Business Marketing Strategy

Attract Create Interest Call to action

Build a Fan Club

ATTRACT - ‘Make yourself found’

Google SEO/PPC Blogs Jet Virtual Blog/Personal Blog Facebook Groups/Fans LinkedIn Groups/Q&A/Postings Networking Groups Stands/Leaflets/Business cards Forums Comments/postings Banner Advertising Targeted websites Leaflets Targeted at niche markets Joint Ventures VO companies/Accounting Firms/business consultants Affiliates Advertorials Column writing in newspapers Email shots

‘In a generation where everything is searchable make sure you can be found’

CREATE INTEREST - ‘Information sells’

‘Become a trusted advisor in the industry’

INFORM: Provide clear information (what is it?)

PERSUADE: Promote the benefits (What’s in it for me?)

REASSURE: Share what others are saying (What do others think?)

CALL TO ACTION - ‘From reactive to proactive’

Why people don’t take action / Our Solution

TIME: (“It’s going to take too long”) Fillable online forms and Call back request

MONEY: (“It’s going to cost too much”) Compare to loss of business or full time staff

EFFORT: (“It’s going to be a big hassle”) Same day setup easy and simple

COMMITMENT: (“I don’t want to be locked in”) Free no obligation trial, No setup fees/contracts

Build a Fan Club – ‘Transform your client base into your salesforce’

‘Word of mouth remains to be the most effective form of marketing’

Take care of your clients by providing an extraordinary service

Keep your clients thinking of you by sending regular newsletters

Refer business to your clients

Send e-cards/gifts on special occasions

Create networking groups

Ask for feedback on a regular basis

Offer incentives (e.g. one week free service)

Ask for testinmonials/referals

Use online tools to make it easy for clients to talk about you

Visit us at WWW.JETVIRTUAL.CO.UK