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Chapter Four 

THE RESEARCH

PROPOSAL

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Purpose of the Research Proposal

•  To present the question to beresearched and its importance

• To discuss the research eorts ofothers who have worked on relatedquestions

•  To suggest the data necessary forsolving the question

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 The Research Sponsor

All research has a sponsor in oneform or another:

•In a corporate setting, managementsponsors research

• In an academic environment, thestudent is responsible to the classinstructor

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hat are the !ene"ts of the

Proposal to aResearcher#• $llows the researcher to plan andreview the pro%ect&s steps

•Serves as a guide throughout theinvestigation

• 'orces time and budget estimates

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 Types of Research Proposals

• Internal

• ()ternal

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 Proposal Complexity

3 levels of complexity:

•  The exploratory study  is used for the

most simple proposals•  The small-scale study  is morecomple) and common in business

•  The large-scale professional study  isthe most comple), costing millions ofdollars

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*ow to Structure the

Research Proposal#• +reate proposal modules

• Put together various modules totailor your proposal to the intendedaudience

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odules in a Research

Proposal• ()ecutive Summary• Problem Statement

• Research -b%ectives

• .iterature Review

• Importance of the Study

• Research /esign

• /ata $nalysis

• 0ature and 'orm of Results

•  Qualifications ofResearcher 

•  Budget

•  Schedule

•  Facilities and Special

Resources

•  Project Management

•  Bibliography•  Appendices

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hat to include in the

$ppendices#• $ glossary of concepts, constructs,and de"nitions

• Samples of the measurementinstrument

• -ther materials that reinforce thebody of the proposal

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(valuating the Research Proposal

• Proposal must be neatly written inappropriate writing style

• a%or topics should be easily foundand logically organi1ed

• Proposal must meet speci"cguidelines set by the sponsor

•  Technical writing style must beclearly understood and e)plained