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4. Mc Carthy, E.J. y W. Perreault Jr. (1999). Marketing. Un enfoque global. 13a. McGraw-Hill. México. Pág. 56 y 57

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Page 1: 4. Mc Carthy, E.J. y W. Perreault Jr. (1999). Marketing. Un enfoque global. 13a. McGraw-Hill. México. Pág. 56 y 57
Page 2: 4. Mc Carthy, E.J. y W. Perreault Jr. (1999). Marketing. Un enfoque global. 13a. McGraw-Hill. México. Pág. 56 y 57

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