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4-H EMBLEM USAGE & GRAPHICS STANDARD
The 4-H Name and Emblem are protected under federal statute Title 18, U.S. Code
707. This statute protects other federal emblems, like the Seal of the President of the
United States. Regulations on the use of the 4-H name and emblem state:
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
This page is designed as a training tool to help agents, volunteers and youth understand the
basics of the USDA guidelines governing the use of the 4-H name and emblem. Questions can
be directed to Shaumond Scott, Florida 4-H Communications Coordinator, (352)294-2911,.
Don't forget to check out the powerpoint training presentation on use of the 4-H name and
emblem. We also have links to the U.S. Department of Agriculture publication titled, "Tax
Exempt Status of 4-H Organizations Authorized to Use the 4-H Name and Emblem" which is
helpful for county 4-H foundations and county 4-H agents and the official USDA "4-H Name
and Emblem Guidelines."
The 4-H Name and Emblem are protected under federal statute Title 18, U.S. Code 707. This
statute protects other federal emblems, like the Seal of the President of the United States.
Regulations on the use of the 4-H name and emblem state:
Whoever, with intent to defraud, wears or displays the sign or emblem of the 4-H clubs,
consisting of a green four-leaf clover with stem, and the letter H in white or gold on each
leaflet, or any insignia in colorable imitation thereof, for the purpose of inducing the belief
that he is a member of, associated with, or an agent or representative for the 4-H clubs; or
Whoever, whether an individual, partnership, corporation or association, other than the 4-H
clubs and those duly authorized by them, the representatives of the United States
Department of Agriculture, the land-grant colleges, and persons authorized by the Secretary
of Agriculture, uses, within the United States, such emblem or any sign, insignia, or symbol in
colorable imitation thereof, or the words "4-H Club" or "4-H Clubs" or any combination of
these or other words or characters in colorable imitation thereof --
What is the 4-H Name & Emblem?
The 4-H name and emblem are respected and revered by millions of people around the world
who have been impacted by the 4-H Youth Development Program. The use of the 4-H name
and emblem is very important to us as an organization, because the emblem represents who
we are. By saying “4-H emblem” we are referring to a four-leafed clover with four letter “H”s
on the leaves, which represents the 4-H youth development program. The term “4-H
emblem” does not refer to a plain four-leafed clover which does not have letter “H”s on the
leaves. The 4-H name and emblem are unique because they are protected by an act of the
U.S. Congress, and there is a set of guidelines issued by the U.S. Department of Agriculture
governing use of the 4-H name and emblem. On this web page, we will give you a basic
summary of the guidelines with examples. We thank you for your cooperation to ensure that
the 4-H name and emblem are used appropriately and in accordance with USDA guidelines.
We also encourage you to look at the official guidelines for use of the 4-H name and emblem
issued by USDA. County 4-H agents in Florida have this document in their 4-H program
handbook, and copies are available on the USDA web site and in the state 4-H office.
The official 4-H Emblem is a clover with four leaves and an “H” on each leaf. The clover’s
stem must point to the right as you look at the image. The 4-H Emblem is not a plain four-leaf
clover. The 4-H Emblem should appear in specific colors and in its entirety. The 4-H Name &
Emblem belongs to the 4-H Youth Development Program, under the authority of USDA and
anyone wishing to use it must obtain permission to use it ahead of time.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
How Do I Get Permission to Use the 4-H Name
and Emblem?
It depends on who you are and for what reason you wish to use the 4-H Name & Emblem: 4-
H Club or Program member or volunteer leader? Commercial vendor? Event, activity or
program affiliated with 4-H? Private, non-profit organization?
If you are a 4-H member or volunteer, you are permitted to use the 4-H Name & Emblem
once your program is chartered with the official 4-H Charter from National 4-H Headquarters
at the Cooperative State Research, Education and Extension Service (CSREES), within the
United States Department of Agriculture (USDA). If you are a commercial vendor, private
organization or any other entity, you need to contact either the local Cooperative Extension
Service office or the State 4-H Office to determine what steps you need to take for your use
of the 4-H Name & Emblem. Anyone wishing to use the 4-H Name & Emblem in a way that
does not specify a local or state program, should seek authorization to use the 4-H Name &
Emblem from National 4-H Headquarters at USDA.
In all private and commercial use of the 4-H Emblem, the statement “18 USC 707” must
legibly appear either to the right of the base of the stem or below the lower right leaf of the
clover. In use internal to the Cooperative Extension System (all 4-H Youth Development
programs and clubs duly given authorization to use the 4-H Name & Emblem) use of the
statement is at the discretion of the State 4-H Program Leader, or for those uses that are
multi-state, regional, or national in scope, at the discretion of National 4-H Headquarters.
Whoever uses such emblem or any sign, insignia, or symbol in colorable imitation thereof, or
the words “4-H Club” or “4-H Clubs” or any combination of these or other words or
characters in colorable imitation thereof, without being duly authorized, shall be fined not
more than $5,000 for individuals and $10,000 for groups, or imprisoned not more than six
months, or both.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Authorization for Use of the 4-H Name and
Emblem
Authorizing others (those who are not official extension employees) to use the 4-H name and emblem
is an important process described by USDA authorization guidelines. Authorization should be obtained
in context with awards, books, booklets, posters, calendars, displays, banners, t-shirts, etc. produced by
people and organizations who are not extension employees.
If the person requesting authorization will distribute a product at a county level, then the county 4-H
program leader gives the authorization for the use of the 4-H name and emblem. Once distribution for
an item crosses county or state lines, authorization is required at the USDA.
www.national4-hheadquarters.gov
On rare occasions, individuals surface who are seeking to profit off the use of the 4-H name and
emblem on a product without the appropriate authorization. If you are aware of such a case, please
notify the state 4-H office immediately.
The majority of 4-H emblem mis-use and authorization problems occur out of ignorance, not out of
malice. In the majority of cases, we are able to resolve mis-use and authorization problems in a friendly
and beneficial manner. We have incidents every year where a company or individual uses the 4-H
emblem without authorization on a product or service offer and attempts to market it to 4-H clubs, and
the company finds out that it did not appropriately follow the authorization and receives a letter from
us saying that they are not allowed to do this. Individuals and companies distributing products and
services should carefully follow the guidelines.
In situations when a resolution can not be reached, the Dean for Extension has authority to issue a
“cease and desist use of the 4-H name and emblem” letter. This is a rare occurrence but it can and
does happen.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
The Official 4-H Emblem
The Official 4-H Emblem is a 4-leaf clover with an H in each leaf, the stem turned to the right.
The Emblem may be two-dimensional (flat) or three dimensional (with shadows that show
depth and perspective). Authorized users of the 4-H Emblem should take care to ensure that
when they use the Emblem, they have done the following:
They have obtained the Official 4-H Emblem and are using it in its entirety.
They do not “flip” the image to create a framed look. The stem on the 4-H Emblem must
point the right as you look at the image. Under no circumstances should the stem be
changed to point to the left.
They are familiar with resizing graphics through the software application being used, and do
not distort or warp the dimensions of the Emblem.
The 4-H Emblem is never used to imply endorsement of any product or material.
They follow the graphic use guidelines outlined in this document, or for additional
information, contact National 4-H Headquarters.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Use of the USDA “18 U.S.C. 707” Statement
The U.S. Department of Agriculture updated for the guidelines for use of the 4-H name and
emblem in 1999, asking 4-H units to add a statement saying “Protected Under 18 U.S.C. 707”
when using the 4-H emblem. These guidelines have caused much discussion across the
United States. USDA also issued anew 4-H emblem camera-ready sheets which have the “18
U.S.C. 707” statement near the steam of the emblem. The “18 U.S.C. 707” statement should
be used with the emblem when possible and appropriate for the audience. This provides
additional legal protection to the emblem. When it is too small to be read on a publication
or is inappropriate for use graphically, the legal protection statement can be placed with the
legal verbage on the publication and does not have to appear directly attached to the clover.
Emblems issued by National 4-H Council for the Are You Into It?™ campaign are protected
under the campaign’s trademark and can also be used.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Use the Whole Emblem
The 4-H Emblem should always appear in its entirety – meaning it should always appear as a
whole and complete image – the image recognized by millions of people. This means:
Do not remove any leaves. If you are using a clover image that has an “H” on each leaf, the
leaves cannot be removed or have another image superimposed over the top of one of the
leaves. Other images should be moved and appear completely separate from the 4-H
Emblem. This also means you should not “cut off” a leaf by running it off the edge of the
paper in print media or other designs.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Appropriate
Inappropriate
Do not place text or other images over or on top of the 4-H Emblem. The 4-H Emblem should
not appear screened under words or graphics. No photo, drawing, symbol, word or other
figure or object may be placed on or obscure the 4-H Emblem. This includes on web pages,
where it should not appear as a “watermark” behind other information.
There are occasional graphic situations which make it appear like artwork covers the emblem
even though it does not- it is wise to avoid these situations so that one does not give the
appearance of violating the 4-H emblem. For the example of inappropriate use below where
text is screened on top of the emblem, the graphic could be brought into compliance by
using a plain clover without “H”’s instead of a 4-H emblem.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Keep it Up Right
In general, the 4-H Emblem should not be rotated or turned on its side. There are some
exceptions, such as on fabric where the emblem is scattered randomly across the fabric or in
other random designs. If you are considering an exception, please contact the National 4-H
Headquarters.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
The Stem Points to the Right
The stem on the clover should always point to the right if you are looking at the emblem.
Appropriate
It should not point to the left, like in the example below of inappropriate use.
Inappropriate
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Color
The 4-H emblem should be presented with the correct shade of green. There are several types of color
specifications that can be used and they are listed below.
The 4-H Emblem should never be screened, shaded, gradated, or appear in a multi-colored hue. The
official and preferred color of the 4-H Emblem is 100 percent PMS 347 green, (The H’s reversed out to
the color the paper on which the emblem is printed). The clover can also be white, black, or metallic
gold. The H’s on the clover can be white, metallic gold (only on a green clover), green (only on a white
clover), or black. The clover can be outlined in green (for white clover) or white (for green clover) to
add prominence to the image and make the emblem stand out from the background.
One-color printing requires either PMS 347 green or black. For commercial applications, the “18 USC
707” notice should be the same color as the clover leaves. Black is the only acceptable alternative to
green for one-color printing and should be used only when cost prohibits green ink or color
photocopies.
Two-color printing – Only PMS 347 green may be used for the leaves and “18 USC 707” notice – the H’s
will be reversed out of the PMS 347 to be white or the color of the paper on which the emblem is
printed. The H’s may also be printed in metallic gold (PMS 873) on a green background.
Four – color process (full color printing) – In four – color process printing, PMS colors are approximated
using a particular combination of the standard four –color process printing inks. The four – color
process percentages required to match 4-H’s PMS 347 green are: cyan 100%, magenta 0%, yellow 90%,
and black 0%. There is no CMYK equivalent to PMS 873.
Video and Computer Screen Colors (Electronic Media) The colors transmitted by electronic media are
created using precise combinations of RGB (red, green, blue). The correct RGB values for the 4-H green
are: R=51, G=153, B=102. No other colors are acceptable.
For exceptions to the guidance provided regarding color, especially in non-print or corollary materials,
please contact National 4-H Headquarters.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Distortion and Proportion
The appearance, shape, and proportion of the 4-H Emblem should never be distorted to fit in
an imprint space. Do not make the 4-H Emblem longer, taller, wider, angled or squarer. Do
not alter the shape in any way. The overall size of the 4-H Emblem may be changed, but the
proportions must remain intact. All standard word processing software applications allow
you to scale an image while maintaining its original proportions. Before rescaling the 4-H
Emblem, please consult your software manual for proper instructions. Do not make the 4-H
Emblem so small that the H’s are no longer clearly legible.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Using the 4-H Name
The official 4-H Name includes 4-H, 4-H Youth Development, or 4-H Youth Development
Program. When using the term “4-H” it must conform as follows:
- Numeral “4” separated from a capital “H” with a hyphen (not a dash, slash or space)
- It is well documented in English usage, as well as in the most familiar style manuals,
that you should never begin a sentence with a numeral. To comply with this rule,
you would need to begin a sentence using “Four-H”. This language rule, however, is
contrary to the regulations set down for use of the 4-H Name and Emblem; if such a
situation arises in writings, it is far better to reword the sentence slightly to avoid
the language rule. An exception to this would be in writing news headlines where
the 4-H name would be better served by using the familiar numeral-hyphen-letter
combination to provide instant recognition.
- Avoid separation of any of the elements of the 4-H Name at the end of sentences.
This can sometimes be difficult because some software programs override user
commands. Often, these overrides do not become visible until after printing or
posting to a web page: careful scrutiny of text after trial printing or posting is
advised. If such overrides occur, try rewording your sentence to keep the entire
name on the same line or add a small word or space between words to force the
separated portions together on the next line.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Using the 4-H Emblem on Web Sites
The 4-H emblem is appearing on many web sites and we encourage the emblem’s use in this
medium. The basic 4-H emblem graphic guidelines apply in cyberspace. This means that the
emblem cannot be used as wallpaper on the web site if text or graphics will appear on top of
the clover.
Official web sites for county and state 4-H programs using the 4-H name and emblem are
required to follow the USDA guidelines concerning identification of 4-H with commercial
products or services. The University of Florida does not permit UF education program web
sites hosted on its domain to carry commercial advertising
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Using the 4-H Name & Emblem by Professional
Media
It is appropriate for the 4-H Name and emblem to be used by professional media (e.g. news
reporters, television stations, etc.). Specific authorization is not required for use in media
such as newspapers, periodicals, and radio and television programs, when such use is
primarily for informational and educational purposes.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Using the 4-H Emblem on Collateral Items
The 4-H Emblem can be used for collateral materials such as jewelry or fine art and may be
made of metal (e.g. copper, bronze, gold or silver), glass, leather, or wood without conflicting
with the color specifications for the 4-H Emblem. Ceramic, plaster, paper, fabric or any
materials that are colored or painted must comply with the color specifications and all other
guidelines.
Use of the emblem on fabric, whether painted, screen printed, embroidered, appliquéd, or
some other technique, must accurately represent the 4-H Emblem in authorized colors and
adhere to all other use guidelines. The 4-H Emblem is not open to reinterpretation or
reconfiguration, regardless of its intended use, including the development of materials such
as jewelry, sculpture, furniture, signage, crafts, or other fine art.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Identification of the 4-H Name & Emblem with
commercial Products & Services
When selling a product or service as a fundraiser, the following disclaimer should be used, “A
portion of the sales price of this product or service will be used to promote 4-H educational
programs. No endorsement of the product or service by 4-H is intended or implied.”
When placing the 4-H name and logo next to a company or corporate logo, the 4-H name and
emblem should be set apart distinctly. Except in unusual circumstances, the following
statement should be used, “No endorsement of the product or service by 4-H is implied or
intended.”
We also have a link to the USDA publication titled, “Tax Exempt Status of 4-H organizations
Authorized to Use the 4-H Name and Emblem” which is helpful for county 4-H foundations
and county 4-H agents.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Using the 4-H Emblem in Animation
Animation of the 4-H Name and Emblem is allowable provided that the animation is in
keeping with the guidelines, and that at the end point of the animation (where the animated
loop begins to repeat, if an ongoing loop), the 4-H Name and Emblem appear in a manner
that meets all guidelines for its use. Effects that may be used as part of an animation loop
include: swivel and rotate, transition and dissolve, fly-by, layer, and posterization.
Animation may also show the 4-H Emblem on a waving flag, on a float that is partially hidden
by crowds watching a parade, being placed in a box or behind a curtain, twirling as it
“dances”, “separating” as it forms the doors opening to welcome you to the 4-H Program, be
partially hidden as it forms the backdrop for a youth speaking about 4-H, slowly come into
focus or formations as the 4-H Emblem from an amorphous or other background, or
completing itself as the clover leaves are added one by one to form the 4-H Emblem and
each “H” is explained. In each of these cases, the 4-H Emblem may be temporarily blocked,
in whole or in part, or have its shape altered. The end point of the animation must still
comply with the guidelines.
For addition information or guidance related to animation applications for the 4-H Name &
Emblem, contact National 4-H Headquarters.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Using the 4-H Name and Emblem in Partnership
with Others
The 4-H Name & Emblem may be used in conjunction with the names, emblems, and word
marks of other organizations and programs when 4-H is a partner, co-author, sponsor, or
supporter or in some other official relationship. When feasible, the nature of the
relationship among the organizations or programs should be clearly defined (e.g. in
partnership with, sponsored by, etc.), and the 4-H Emblem should be given prominence
consistent with its role in the relationship.
The 4-H Emblem should not be used or integrated into a larger design in such a manner that
it becomes difficult to recognize or distinguish, or that is not consistent with the graphic
guidelines for use of the 4-H Emblem.
To avoid the appearance of endorsement of a program, product, or service, the 4-H Emblem
may not be incorporated into a larger design of a program, product, or service that is
protected by trademark, service mark, copyright, or other similar laws, It is not acceptable to
incorporate the 4-H Emblem into any other organization’s logo or emblem. The authority for
determining the proper display and use of the 4-H Emblem rests with National 4-H
Headquarters.
Permission to use the 4-H Name & Emblem is not required when the 4-H Name & Emblem is
used to link an official 4-H website in keeping with the policies and guidelines of National 4-H
Headquarters.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Downloadable Graphics
The official 4-H Emblem and versions for print and the web are available for download at:
http://www.national4-hheadquarters.gov/emblem/4h_emblems.htm
Each of the downlaod files contains both black and white, and two-color and three-color
versions f the 4-H Emblem in EPS, TIFF and GIF formats, for Mac and PC. The EPS files are
especially suited for “Postscript” printers and Mac-based units. In general, TIFF Files may be
used with any printer type. Test both formats with your software and printer to find which
yields the best results.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Letter of Law Vs. Spirit of the Law
Some have been tempted to comply with the USDA ruling by using the new “protected
under” emblem, even if the statement is printed in type so small, that it cannot be read. This
use of the “protected under” statement provides no legal protection to the emblem, and in
effect, damages the emblem’s appearance because it appears to be a smudge or printing
error. This is to be avoided and the statement can be placed elsewhere if needed.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
UF & IFAS Graphic Guidelines
Programs sponsored by and for the University of Florida, including the 4-H Youth
Development Program, should comply with the University’s identity and graphic standards.
In virtually all cases, it is not permissible for the seal to be removed from the UF word mark
and used on publications. Unless you are named the University of Florida registrar and are in
charge of printing diplomas, you should not be issuing documents the with University’s seal
on them, you should be using the University of Florida signature.
The use of the old outdated IFAS logo (square box with outline of Florida in it and IFAS
underneath) is not permissible, because the university requires programs to be identified
with the UF word mark. If you have this old IFAS logo on your publications, please use up
your publications. If you need to reproduce publications which carry the old IFAS logo, you
can strip onto the document a UF Extension word mark with a current extension publication
statement. These are available from IFAS Communication Services (352) 392 – 2411.
UF word marks are available in digital and camera – ready formats from IFAS Communication
Services. It is important to ensure that the 4-H emblem is appropriately portrayed in
conjunction with the University’s identity and that the relationship between the 4-H program
and the University of Florida are clear.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments
Questions or Comments
If you have questions about use of the 4-H name and emblem guidelines, please contact:
Shaumond Scott
Florida 4-H Public Relations Coordinator
2142 Shealy Drive
PO Box 110225
Gainesville , FL 32611-0225
Phone: (352) 294-2911
Fax: (352) 294- 3544
Email: [email protected]
We are glad to assist you in bringing items into compliance with the guidelines. We look
forward to partnering with you to ensure that the 4-H name and emblem are used
appropriately, in accordance with guidelines and in a manner reflecting the dignity and pride
all of us feel about the 4-H program. Don’t forget to visit the Florida 4-H Graphics & Clip Art
Gallery.
Contents
What is the 4-H Name & Emblem?
How Do I Get Permission to Use the 4-H Name and Emblem?
Authorization for Use of the 4-H Name and Emblem
The Official 4-H Emblem
Use of the USDA "18 U.S.C. 707" Statement
Use the Whole Emblem
- Appropriate and Inappropriate Graphics
Keep it Up Right
The Stem Points to the Right
Color
Distortion and Proportion
Using the 4-H Name
Using the 4-H Emblem on Web Sites
Use of the 4-H Name & Emblem by Professional Media
Using the 4-H Emblem on Collateral Items
Identification of the 4-H Name & Emblem with Commercial Products &
Services
National Vendors Authorized to use the 4-H Name and Emblem (New
Update)
Using the 4-H Emblem in Animation
Using the 4-H Name & Emblem in Partnership with Others
Downloadable Graphics
Letter of the Law Vs. Spirit of the Law
UF & IFAS Graphic Guidelines
Questions or Comments