4 SEO Trends For 2016 – What Future Holds For Us?

The reviews by experts for SEO 2015 are flowing like a never ending river. So,

leaving that behind, now it’s time to see what future holds for SEO in 2016.

Steps Will Be Taken For A 'No-Search' Future

In 2015, mobile devices promisingly took over desktops. However, in 2016 their

reach will cover voice searches and smart assistants.

It seems that the Google wishes to create a super computer better than those

used in Sci-Fi movies. A computer that we can converse with and it can

understand our need. Of course we won’t be getting that type of super computer

in 2016, but we may move a step ahead to achieve that goal.

For Search Engine Optimization the “no search” future will mean better strategies

for viewers’ engagement with proxies such as intelligent assistants.

Integrated SEO To Hold Far More Importance

As Search Engine Optimization becomes bigger incorporating latest technologies

and platforms it’s going to be progressively critical not to leave the channel in

isolation.

Brands will always have their SEO objectives and Search Engine Optimization

won’t be replaced by anything else. However, reaching out to social media, paid

search, customer relationship management etc. will become essential. You also

need to understand that SEO is instinctive even if utilizes a huge amount of data.

Penguin Might Start Working Real-Time

In 2016, Penguin algorithm update is surely going to be the hot topic of the

season. Be prepared for a Penguin update in January 2016. The next Penguin

update was initially supposed to roll out in late 2015, but Google declared just

lately that the company will delay the much awaited update until January, 2016.

First rolled out in 2012, the sole aim of penguin algorithm was to fight the black-

hat link building techniques. The updates of the algorithm mostly rolled out after

big gaps, which led experts to criticise the Penguin update because the websites

which were penalised had to wait for months after solving the issues to get back

in the ranks.

The key reason why the Search Engine Optimization experts have waited for the

next Penguin update is mainly because we may see the transition of Penguin

algorithm into becoming ‘real-time’. So, no matter what critics say and how long

Google takes to make the next update (last update happened in October 2014),

the search engine giant is surely taking the huge step in absolutely right direction.

You Might See Competiveness Between Platforms Instead Of Search Engines

It’s a mistake to think that it’s all about Google. Yandex and Baidu will hold the

key and ground in their respective regions. However, you have to wait even

beyond 2016 to see them making any ground or progress in the Google

stronghold.

The market share will be affected or influenced more because of the competition

among companies like Google, Microsoft, Amazon and Apple. Chances of this

competition are higher than direct search-on-search fight. You might also see

Yahoo making an effort to get into the elite group of companies struggling for

more and more power.