4 to Study Consumer Preferance Towarads Organized Retailer From Traditional Retailer From Carrier Ac

8/3/2019 4 to Study Consumer Preferance Towarads Organized Retailer From Traditional Retailer From Carrier Ac

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A

Presentation

on

Study on consumer preference towards Organized

retailers from Traditional retailers for

Carrier Air Conditioning

Presented By

Vandit Gajjar Kaushal Gajjar

V. M. Patel Institute of Management

Ganpat University


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Table of content

IntroductionAir Con

Carrier India

Research Methodology

Research Analysis

Findings

Limitation

Recommendation


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Introduction- Air con

The term can refer to any form of cooling, heating, ventilation, ordisinfection that modifies the condition of air and stabilize the airtemperature and humidity.

The concept of air conditioning was started in Ancient Rome- water was

circulated through the walls of certain houses to cool them

Modern air conditioning emerged during the 19th century

The first large-scale electrical air conditioning was invented and used in1902 by Willis H Carrier.


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Carrier India pioneered HVAC

Window Room Air conditioners

Hi Wall Splits

Slimpack SplitsCassette Splits

Ducted Splits

Chillers

UTC-Parent Company

United Technologies Corporation

(UTC) headquarters at Hartford

1999Carrier enters into a global joint venture

with Toshiba Corp. of Japan =Strategic Alliance

2008

Carrier establishes a joint venture withMidea in China = Compressor Production

CarrierIndia


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What is retailing?

Types of retailer

(1) Organized retailer

(2) Traditional retailer


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Research Methodology

Research objective

Type of research design

Source of data

Research equipment

Sampling technique

Sample size


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Research objective

To know how the customer preference changestowards organized retailers from traditionalretailers for carrier air conditioning.


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Type of research design Descriptive research methodology

Sources of data Primary Data

Secondary data

Research equipment Questionnaire

Sampling techniques Non-probability sampling

Convenience sampling method-For customer survey

Probability sampling method-For retailer


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Sampling size Customer: 287

Retailer: 74

Area of research Ahmedabad

Gandhinagar + North Gujarat Baroda

Sampling frame

Sampling unitData analysis

Software used


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Data Analysis


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Applied test for studyCross tabulation

T test

Anova test

Reliability Test


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Organized

Retailer &customer

AhmedabadCustomer

AhmedabadCustomer

Baroda Customer Baroda Customer

G +N Customer G +N Customer

T test

Anova test

Traditional Retailer

& customer


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Cross tabulation result

Organized customer

Good Promotional schemes

Different modes of payment

Trained staff to help customer

Traditional customer

Installation service in time

Solves complain in time

Gives better after salesservice


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Anova test analysis

HYPOTHESIS ( Confidence level is 95% )

Ho: There is no statistical difference between the opinion of thecustomer of all the three region about All the variables* for

Traditional retailers / Organized retailer.

H1: There is statistical difference between the opinion of the

customer of all the three region about All the variables* forTraditional retailers / Organized retailer.

Note: * indicate variables consider in questionnaire from 1 to 20.


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Variables Result

Wider range of AC is available at tradi. retailer Reject null

Wider range of AC is available at Org. retailer Accept null

Tradi. Retailer solves complains in time Accept null

Org. Retailer solves complains in time Reject null

AC is chosen on basis of discount on MRP from Tradi.Retailer.

Reject null

AC is chosen on basis of discount on MRP from Org.retailer.

Accept null

Overall experience of Tradi. retailer is good forTradi.retailers.

Reject null

Overall experience of Org. retailer is good for Org. retailers. Accept null


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T test Analysis (Customer based)

HYPOTHESIS ( Confidence level is 95%)

Ho: There is no statistical difference between the opinion of thecustomer about All the variables* for Traditional retailers andOrganized retailers.

H1: There is statistical difference between the opinion of the

customer about All the variables* for Traditional retailers andOrganized retailers.

Note: * indicate factors consider in questionnaire from 1 to 20.


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Variables Result

Retailer provides good promotional schemesReject null

Different AC model at same place that saves time Accept null

Location of retailer is convenient to purchase AC Accept null

Retailer provides faster home delivery Reject null


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T test Analysis (Retailer based) HYPOTHESIS ( Confidence level is 95% )

Ho: There is no statistical difference between the opinion of the bothretailers about All the variables* for Carrier AC.

H1: There is statistical difference between the opinion of the bothretailers about All the variables* for Carrier AC.

Note: * indicate variables consider in questionnaire from 1 to 20.


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Variables Result

Carrier AC delivered AC on time Reject null

Carrier AC provides better credit period to retailer Reject null

Customer prefers location neat by him / her house Accept null

Customer prefers all consumer durable items underone roof

Accept null


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Reliability test analysis

Reliability Statistics

Cronbach's Alpha N0. of Items

0.843 20


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Findings


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Customer prefers shopping under one roof,discount on MRP, good promotional schemes.This all are full filled by organized retailer.

While traditional retailer are good in servicerelated issues.

Overall satisfaction of customer is good for

organized retailer.

Organized retailers have strong position in

Ahmedabad and Baroda city.


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Recommendations


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Company should focus on service issue of

organized retailers.

Company should increase the number ofretailers in all three regions.

Carrier should also target the middle and lowerclass people.

Company should launch stylist coloring indoorunit of AC.


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Limitation


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The project is being carried out in Ahmedabad,Gandhinagar + North Gujarat and Baroda city so

the customers and retailers of other cities arenot being found out.

Different perception of customer and retailers,so one cannot predict their perceptionaccurately.

As sample size was limited so the reliability ofdata is another limitation of the project.

Time duration of project.


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Thank you

Documents

4 to Study Consumer Preferance Towarads Organized Retailer From Traditional Retailer From Carrier Ac