4. ExhB Lodsys Letter to Illusion Labs

8/6/2019 4. ExhB Lodsys Letter to Illusion Labs

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Exhibit B

Case 2:11-cv-00272-TJW Document 4-4 Filed 06/09/11 Page 1 of 10



May 3, 2011

Via FederalExpress

Mr. CarlLoodberg

l l lusion abs BKalendegatan5

Malmo,Sweden 1135

DearMr . Loodberg,

Re: nfringement f U.S.PatentNos.5,999,908,7,L33

Lodsys, LC Texasimited iability ompany s he

7,222,078,and 7,620,565 the "LodsltsPatents").

methods or providers f productsand/or serviceso

to gather nformationronr hoseusers nd ransmit

complete opyof the 908patentasvvell scertain

review.

The inventions escribed y thesepatents re

products ndserviceso, arnong ther hings:

o

a

a

ao

a

a

a

a

provide nline elp, ustomersupport,nd u

conductnl ine ub:;criptionenewals

provideoronline urchasingf consumable

survey sersor helirmpressionsf theirassist ustomerso customizetheir roducts

displaynteractivenline dveftisements

collectnformationn howuserrsctually se

sellupgradesr cornplimentaryroducts

maintain roductsby rovidingsers otice f

ofthose pdates.

Some f the benefitsompianieseceiveromusinghe

increasedroduct;alesofconsumables,

increaseddditionalevenuesof n-productmoreefficient esign f subsequentroducts

features, nd he abil i ty o interactively

. greater customer satisfaction both in

consumernputarrd hrough eeping

help esourcesn a costefficientmanner).

The nventionsetai ledn thevarious laims f

expertn usabil i tynd n heorganization,resentat

a

a

a

505EastTravisStreetI Suite207 I Tx 7' 67, I www.lodsys.com

Lodsys LI:

, 7,2212,07, and7,620,565Abelow)

of UniterC tatesPatents ,999,908, ,133,834,

Lods;ys atentsare directed to systemsan d

witlr users f thoseproducts ndservic,es

ha t inlbrnration o the provider. Attached s a

of the'834, O78,an d

'565 paterntsor your

by companies

rials

to interactwith usersof their

res

andservicesserurces

r productsndservices

updates ndassist ingn the instal lat ion

inventionsre:

n$, nd omplementaryroducts)

I items and nteractive dvertising)(throughaster ime to market, etter arget,ed

productsn the field)

of future product developmentas a result of

up to dateor providingmoreeffective nline

patentsweredeveloped y DanielAbelow, n

in websitr-.s,nd ncclrporation,f information




products,ervices,nd enterpriseystems.Dan

from he WhartonSchool f Businesst the Uni

from Harvard niversity,hich nclud,edraduate

As an independent onsultant n pre:;enting

companies uch as Accenture,AgilentTechnologies,

Development.

To date,companiesncluding Adobe,American

Nokia-Siemens,Nvidia, Sony, Sony-Ericsson,

companieshave hoseno licenseher odsys atents.

We havereviewed our use of the Lodsys atents

demonstrating t leastone instance lF ow you uti l

The imagesused in the chartsare representative

referenced atent, ou should onsiclerhe remain

Patents othwith respecto the charterdtilizationnd

TheLodsys icensing pportunity

Lodsys'atentedechnologyrovidesumerous

customer atisfaction,ncreasingevenues, nd providi

to buildmoreeffective nd elevant roductsaster

needs.This s madepossible y your collection f

information,mpressionsn the usefulnessf

customize our products r services nd in whatconsumableuppliesnd croductpgradesr enha

salesof subscription enewals, he provisionof

understand r are having roubleswil.h),and in prod

and nteractive dvertising.hese ctions mong

provide ou with the opportunityo sellmoreprod

competitivemarketplace,avegreater elevancyf

customeratisfactionndgreater rand alue).

We are nterestedn reachiing negotiated on-lit iga

usesof the LodsysPatentsunder your brand names

within21days f your eceiiptf this etter.Please

Lodsys, LC

Lodsyss a l imited iabi l i ty ompanybased n Marsha

Donion, Gill, Huck & Goldl'arb PLLC ruww.kdg-law

505East ravis treet Suite 07 fX 75670 | www.lodsys.com

Lods;ysL(C

a Bacherlor'sf Science n Econornics egree

of Pennsy'lvanian 1971anda master's egree

at the lVlassachusettsnstitute f'fechnolog;y.

n via he nternet, an's l ients ave ncluded

, Harv'ardBusiness ch ool, BM, and Lotrus

Apple,eBay,Google, ntuit, Microsoft, Nokia,

Yahoo and several other Fortune 1000

and have preparedthe enclosed claim charrt

th e inventions mbodied n the LodsysPatents.

and in iaddit iono the chartedclaim of the

claims of that patent and the other Lodsys

other products nd services fferedby you.

to your companyby reducing osts, ncreasing

customer ataand mpressionshat al lowyou

withgreater ertainty f meetingealcustomer

customer roductusagedetails, emograpllic

or relevancef advertisements,nd desireso

nner. t further occurs hrough he sale ofthe saleof complementaryroduclls,

support (t o discoverwhat custontersdo not

(or in rruebsite)ustomersatisfaction urveys

other instances f customerdata collection,

ts and services,uildnew versionsaster n a

ur products nd servicesleadingo greater

l icensing rrangement i th you for al l of your

nd woulcl ike to discuss his matter with yo utheundlersignedtyourearliest onvenience.

l, Texas.We have retained he firnts of Kelley,

in Seattle,Washington, nd The Da'vis) based




Firm,P.C. www.bdfirm.com)

Lodsys atents.

Sincerely,

,/UgZtf

MarkSmall, EO

Lodsys, LC

[email protected]

(903)935-3202

Enclosures3)

Notice

LodsysLLC ese rves all rights with regard

withinthe lastsixyears hat your

rates at anytime; (3) the right to

applicableaws.You shouldnot rely on

GoldfarbPLLC,r TheDavis irmGrourps

in Longview,

'834,O78,and

to mal(euse of

licensin8 rogramat

or lacl(

of anyof

{treet I Suite207 I05East TX75670 www.lodsys.gom

LodsysLLC

to assisthe companyn the icensingf the

including: (1) the right to peek damages anytime

technology;2) he rig||t o change ts royalty

without notice, ncludingvpriance o conform o

from Lodsyt Kellev,Donion,Gill, Huck&




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4. ExhB Lodsys Letter to Illusion Labs