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Global Talent Organisations (iGIP)

Hubspot Workshop Series #5

Friday, 29th Jan, 9pm

HostChuck Chaoke National Vice President Customer Experience for Organisations

Content• Traditional Customer Flow VS. New flow

• Company Opportunities Portal

• GTO Digital Ecosystem

• How does Hubspot fits in?

• Value delivery

Attraction Consideration Value Delivery Brand Advocacy

Attraction Consideration Value Delivery Brand Advocacy

• Push sales

• Cold calls

• Company visits

• Meetings • Company and EP servicing

• Company and EP servicing

How we work right now

Attraction Consideration Value Delivery Brand Advocacy

• Push sales

• Cold calls

• Company visits • Meetings• Company and EP

servicing• Collect endorsments

and reraise

How we want to evolve

• We engage them digitally and physically

• Company raise opportunities themselves

• Or companies can look at COP

• Company and EP servicing

• Companies and EPs create endorsement content digitally to further help attraction

• Pull sales

• Digital marketing

• Companies search on google and find AIESEC GTO program

Companies opportunity portal

What is it?

Like student OP, it serves as a open platform for companies to browse, search for students and post companies opportunity. It’s like a recruitment site. Having such platform, we bring transparency to our services and shape the companies’ behaviour to interact with us more actively, rather then passively.

aiesec.org/companies

GTO B2B Ecosystem

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Warmer Leads

GTO B2B Ecosystem

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Attracting stranger to our marketing

funnel

Warmer Leads

GTO B2B Ecosystem

Global Page aiesec.org/companies

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

India Page aiesec.in/

companies

Attracting stranger to our marketing

funnel

Warmer Leads

Global Page aiesec.org/companies

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Leads assign: AI -> MC -> LC

Attracting stranger to our marketing

funnel

Email to Kasia

Sign up to COP

Want to know more

Warmer Leads

Global Pilot Flow

Explanation and convert

them to COP sign up

Leads assign: AI -> MC -> LC

Email to Kasia

GTO B2B Ecosystem

Global Page aiesec.org/companies

Search and postCOP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Leads assign: AI -> MC -> LC

Attracting stranger to our marketing

funnel

Email to Kasia

Sign up to COP

Want to know more

Showcase the talent pool

Warmer Leads

Global Pilot Flow

Explanation and convert

them to COP sign up

Leads assign: AI -> MC -> LC

Email to Kasia

GTO B2B Ecosystem

Global Page aiesec.org/companies

Search and post

LC sales

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Attracting stranger to our marketing

funnel

Sign up to COP

Want to know more

Leads assign: AI -> MC -> LC

Email to Kasia

Explanation and convert

them to COP sign up

Showcase the talent pool

Warmer Leads

CRM

Global Pilot Flow

GTO B2B Ecosystem

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

India Page aiesec.in/

companies

Attracting stranger to our marketing

funnel

MC leads nurturingHubspot Sign up

Warmer Leads

India flow

GTO B2B Ecosystem

LC sales

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

India Page aiesec.in/

companies

Attracting stranger to our marketing

funnel

MC leads nurturingHubspot Sign up

Warmer Leads

CRM

India flow

GTO B2B Ecosystem

Global Page aiesec.org/companies

Search and post

LC sales

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Leads assign: AI -> MC -> LC

India Page aiesec.in/

companies

Attracting stranger to our marketing

funnel

Email to Kasia

Sign up to COP

Want to know more

Explanation and convert

them to COP sign up

MC leads nurturingHubspot Sign up

Showcase the talent pool

Warmer Leads

CRM

Together

GTO B2B Ecosystem

Global Page aiesec.org/companies

Search and post

LC sales

COP

B2B Marketing

Stranger Visitor Leads Customer

Operations

Leads assign: AI -> MC -> LC

India Page aiesec.in/

companies

Attracting stranger to our marketing

funnel

Email to Kasia

Sign up to COP

Want to know more

Explanation and convert

them to COP sign up

MC leads nurturingHubspot Sign up

Showcase the talent pool

Warmer Leads

HubspotHubspotHubspot

CRM

Hubspot

• Attraction: visitors sign up to become a lead

• Consideration: email marketing to nurture companies

• Value delivery: CRM (Customer Relationship Management)

Hubspot

• Attraction: visitors sign up to become a lead

• Consideration: email marketing to nurture companies

• Value delivery: CRM (Customer Relationship Management)

MC CX ICX

MC CX ICX LC

LCMC GTO/ BD

Hubspot - Attraction MC CX ICX

Global Page aiesec.org/companies

COP

B2B Marketing

Stranger Visitor

Operations

India Page aiesec.in/

companies

Attracting stranger to our marketing

funnel

• Purpose: through digital marketing strategy, attracting companies to visit aiesec.in to sign up

• Format: blog, ebook, social post

• Channels: Linkedin, FB

• MC Staff - Sean

If your team want to contribute for B2B content, please add Sean on whatsapp

now: +91 983 185 7050

Hubspot - Attraction

Hubspot - Consideration

COP

B2B Marketing

Operations

• Purpose: through email marketing strategy, convert a sign up to a physical meeting by a lc

• Format: emails

• Channels: direct emails

• MC Staff - Sean

MC CX ICX LCSearch and post

LC sales

Leads

MC leads nurturing

Showcase the talent pool

Warmer Leads

Hubspot - Consideration

Leads

LC 1

LC 2

LC 3

MC BD

LC 1 Nurturing

LC 2 Nurturing

LC 3 Nurturing

MC BD Nurturing

LC 1 Sales

LC 1 Sales

LC 1 Sales

MC Sales

Hubspot - Consideration

Leads

LC 1

LC 2

LC 3

MC BD

LC 1 Nurturing

LC 2 Nurturing

LC 3 Nurturing

MC BD Nurturing

MC CX ICX Nurturing

LC 1 Sales

LC 1 Sales

LC 1 Sales

MC Sales

Hubspot - ConsiderationEnroll Lead in national list into Mumbai workflow

If Lead(City) = Mumbai

• Enrol Lead to list: leads of Mumbai

If lead (City) = Bangalore

• Enrol Lead to list: leads of Bangalore

etc.

Enrol Lead in Mumbai list workflow

Delay 2 hours

• Send email 1 to instruct about next step

Delay 2 days

• If email not opened

• Send email 2 to instruct about next step

MC lead distribution LC Basic flow LC advanced flow

Campaigns and offers based on

• Peak cycle

• EP supply

• Holidays

Hubspot - CRM

COP

B2B Marketing

Operations

• Purpose: Manager our customers

• Format: using the hubspot CRM

LC sales

Customer

Showcase the talent pool

Warmer Leads

CRM

LCMC GTO/ BD

Attraction Consideration Value Delivery

Takeaways

If your team want to contribute for B2B content, please add Sean on

whatsapp now: +91 983 185 7050

Start contacting COP sign ups and raise them, once raised , change

status on EXPA, keep updating the tracker

Start using Hubspot CRM

Email marketing content preparation, and learn to write

emails and create workflows under Hubspot