.

Online Shopping

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Touch-and-feel. It's an innate part of a consumer-durable purchase that can be

experienced on the Internet — in an Arthur C. Clarke novel, of course! It is a futile

exercise for Indian companies to retail consumer durables using the Net as an

independent medium. However, a few durable majors and even fewer entrepreneurs

still have their eye on the virtual world with their feet firmly planted in the real one.

And four web models - company-owned online services, auction sites, web portals as

a platform for sale, and entrepreneurial routes like B2B2C - have reported healthy

growth in revenues.

In March, 2001, the 1,500-crore LG Electronics India launched

www.lgezbuy.com to offer an alternative channel for consumers. It was, after all

the first major initiative by a consumer appliance company in India to leverage the

power of Internet. While net penetration was still low in India, there was nothing to

stop manufactures from bypassing stores like his hand and instead connecting

directly with consumers. In fact, LG had done just that with www.lgnana.com in

Korea, where it had bypassed the trade and chosen to sell directly to consumers.

LG has chosen an entirely different model here to circumvent the problems of

channel conflict which have plagued manufactures the world-over. After LG’s online

business was launched, LG has hand-picked 99 other dealers, 30 run its exclusive

showrooms – to be part of its online business. So far, LG is limiting itself to 18 cities,

where Net connections are stable. LG has notched up Rs. 6 crore in sales. It’s not

small beer – www.rediff.com, India’s premier portal, reported Rs. 8 crore in e-

commerce revenues.

Whenever a customer visits the LG’s website and orders a product from the

catalogue, the information reaches its division located at the Greater Noida factory.

The order is then forwarded to the relevant LG branch office. The branch Office, in

32

http://www.rediff.com/

http://www.lgnana.com/

http://www.lgezbuy.com/

turn, passes the order to the internet dealer – through email, fax or phone. After the

dealer has delivered the product to the customer and collected the payment., he

then faxes delivery challan to the LG office as proof of delivery. If the customer pays

by credit card, LG offers an additional 2% margin.

Since volumes are currently small’ LG has chosen to limit the number of Net

dealers to one in every major locality. It’s a win-win situation. The dealer does not

have to make any investment of own in software. What’s more, it helps him develop

a relationship with a well-heeled, upscale clientele.

LG has chosen a sensible merchandising policy. Much of the product mix

online is relatively high-end. Although the 21”-inch CTV’s available, the focus is on its

MP3 player and recordable CDs, which are exclusively available online. Most dealers

are loath to stock such high-value, low-off take items – and since the typical surfer is

an early adopter of cutting edge tech products, the Net becomes an excellent

showcase.

Customer Service

33

LGEIL enjoys extensive service Network across the

length and breadth of the country. At present LG boasts

of more than 700 Service Centres.

Apart from it, LG also focusing on:

Service Centre Networks

Call Centre Numbers

Product wise Service Centre commitment of response time

LG also launch a website www.lgservice.com for the consumer problems

and complaints about LGs products. Consumer first log on to website and fill all

details about product like product, model number, date of purchase, address and

description of problem face by consumer. After filling the Form consumer get the

Complaint Number. Now company takes necessary action for the resolution of

complaint as soon as possible after receiving the complaint. Consumer can also give

feedback about product he/she using.

LG Electronics announced a free service camp time-to-time in different parts

of the company to provide post-purchase cervices to its loyal customers. The camp is

an extension of LG’s commitment towards its customers. LGEIL had allocated Rs 1

Million for the service camp and it hopes that these camps prove to be successful

endeavour towards customer satisfaction for both existing clients and potential

buyers. The company plans to make these camps an annual exercise for the benefit

of its customers, as their feedback is imperative for LG to raise service quality and

turn around time.

The camp aim is at educating the customers about consumer durables and its

maintenance. The engineer at the camp guides the consumers by educating them on

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the maintenance of the LG products. In addition, the customers could also avail free

service and attractive discount of 15% on spare and 15% discount on annual service

contracts of all LG electronics appliances. For LG products a service centre with a

turn-around time of two days are convene that assure to make the product as good

as new.

LGEIL offers unique 1-Hour service policy for its GSM handsets. The policy will

offer the first-of-its-kind 1-Hour RTAT (Repair Turn around Time) for any walk-in GSM

customers by GSM ASC. The service will be made available in a phased manner to

customers in Metro A, B and C class cities. The first phase finds applicability presently

in Delhi, Kolkata, Chennai, Mumbai, Hyderabad, Punjab, Banglore and Ahemdabad.

The scheme underlines that if the set is not repair within 1 hour the ASC (Area

Service Centre) will handover one-year extended warranty coupon to the customers.

This service has specific applicability to only those GSM mobile handsets within

warranty sold by LGEIL and having valid warranty card.

Awards & and Honors

Consumer Durable Retailer of the Year 2005

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LG was presented the ‘Consumer Durable Retailer of the Year Award 2005’, for

outstanding performance in retailing. This award is considered as the biggest retail

award in India and hosted by ICICI.

These awards were instituted along with India’s leading consultancy firm in

the retail segment, KSA Tecnopak, as the knowledge partner. Interestingly, for the

first time in India, direct consumer feedback was taken at retail stores for the short-

listed entries and LG being the favorite, won the award for it retail excellence.

LG achieved Best Newsmaker in Consumer Durables in 2005

The Business Today - Cirrus review of 50 companies witness a measure of image

management. LG ranked ‘No. 1’ achieving ‘Best Press in Consumer Durables

Category’. The clear winner left its competitors way behind, beat in all the three

scores-

Total image score

Total visibility score

Quality of exposure

LG has attained the 12th position among the top 50 companies on the

Business Today- Cirrus list. It has also ranked ‘No. 5’ in marketing and sales

activities among various industries.

EFY Electronics Organization of the Year Award and Award for

Best Product Category in Television Sets

LGEIL was named the EFY Electronics Organization of the Year 2005 for excellence in

electronics. LG also received the EFY Readers’ Choice Award for ‘Best Category in

36

Television Sets’. This award is received as the country’s top honor in the field of

electronics. It was given away in New Delhi on February 10, 2005 at the Habitat

Centre. The objective of the award is to recognize excellence in electronics across

various products, including components.

LG bags the Coveted NASSCOM ‘Indian IT Users Award’

The award was given on the basis of a survey conducted by NASSCOM in association

with IMRB. In addition to the survey, a special team at IMRB and NASSCOM conducted

physical audits for top three companies in each category. More than 200 companies

participated in the award evaluation on innovation basis.

LG ranked among world’s Top Three Companies

LG Electronics Inc., the $38 billion leading global manufacture of consumer

electronics, home appliances, mobile phones and information technology products,

has been ranked among the world’s top three technology companies and as the 10 th

biggest in current sales by Business Week magazine.

Appearing in the ‘Info Tech 100’ issue of June,2005, this annual feature

spotlights an elite group of the world’s most influencing technology firms, the ‘Best

Performers’ in the global business market place. Based on financial data from

‘Standard & Poors’, Business Week evaluated the performance of different companies

over the past 12 months and ranked them on the basis of specific criteria, including

total revenue, revenue growth, return on equity and Shareholder return.

The ‘Info Tech 100’ list is compiled annually by Business week based on

10,000 publicity traded corporations, and subsequently, LG’s top 2004 ranking

37

recognize the successful growth and strategic focus, the company has achieved over

the past years.

LG Electronics wins the popular CNBC Awaaz Consumer Vote

Award 2005 and is felicitated as the most preferred brand in

the Colour Televisions and Washing Machine Category

LG Electronics India Pvt. Ltd. Was named the most preferred brand in the Colour

Televisions and washing Machine category at the CNBC Awaaz Consumer Awards

2005.

These awards hold special significance as these awards are a direct mark of

the consumers’ choice. LG Electronics was honoured with these awards in New Delhi

on July 7, 2005. The objective of the awards is to recognize achievements and

excellence in consumer durables.

The awards felicitated top brands that are most preferred by Indian

consumers. A nationwide research with about 7000 consumers spanning 21 cities

and 21 product and service categories was collected to arrive at the most preferred

brands in the country for the year 2004-2005. yhis first of its kind exhaustive study

was conducted by leading international research firm, AC Nielson ORG-MARG. Brand

preference of the Indian consumers and the criteria for brand loyalty were analyzed

through this survey.

Social Responsibility

38

LG is making efforts to minimize environmental pollution and to

prevent accidents which might occur during business operations,

to promote a policy to preserve the natural environment and

contribute to the overall health of our employees and communities

where we conduct our business.

The importance of environmental, safety, and health issue is increasing, and

demands a more active social role on behalf of our business circle. At the same time,

environmental and health policies provide new opportunities to create and nurture

new values.

Motivated by this trend and recognizing that the environment, safety, and

health are significant topics to be discussed in management activity, LG is striving to

improve the environment, as well as the safety and health of our employees through

the accumulated experience and innovative technology as well as developing close

cooperation with regional society.

39

LG employees are committing themselves towards sincerely fulfilling

individual responsibilities in laying down a foundation for a prosperous future.

LG will consider environment, safety, and health issues during all phases of

management activity and consider it as an opportunity to value creation for

our clients.

LG will set strict standards in conjunction with the laws related to the

environment, safety, and health in all the regions and countries where LG's

business activities are located, and strictly abide by them and strive to

improve the environment, safety record, and health of the people.

LG Electronics is operating an environment management system that meets

international standards (ISO14001) at all its business sites in Korea. The system is

integrated with safety and health management system to maximize operation

efficiency. With the aim of realizing continuous improvement, LG Electronics is also

conducting 3 EESH (Energy, Environment, Safety, Health) inspection every year using

its own internal specialists to solidify its prevention mechanism. At the same time, it

is offering an IBL (Internet Based Learning) course to management supervisors at its

business locations and established courses to training international inspectors to

develop EESH (Energy, Environment, Safety, Health) professionals that can inspect

environment management systems like ISO14001 and OHSAS18001.

LG Electronics has been adopting the concept of LCA (Life Cycle Assessment)

since 1996 where the impact on the environment from the product development

stageis assessed. LCA identifies and quantifies pollutants emitted throughout the

40

different stages of product development for scientific analysis to explore any room

for improvement.

With waste created from shortened life cycle of electronics products emerging

as a hot environmental issue, LG Electronics is proactively reducing waste even from

the design phase with staged implementation of DfE (Design for Environment)-based

development of environmentally friendly products.

By opting for green materials from the product design phase, LG Electronics is

reducing source for waste output from the get-go.

Moreover, with the aim of recycling home appliances that have reached the

end of their life cycle, LG Electronics opened Home Appliance Recycling Center in

Chilseo, Gyeongsang Namdo, a province in the southern part of Korea in August

2001. The Center is helping LG Electronics fulfill its social responsibility as an

electronics producer by recycling more than 250,000 units of used home appliances a

year.

Strategic Alliances

As a response to the rapidly changing digital era, LG Electronics is aggressively

pursuing global partnership in selected business and technology areas by

establishing wide ranging strategic alliances with world leading companies.

41

In particular, with focus of digital management moving turning toward

becoming first mover in the market and leading the industry standard, LG Electronics

is concentrating on strengthening strategic alliances in the digital TV industry.

LG Electronics able to enhance not only the status of the company itself, but

also that of the Korean electronics industry in general through the strategic alliances

and collaboration efforts with the worldly renowned electronics companies.

Thanks to the alliances and collaboration coupled with world class

technologies, LG Electronics now has a solid basis for growing into a front runner of

the multimedia industry.

Products Profile

42

LG Electronics was one of the first companies who recognized the emerging change

in consumer needs and decided to differentiate their products on the basis of

technology which appealed to the consumer on the basis of health benefits. Its vision

was to become a 'Health Partner' for its consumers worldwide and therefore

formulated its corporate philosophy to make peoples' lives better, convenient and

healthier. The CTV range offered by LG has 'Golden Eye' technology, which senses

the light levels in the room and adjusts the picture to make it more comfortable for

the eyes. The entire range of LG air-conditioners have 'Health Air System', which not

just cools, but keeps pollution out. Similarly, microwave ovens have the 'Health Wave

System', refrigerators have the 'PN System', which preserve the nutrition in food and

washing machines have 'Fabricare System', which takes the health factor down to

ones clothes. All the products offered by the company have unique technologies,

developed by its R&D departments that give customers a healthier environment to

live-in.

LG Electronics India is the fastest growing company in the consumer

electronics, home appliances and computer peripherals industry today. LG

Electronics is continually providing superior technology products & value for money

to over 50 lakh households in India.

AIR CONDITIONERS

LG’s Air Conditioners are feature packed for unmatched performance. Each

model being styled with internationally designed grills and sleeks body contours. All

power packed with state-of-art features. Just to ensure that everyone in the house

stays healthy and active.

Air Conditioners are divided into three categories.

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COMMERCIAL AIR CONDITIONERS

Ceiling Cassette

Capacity: Available in 1.5/2.0/3.0 /4.0 Tons

Features

This is a high aesthetic value machine and is mounted flush with the ceiling, exposing only 30 mm grills. The 4 Way air Distribution patterns make it ideal for commercial uses like showrooms, malls, restaurants, corporate board rooms as well as domestic applications like large living rooms.

Key Features Plasma Air Purification System Jet Cool Group Control Sleep Mode Self Diagnosis Function Auto Restart Operation Two Thermistor Operation High Ceiling Corresponding Operation

Ceiling Concealed Duct

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http://airconditioningwithlg.com/ceilingcassttes.asp



Capacity: Scroll Compressor Available in 3 / 4.25 /5.5/ 7 / 8.5 / 11 / 16.5 Tons, Reciprocating compressor Available in 2.5 / 3 / 5 Tons

Features

Hidden in the ceiling, this product range is ideally suited for installations like open office areas, large conference rooms, marriage halls, showrooms etc. where along with cooling efficiency, distributed air flow is essential. Our Ductable ACs come in 2 compressor ranges, namely; Scroll Compressor, Reciprocating Compressor.

Key Features Long Distance Refrigerant Piping Zero Standby Power consumption Group Control Gold Fin Technology (Energy Saving/Low

Maintenance Cost) Self Diagnosis Function Plasma Air Purification System Weekly Timer Two Thermistor Control auto Restart Operation

Floor Mounted Package

Capacity : Available in 11 & 16. 5 Tons

Features

These are Floor Mounted Package Units. These are ideal for offices, factories, shopping malls, multiplexes, hotels etc. The special feature of the machine is, having low noise level and high EER because of scroll compressors.

Key Features Easy Installation Compact and Light-weight Design All with Scroll Compressor High EER Long Refrigerant Piping Multiple Compressor System

LARGE AIR CONDITIONING SOLUTION

Single Packaged (Roof Top)

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Capacity : Available from 15 to 30 TR

Features

These are Self contained Unitary Systems which are mounted on the roof or outside the area required to be conditioned. These are ideal for Single Storey and Double Storey structures due to the high static available Applications range from factories, shopping malls, multiplexes, hotels etc.

Key Features Compact Design Easy Installation Low Noise Level Multiple Compressor System Easy Maintenance and Service Large Centrifugal Fan and Variable Pulley Non Glasswool Insulation

Variable Refrigerant Flow System (Multi V):

Capacity : from 5HP to 40HP in R-22 And 5 to 10 HP is also available in R-407c

Application : Residential, Restaurants, Office Buildings, Hotel Industries, Hospitals, etc

Features

A Variable Refrigerant Flow (VRF) system is a Vapor Compression System with Inverter compressor, where, the compressor motor speed is varied-- to meet the required room load.

Key Features Power Saving up to 40 %. Long refrigerant pipe length of 120

Meters. Capacity Modulation from 10% to 130 % Selection of different Indoor units

according to Interior Individual Control of each Indoor Unit

with remote Precise control of room temperature. Available in Cooling Only and HEAT PUMP

Models Self dignosis Function Auto addressing of Indoor units Out door unit urethane molding

ROOM AIR CONDITIONERS

Room Air Conditioners divided into Four Categories.

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WINDOWS AIR CONDITIONERS

LWA22G1RAE1

Model Description2.0 Ton Windows Ac

Key Features

Anti-Bacteria Filter EnergyGuard Dry Mode Cooling Capacity-22000 Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Air Direction-4-Way Air Deflection Air Ventilation-Provided(Manual) Temp. Control-Thermistor

LWA19H1RAT5

Model Description 1.5 TON WindowsAc

Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-19000 Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA22G1NA1

Model Description 2.0 Ton Windows Ac

Key Features

Anti-Bacteria Filter Cooling Capacity-22000 Operation Control-Mechanical Fan Speed Cooling/ Fan-3/2

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Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation Temp. Control-Thermostat

LWA18G1RAH1 Model Description 1.5 Ton ,Windows AC

Key Features Anti-Bacteria Filter Cooling Capacity-18000 Energy Guard On/Off Timer Heat Pump Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA19P1RPL5

Model Description 1.5 Ton ,Windows AC

Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity Filter Cleaning Indicator Energy Guard Sleep Mode On/Off Timer Heat Pump Operation Control-Electronic Fan Speed Cooling/ Fan Auto Air Swing Air Direction Air Ventilation Temp. Control-19000

LWA19H1RDL5

Model Description 1.5 Ton, Windows AC

Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-19000

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Energy Guard Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA18F1RDL1

Model Description 1.5-Ton , Windows AC

Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-18000 Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA18F1RDL1 Model Description 1.5-Ton , Windows AC

Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-18000 Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA18G2RDL1


Key Features Dry Mode Cooling Capacity-18000

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Energy Guard Sleep Mode On/Off Timer Operation Control Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA12K1RPE5 Model Description

1.0 Ton, Windows AC

Key Features

Anti-Bacteria Filter 88 Segment Display+ Dry Mode Cooling Capacity-13200 Filter Cleaning Indicator Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Air Direction-12-Way Air Deflection Temp. Control-Thermistor

LWA18A1RAE1 Model Description 1.5 Ton, Windows AC

Key Features Anti-Bacteria Filter 88 Segment Display+ Dry Mode Cooling Capacity Energy Guard Sleep Mode On/Off Timer Operation Control-Electronic Fan Speed Cooling/ Fan-3/3 Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA18G1RAE1

Model Description 1.5-Ton , Windows AC

Key Features Anti-Bacteria Filter Cooling Capacity-12000 Operation Control-Electronic Fan Speed Cooling/ Fan-3/2

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Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

LWA18A1NA1 Model Description 1.5 Ton, Windows AC

Key Features Anti-Bacteria Filter Anti-Corrosive Gold Fins 88 Segment Display+ Rotary Compressor Sleep Mode With Off Timer Dry Mode Cooling Capacity-18000 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation

LWA12G2RDL1


Key Features Anti-Bacteria Filter Dry Mode Cooling Capacity-12000 Energy Guard Sleep Mode On/Off Timer Operation Control Fan Speed Cooling/ Fan-3/3 Auto Air Swing Air Direction-4-Way Air Deflection Air Ventilation-Provided Manual Temp. Control-Thermistor

SPLIT AIR CONDITIONERS

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LSB24S1RAE1 Model Description 2 Ton, Split AC

Key Features Cooling Capacity-24000 Jet Cool Log Smart Sleep Mode Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermistor On/Off Timer Dry Mode Chaos Air Flow Logic

LSB18K1RAH1

Model Description 1.5 Ton, Split AC

Key Features Cooling Capacity-18000 Jet Cool Log Smart Sleep Mode Heat Pump Operation Control-Electronic Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermister On/Off Timer Dry Mode Chaos Air Flow Logic

LSA19U1RPL1


Key Features Cooling Capacity-18000 Jet Cool Sleep Mode Operation Control-Electronics Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermistor On/Off Timer Dry Mode Rotary Compressor

LSA19T1RDE1/2

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Key Features Cooling Capacity-18000 Jet Cool Log Smart Sleep Mode Operation Control-Electronic Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermistor Reciprocatory Compressor On/Off Timer Dry Mode Chaos Air Flow Logic

LSA18S1RAE1


Key Features Cooling Capacity-18000 Jet Cool Log Smart Sleep Mode Operation Control-Electronic Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermister On/Off Timer Dry Mode Chaos Air Flow Logic

LSA12U1RDE1


Key Features Cooling Capacity-12000 Jet Cool Log Smart Sleep Mode Operation Control-Electronic Fan Speed(Cooling/Fan)-4/3 Auto Air Swing Air Direction-4-Way Air Deflection Temp Control-Thermister On/Off Timer Dry Mode Chaos Air Flow Logic

FLOOR STANDING AIR CONDITIONERS

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LP-P2461PH

Model Description Floor Standing AC

Key Features Timer setting Temp. Control Thermistor Soft dry operation Remote controller Simple Refrigerant gas R-22 Jet Cool Indoor Display Set Temp Fan Speed COOLING / FAN 4 Compressor Recip Auto Air Swing(2 way) Provided Air Direction 4 Way Air Discharge Horizontal

LP-K3065QC


Key Features Timer setting Temp. Control Thermistor Soft dry operation Remote controller Simple Refrigerant gas R-22 Jet Cool Indoor Display Set Temp Fan Speed COOLING / FAN 4 Compressor Recip Auto Air Swing(2 way) Provided Air Direction 4 Way Air Discharge Horizontal

LP-K2465QC


Key Features Timer setting Temp. Control Thermistor Soft dry operation Remote controller Simple Refrigerant gas R-22 Jet Cool Indoor Display Set Temp Forced operation Fan Speed COOLING / FAN 4 Compressor Recip Auto Air Swing(2 way) Provided Air Direction 4 Way Air Discharge Horizontal

MULTI SPLIT AIR CONDITIONERS

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LM-4865C2I

Model Description Multi Split AC

Key Features Time delay Function Soft dry Operation Sleep mode Refrigerant gas R-22 Remote controller Full Function Jet Cool Forced Operation Fan Speed COOLING / FAN 4 Rotary Compressor Auto Air Swing ( 2 way ) Provided Air direction 4 Way Air Discharge Bottom

LM-3661C2I

Model Description Multi Split AC


LM-2461C2I Model Description Multi Split AC


WHISEN AIR CONDITIONERS

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LWA-22H1RDL1

Model Description 2 Ton, Windows AC

Key Features Temp. Control Thermistor Chaos Air Flow Magic Time Delay Function On/Off Timer Sleep mode Soft dry operation Fan Speed (COOLING/FAN) 4/3 Auto Air Swing Air Direction 3-Way Air Discharge Left/Right/Bottom Time Delay Function

LWA-19K1RPL5

Model Description 1.5-Ton, Windows AC


LWA-19K1RDL5

Model Description 1.5-Ton, Windows AC


56


AUDIO/VIDEO/HOME THEATRE

Everybody wants to be able to watch their favorite movie with full surround

sound, LG wireless home theatre system has the solution.

DVD HOME CINEMA SYSTEMS

LM-D2540

Model Description DVD Movie Station

Key Features

Full Digital Amplifier Logic Cassette Deck Multi Format Playback Dolby Digital/DTS Decoder 3 DVD Changer XDSS OAO PMPO-1800 W DivX

LM-D2340

Model Description DVD Movie Station

Key Features Full Digital Amplifier Logic Cassette Deck Multi Format Playback Dolby Digital/DTS Decoder 3 DVD Changer XDSS OAO PMPO-1300 W

57

DVD PLAYERS

LG has wide range of DVD players with world’s best playability. Several Model

are available in this category.

DG-9411

Model Description DVD Player

Key Features Component out , S-Video out Multi Format Playback DVD+R/ +RW,JPEG/KODAK Picture ,WMA DVD/CD-R,RW/MP3/VCD,CD Progressive Scan 3D Surround Sound / Dolby Digital / DTS Digital Audio Output Super Slim Design (35 mm)

DSI-8755


Key Features Component out , S-Video out Optical and Coaxial Digital out VGA out (Monitor connectivity) DiVx (MPEG 4) Dolby Digital/ DTS / VCD / MP3 / JPEG /

KODAK / WMA 5.1 Ch Home Theatre DVD Progressive Scan

DS8411


Key Features Auto Play Variable Zoom 3D Surround Sound Last Condition Memory DVD+R/ +RW,JPEG/KODAK Picture ,WMA DVD/CD-R,RW/MP3/VCD,CD Progressive Scan Super Slim (39 mm) Design

58

DSI-8352


Key Features MP3/VCD/WMA/JPEG/KODAK Picture Optical Out S-Video Coaxial Digital Out Component Video OIP Dolby Digital /DTS Decoder 5.1 Ch Home Theatre DVD Progressive Scan

DSI-8555


Key Features Component Out Multi Format Playback DTS Decoder Dolby Digital VGA Out Optical Out S-Video Coaxial Digital Out 5.1 Ch Home Theatre DVD Progressive Scan

DVD ROOM THEATRE

LG first time introduced 5-in-one DVD Room Theatre system with great picture

quality and Theatre like sound.

LPC-D1000A Model Description DVD Room Theatre

Key Features S-Video Out Optical Out Surround Sound XDSS Remote Front Display DVD/VCD/MP3/AM/FM/Cassette/ACD

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DISH WASHERS

Experience LG's digitally advanced technology which provides superior

cleaning, intuitive controls and vast interior capacity with numerous flexible storage

features.

LDF7810BB

LG proudly presents a new line of dishwashers that tastefully blends ingenious performance with beautiful design.

Key Features Fully-Integrated Control Panel Industry's Tallest Tub Variable Water Pressure OptiDry Hybrid Condensing Drying System Sense Clean Washing System Hidden Water Heater Food Disposer and Self-Cleaning Triple

Filtration System Height Adjustable Upper Rack 16 Place Settings Storage Removable Tines Half Load Cleaning Premium Lodecibel Quiet Operation

LDS5811ST

Cleaner dishes are just the beginning. Key Features Premium Lodecibel Quiet Operation Semi-Integrated Control Panel Industry's Tallest Tub Variable Water Pressure OptiDry Hybrid Condensing Drying System SenseClean Washing System Hidden Water Heater Food Disposer and Self-Cleaning Triple

Filtration System Height Adjustable Upper Rack 16 Place Settings Storage Removable Tines Half Load Cleaning

LDS5811WW

LG proudly presents a new line of dishwashers that tastefully blends ingenious performance with beautiful design.

Key Features Semi-Integrated Control Panel Premium Lodecibel Quiet Operation Industry's Tallest Tub Variable Water Pressure OptiDry Hybrid Condensing Drying System SenseClean Washing System Food Disposer and Self-Cleaning Triple

Filtration System Height Adjustable Upper Rack 16 Place Settings Storage Removable Tines Half Load Cleanin

60

GSM

LG present 3G Mobile phones with some unique features which divided into

four Categories:

Bluetooth

Camera

Colour

Music

BLUETOOTH MOBILE PHONE

G1610

Model Description Bluetooth Voice Solution, 65K Color Screen, GPRS, MMS and Java

Additional Features Colour Themes Word Time Animated Incoming/Outgoing Screen Auto Keypad Lock Conferencing Calculator Unit Converter Voice Memo Built in Games 16 Polyphonic-2 Phone Book Memory-200*5 Fields Scheduler Capacity-20 Download/Save as Support-wowlg.com SMS(Phone Capacity) WAP Predictive Text Input-T9 Java/MMS PC Syncronization Frequency-GSM900/1800MHz

General Specifications Dimensions ( LxWxD) (mm)-105x44x18 Weight( gm)-78 Standard Battery-950 mAh Talk Time-Upto 2.5 hrs Stand by Time-Up to 250 hrs

Key Feature Download Support GPRS MMS and Java 65K Colour Display Bluetooth Headset Kit Bluetooth Enabled

CAMERA MOBILE PHONES

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T5100

Model Description 1.3 Mega Pixel Camera Phone, 262K color screen, MP3 Playback, Video on Demand, Upto 60 minutes Video Recording

Key Features Video MMS Video On Demand Service Support MP3 Playback Talk Time-up to 2.5 hrs Stand- by Time-up to 200 hrs Standard battery(mAh)-950 Games-3 Downloadable 40 Polyphonic Ringtones Java GPRS(Class 10 ) and WAP-2 125 SMS Capacity 1.4 MB Memory for Video MMS 27 MB Shared Memory 96*96 Pixels ,65K Color External Screen 176*220 Pixels ,262 K Color Internal Screen Dual LCD Screens Call Conversation Recording-30sec Image Capture Photo Frames 4* Digital Zoom Built-in Flash Consecutive Picture shoot Self-timer Shooting

B2100

Model Description VGA CMOS Camera Phone, Rhythmic Vibration and Ringtone, 4X Digital Zoom, GPRS, MMS and Java

Key Features MMS and Java GPRS(class 10) Animated Incoming and Outgoing call

screens Conferencing-yes Calculator-yes Color Themes-4 nos. Multiple Alarm-5 nos. Phone Book Memory-200*5 Fields Auto keypad lock EMS SMS Capacity-140 Games-2 nos. Downloadable 40 Polyphonic Ringtones Scheduler Capacity-20 nos. Predictive Text-T9 255*6 Phone Book Memory Built-in Flash Photo Frames-7 nos. Self-timer Shooting-3/5 Seconds

COLOUR MOBILE PHONES

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G1600

Model Description 65K Color Screen, GPRS, MMS and Java

Key Features

Animated Incoming & Outgoing Call Screens Call Assignable Characters-35nos PC Synchronization-Yes Color Themes-4nos Frequency-GSM 900/1800Mhz Memory-1MB Shared Voice Memo-20 Games-2 nos.(Submarin+Space Ball)

+Downloadable Multipale Alarms-5nos Scheduler Capacity-20 WAP-1.2.1 Predictive Text-T9 SMS Capacity-100 Phone Book Memory-200*5 GUI (Graphic User Interface) 4 Way Navigation Key 7 Different user groups (20 per group) Polyphonic Ringtones

C2100 Model Description Dual LCD, 65K Color Internal Screen, Torchlight, GPRS, MMS and Java

Key Features Frequency-GSM900/ 1800MHz WAP-2 SMS Capacity-250 General Specifications Stand- by Time-Upto 250 hrs Talk Time-Upto 2.5 hrs Standard Battery-1000 mAH Weight-70 grams Dimensions-89x47x25.5 mm Phone Features 200*5 Phonebook Memory MMS java Games GPRS- Class10 65000 Color Display

MUSIC MOBILE PHONES

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B2000 Model Description FM Radio Phone, Rhythmic Vibration and Ringtone, Tri-Band, GPRS, MMS and Java

Key Features Stereophonic Headphone Kit FM Phone 10 Channel Memory 65K Color Hi-Resolution Display Display LCD(pixel)-128x128 Standard battery(mAh)-780 mAh Dimensions (L*W *D)(mm)-104x40x14 WAP-2 Java and MMS 40 Polyphonic Ringtones Pictures and Ringtones Download Voice Memo-20 Sec Conferencing Animated Incoming & Outgoing Call Screens Games-2 Nos Downloadable Multipale Alarms-5 Nos Scheduler Memory-20 SMS Capacity-200 GPRS Color Themes-4 Nos

G1800

Model Description MP3 Phone, 60MB Memory, USB Pen Drive, Continuous Voice Recording, Speakerphone

Key Features MMS 65K Color Hi-Resolution Display 60 MB USB Disk USB Charger Weight(gms)-78 Standard battery(mAh)-720 Dimensions (L*W *D)(mm)-99x45x17 Additional Features Voice Memo World Time Auto Keypad Lock Conferencing Voice Recording Animated Incoming & Outgoing Call

Screens Games-3 nos Multipale Alarms-5 nos Scheduler Memory-Upto 10 SMS Capacity-250 Embedded Java Games GPRS

IT PRODUCTS

64

COLOUR MONITORS

E700S

Model Description 17 inch FLATRON Monitor

Key Features Video Input-RGB Analog Sync Compability-Separate Pixel Frequency-110 MHz V-Scanning Frequency-50 - 160 Hz H-Scanning Frequency-30 - 71 kHz Recommend Resolution-1024 x 768 / 85Hz Max Resolution-1280 x 1024 / 66 Hz

900B

Model Description 19" Studioworks Monitor

Key Features Vertical Frequency Horizontal Frequency Surface Treatement Focus Size Suspend / Standby Power Off Mode Normal Operation OSD Control Regulation Compliance

500G

65





Model Description 15" Studioworks Monitor

Key Features Vertical Frequency Horizontal Frequency Surface Treatement Focus Size Suspend / Standby Power Off Mode Normal Operation OSD Control Regulation Compliance

NOTEBOOKS

LW70

Model Description Intel Pentium M Processor Dothan 1.6GHz, 533MHz FSB, 2MB L2

Key Features Indicator-AC Adaptor, Power/suspend,

battery charge, HDD activity, caps Lock, Num Lock, WLAN

AC Adaptor-90W Audio-Stereo speaker, Sub Woofer, High

definition audio, Internal MIC ODD-DVD/DVD Combo/DVD Super Multi HDD-40GB/100GB PATA/SATA Memory-256MB/512MB/1024MB DDR II

(400/533MHZ, Dual channel support, upto 2GB)

Operating system-XP Home/XP Pro Chipset-Intel 915PM + ICH6-M Processor-Intel Pentium M Processor Dothan

1.6GHz, 533MHz FSB, 2MB L2 Weight(Including standard battery)-3.1 Kg

Display Graphics-ATI Mobility Radeon

X600(64MB/128MB) LCD-17.1 inch Finebright WXGA Modem-power, volume up/down,

Mute/Instant DVD/Instand Music Input Device

Buttons-power, volume up/down, Mute/Instant DVD/Instand Music

Pointing device-Touchpad w/ scroll function Keyboard-Full Size 99 keys w/ Numeric

keypad Expansion Slot Mini-PCI slot-wireless Lan card installed

Battery High Capacity(Option)-9 Cell(Li-Ion) Standard-6 Cell(Li-Ion)

LM70

Model Description Intel Pentium M Processor Dothan 1.6GHz,2MB

Key Features Indicator-AC Adaptor, Power/suspend,

66

L2,LCD backlight huge Blue LED battery charge, HDD activity, caps Lock, Num Lock, WLAN

AC Adaptor-90W I/O-3 USB(2.), VGA, S-Video, IEEE1394, MIC-

In, RJ11, RJ45,S/PDIF(Sharing w/ headphone out), DC-In

Audio-Stereo speaker High definition audio, Internal MIC

ODD-DVD/DVD Combo/ DVD Super Multi HDD-60GB/80GB SATA/PATA Memory-256MB/512MB/1024MB DDR II

(400/533MHZ, Dual channel support, upto 2GB)

Operating system-XP Home/XP Pro Chipset-Intel 915PM ICH6-M Processor-Intel Pentium M Processor

Dothan 1.6GHz, 533MHz FSB, 2MB L2 Weight(Including standard battery)-2.3Kg Dimensions-327x272x24.4mm Security-Kensington lock Port replicator wireless indicator-LCD backlight huge Blue

LED Display Graphics-ATI Mobility Readeon

X600(64MB/128MB) LCD-15 Communication LAN-10/100 ethernet OR Gigabit W-Lan Antenna-Dual Hexa band Antenna Wireless-Intel Pro/Wireless

2200BG(802.11b/g) Intel Pro/Wireless 2915ABG(802

Modem-56 Kbps MDC Modem Input Device

Buttons-power, volume up/down, Mute Pointing device-Touchpad with scroll

function Keyboard-Full Size 86 keys Expansion Slot Mini-PCI slot-wireless Lan card installed PC card slot-Express card/ 54 Memory card slot-4-in-1 (SD/MMC/MS MS

Pro) Battery

High Capacity(Option)-9 Cell(Li-Ion) Standard-6 Cell(Li-Ion)

OPTICAL STORAGE

PCs

67






XS3-E049NPG

Model Description Intel 865GV-Chipset ,256 MB-DDR

Key Features 256 MB DDR 400 RAM Three Years Limited Warranty Crash Proof + Restore IT utility Multi Media Keyboard 17 inch Color Monitor 10-100 LAN Onboard 80 GB IDE HDD Cache-1 MB L2 Intel Pentium4-530 @ 3.0 GHz RED HAT ENT. LINUX3 MOUSE-Optical CDRW-LG Chipset-Intel 865GV

XS1-WH19LP1

Model Description Intel Celeron 2.0,128 MB-DDR

Key Features STD KBD Intel Pentium4-Intel 845GV RED HAT ENT. LINUX3 MOUSE-Scroll 15 inch CRT CDRW FDD RPM-40 GB 7200 DDR-128 MB Intel Celeron 2.0

XS1-WH1SLP2BCI0115

Model Description Intel Celeron Processor 2.0 GHz , 128 MB RAM

Key Features Monitor-38 cms CRT Monitor SMPS-250 Watt SMPS USB Port-4 USB (2 rear ,2 front) AGP-onboard LAN-Built inRealtek 8100C (10/100 Mbit) FDD-1.44 MB OSD Control-CDROM Drive HDD-40GB,7200 rpm RAM-128 MB,333MHz Cache-128KB CPU-Intel Celeron Processor 2.0 GHz Chipset-Intel 845 GV

XSA-S31SLP1BCI0115

Model Description Key Features

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AMD Sempron Processor 2600+, 128 MB RAM Monitor-38 Cms CRT Monitor SMPS-250 Watt SMPS USB Port-6 USB ( REAR,4 thru header) AGP-Onboard LAN-VIAVT 6103(10/100) FDD-1.44 MB OSD Control-CDROM Drive HDD-40GB,7200 rpm RAM-128 MB,333MHz FSB/MULTIPLIER-333MHz Cache-128KB CPU-AMD Sempron Processor 2600 Chipset-KM266 Pro(7V 333MHz)

XT1-2219LP1BCI0115

Model Description Intel Pentium 4 Processor 2.26 GHz, 128 MB RAM

Key Features Monitor-38 cms CRT Monitor SMPS-250 Watt SMPS USB Port-4 USB (2 rear ,2 front ) AGP-Intel 845 GV LAN FDD-1.44 MB OSD Control-CDRW HDD-40GB,7200 rpm RAM-128 MB,333MHz FSB/MULTIPLIER-533 MHz Cache-512KB CPU-Intel Pentium 4 Processor 2.26 GHz Chipset-Intel 845 GV

XS5-L14SLP1BCI2115

Model Description Intel Pentium 4 Processor 2.66 GHz, Intel 915 GV Chipset

Key Features Monitor-38 Cms CRT Monitor SMPS-300 Watt SMPS USB Port-8 USB (4 rear ,4 front) AGP-onBoard LAN-Built in Realtek 8110S(10/100/1000

Mbit ) FDD-1.44 MB OSD Control-CDROM Drive HDD-40GB,7200rpm RAM-256 MB ,400MHz FSB/MULTIPLIER-533MHz Cache-512KB L2 cache CPU-Intel Pentium 4 Processor 2.66 GHz Chipset-Intel 915G

SERVER

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PA-110

Model Description Single Intel® Pentium 4 Processor @ 3.0 GHz with 800MHz FSB with Hyper Threading ® Technology,1 X 36 GB U320 SCSI 10K rpm NHS

Key Features Single Intel® Pentium 4 Processor @ 3.0

GHz with 800MHz FSB with Hyper Threading ® Technology

1 MB L2 Cache Intel® original SE7210TP1-E Motherboard

with Intel® E7210P Chipset 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM

unbuffered DIMM with ECC 1 X 36 GB U320 SCSI 10K rpm NHS 1 x Single Channel integrated U320 320

Mb/sec SCSI 1.44 MB FDD 52X CD Re-Writer 1 x Intel® PRO 1000 + Gigabit & Intel® PRO 100+ Server Network Connections Multimedia Keyboard Optical Scroll Mouse Intel® Server Management Ver. 5.8

software Full Tower Cabinet

PA-105

Model Description Single Intel® Pentium 4 Processor @ 3.0 GHz with 800MHz FSB with Hyper Threading ® Technology ,1 X 80 GB SATA 150 MB/s, 7200 rpm

Key Features Integrated SATA RAID 0,1, support 1 X 80 GB SATA 150 MB/s, 7200 rpm Single Intel® Pentium 4 Processor @ 3.0

GHz with 800MHz FSB with Hyper Threading ® Technology

1 MB L2 Cache Intel® original SE7210TP1-E Motherboard

with Intel® E7210P Chipset 512 MB (PC3200 ¿ 400 MHz) DDR SDRAM

unbuffered DIMM with ECC 1.44 MB FDD 52X CD Re-Writer 1 x Intel® PRO 1000 + Gigabit & Intel® PRO 100+ Server Network Connections Multimedia Keyboard Optical Scroll Mouse Intel® Server Management Ver. 5.8

software Full Tower Cabinet

MICROWAVE OVENS

70

LG, the leader in microwave ovens, brings the widest range of microwave

ovens. They come in three different categories – Convections, Grill and Solo, with a

capacity ranging from 19 to 30 liters. Now cook everyday meals, including

international cuisine and regional favorites, conveniently at home. The easy-to-use

pane of the microwave oven has been developed in LG Test Kitchens to make

cooking enjoyable. Now make anything from Shahi Panner, Tikkas, Idlis to even

popcorn and cookies, all at the touch of a button. The unique Intellowave Technology

ensures that the microwaves are spread evenly throughout the oven so that your

food is cooked uniformly while retaining all its nutrients. And because it requires very

little oil, the food cooked is also healthy.

SOLO MICROWAVE OVEN

The Solo ranges of microwave ovens are perfect for everyday cooking. These

ovens work on a simple technology. The microwaves generate heat by agitating the

water, fat and sugar present in the food, which uniformly cooks the food. The Solo

Microwave Ovens can also cook some delicious low-fat-recipes, which will have

licking fingers and asking for more.

LG Solo Advantages:

Fast Cook: Now re-heat or defrost your food at one –third the time it normally

takes. Just the options you need when you are in a rush.

Indian Auto Cook: Rediscover the joy of cooking with pre-programmed

recipes of some of your daily meals like rice, dal and vegetables. Cooking was

never so easy and supervision-free.

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Diet Cook: With pre-programmed low calories recipes, this unique feature

helps you keep an eye on the number of calories your food contains. Since our

microwave ovens require little or no oil, the food is also healthy.

Anti-Bacteria Interiors: The anti-bacteria interiors ensure easy cleaning and

prevent dangerous bacteria from forming.

Soups Main Course DessertsTomatoCream of MushroomChicken Sweet Corn

Stuffed TomatoesDal MakhniBharwan Bhindi

Suji ka HalwaCoconut BarfiChoorma Ladoo

MS-255R

Model Description 25 Ltrs ,Anti Bacteria Interiors, 10 Indian Diet Cook Menus and 8 Indian Pre Cook Menus

Key Features Pull-Out Door Type Child Lock 5 Power Level Descriptive Panel Auto Defrost Indian Auto Cook Intellowave Technology Fast Cook Indian Diet Cook Anti- Bacteria Interiors Capacity-25 Ltr.

MS-194W

Model Description 19Ltr., Easy to use descriptive panel, 4 Auto Defrost and 3 Auto Cook Menus

]Key Features

Pull-Out Door Type Child Lock 5 Power Level Descriptive Panel Auto Defrost Indian Auto Cook Intellowave Technology Feather Touch Panel Capacity-19 Ltr

MS-192W

Model Description 19 Ltr., 5 power levels, Easy to use knobs

Key Features Pull-Out Door Type Child Lock 5 Power Level Descriptive Panel Indian Auto Cook Intellowave Technology Manual Defrost Easy to use Knob Panel Capacity-19 Ltr

GRILL MICROWAVE OVEN

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The Grill range of microwave ovens comes with a concealed heater that allows

you to grill and brown your food in addition to cooking your regular meals. With over

six models to choose from , you can now grill your favorite tikkas, kebabs, mutton

and other roast recipes right down to the core. And that too using very little oil.

Toaster Microwave Oven: The only microwave oven of its kind, which do two

things at the same time. With a built-in toaster, you can now toast some bread while

cooking, grilling or browning daily meals. A 32 mm. slot, a unique gripper to hold the

bread firm in the centre, and an option of nine levels of browning gives the perfectly

toasted bread.

LG Grill Advantages:

Motorised Rotisserie: The unique rotating bar-be-que design helps you grill

or brown your tandoori cuisine from all sides. Giving the perfectly grilled

snacks and starters.

Auto Defrost: Defrost your chicken, peas or panner at the mere touch of a

button.

Mutli-Cook Tawa: this specially coated non-stick tawa is ideal for recipes,

which require extra browning and bottom heating.

Stainless Steel Interiors: Tailor-made to withstand high temperature and

retain heat, which results in better cooking performance. The unique quality of

stainless steel makes these microwave ovens durable and corrosion resistant.

Appetisers Main Course DessertsGrilled sandwichMurg Malai TikkaSeekh Kebab

Palak PaneerChanna MasalaKeema Matar

PhirniPayasamCarrot Halwa

MG-568T

Model Description India's Only Microwave Oven with an inbuilt Toaster ,9 levels of browning

Key Features Capacity-26 Litre Child Lock Pull-Out Door Type

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Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology

MG-607APR

Model Description 30 Ltr., Only Grill Model with Motorised Rotisserie,Stainless Steel Interiors

Key Features Push Door Type Multi-Cook Tawa Motorised Rotisserie Custom Cook Capacity-30 ltr Child Lock High Rack Largest Turntable Combination Cooking Intellowave Technology Stainless Steel Interiors

MG-556P

Model Description 19 Ltr.,Stainless Steel Interiors ,4 Auto Defrost and 6 Indian Auto Cook Menus

Key Features

Capacity-25 ltr Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology Smooth Easy Knob Control Stainless Steel Interiors

MG-608AP

Model Description 30 Ltr., Stainless Steel Interiors,5 Custom Cook Menus

Key Features Alternate Cooking Multi-Cook Tawa Custom Cook Capacity-30 ltr Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology Multi Stage Cooking

MG-557B

Model Description 25 Ltr., Anti Bacteria Interiors,4 Auto Defrost and 6 Indian Auto Cook Menus

Key Features Fast Cook Capacity-25 ltr Child Lock

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Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology Anti Bacteria Interiors

MG-555F

Model Description 25 Ltr. Elegant Oval Window, 4 Auto Defrost and 6 Indian Auto Cook Menus

Key Features Elegant Oval Window Fast Cook Capacity Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology

MG-396WA

Model Description 19Ltr.,Feather touch Micom Panel, 4 Auto Defrost and 6 Indian Auto Cook Menus

Key Features Alternate Cooking Multi-Cook Tawa Custom Cook Capacity-30 ltr Child Lock Descriptive Panel High Rack Largest Turntable Combination Cooking Intellowave Technology Multi Stage Cooking

MG-397WB

Model Description 19 Ltr.,India's only Black Microwave Oven, 4 Auto Defrost and 6 Indian Auto Cook Menus

Key Features

Capacity-19 ltr Child Lock Pull-Out Door Type Descriptive Panel Auto Defrost Indian Auto Cook High Rack Largest Turntable Combination Cooking Intellowave Technology India's Only Black Microwave Feather Touch Panel

CONVECTION MICROWAVE OVENS

75

The advanced LG Convection Microwave Oven, with its superior technology,

lets you bake, brown or grill your favourite dishes while simultaneously cooking them.

A state-of-the-art fan located at the back of the cavity circulates hot air within the

entire microwave. This allows for even browning and ensures that your food is

uniformly cooked. And to top it all these ovens come in three striking colours of

silver, stainless steel and white.

LG Convection Advantages:

Motorised Rotisserie: Consists of a steel rod and motor system. This unique

rotating bar-be-que design helps you cook the most perfectly grilled chicken,

panne and other roast dishes.

Next Step Guide: Follow the step-by-step instruction, which will guide

through the entire process of cooking your food.

Deodoriser: Removes any smell or odour left after cooking from the interiors

of your microwave. Keeps microwave oven smelling fresh and clean.

Stainless Steel Interiors: Tailor-made to withstand high temperature and

retain heat, which results in better cooking performance. To add to it,

stainless steel is also rust prof and its smooth contours offers easy cleaning.

Appetisers Main Course DessertsPaneer TikkaKhandviTandoori Chicken

Vegetable BiryaniCheese PizzaBaked Vegetables

Lemon TartsChocochip CookiesChocolate Cake

MC-800ABR


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30 Ltr., Modular Kitchen Model with Installation Kit, Stainless Steel Interiors with Motorised Rotisserie

Motorised Rotisserie Installation Kit for modular Kitchen Capacity-30 Ltr. Multi-Stage Cooking 5 Power Level Child Lock Descriptive Panel Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology

MC-8083

Model Description 30Ltr.,Stainless Steel Interiors with Motorised Rotisserie, 4 Auto Roast Menus and 4 Indian Diet Cook Menus

Key Features Capacity-30 Litre Multi-Stage Cooking 5 Power Level Child Lock Auto Defrost Descriptive Panel Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology

MC-801AR

Model Description 30 Ltr., Stainless Steel Interiors with Motorised Rotisserie, Flat Look Convection Microwave Oven

Key Features Motorised Rotisserie,Push Door Type Installation Kit for modular Kitchen Capacity-30 Ltr. Multi-Stage Cooking 5 Power Level Child Lock Descriptive Panel Auto Defrost Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology

MC-808WAR

Model Description 30Ltr., Stainless Steel Interiors with Motorised Rotisserie, 4 Auto Defrost, 3 Auto Roast Menus and 8 Indian Auto Cook Menus

Key Features Pull-Out Handle for Rotisserie Motorised Rotisserie Capacity-30 Ltr.

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Multi-Stage Cooking 5 Power Level Child Lock Descriptive Panel Auto Defrost Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Auto Roast Combination Cooking Stainless Steel Interiors Intellowave Technology

MC-767WS

Model Description 26 Ltr. Stainless Steel Interiors with Deoderizer Function, 4 Auto Defrost, 4 Auto Roast Menus and 8 Indian Auto Cook Menus

Key Features Silver colour Auto Roast and Back Menu Deodoriser Vertical Rotisserie Capacity-26 Ltr. 5 Power Level Child Lock Descriptive Panel Indian Auto Cook Ferment Function High & Low Rack Five Way Cooking Largest Turntable Combination Cooking Stainless Steel Interiors Intellowave Technology

REFRIGRATORS

LG refrigerators divided into Four major categories:

78

SEMI FROST FRIDGE

GL-26TMQSFF

Model Description SFF Ref

Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner

GL-26GMRSFF Model Description SFF Ref

Key Features

Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner

GL-23TMTSFF-225L

Model Description 225 Ltr. SFF Ref

Key Features

Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper

79





Kangaroo Tray Deodoriser Dairy Corner

GL-23GMRSFF


Key Features


GL-19TMTSFF


Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Kangaroo Tray Deodoriser Dairy Corner

GL-19GMRSFF


Key Features


DIRECT COOL

80

GL-231GPRX

Model Description 230 Ltr. Capacity Direct Cool Refrigerator

Key Features Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray

GL-231RPDX



GR-201TPLX



GR-201TPQX ]

81

Model Description 200 Ltr. Capacity A-One Direct Cool Refrigerator


GR-201GPPX



GR-201GPEX



GL-191GPRX



GL-191RPDX

82



GR-181TPLX


Key Features

Key & Lock Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray

GR-181GPPX


Key Features

Door Finish-Powder Coated/ PCM Anti -Bacteria Seal Direct Cool Key & Lock Cell Fress Crisper F.I.R. Lamp

GR-181TPQX


Key Features

Sliding Door Bin Anti -Bacteria Seal Direct Cool Door Finish-PCM Cell Fress Crisper Dairy Corner Crystal Shelves Deodoriser Kangaroo Tray

GR-181RPEX

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GR-181RPGX



FROST FREE

GR-S592QLC

Model Description Ice Beam Door Cool Refrigerator

Key Features Kangaroo Tray Deodoriser F.I.R Lamp Sliding Door Bin Ice Tray Anti -Bacteria Seal Door Finish-Power Coated /PCM Cell Fresh Crisper

Color Options Champagne Gray Glossy Green Super White Silky Grey Super Inox Moon Silver Metallic Finish

GL-322QLQ

84

Model Description Frost Free Ref

Key Features Kangaroo Tray Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone Sliding Door Bin Ice Tray Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper

GLT322GP Model Description Frost Free Ref

Key Features Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone Sliding Door Bin Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper

GL-T262QM Model Description Frost Free Ref

Key Features Kangaroo Tray Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone Sliding Door Bin Ice Tray Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper

GL-T262GP

Model Description Frost Free Ref

Key Features Deodoriser F.I.R Lamp Icebeam Door Cooling ( GL -S ) Fresh Zone External MICOM Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper

GL-242QM


85

230 Ltr. Frost Free Deodoriser F.I.R Lamp Fresh Zone Sliding Door Bin Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper

GL-242QP

Model Description 230 Ltr. Frost Free

Key Features Deodoriser F.I.R Lamp Fresh Zone Sliding Door Bin Anti -Bacteria Seal Door Cooling Door Finish-Power Coated /PCM Cell Fresh Crisper

SIDE BY SIDE REFRIGRATORS

267-NGB-Crystal-Blue

Model Description DIOS Ref

Key Features 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar

267-NGB-Mocha-Brown


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DIOS Ref 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar

267 NGB-Wood Cherry Model Description DIOS Ref

Key Features 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar

267 NGB-Wood Cherry Perspective


Key Features

610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar

GRP267FTB


Key Features

610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser Refreshment Bar

GR-L207DBZ


Key Features 610 Ltr. Onwards

87

6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling Crushed Ice and Ice Cube Dispenser

GR-B207DBC Model Description DIOS Ref

Key Features 610 Ltr. Onwards 6 Sensor-Temperature Control Magic Crisper Miracle Zone Whisper Silent MICOM Control Focused Cooling

TELIVISION

88

LGs Telivisions are available in following 6 categories:

CONVENTIONAL TELIVISIONS

CD-14D79VE

Model Description 14 inch CTV

Picture & PIP

Picture Status Memory Golden Eye

Sound AVL AV Stereo Sound Output(PMPO)-140W

Additional Colour Status Memory Menu OSD Quick View

RD-14CC50V Model Description 14 inch CTV

Picture & PIP ARC Zoom Picture Status Memory

Sound AVL Graphic Equalizer-3-Band Sound Output(PMPO)-140W

Additional Colour Status Memory Channel Scan Quick View Child Lock

CD-14D79M


Picture & PIP

ARC Zoom Picture Status Memory

Sound

89

http://www.lgezbuy.com/category.aspx?CatID=93&MaiCatID=82






AVL Sound Output(PMPO)-70W

Additional Blue Back Channel Naming Real Time Clock Speaker-single Colour Status Memory Menu OSD Channel Scan Quick View Child Lock Auto Power Off On/Off Timer

RD-14CA30M



Sound Sound Output(PMPO)-50W

Additional Blue Back AV In / TV Out Jack Channel Naming Real Time Clock Speaker-Single Colour Status Memory Menu OSD Quick View Programme Edit Child Lock Auto Power Off On/Off Timer

CF-20S12KE

Model Description Golden Eye Supreme

Additional Colour Status Memory Channel Scan Game Child Lock

Picture & PIP ARC Zoom Picture Status Memory Golden Eye

Sound AVL Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-300W

CF-20D33KE

Model Description Golden Eye Magic


Picture & PIP ARC Zoom

90

Picture Status Memory Golden Eye


RD-20CC50V

Model Description Cinemax Dlx

Additional Colour Status Memory Channel Scan Quick View Child Lock Auto Power Off On/Off Timer


Sound AVL Sound Status Memory Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-200W

RD-20CB30F

Model Description Marquis Dlx (Stereo)

Additional Blue Back AV In / TV Out Jack Channel Naming Auto Power Off


Sound AVL Sound Status Memory Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-200W

CD-20D79M

Model Description Joymax Plus

Additional Colour Status Memory Menu OSD Muti Language Channel Scan Quick View Child Lock

91

Auto Power Off On/Off Timer


Sound AVL Sound Output(PMPO)-100W

RD-CA30M

Model Description Cineplus

Additional Blue Back AV In / TV Out Jack Channel Naming Real Time Clock Speaker Colour Status Memory Menu OSD Quick View Programme Edit Child Lock Auto Power Off On/Off Timer



RD-21CB30V

Model Description Marquis Dlx (Mono)

Picture & PIP Picture Status Memory


Additional Zoom Programme-200 Colour Status Memory Menu OSD Channel Scan Quick View Game Turbo Search System-Digital Child Lock Auto Power Off

CF-21S12KE

Model Description Golden Eye Supreme

Picture & PIP ARC Zoom Picture Status Memory Golden Eye

Sound AVL

92

Graphic Equalizer-3-Band AV Stereo Sound Output(PMPO)-300W


RD-21CA30M

Model Description Cineplus



Additional Blue Back AV In / TV Out Jack Channel Naming Real Time Clock Speaker-2 Colour Status Memory Menu OSD Quick View Programme Edit Child Lock Auto Power Off On/Off Timer

CD-21D79M

Model Description Joymax Plus


Sound AVL Sound Output(PMPO)-100

Additional Colour Status Memory Menu OSD Multi Language Channel Scan Quick View Child Lock Auto Power Off On/Off Timer

29CA41VC


Additional Channel Listing Real Time Clock Sleep Timer

Sound Woofer-Super Graphic Equalizer-5-Band

93

XDS Sound Output(PMPO)-300W

Picture & PIP Digital Comb Filter Golden Eye XDP

29CA41VW

Model Description 29 inch Colour TV

Additional Channel Listing Games-15

Sound Woofer-Super Graphic Equalizer-5-Band XDS Sound Output(PMPO)-1200W

Picture & PIP Tuner PIP-Twin Digital Comb Filter Golden Eye XDP

FLAT TELIVISIONS:

CD-15Q91VE

Model Description Flatron 15 inch

Key Features SSM Golden Eye Game 3-Band Graphic Equalizer Status Memory Picture Status Memory AV Stereo 100W Sound Output

21FD50VE

Model Description 21 inch Flatron TV

Key Features Picture & PIP

ARC Zoom

94

CTI Cotinous Cathode Calibration Golden Eye Picture Status Memory Digital Comb Filter

Sound Sound Output(PMPO)-350 W/1200W Graphic Equalizer-3-B XDS AV Stereo Sound Status Memory

Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games Input/Output Connections Head Phone Rear AV-In/Out-1/1 Front/Side AV In

21FC80VE



ARC Zoom CTI Digital Comb Filter Picture Status Memory Cotinous Cathode Calibration Golden Eye

Sound Sound Output(PMPO) AV Stereo XDS Graphic Equalizer-3-B Sound Status Memory-350/1200W

Additional Fovourite/Quick View No. Of Programmes-200 Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games Input/Output Connections Head Phone Rear AV-In/Out-1/1 Front/Side AV In

21FA20KE



ARC Zoom Cotinous Cathode Calibration Picture Status Memory

95

Golden Eye Sound

Sound Output(PMPO) AVL Sound Status Memory AV Stereo Graphic Equalizer-3-B

Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games-2

Input/Output Connections S-Video/In Rear AV-In/Out-1/1 Front/Side AV In

21FD20VE


Key Features

Picture & PIP ARC Zoom CTI Digital Comb Filter Picture Status Memory Cotinous Cathode Calibration Golden Eye

Sound Sound Output(PMPO) AV Stereo XDS Graphic Equalizer Sound Status Memory

Additional Fovourite/Quick View No. Of Programmes-200 Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games

Input/Output Connections Head Phone Rear AV-In/Out Front/Side AV In

21FE30VE



ARC Zoom Cotinous Cathode Calibration Picture Status Memory Golden Eye

Sound

96

Sound Output(PMPO)-200W AVL Sound Status Memory AV Stereo Graphic Equalizer-3-B

Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games

Input/Output Connections Head Phone Rear AV-In/Out-1/1 Front/Side AV In

21FA20KV


Key Features

Picture & PIP ARC Zoom Cotinous Cathode Calibration Picture Status Memory

Sound Sound Output(PMPO)-200W AVL Sound Status Memory AV Stereo Graphic Equalizer-3-B

Additional Fovourite/Quick View No. Of Programmes-200 Turbo Search System Programme Naming Programme Edit Child Lock Auto Power Off On/Off Timer Sleep Timer Games-2

Input/Output Connections Rear AV-In/Out-1/1 Front/Side AV In

29FC81RB


Key Features 2 Tuner PIP Scan Velocity Modulation Digital Comb Filter Golden Eye-Digital Sound Graphic Equalizer-5-Band

97

29FC85VC


Picture & PIP

2 Tuner PIP Scan Velocity Modulation XDP Golden Eye

Sound Woofer-Mounted Super Graphic Equalizer-5-Band XDS

Additional Games-15 High graphics

29FC85VW


Picture & PIP Scan Velocity Modulation Golden Eye XDP

Sound Woofer-Mounted Super Graphic Equalizer-5-Band XDS

Additional Games-15 High Graphics

29FC85VE


Picture & PIP Scan Velocity Modulation Golden Eye XDP

Sound Graphic Equalizer-5-Band AV Stereo XDS

Additional Turbo Search System-Digital

LCD TELIVISIONS

98

RT15LA70

Model Description LCD Art Vision

Key Features

Dimensions Width x Height x Depth-580x425x72 mm

Picture ARC(Aspect Ratio Control) Digital Comb Filter Digital Progressive Contrast Ratio-500:1 Brightness-450 cd /m2 Resolution-1280 x 768 Aspect Ratio-16:9

Sound Surround-DASP Output-5W x 2

Feature Wall Mount ez-Cable Display Power Management Mode Interface Component(High Definition) PC in Analogue

RT-17LZ40 Model Description LCD Art Vision

Key Features Picture

ARC(Aspect Ratio Control) Digital Comb Filter Digital Progressive DCDi S-IPS XD Engine Slim(LZ50) Contrast Ratio-500:1 Brightness-450 cd/m2 Resolution-1280*768 Aspect Ratio-16:9

Sound Surround-DASP Output-5W*2

Feature Wall Mount ez-Cable Display Power Management Mode Interface Component(High Definition) PC in Analogue

PLASMA TELIVISION

99

MT-42PX11

Model Description 42 " XCanvas PDP

Sound

Ez Sound Options Audio Output-15W x 2 Inbuilt Speaker

Feature Wall Mount ez-Cable Display Power Management Mode

Display PIP Flexi Size-2/4/9 ARC(Aspect Ratio Control) 4H Digital Comb Filter Digital Progressive DCDi XD Engine(IEP) Contrast Ratio-5000:1 Brightness-1000 cd/m2 Resolution-1366 x 768 Aspect Ratio-16:9

RT-50PY10

Model Description 50 " XCanvas PDP

Display

PIP Flexi Size ARC(Aspect Ratio Control) 4H Digital Comb Filter Digital Progressive DCDi XD Engine(IEP) Contrast Ratio-5000:1 Brightness-1000 cd/m2 Resolution-1366 x 768 Aspect Ratio-16:9

Sound Ez Sound Options Audio Output-15 W x 2 Inbuilt Speaker

Feature Wall Mount ez-Cable Display Power Management Mode

Interface RS-232C Download External Control PC INPUT IR JACK DVI

PROJECTION TELIVISIONS

100

RT44NB10RP

Model Description 44 inch ProjectionTV

Key Features

PIP Multi Window PIP-1+12 Double Window Picture in Picture-2 Tuner

Features Channel Labelling Favourite Channel ARC Auto Demo On/Off Time Sleep Timer Child Lock Quick View Turbo Search System Auto Volume Leveler Picture Status Memory-5M Sound Status Memory-6M

Interface Source Voltage-110-240 Audio Out (Variable) S-Video in Side/rear-1/1

Dimension Width x Height x Depth-1115 x 1255 x 485

Picture XD Engine Turbo Picture Black Stretcher Digital Comb Filter User Control SVM Dynamic SVM Turbo Booster for weak signals Luminance Noise Reduction Progessive Scan 100 Hz (Flicker Free) Enhanced Digital Convergence Fine Pitch Screen-.52 mm High Resolution PRT

Tuning VHF/UHF/CATV/HYPER No. of Program Memory Type-ACMS+ Memory Type System-FVS Aspect Ratio-4:3

Sound Dynamic Bass System Turbo Sound Sound Output-20+20W Graphics Sound Equalizer (5 Band ) Digital Virtual Dolby Mono/AV/ST/Real ST-Real

RT44NA47RP

Model Description XD Engine , PIP -2 Tuner

Key Features Digital Virtual Dolby

101

Nicam stereo Digital Comb Filter User Control SVM Dynamic SVM Turbo Booster for weak signals Progressive Scan 100 Hz Digital Scan (Flicker Free) High Resolution PRT XD Engine Component-In 2(480 p) Component-In 1(480i/p) ARC EZ A/V Switching Multi Window PIP (1+12) Double Window PIP - 2 Tuner

THEATRON TELIVISION

29FD51VE-LXD5640

Model Description 350W PMPO Sound Output, Golden Eye Technology

Key Features

Full Digital Amplifier Logic Cassette Deck AM/FM Tuner XDSS(Excellent Digital Surround Sound) OAO (Orientation Acoustic Optimizer) DVD/VCD/SVCD/JPEG Picture Playback

CD/Kodak Picture CD/DIVX/WMA/MP3 Dolby Digital/DTS/Dolby Prologic-|| TV Matching Speakers 3100W PMPO Sound Output Component Input Single Touch Control 5 Band Graphic Equalizer XDP Golden Eye Technology 350 W PMPO Sound Output

29FD-51VELHT6240


Key Features Compact and Slime Design DVD/VCD/Audio/MP3/WMA/SVCD/JPEG

Picture Playback Full Digital Amplifier

102

5.1 Channel Surround 2000W PMPO Sound Output Logic Cassette Deck AM/FM Tuner XDSS(Excellent Digital Surround Sound) DVD/VCD/SVCD/JPEG Picture Playback

CD/Kodak Picture CD/DIVX/WMA/MP3 Dolby Digital/DTS/Dolby Prologic-|| TV Matching Speakers 3100W PMPO Sound Output Component Input Single Touch Control 5 Band Graphic Equalizer XDP Golden Eye Technology 350 W PMPO Sound Output

29FD-52VELHT6240


Key Features Compact and Slime Design DVD/VCD/Audio/MP3/WMA/SVCD/JPEG

Picture Playback Full Digital Amplifier 5.1 Channel Surround 2000W PMPO Sound Output AM/FM Tuner Dolby Digital/DTS/Dolby Prologic-|| Component Input Single Touch Control 5 Band Graphic Equalizer XDP Golden Eye Technology 350 W PMPO Sound Output

21FD51VE-LH6240


Key Features Compact and Slime Design Full Digital Amplifier 5.1 Channel Surround 2000W PMPO Sound Output AM/FM Tuner Dolby Digital/DTS/Dolby Prologic-|| Single Touch Control Golden Eye Technology 350 W PMPO Sound Output 3 Band Graphic Equalizer

VACUUM CLEANERS

103

VC-A241NTV

Model Description Cyking Vacuum Cleaner

Key Features Anti- Bactterial Dust Chamber with Nano-

Silver Technology 7 Layer Washable HEPA Filter Bag less Cyclonic System Dust Capacity-3 Ltr. Sani Punch Suction Power-300 W Motor Wattage-1400 W

VC-3919NDV Model Description Extron Vacuum Cleaner

Key Features 360 Swiel for Easy Manoeuvrability Dust Capacity-3.5 Ltr. HEPA Filter Sani Punch Suction Power-300 W Motor Wattage-1400 W

VC-2620

Model Description Spark Cleaner

Key Features Extra Large Wheels Compact and Durable Design 360 Swiel for Easy Manoeuvrability Dust Capacity-2.6 Ltr.

104

Suction Power-260 W Motor Wattage-1300 W

VTCP-862SD Model Description Granda The Powerful Vacuum Cleaner

Key Features Dust Capacity 1.5Litre Safety Guard Thermostat Cord Length 5 meter Noise Level 69db Non Blower VC 350 W Suction Power 1600 W Strong Motor

VC-P243NDN

Model Description Sweeper Vacuum Cleaner

Key Features Auto - Retractable Cord Compact and Durable Design Dust Capacity-3 Ltr. Suction Power-250 W Motor Wattage-1400 W

WASHING MACHINES

105

FRONT LOADER

WD10165F Model Description Front Loader Washing Machine

Key Features Chrome Door Metalic Finish Child Lock Delay Timer Digital Display Handwash/Quick 30 Time Save/Crease Care/Rinse Hold/Rinse+ Wash

Programs-Cotton/Synthetic/Delicate/Woolen

Temp Range-Cold-95c Drying Speed Selection-1000/800/400 Capacity of 7kg

WD10160F

Model Description Front Loader Washing Machine

Key Features Child Lock Delay Timer Digital Display Handwash/Quick 30 Time Save/Crease Care/Rinse Hold/Rinse+ Wash


Temp Range-Cold-95c Drying Speed Selection-1000/800/400 Capacity of 7kg

WD10185TP


Key Features

Bio/Crease Care/Rinse Hold/Rinse+

106

http://www.lgezbuy.com/productlist.aspx?catid=136



Metalic Finish Child Lock Delay Timer Digital Display Handwash/Quick 30 Wash


Temp Range-Cold-95c Drying Speed Selection-1000/800/600/400 Capacity of 7kg

WD10180TP Model Description Front Loader Washing Machine

Key Features

Capacity of 6kg Bio/Crease Care/Rinse Hold/Rinse+ Child Lock Delay Timer Digital Display Handwash/Quick 30 Wash


Temp Range-Cold-95c Drying Speed Selection-1000/800/600/400

WD80295NP Model Description Front Loader Washing Machine

Key Features Process Display Metalic Finish Child Lock Handwash/Quick 30 Wash


Temp Range-Cold-95c Drying Speed Selection-800/600/500/400 Capacity of 7kg-5kg

WD80290NP


Key Features Process Display Chrome Door Capacity of 6kg Bio/Crease Care/Rinse Hold/Rinse+ Metalic Finish Child Lock Digital Display Handwash/Quick 30 Time Save/Crease Care/Rinse Hold/Rinse+ Wash Programs Temp Range Drying Speed Selection

SEMI AUTOMATIC MACHINES

107

WP1221S Model Description Semi-Automatic Washing Machine

Key Features Spin Window Wash Window Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg

WP1022M Model Description Semi-Automatic Washing Machine

Key Features Micom Cantrol Panel Gentle/Normal/Strong Wool Wash Programs Soak Function Punch+3 Pulastor Water Level Selector Wash Capacity-7 Kg

WP1220

Model Description Semi-Automatic Washing Machine

Key Features Spin Window Wash Window Buzzer Punch+3 Pulastor Wheels Water Level Selector Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg

WP-1021S


Key Features Spin Window

108

Wash Window Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg

WP-9249


Key Features Spin Window Wash Window Buzzer Punch+3 Pulastor Wheels 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg

WP1020 Model Description Semi-Automatic Washing Machine

Key Features

Micom Cantrol Panel Gentle/Normal/Strong Wool Wash Programs Soak Function Punch+3 Pulastor Water Level Selector Wash Capacity-7 Kg

WP-9248


Key Features Spin Window Wash Window Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-7 Kg

WP-9513S Model Description Semi-Automatic Washing Machine

Key Features Wash Window

109

Buzzer Soak Function Punch+3 Pulastor Wheels Water Level Selector Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg

WP-9512 Model Description Semi-Automatic Washing Machine

Key Features Buzzer Wheels Water Level Selector Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg

WP-9243


Key Features Normal Wash Program Spin Window Wash Window Buzzer Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Wash Capacity-6.2 Kg

WP-9246


Key Features Spin Window Buzzer Punch+3 Pulastor Wheels Water Level Selector 2 Water Inlets Gentle/Normal/Strong Wash Programs Wash Capacity-6.2 Kg

TOP LOADER

110

WF-T8014HS

Model Description Top Loader Washing Machine

Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-7 Fuzzy/Economy/Jeans/ Wool Programs Wash Capacity-7 Kg 7 Sensor Turbodrum Tub Clean/Silent/Delicate/Favourite

Program Options Extra Wash/Extra Rinse/Gentle Spin Wash

Options Metallic Finish

WF-T8014HN


Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-7 Fuzzy/Economy/Jeans/ Wool Programs Wash Capacity-7 Kg 7 Sensor Turbodrum Tub Clean/Silent/Delicate/Favourite


Options

WF-T7512HS


Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg Metallic Finish

WF-T7064HN

111


Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-7 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6 Kg Tub Clean/Silent/Delicate/Favourite


Options

WF-T7512HN


Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg

WF-T7062HS


Key Features Digital Display Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6 Kg Metallic Finish

WF-S7512FS Model Description Top Loader Washing Machine

Key Features Punch + 3 Pulsator Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg Metallic Finish

WF-F7511FN

112


Key Features Delay Start Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs 3 Step Wash Program Wash Capacity-6.5 Kg

WF-S7062FN


Key Features Digital Display Punch + 3 Pulsator Water Level Selection-4 Fuzzy/Economy/Jeans/ Wool Programs Wash Capacity-6 Kg

WF-F7061DN Model Description Top Loader Washing Machine

Key Features Fuzzy Water Level Selection-4 3 Step Wash Program Wash Capacity-6 Kg

113

Research Methodology

The purpose of the methodology is to describe the research procedure. The

methodology will reveal why a particular design is being used for conducting

research.

RESEARCH DESIGN:

A research design is the specification of methods and procedures for acquiring the

information needed. It is the over-all operational pattern or framework of the project

that stipulates what information is to be collected from which source by what

procedures. Research design denotes the description of the research design. The aim

was to collect relevant information, which fulfills our requirement and can be

analyzed at a later stage of study without any problem. This was to be done in

minimum expenditure with least efforts and in a set period of time. For my project I

select ‘DESCRIPTIVE RESEARCH DESIGN’ to know Consumer Satisfaction about LG

products. This helped us in having enough provision for protection against bias and

maximizes reliability.

DESCRIPTIVE RESEARCH:

Descriptive study, as its names implies, is designed to describe something – for

example, the characteristics of the users of a given product, the degree to which

product use varies with income, age, or other characteristics, or the number who

114

bought a specific air conditioner, colour television, microwave oven, refrigerator,

washing machine.

Advantages of Descriptive Study:

Involve relatively large number of observation

Analysis is more objective

Averages and Percentages are calculated

DATA COLLECTION METHOD:

The methodology reveals the methods of data collection. There may be primary

sources and secondary sources of data collection.

Collecting Secondary Data:

After deciding our objective I looked for collecting and studying secondary data. It

included extensive study of literature available in Annual reports of LG Electronics

India Private Limited, articles, newspapers, journals, magazines, handouts, pamphlets

describing the company and its products.

Studying of secondary data gave us an insight into the problem into hand. It

also provided us with clues and helped in designing primary research. It provided us

a more accurate picture about the functioning of LG Electronics India Private Limited.

Collecting Primary Data:

The objective of primary data is formulated on the basis of research objectives.

Objectives set the guidelines and directions of research planning. Formulating the

objectives offers the best feasible means of solution. The primary data for my study

was being collected by conducting survey. The tools for data collection used was

following types -

115

Telephone Interview:

The telephone interview is used in lieu of personal interviews. It is used because

information has to be collected quickly and inexpensively. By it I asked the consumer

about their satisfaction about LG Air Conditioners, Colour Television, Microwave

Oven, Refrigerator, Washing Machine. The Direct and Structured questions are asked

from consumers.

Questionnaires:

This method of data collection is quite popular, particularly in case of big enquiries. A

questionnaire is a method of obtaining specific information about a defined problem

so that data, after analysis and interpretation, results in a better appreciation of the

problem.

In order to motivate respondents and to get best of the information from

them, it was tried to build questionnaire that is interesting, serve our objective,

unambiguous and easy to complete and is not burden someone. The aim was to

enable ease in analysis and facilitate easy classification of response to get

meaningful outcome within acceptable limits.

A few questions were in disguised, where the true purpose was hidden but

was sufficient to bring in the right information from respondents. Depending on the

requirement, the questions were kept open ended and closed ended. The sequence

of question in questionnaire was kept in a logical order. It included question based on

Linkert Scale, where attitude was to be studied and rank order scale where ranking

was required. After following a series of trial and changes the finally evolved

questionnaire was being used for survey work. I used the following types of

Questionnaires for LG Products:

116

Air Conditioners Questionnaire

Colour Television Questionnaire

Microwave Oven Questionnaire

Refrigerator Questionnaire

Washing Machine Questionnaire

Online Shopping

EXECUTION OF SURVEY WORK:

The survey work is that was done to collect primary data. In this phase we conducted

“Consumer Survey” by using questionnaires. I individually approached to individuals

and got the questionnaire filled by them. The individuals were randomly chosen. For

collecting data I focused divided the consumers in six categories:

Consumers of Air Conditioners

Consumers of Colour Television

Consumers of Microwave Ovens

Consumers of Refrigerator

Consumers of Washing Machine

Consumers of Online Shopping

For first five categories I take the sample of 100 consumers in each category,

for last one I take the sample of 78 consumers. As a results customer survey, I was

able to pool ‘578’ records in our database.

For database, I take the lists of buyers of LG Products of previous 3 years.

With it, I also take the list from Service Centre of those consumers who complaint

about product performance and problems. For survey about online shopping, I take

117

the list from Noida of those consumers who bought product as well as who inquiry

about products but not bought through it Online Shopping in Dehradun region.

ANALYSIS AND INTERPRETATION:

After collecting the questionnaire filled, I scanned each of entry ensuring that all

relevant information required for analysis is available and is in the form through

which we can analyze. Adjusting was made where required keeping in mind that it

does not hampers the outcomes of our objectives. Editing of data collected was done

to detect errors and omissions and such corrections were made where required.

Further, coding of responses to assign numerated or symbols was done for

easy and fast analysis. Adopting suitable classes like Poor, Fair, Good, Very Good,

Excellent helped in grouping and categorization of responses. The data after

collection, correction and classification was processed and analyzed and compared in

accordance with the outline made for the purpose at the time of developing research

plan. The classified data was finally subjected to cross tabulation analysis and

represented graphically for easy interpretation of results.

Findings

118

Findings are the results of the study. To know about consumer’s satisfaction about LG

products like Air Conditioners, Colour Televisions, Microwave Ovens, Refrigerators,

Washing Machines & Online Shopping 6 questionnaires designed on following ground:

Quality of Product Features

Quality of Product Performance

Quality of the Dealership

Quality of Dealer Salesman

Quality of the Delivery Process

Quality of after Sales Service & Repairs

Quality of Complaint Management & Resolution

Value for Money

The following analysis was done to obtain the findings in accordance with our

objectives determined during the course of study.

AIR CONDITIONERS

To know about Consumer Satisfaction about LG Air Conditioners following Questions

asked in the Air Conditioners Questionnaire:







119


According to Questions of Air Conditioners Questionnaire following facts were

revealed:

Sample Size: 100 Consumers

Poor Fair Good Very Good Excellent

Quality of Product Features 0 5 33 47 15


0 4 38 43 15

Quality of the Dealership 0 3 30 49 18

Quality of the Dealer Salesman

1 1 43 42 13


0 1 38 50 11


2 2 35 48 13


2 2 36 44 16

Figures are shown in Percentages

GRAPHICAL PRESENTATION:

Following is the Graphical Presentation of Data obtained by Air Conditioners

Questionnaire:

120

AIR CONDITIONERS

1

2

2

5

4

3

1

1

2

2

33

38

30

43

38

35

36

47

43

49

42

50

48

44

15

15

18

13

11

13

16

POOR FAIR GOOD VERY GOOD EXCELLENT








VALUE FOR MONEY

7 41 39 13


Figures are in Percentages

INTERPRETATIONS:

According to obtained Data, I divided the Consumers in three categories to judge the

overall performance of the Air Conditioners:

121

Below Expectation: It is the Mean of those Consumers who rated Air

Conditioner ‘Poor’ and ‘Fair’. Those consumers fall into the category of

Dissatisfied Consumers.

Meeting Expectations: It is the Mean of those Consumers who rated Air

Conditioner ‘Good’.

Exceeding Expectation: It is the Mean of those Consumers who rated Air

Conditioner ‘Very Good’ and ‘Excellent’. Those consumers fall into the

category of Delight / Satisfied Consumers.

ONSINTERPRETATIONS

OVERALL PERFORMANCE

Below Expectations Meeting Expectations Exceeding Expectations

3.26 36.14 60.60


Following is the result of Consumer Satisfaction about LG Air Conditioners:

Dissatisfied Consumers : 3.26%

Delight Consumers : 60.60%

COLOUR TELEVISIONS

To know about Consumer Satisfaction about LG Colour Televisions following

Questions asked in the Colour Televisions Questionnaire:


122







According to Questions of Colour Televisions Questionnaire following facts were

revealed:





0 1 29 56 14



0 2 34 51 13


1 3 31 53 12


1 4 35 45 15


1 3 33 49 14



Following is the Graphical Presentation of Data obtained by Colour Televisions

Questionnaire:

123

COLOUR TELEVISIONS

1

1

1

1

1

1

2

2

3

4

3

31

29

30

34

31

35

33

54

56

55

51

53

45

49

13

14

13

13

12

13

14









VALUE FOR MONEY

3 45 39 12



INTERPRETATIONS:


overall performance of the Colour Televisions:

124

Below Expectation: It is the Mean of those Consumers who rated Colour

Television ‘Poor’ and ‘Fair’. Those consumers fall into the category of


Meeting Expectations: It is the Mean of those Consumers who rated Colour

Television ‘Good’.

Exceeding Expectation: It is the Mean of those Consumers who rated Colour

Television ‘Very Good’ and ‘Excellent’. Those consumers fall into the


ONSINTERPRETATIONS

OVERALL PERFORMANCE


2.86 31.86 65.28


Following is the result of Consumer Satisfaction about LG Colour Televisions:



MICROWAVE OVENS

To know about Consumer Satisfaction about LG’s Microwave Ovens following

Questions asked in the Microwave Ovens Questionnaire:

125








According to Questions of Microwave Ovens Questionnaire following facts were

revealed:





0 4 43 42 11



2 3 46 42 7


0 3 40 51 6


0 7 46 36 11


0 5 48 39 8



Following is the Graphical Presentation of Data obtained by Microwave Ovens

Questionnaire:

126

MICROWAVE OVENS

1

2

2

4

3

3

3

7

5

42

43

42

46

40

46

48

48

42

46

42

51

36

39

8

11

8

7

6

11

8









VALUE FOR MONEY

7 49 37 7



INTERPRETATIONS:


overall performance of the Microwave Ovens:

127

Below Expectation: It is the Mean of those Consumers who rated Microwave

Oven ‘Poor’ and ‘Fair’. Those consumers fall into the category of


Meeting Expectations: It is the Mean of those Consumers who rated

Microwave Oven ‘Good’.

Exceeding Expectation: It is the Mean of those Consumers who rated

Microwave Oven ‘Very Good’ and ‘Excellent’. Those consumers fall into the


ONSINTERPRETATIONS

OVERALL PERFORMANCE


4.86 43.86 51.28


Following is the result of Consumer Satisfaction about LGs Microwave Ovens:



REFRIGERATORS

To know about Consumer Satisfaction about LG Refrigerators following Questions

asked in the Refrigerators Questionnaire:


128







According to Questions of Refrigerators Questionnaire following facts were

revealed:





0 2 36 51 11



1 3 38 51 7


0 3 40 47 10


1 5 48 35 11


1 7 45 39 8



Following is the Graphical Presentation of Data obtained by Refrigerators

Questionnaire:

129

REFRIGERATORS

1

1

1

1

2

2

3

3

5

7

39

36

42

38

40

48

45

48

51

49

51

47

35

39

11

11

8

7

10

11

8









VALUE FOR MONEY

1 6 48 35 10



INTERPRETATIONS:


overall performance of the Refrigerators:

130

Below Expectation: It is the Mean of those Consumers who rated

Refrigerator ‘Poor’ and ‘Fair’. Those consumers fall into the category of



Refrigerator ‘Good’.


Refrigerator ‘Very Good’ and ‘Excellent’. Those consumers fall into the


ONSINTERPRETATIONS

OVERALL PERFORMANCE


3.71 41.14 55.15


Following is the result of Consumer Satisfaction about LG Refrigerators:



WASHING MACHINES

To know about Consumer Satisfaction about LG Washing Machines following

Questions asked in the Washing Machines Questionnaire:


131







According to Questions of Washing Machines Questionnaire following facts were

revealed:





0 4 33 48 15



0 1 39 50 11


0 2 41 43 14


0 3 30 54 13


0 2 41 41 16



Following is the Graphical Presentation of Data obtained by Washing Machines

Questionnaire:

132

WASHING MACHINES

4

4

1

1

2

3

2

34

33

34

39

41

30

41

47

48

49

50

43

54

41

15

15

16

11

14

13

16









VALUE FOR MONEY

1 4 40 41 14



INTERPRETATIONS:


overall performance of the Washing Machines:

133

Below Expectation: It is the Mean of those Consumers who rated Washing

Machine ‘Poor’ and ‘Fair’. Those consumers fall into the category of



Washing Machine ‘Good’.


Washing Machine ‘Very Good’ and ‘Excellent’. Those consumers fall into

the category of Delight / Satisfied Consumers.

ONSINTERPRETATIONS

OVERALL PERFORMANCE


2.42 36.00 61.58


Following is the result of Consumer Satisfaction about LG Washing Machines:



ONLINE SHOPPING

To know about Consumer Satisfaction about Online Shopping following Questions

asked in the Online Shopping Questionnaire:

134

Cannot Touch and Feel Goods

Do not Feel Secure Enough

Quality of Goods Doubtful

Price Higher than Market Rates

Satisfied with Offline Buy

Goods Damaged OR Spoilt

Goods not Properly Packed

According to Questions of Online Shopping Questionnaire following facts were

revealed:


REASONS FOR DISSATISFACTION WITH ONLINE SHOPPING

Cannot Touch and Feel Goods 44.9

Do not Feel secure Enough 24.4

Quality of Goods Doubtful 23.1

Price Higher than Market Rates 20.5

Satisfied with Offline Buy 6.4

Goods Damaged OR Spoilt 5.1

Goods not Properly Packed 5.1



Following is the Graphical Presentation of Data obtained by Online Shopping

Questionnaire:

135

44.9

24.4

23.1

20.5

6.4

5.1

5.1

Cannot Touch and Feel Goods

Do not Feel secure Enough

Quality of Goods Doubtful

Price Higher than Market Rates

Satisfied with Offline Buy

Goods Damaged OR Spoilt

Goods not Properly Packed

REASONS FOR DISSATISFACTION WITH ONLINE SHOPPING

INTERPRETATION:

According to obtained Data, following facts were revealed:

Main reason for dissatisfaction about online shopping is ‘Consumer cannot Touch

and Feel Goods’.

Recommendations

136

1. LG Electronics should give more attention on its Quality of After Sales Services

because it helps the company to increase customer’s satisfaction and retain the

customers.

2. LG Electronics should give more advertisement in Magazines & Newspapers to

remind the people about their new ranges of products.

3. LG Electronics should maintain the communication through feedback. They

should take time-to-time feedback from dealer about customer satisfaction to

know about the customer perception about durable products.

4. LG Electronics Consumer Durable Products should be economical in price.

5. LG Electronics should find out the factors are being looked for which the

customers are buying the brand. This will help in making appropriate message

in advertisement so that that advertisement will much focused and targeted.

6. LG Electronics should prefer the rural areas also for selling its consumer

durables products.

7. LG Electronics should make the provision for exchange offer time-to-time, it

may generate sale.

8. LG Electronics should increase knowledge and ability of Dealers to explain

finance options if requested.

9. LG Electronics should provide all details related to any promotions, company

schemes or discount applicable at the time of purchase.

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10. LG Electronics should provide more information about features and

specifications of consumer durables such as size, maintenance, usage and

warranty etc.

11. LG Electronics should make sure that Salesman show better ability to listen,

understand and answer queries.

12. LG Electronics should ensure that the company is innovative and introduces

new products to meet new customer’s needs.

13. LG Electronics provide quality and latest products which help company to face

the challenges made by competitors.

14. Direct appeal to end-users should be made, the primary sale become very

easy.

15. Word-of-mouth can be generated by keeping the existing customers.

Limitations

1. As per the project involved the marketing research using questionnaires, views

expressed by the respondents are confined to elements of questionnaire. But I

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tried to get more information through general question so that I could reach at

the clear picture of the situation.

2. Between the customer and interviewer, due to differing perceptions,

communications errors in the form of miscomprehension, selective perception

creeps in. In this case, errors were unavoidable and thus might have added to

slight inaccuracy in my results.

3. When the dealers were interviewed regarding customer’s feedback, it is quite

possible that the personal biases of dealers might have crept in.

4. All consumers are not alike. Thus the results may not hold true for every

individual.

5. In some instances respondents may not have revealed the truth.

SWOT Analysis

With the help of this analysis we are able to know the strength, weakness,

opportunity and threats of LG Electronics Consumer Durables Products for research

work and study.

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STRENGTH

1. LG Electronics is wholly own subsidiary.

2. LG Electronics is driving comfortably on its global brand image and technology.

3. LG Electronics has well-established Research & Development Centre.

4. LG Electronics is flexible in their strategy and adjusts accordingly to the demand.

5. LG Electronics market share across the globe is high hence funding is not a

problem.

6. LG Electronics appointed the Indian as Product Heads because they have better

understanding Indian values.

WEAKNESS

1. LG Electronics has launched number of new ranges in consumer durables product

at a time and thus has unequal success rate of its products.

2. LG Electronics not able to utilize efficiently the image they have created at pace

rate.

3. LG Electronics could not improve their sales services up to the expectations of

customers.

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4. LG Electronics left the lower segment unexplored.

OPPORTUNITY

1. The buying capacity of Indian consumer is continuously increasing.

2. India is a fast developing market, and remained unexplored fully.

3. A competitive market helped LG Electronics to create a niche for itself.

4. India can be made a base for export to other countries due to its favorable

policies and regulations.

THREATS

1. A large number of companies is already presenting the market, so a though

competitions prevails.

2. The new innovative consumer durables might not fulfill the expectations and may

be rejected.

3. Political destabilizations may also occur.

4. Always needs to be alert to keep an eye on changing environment.

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Documents

40507183 Project Report