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The hairdressing here and now for hair salon owners. Great business advise, tips offers and profit increasing deals.
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Get the Blueprint of your Business right…
4 BUSINESS
[email protected] • 01787 827515 • www.blueprints4business.co.uk
Issue No. 1
October 2015
ITS
HERE
Changing the rules of hair colouring.
Innoluxe is the new must have product for professional colour specialists.
Starter Packs just £92.00 (+VAT)
Time to get in the “IN” crowd
Santa’s onhis way!
10 Top tips for making themost of this years ChristmasRetail opportunities.
1. Avoid discounting before Christmasas much as possible. Don’t turn yourbest retail period into an average one.
2. Focus on quality of service ratherthan just price. Make sure your teamare completely aware of the benefits ofthe Christmas products you have onoffer. So they can give good honestquick advice on the best buy for yourclients.
3. Merchandise your products moreeffectively by making sure your teamknows how to make a good sales pitchto a customer. Consider sales trainingor make sure you have at least one ortwo star team members on the floor atall times that others can learn from.Have a pre-determined incentiveprogram to promote high performancefrom your team.
4. Be aware of what your products sellfor online. It is worth consideringwhether to have a visible policy that
states you will match an online priceas long as the on-line retailer has acomparable “bricks and mortar” salon.However, it is important not to useonline pricing as the sole guide fordetermining price.
5. Invite your customers to providetheir email or home addresses whenthey purchase from you. Input theirdetails onto a database andcommunicate regular offers or eventsto woo them back in the door at a laterdate. Post Christmas sales or thearrival of new products are goodcommunication opportunities.
6. Make sure you are getting the bestterms from your suppliers. Neäl & Wølfoffer 100% mark up their retailproducts and buying their Christmaspacks and breaking them down forJanuary stock helps increase yourprofit on retail even after theChristmas rush.
7. Plan your cash flow on a daily basisfor the period from now until the end ofFebruary, when the post Christmasdrop in sales starts to hurt manyretailers. Look at your daily salestargets and, very importantly, settargets for all other business costsincluding timing of supplier payments,overheads and payroll.
8. Understand best practice in yoursegment in terms of both financial andnon financial KPIs as well asoperational practices. Aim forcontinuous improvement rather thandoing the same thing year after year.
9. At a minimum, know what yourbreakeven sales are on a monthlybasis, but ideally weekly.
10. Strategically analyse yourinvestment in stock. Make sure youare covering every retail salesopportunity you can.
COME AND FIND US AT
SALON INTERNATIONAL
2015The Blueprints team will be at SalonInternational representing bothKeraStraight and Innoluxe at thisyears show.
For more information on the amazingresults of Innoluxe the new colouradditive please come and see us.
KeraStraight has become apermanent fixture at SalonInternational in recent years. On thestand will be the KeraStraight artteam and company founder JezBarnett.
Take advantage of some great dealsand come meet our team!
NEÄL & WØLF CHRISTMASSTOCK IS NOW HERE!
This UK based luxury boutiqueproduct ranged have launched“Peace & Harmony” this years retailgifts along with a new room difusserand signature candle. As always withNeäl & Wølf these products hasamazing price point and a verygenerous mark up, giving our salonsincreased profit margins comparedto other salons selling other brands.
BUSINESS
What is Neäl & Wølf
Neäl & Wølf founder Neil Capstick on Neäl & Wølf
Salon Owner David Thomas on Neäl & Wølf
Neäl & Wølf Peace Collection
A trio of beautiful products to cleanse condition and enhance any hairstyle.RITUAL Daily Shampoo 250ml RITUAL Daily Conditioner 200ml GLOW Super Shine Spray 100ml
Available in packs of 12, 24, 36, 48, 72
Salon Price: £9.70 each Retail Price £24.00 Worth £36.50
Neäl & Wølf Harmony Collection
A duo of beautiful products to transform and replenish the hair.NEW! Harmony Shampoo 250ml Harmony Conditioner 200ml
Available in packs of 12, 24, 36, 48, 72
Salon Price: £7.75 each Retail Price £18.95 Worth £28.00
The ultimate gift of pure luxuryInfused with the signature Neal and Wolf scent you know and love, the new CALM
diffuser is ideal for cosy winter nights in or to unwind whilst preparing to party.
Salon Price: £15.50 each Retail Price £33.50
The Indulgence CandleAn affordable luxurious treat. The Indulgence Candle brings a warm atmosphere
to the winter months along with the Neal & Wolf scent everybody adores.
With new luxurious packaging, the Indulgence Candle is the perfect gift for Christmas.
Salon Price: £9.50 each Retail Price £17.95
KeraStraightNew online Education
Get the very best results and returnbusiness from KeraStraight bykeeping your team in the loop withthe latest training on the range.
KeraStraight have released a seriesof online videos designed to helpteam members keep up to date withdelivering the KeraStraight services.
Great standards in KeraStraighteducation leads to more confidence,which in turn leads to better resultsand greater sales. Salons that haveembraced KeraStraights onlineeducation and exam qualificationseem to get great results. For moreinformation on the KeraStraight
exam please drop us an email, callor simply speak to your RelationshipManager.
KeraStraight Training VideosUltimate Step by Step
https://www.youtube.com/watch?v=fnldHD4D6UU
EasyComb
https://www.youtube.com/watch?v=gd6MOkrjReo
Promotional
https://www.youtube.com/watch?v=lvaRCEnJmNc
SilkyColour Education
Silky Colouration offers the benefitsof a low cost, high profit colourrange, along with the performanceyou would expect from aprofessional only colour brand. AtBlueprints we understand thatwithout the correct information andsupport salons can struggle to getthe right result with even the best ofcolours.
With that in mind we have produceda mini colour demo video to helpyou get the best out of Silky evenwhen we are not there.
https://www.facebook.com/Blueprints4Business
NEWS &EDUCATION
JUST ONE GREAT
DECISION CAN PUT
££££££££££
ON YOUR BOTTOM LINE
FIND OUT WHY SO MANY
SALONS ARE MOVING TO
SILKY ● PROFESSIONAL ONLY RANGE
● JUST 95 INTER-MIXABLE COLOURS DOUBLING AS SEMI &PERMANENT
● 100ML TUBES
● 1 TO 1.5 MIXING RATION GIVING YOU 250ML PER TUBE
● GREAT FREE EDUCATION AND SUPPORT
TO FIND OUT HOW MUCH EXTRA PROFIT YOU CAN MAKE THIS YEAR CONTACT YOURRELATIONSHIP MANAGER
Buy 6 Silky Peroxide and
Receive 1 Free
£27.90£3.99 EACH
Profit Makers
Neal & Wolf
Velvet Oil 100ml
Buy 10 get 2 FREE
£69.50 (£5.79 each)
Salon Profit £109.90
Neal & Wolf
Control Hair Spray 250ml
Buy 10 get 2 FREE
£39.50 (£3.29 each)
Salon Profit £74.50
Trail Pack £32.00
REBOND + BALANCE PLUS
500g
Silky Bleach Powder
Blue or White
Just £9.00 EACH
Colour Essentials £100.00 +VAT 1 x Innoluxe Trail Pack1 x Silky Bleach Jumbo Tub 2,000g1 x Silky Peroxide of your choice12 x Silky Colour Tubes of your choice
SAVE £59.65
Silky Blue Bleach Jumbo Tub 2,000g JUST £27.00 (+VAT) SAVE £9.00
Profit Makers
3 x KS UltimateJust £270.00 Save £90.00
3 x 100mm x 500m Procare FoilJust £61.29Save £3.22
WE WANTTO HERE
FROMYOU!
Relationship ManagersCarey FaulknerM: 07434 936095E: [email protected]
Jay CopnallM: 07434 926372E: [email protected]
Andrew BeachM: 07730 218775E: [email protected]
Jeff LetterM: 07752 984247E: [email protected]
Enzo BertoloneM: 07877 877649E: [email protected]
Education & CreativityCherelle LetterM: 07944 444305E: [email protected]
The Office TeamT: 01787 827515E: [email protected], 1 Rippers Court, Sible Hedingham, Halstead, Essex CO9 3PY
Blueprintswww.blueprints4business.co.uk
