Atticus Media l 3 Fairlands Road l Sale l M33 4AX l www.4to18.com

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Contact l Sarah Longley l 0161 610 2620 l 0791 7725 335 l sarah@4to18.com

The free magazine for ALL parents

4to18 is the only free direct distribution magazine for parents of all children from zeroto 18 years old and a brand new, and cost effective way to reach your target market.

We’re not just a collection of advertisements inside a glossy cover but a content-richreal magazine with substantial articles, news and features on all aspects of being aparent. Just because we’re free doesn’t mean we can’t offer quality content and highproduction values.

4to18 is published quarterley at times chosen to complement key marketing times forschools and our intelligent distribution model ensures we enjoy access to affluent and aspirational parents every time.

Since our launch in June 2009 we have published four well-received editions and nowwe are increasing our circulation whilst redrawing our circulation areas to make 4to18an even better proposition for our advertisers.

The principals of 4to18 have many years experience in publishing and marketing forschools and the magazine was launched as a direct response to the need for a quality publication that puts schools, colleges and children-oriented advertisers first.

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NEWS FEATURES ADVICE IDEAS FOR ACTIVITIES

a free magazinefor all parents

It’s more than just their education

What makes agood teacher

What does it mean for society?

The rise of theolder mum

Top students lured west

U.S. universities thenew Oxbridge

Videos we don’t want out children to see

Hidden dangersof YouTube4 18to

NEWS FEATURES ADVICE IDEAS FOR ACTIVITIES

a free magazinefor all parents

It’s more than just their education

What makes agood teacher What does it mean for society?

The rise of theolder mum

Top students lured west

U.S. universities thenew Oxbridge

Videos we don’t want out children to see

Hidden dangersof YouTube

Technical stuff

Advertising ratesPublishing dates

Advertising sizes

Contact l Sarah Longley l 0161 610 2620 l 0791 7725 335 l sarah@4to18.com

Editorial support

Atticus Media marketing

Distribution

Circulation

Inside full page 272mm deepand 185mm wide

Full page Back, ISF or ISB298mm deep and 210mm wide(with 5mm bleed)

Half page (portrait) 272 deepand 90 wide

Half page (landscape) 132mmdeep and 185mm wide

Quarter page132mm deepand 185mmwide

Eighth Page64mm deepand 90mmwide

Irregular sizesavailable on request

Full page

4 issues less25% £6753 issues less20% £7202 issues less10% £8101 issue £900 Back, ISF, ISB £1000

Half page

4 issues less20% £4803 issues less15% £5102 issues less7% £5581 issue £600

Quarter page

4 issues less15% £3403 issues less10% £3602 issues less 5% £3801 issue £400

Classifed

3x1 £60

LineageBold company name+ contact details approx £30

Eighth page

4 issues less10% £2253 issues less 7% £233.502 issues less 3% £242.501 issue £250

Our preferred format is Adobe Acrobat PDF. These must be hi res (press optimsed) withembedded fonts. A pre flight check is advisable (PDF x1a). We can also accept TIFFs orEPS (CMYK 300dpi). Sorry, no Publisher documents and we can only accept Word forraw copy. Finished artwork should be sent to 4to18magazine@gmail.com

Summer

2010 Copy May 19 Publication May 312011 Copy May 18 Publication May 30

Autumn

2010 Copy July 30* Publication Sept 62011 Copy July 29* Publication Sept 5

Winter

2010 Copy Nov 24 Publication Dec 82011 Copy Nov 23 Publication Dec 7

Spring

2011 Copy Feb 16 Publication March 2

It’s time to start looking at schoolsfor NEXT year

Courses, play schemes andoff-beat weekends

Get set for September

It’s not too late to find a new school

The good university guide

How to get your child intoexamination mode

Making your fees go further

Open events: what to look for

Settling in to a new school

Setting limits for moody teens

Entrance exams: a practical guide

Finding a tutor for your child

The best educational presents

Cheap days out for whole family

Atticus Media l 3 Fairlands Road l Sale l M33 4AX l www.4to18.com

South Manchester editionApprox 35 000 into Chorlton,Didsbury, Trafford, Stockport,Wilmslow &Macclesfield

North Manchester editionApprox 35 000 into Bury, Bolton,Salford & East Lancashire

Estimated readership is around90 000 per edition

4to18 uses an intelligent distributionmodel to ensure deep penetrationinto affluent areas. Copies aredistributed free to carefully selectedhouseholds by our street teams

4to18 is also available from selectednurseries and retailers. A digital version of the magazine may beviewed online at www.4to18.com

We welcome contributions from advertisers on anyaspect of parenting. We are happy to credit you,your organisation or company but the contentmust be of general interest to our readers. Our editorial team will be happy to advise

4to18 publisher Atticus Media offers a full designand marketing service. Whether you just need afew leaflets, an advert or a full marketing solutionwe are the answer. We offer considerablediscounts to 4to18 advertisers. Please ask yoursales person for details

* Non-school advertisers Copy August 17