Six HatsParallel Thinking Framework

In this framework there are six imaginary hats. Each color indicates one type of thinking. When that hat is in use, everyone in the group “wears” that hat. So everyone is thinking in parallel, in the same direction. Parallel thinking moves away from “I am right/you are wrong” toward thinking that is more constructive and creative.

Edward de Bono ‘The Creative Fource’ 1995

white hat - information, facts and figures, regulationsred hat - feelings, intuition, emotions black hat - caution, risk assessmentyellow hat - positive value, benefits, green hat - creativity, new ideas, alternativesblue hat - overview, process control

Convenience foods for school lunch.

Snacks distributed at school, from tuck shop/cafeteria, or delivered. Full lunch pre-packed by supermarket, caterer, service station. Drive through collection. Vending machine. Branded. Marketing gimmicks like stickers, characters, websites. Distributed by sponsors, giveaways. Snacks brought from home, packaged portion or wrapped at home from larger package. Enough to share or trade with friends. Typically

not local, fresh or nutritious- often a lot of additives, colours, high fat, sugar salt. Not balanced- hidden ingredients. Junk food, fast food, habit forming, addictive. Expensive, over packaged. Long shelf life, tasteless! Heaps of marketing stimulates over consumption.

Typical consumption patterns, who eats what and when. Nutrional break down. Healthy eating guidelines.

Takes little time, thought, imagination. Convenient. High calorie value good for picky eaters. Branding and packaging appeals to kids. Potentially could be balanced, nutritious, fresh. Socially acceptable/ fitting in. Food is travel ready. Fun, easy, quick. Happy memories.

Yummy treat. A bit of junk is ok. But you are what you eat. All about convenience. Feel revolting eating crap food.

What is target market? Is the container necessary? Complexity of product. Throw away item, gadget, novelty. Buying into branded/ marketed/ gimmicky, consumer culture. Reuse? Safety for kids cutting their own fruit. Hygiene. Will it influence healthy eating, make a difference? Unneeded/ unnecessary.

Love it, like Haythornthwaite’s Kiwispoon. Fantastic opportunity. Don’t like plastic container, but good idea making bite sized fruit for kids. Can influence culture of healthy eating.

Map cultural issues with food ( some Polynesian families have no fruit, takeaways every night). Educational programmes like kappa haka. Oranges half time at rugby. Typical lunchbox food for children. Whats cool? Peer pressure. Identify what is really wrong, childhood obesity is a complex issue. Quality of food… soft cool store apples. Look at snacking at computer work station.

Six HatsParallel Thinking Framework

In this framework there are six imaginary hats. Each color indicates one type of thinking. When that hat is in use, everyone in the group “wears” that hat. So everyone is thinking in parallel, in the same direction. Parallel thinking moves away from “I am right/you are wrong” toward thinking that is more constructive and creative.

Edward de Bono ‘The Creative Fource’ 1995

white hat - information, facts and figures, regulationsred hat - feelings, intuition, emotions black hat - caution, risk assessmentyellow hat - positive value, benefits, green hat - creativity, new ideas, alternativesblue hat - overview, process control

Device just for cutting. Combined cutter and container. Other foods… banana, carrot, oranges (difficult to peel). Wedges or animal shapes. Cut one finger at a time. Family of shapes: star, heart, twirl. Novelty dispenser, like donkey poo. Cut the fruit yourself (play with food). Apple cutting pocket toy, keyring. Viral must- have. Free with McDonalds. Family of products.

Apple-a-Day. Cut and carry product for bite sized fresh fruit

Crosses food and toy. Humour, personality. Builds culture based on something healthy (food/ playing/toys). Potential to encourage healthy eating in kids. Positive angle on healthy food, makes it cool. Try new things. Slows down eating. Social creative activity.