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3x3 Global Workshop All Sessions Jun 2015

3x3 Global Workshop...• 3x3 Satellite: Is a 3x3 Tour or single event that is yet too small to be eligible to be a direct WT Qualifier – therefore winning teams of these events

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3x3 Global Workshop

All Sessions

Jun 2015

2

Agenda of 3x3 Global Workshop 2015

10:00 Opening by Y. Mainini

10:10 1.Session «State of the Discipline»

10:30 2.Session «Competition Network & Outlook»

10:50 Coffee break

11:00 3.Session** «CSR & alternative funds»

11:45 4.Session «FIBA services»

12:00 Coffee break

12:15 Break-out (digital*)

13:00 Lunch

Saturday, 6 June Sunday, 7 July

09:15 Break-out (digital*)

10:00 5.Session «World Tour & Qualifiers»

10:20 6.Session «Rules & Regulations»

10:50 Coffee break

11:00 7.Session** «Best practice formats»

11:30 8.Session «Digital update»

12:00 Coffee break

12:15 Role of National Federations

12:30 Closing by Y. Mainini

*Open demo sessions; ** Jointly with invited speakers

3

3x3 Congress’ attendees

Total attendees: 100 attendees

including 3x3 Advisory Board’s Chairman and Vice-chairman

Thereof: 15% have passed e-learning

Representing: 49 federation (thereof 25 e-learning certified) +

19 other stakeholders

3rd FIBA 3x3 Global Congress

Welcome! Thanks for coming !!!

4

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

5

3x3 is one of FIBA’s four pillars

New Calendar and

Competition System

New Governance

FIBA’s new discipline

#1 urban team sport

National Member

Federations Development

6

General acceptance of FIBA’s 3x3 planet

Road to 2014 FIBA 3x3 World Tour Other FIBA-endorsed events part

of the 3x3 Competition Network

Status May 2015:

# events: 2.500+

cumulated since 2011

• World Tour and its qualifiers well established and complemented by FIBA-endorsed events in other countries

7

Underlined by diversity & universality,

… however disparate response

Promoters

Top 10 NFs

Other NFs

FIBA-endorsed

3x3 events

More than 1000

ranked players NF activity

• Stepwise translation should accelerate adoption worldwide

• Activity is doubling year-on-year

8

Double digit growth data in key indicators

Status May 2015*:

# captured users: 245k

# ranked players: 75k

- Half million players are playing at associated events

not captured due to language issues

- 300 events used digital tools in 2014 but did not

report results

FIBA3x3 channel in Youtube*

• Several playlists

• Main focus is World Tour, All Stars and

World/Zone Championships

• Includes live streaming of events

* & Chinese equivalent

9

Zooming into the detail

Update charts

1 June 2015 snapshot

Zone Elearning

Next

WCH - M

Next

WCH-F

# Ranked

players

# Events

last 12m

WT

qualifier

Road

to WT

Africa 1 1 1 6% 3% 3 4%

America 5 5 4 18% 20% 22 24%

Asia 5 3 3 25% 22% 20 18%

Europe 19 10 10 48% 51% 30 52%

Oceania 1 1 2 3% 3% 2 2%

Total 31 20 20 75,146 1,163 77 385

Men SRB

Women BEL

U18 M LTU

U18 W EST

Individual Ranking

at 1.11.2014 cut.off

10

Take-away from state of the discipline

A lot has been achieved; ... more can and will be done

11

1. State of Discipline

2. Competition Network - Rationale

- Unwrapping

- Outlooks

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

12

More players in

more countries

More TV & YouTube

More $$$

Stars

Sound

Competition

Network

Rationale

Vision: sustainable, stand-alone sport discipline

with highest number of registered players

World Tour (the energy)

Digital (the engine)

Virtuous Circle to achieve Vision

A sound competition network a must

13

Rationale

Strategic concept to achieve vision

Elite

Competitions

Grassroots

inspire

nurture

No successful sport without elite and TV exposure

• Olympic

• Professional World Tour with stars

• TV product

• Structure & frame the chaos

• Capture orphan players

• Attract new & different players

14

Rationale

Tactical approach: road map to the vision

Elite

World Tour...

... with qualifiers

Digital tools,

3x3planet.com

Transversal:

• Audience-focused (on-site, TV, web)

• Resonance beyond the WT stops

• Same players more players

- to make living out of 3x3

- to create stars

• Forms & glues the community

• Beyond the court experience

• Anyone, anywhere, anytime can join

• National-team competitions to incentive NFs to develop 3x3

Grassroots

15

Unwrapping

Reminder: 3x3 Glossary

• 3x3planet.com: FIBA’s player-centric platform and community for 3x3

• 3x3 Backend: is database that allows Regional Offices and national federations to

extract reports, follow the 3x3 activity on their respective territory and register players

to national-team based 3x3 Official Competitions

• EventMaker: FIBA’s freeware to organize 3x3 events

• 3x3 World Tour Qualifier: 3x3 competition organized by a FIBA-designee where at

least one team will qualify for the FIBA 3x3 World Tour Masters in the corresponding

catchment area; there are two kind of 3x3 Qualifiers: Quest and Challenger

• 3x3 Satellite: Is a 3x3 Tour or single event that is yet too small to be eligible to be a

direct WT Qualifier – therefore winning teams of these events are directed by FIBA to

suitable 3x3 Challengers

3x3 Quest: 3x3 Qualifier comprised of

at least three events, including a final,

with at least 50 participating teams in all

categories, being open to anybody

3x3 Challenger: Standarized 3x3

Qualifier comprised of one stand-

alone, international tournament with

min. $5.000 prize money, invitational

16

Unwrapping

One discipline – one competition network

Grassroots

3x3

All Stars

Multi-

sport

• A digitally-linked world community

• A unique system linking

grassroots with the World Tour

• Any player, any event can join

• All players ranked in one single

individual ranking worldwide

Endorsement is indispensable

3x3planet.com

17

Unwrapping

Benefits of joining 3x3planet.com

• Freeware to run events

• FIBA3x3-stamp for all FIBA-endorsed events

- Inclusion in 3x3planet.com

- Access to players

- Association with FIBA helpful in sourcing public funding & sponsorships

• Best in class become qualifiers to World Tour

• Improvement of 3x3 Federation Ranking pursuant World Champs

• Players enjoy repository of all their games

- Individual ranking

- Locating events

- Gamification (e.g. expected results)

18

Unwrapping

Ten levels’ competition hierarchy for ranking,

classification and framing purposes

19

Outlook

3x3 Global Season

Season National Team Competition City-based World Tour

Nov-May

Jun

Jul-Oct

Season

End

Open WCH

biyearly

U18 WCH

yearly

WT

Qualifiers

in each

Catchment

Area

Masters

Masters

….

Masters

Final

All Stars 1 November

cut-off for World Champs

20

Outlook

Professional World Tour topped up with All Stars

Challenger Quests

Satellite WT teams … Ranking

• On-site and on-line audience focused premium events

• All year long activity for star-players to cash and fans to follow

• Packaged, standarized product to allow monetization

21

Outlook

World Tour & All Stars future plans

TODAY TOMORROW

• 6 + 1 events • 9 + 1 events

• Slots via WT Qualifiers, catchment areas, players free

to qualify to any WT Masters, step-wise increase in $$$

• All Stars • Pre Stars + All Stars

• Ranking based classification, 1 November cut-off, end

of season character, stretching season with top quality

All year season spiced with prize money for joy of players and fans

22

Outlook

Events for national teams are increasing

… 2012 2013

Indonesia

Russia Greece

Spain Hungary

… 2014 2015

U18

Open

Your country has a chance to participate, too – eligibility rules apply

2016 2017

Kazakhstan ???

China

• Zone Champs: regular Zone & Subzone Championships as of latest 2017

- Yearly in U18 and every uneven year in open

• Multi-sport: FIBA is lobbying for inclusion of 3x3 in all major event’s programme

- Mediterranean Games, Asian Games, Islamic Games, South East Asian Games,

European Games, as well as Commonwealth, African Games, Pan Am Games, etc.

23

Outlook

Premiumisation of standard World & Zone Champs

• 20 teams per gender

• Five days - one court

• 5 competitions – 5 medals’ opp

• Classification via 3x3 Federation

Ranking

World Champs Zone Champs

• 12 teams per gender

• Three days - one court

• 3 competitions

• Open to all eligible federations;

sub-Zones Champs if required

• Eligibility criteria for NFs: minimum 3 FIBA-endorsed events in territory

• Players eligibility: minimum 2 FIBA-endorsed events

• Roster: hand-picked with 2 out of top 10 or national trial

• Automated backend registration

• ... applicable mutatis mutandis to multi-sport games

Follow your top players all year long !!! National team not a last-minute exercise

24

1. State of Discipline

2. Competition Network

3. CSR & Health Projects - Hoops4Health in Oceania

- CSR in Turkey

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

25

CSR & Health Projects

PSP in Oceania

26

What is Pacific Sports Partnership (PSP)

Funded by the Australian Government’s Department of Foreign Affairs and

Trade (D.F.A.T)

Overall Aim

‘Develop healthier and more inclusive

communities through Sport’

27

What is Pacific Sports Partnership (PSP)

PSP Activity Focus

Increasing regular participation of Pacific Islanders in grassroots sports

activities; and

Improving health-related behaviour’s of Pacific

Islanders which impact on non-communicable

disease (NCD) risk factors

28

What is H4H

Hoops 4 Health is a health program using basketball as a tool to deliver a

health message; to increase physical activity and basketball participation,

whilst at the same time educating people on the risk of NCD’s in the Pacific.

Hoops 4 Health (H4H)

29

What are NCD’s (Non-Communicable Diseases)

Just a few examples;

Obesity, Diabeties, Heart Disease, Stroke, Chronic Kidney Disease and

Cancer

Hoops 4 Health (H4H)

30

Program Outcomes in the Pacific are:

1. Improve Governance and operational effectiveness of Pacific basketball

federations;

2. Increase capacity to plan, run and monitor participation based basketball

programs;

3. Increase participation in basketball activities of people at risk of acquiring

NCD’s or related illnesses;

4. Increase participation and leadership of women and girls in sport; and

5. Improve collaboration between Pacific Sport Organisations and

development partners.

Hoops 4 Health (H4H)

31

FIBA in Oceania Strategy

* Build capacity

* Resources put in place to execute the PSP

Program

- Human Resources

- Organisational Capacity Building

- Equipment

National Federations

* Significant improvement to Governance and Organisational Capacity

Hoops 4 Health (H4H)

32

Activities

* Focused specifically on 3x3

* Games Resource Booklet

Hoops 4 Health (H4H)

33

• Video presentation

https://www.youtube.com/watch?v=gVW_TFMhYhM&feature=youtu

.be

Hoops 4 Health (H4H)

34

PSP Countries

• Fiji

Kiribati

Solomon Islands

Vanuatu

NFs in Oceania

35

CSR & Health Projects

CSR in Turkey

36

CSR in Turkey

Click here for presentation https://goo.gl/4Pzro1

37

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. Rules & Regulations

6. Other competition formats

7. Digital

8. Role of Federation

38

FIBA 3x3 is here to help and service you

What can be done to help you?

Skill camps

Referee clinics

Seminars Reporting

e-Learning

Digital tools

Q&A

How to start?

Organize events

Institutional support

Manuals

Backend

Networking

39

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

40

3x3 World Tour is backbone of discipline

3x3’s road to success

millions, millions, millions

National federations, players, promoters and

all 3x3 stakeholders will benefit from 3x3’s success

41

Best value for premium entertainment downtown

42

World Tour is 3x3’s flagship

STARS

FANS

TV & MEDIA

Goal: Professional tour followed by millions of fans

43

… and World Tour is a must-win for 3x3

• Offers foundation for professional circuit and dedicated players

• Proven to be the ultimate activation tool

• The soul of 3x3 as a self-sustainable, stand-alone discipline

• Federations’s own interest is to have events on the Road to the

World Tour in their territory

- Provides players with an additional motive to play

- Lasting legacy through a recurrent competition

- Optimal mean to collect points for 3x3 Federation Ranking purposes

• Enhances value of promoters’ own events when integrated on the

Road to the World Tour

44

Packaging key for success

vs.

Packaging in sport means:

• Simple competition structure

• Standard competition formats

• Premium + recurrent delivery

• Content generation + Story telling

• Stars and brand equity of teams

• Framing set of rules

Regulations & discipline is basis of success and key to attract TV & sponsors

45

Basics

Truly global competition for all players

• Teams represent a city of their country (no nationality restrictions)

• Each event features the best 12 teams of the corresponding catchment area

• 10,000 players competed in 215 events in 30 countries for a berth in 2014

2015 FIBA 3x3 World Tour – catchment areas & locations

46

Today

Blockstones for pro circuit and growth in place

Challenger Quest

Satellite Last year WT teams

FINAL

• Pyramidal competition structure established

• USD 300,000+ pot + WT Qualifiers prize money

• TV production standards and social media

• All Stars link via ranking to spice up interest

12 Qualified Teams for each World Tour event

...

47

Tomorrow

Continuous growth & embellishing of “package”

• Reinforcement and growth of Challengers as mini-World Tours to convert

binomium World Tour + Challengers into a professional circuit

- Set up working group with promoters of Challengers

- Content generation

• Expanding qualifier system via Challengers

• Growth in number of World Tour events

- Establish Pre-Stars prior to All Stars

• Increase money-in-system for benefit of players and sports development

• Dedicated social media coverage of best players/teams

• Implementation of automated berth allocation

- Challenger to build pro-circuit and multiplier effect

- Quests to reward 3x3 activity in most active territories

48

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations 1. 3x3 Ball

2. Rules of the Game

3. Refereeing

4. Regulations

7. Other competition formats

8. Digital

9. Role of Federation

49

Reminder

Same but different…

«I have played basketball for many years and it is interesting to find out that

there is a complete different way of playing the Game», Carlos Jimenez

(Olympic medalist and 2006 World Champion) after participating in the 2012

FIBA 3x3 World Championships

«There are definitively unique tactics to play 3x3; the kind of player is

different and preparation is specific», Alex Rivera (PUR) instructing teams

for 3x3 international competitions since 2010 Youth Olympic Games

3x3 is a stand-alone discipline by own merits, ... and not a a subproduct

50

3x3 Ball

The 3x3 ball is here !!!

Official ball for World Tour, All Stars, World Champs & Zone Champs

51

3x3 Ball

Goal of 3x3 is to grow capturing a new market, …

5v5 Club players Orphaned streetplayers

Non-basketballers

FIBA 3x3

FIBA Central Board decision to launch of 3x3:

- Create a new discipline and open new markets and not to be a copy-

paste of regular basketball played only with 3 players

- Increase the number of those playing basketball and to reach new

regions and population segments, … size does not matter

52

3x3 Ball

… to be supported by specific, optimal suitable ball

One ball for all categories

Best for youth

Fit for less bigger players

Mainly outdoor ball

Increased grip

Improve shooting ratio

Easiness to play

Aligned with increased speed

Provide an own identity

Optimum 3x3 ball

Size 6 weight 7

Bright & bicolored

Bolder seams & grooves

Dust repellent

Innovative 3x3 specific ball will be prescribed by FIBA

53

Rules of the Game

No changes to rules and no changes foreseen

54

Rules of the Game

Some interesting facts ...

Rules are proving to be very robust and well-suited

2013 WT 2014 WT 2014 WT F

Average 6.3 5.6 4.5

10+ 23% 11% 0%

Fouls statistics per team / game

Drop in fouls statistics,…

…mirrored by drop in number of free throws*

*Median fouls: 2013 Rio+Final vs. 2014 Rio +Final

55

Refereering

3x3 requires specialized referees

Training ; clinics ; nomination ; specialisation ; practice

56

Refereering

FIBA 3x3 Referee specialisation

3x3 & 5v5 National

3x3 FIBA

Referee 5v5

• Anybody can be FIBA 3x3 referee

- 5v5 license neither requirement

nor criterion for exclusion

- 2 parallel careers: 5v5 and 3x3

- No age limit

• 3x3 path via clinics

- Nomination by NF

- Lectures, in-game officiating and

exams (English & rules)

• Obligation to maintain FIBA 3x3

eligibility status through

- Minimum number of events

- Refresher clinics

and/or

parallel careers

57

Refereering

Three levels of FIBA 3x3 License

FIBA 3x3 Licensed Referee

• Experienced in 3x3

• Nominations for Official and Recognized Competitions* only as local

• Prerequisite to become FIBA 3x3 International Referee

FIBA 3x3 International Referee

• Very experienced in 3x3

• Nominations for every level

• Standard reference level for FIBA 3x3 refereering

FIBA 3x3 Senior Referee

• Very experienced in 3x3

• Preferred nominations for Official/Recognized* Competitions

• Advanced communication and lecturer skills

• Officiating crew leader

• Lecturer at 3x3 Referee Clinics

*Recognized Competitions: Challengers, Quest Finals, multi-sport games, FISU

58

Road to World Tour** + - Challengers

- Quest Finals (tbd)

Refereering

Nominations to ensure quality and tutoring

One 3x3 Senior Referee

+ One 3x3 Int’l Referee

One 3x3 Senior or Int’l Referee

Anyone

Recognized

Competitions*

*All referees nominated by FIBA

**One nominated by FIBA

Minimum Criteria

3x3 Official Competitions*

Other FIBA-endorsed

59

Regulations

No regulation leads to chaos, ...

60

Regulations

...please follow the regulations !!!

The FIBA 3x3 regulation is transparent and benefits the growth of 3x3

61

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

07th June, 2015 Mikiko Yasuda

Xebio Group (JAPAN)

Confidential 2015©X Sports Marketing inc. All Rights Reserved. 63

554 6,301

35,213

1,237 14,968

156,140

250,237

147,490

7,683 0

50,000

100,000

150,000

200,000

250,000

300,000Account for 89%

~Introduction~ Basketball Market in Japan

The number of Official Registered players : 619,823 (2013)

3x3 Target category

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~Introduction~ Why?

× (National Federation)

(Sporting Goods Retailer)

(Marketing Company)

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Anyone can play「3x3 grassroots events」

The only officially JBA approved top league

Providing playground to all「Amateur 3x3 Events」

→ 2014 World Tour Final → 2015 World Tour Masters

→ 2013, 2014 and 2015 World Tour Masters

XEBIO Organized with JBA, Official 3x3 tournament

~Introduction~ What is 3x3.EXE?

3x3 PREMIER.EXE

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~3x3 PREMIER.EXE~ League Outline

= 3x3 top league in Japan. Established : March, 2014. League Office : Tokyo, Japan. <League Mission>

In a new style of spectator sport designed for expanded audiences,

3x3 PREMIER.EXE converges the latest fashion and music trends and commissions

top level atheletes on a global level for the ultimate sports experience. <2014 Season> ・7 Teams, 42 Players, 6 Events

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2014★

Draft① ②③④ ⑤⑥

(regular season)

----(5on5 basketball season)

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~3x3 PREMIER.EXE~ 2014 Team Owner’s Background

-1 professional basketball player -2 famous comedians

-1 web engineer -1 beautician

-entrepreneur (college student)

-company employee -street basketball team owner -professional basketball team (5on5)

-professional basketball player (5on5)

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Ranking Team Logo Team Name Home Town Prize Total (USD)

1

DIME.EXE

Tokyo 28,000

2

ZETHREE.EXE

Ishikawa 23,000

3

GC OSAKA.EXE

Osaka 17,000

4

TOKYO OCEANS.EXE

Tokyo 12,500

5 GREEDYDOG.EXE

Tokyo 11,000

6 CHIBA JETS.EXE

Chiba 5,000

7 SUNS.EXE

Kanagawa 3,500

Total : 100,000 USD

~3x3 PREMIER.EXE~ 2014 Team Information

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~3x3 PREMIER.EXE~ 2014 Players recruiting

a. Players in higher rank from TOURNAMENT.EXE (amateur tournaments)

b. Professional Basketball Player (5on5)

c. Self recommendation(2014) / Tryout(2015)

Draft: selected by team owners.

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~3x3 PREMIER.EXE~ 2014 Players Background

Professional basketball player (5on5)

Company employee For electric company

(Season Leading Scorer)

became Professional basketball player

(5on5)

College student Nursery school teacher

High school teacher

Lawyer

Monk

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<Basement Salary for Players> 500 USD(each player for each tournaments) × 6 tournaments =3,000 USD × 4 players × 7teams = 84,000 USD <Prize for Players> ・MVP for each tournaments 1,000 USD ・Season Leading Scorer 2,000 USD ・Season MVP 3,000 USD

Season Leading Scorer Season MVP

~3x3 PREMIER.EXE~ 2014 Award & Prize

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4 5

2

6

1 3

ROUND3.KOBE (8/17/2014)

ROUND2.HAKATA (8/3/2014)

ROUND5.NABARI (9/6/2014)

Round1.HIRATSUKA (7/12/2014)

ROUND4.YOKOHAMA (8/31/2014)

ROUND6.ROPPONGI (9/20/2014)

6 ROUNDS in 3 month.(July to September)

~3x3 PREMIER.EXE~ 2014 Events

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1

Round1.HIRATSUKA (7/12/2014)

~3x3 PREMIER.EXE~ ROUND1

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<ROUND1> beach side

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2

ROUND2.HAKATA (8/3/2014)

~3x3 PREMIER.EXE~ ROUND2

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<ROUND2> in front of terminal station

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<ROUND2> in front of terminal station

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<ROUND2> in front of terminal station

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3

ROUND3.KOBE (8/17/2014)

~3x3 PREMIER.EXE~ ROUND3

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<ROUND3> in shopping mall

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<ROUND3> in shopping mall

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4 ROUND4.YOKOHAMA (8/31/2014)

~3x3 PREMIER.EXE~ ROUND4

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<ROUND4> bay side

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<ROUND4> bay side

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6

ROUND6.ROPPONGI (9/20/2014)

~3x3 PREMIER.EXE~ ROUND6

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<ROUND6> central Tokyo

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<ROUND6> central Tokyo

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<ROUND6> central Tokyo

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~3x3 PREMIER.EXE~ 2014 Sponsors

3x3.EXE Official Main Sponsor

3x3.EXE Official Sponsor

3x3.EXE Official Partner

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Internet Exposure

・Live Streaming Service “Ohen.com” (that is Japanese for cheers)

April May June July August Septemper Ave.

PV 43,245 79,634 145,464 151,146 151,212 127,239 116,323

UU 8,160 14,712 21,538 22,098 22,153 21,244 18,318

User 15,528 25,871 39,962 41,063 43,378 41,876 34,613

・3x3.EXE Official Web site

Round.1 HIRATSUKA 7/12 Sat 1,892

Round.2 HAKATA 8/3 Sun 1,715

Round.3 KOBE 8/17 Sun 810*

Round.4 YOKOHAMA 8/31 Sun 1,717

Round.5 NABARI 9/6 Sat 2,365

Round.6 TOKYO 9/20 Sat 2,714

11,213Total

Live Streaming UserCity Day

~3x3 PREMIER.EXE~ 2014 Internet Exposures

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Round.1 HIRATSUKA 7/12 Sat 6,300

Round.2 HAKATA 8/3 Sun 61,074

Round.3 KOBE 8/17 Sun 21,492

Round.4 YOKOHAMA 8/31 Sun 67,014

Round.5 NABARI 9/6 Sat 750

Round.6 TOKYO 9/20 Sat 18,702

175,332

Audience

Total

City Day

~3x3 PREMIER.EXE~ 2014 Audience

3x3.EXE 2015

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Category Round

Pre-match 5/30 Sat Ishikawa square in front of main station.

Round1 6/7 Sun Aichi shopping mall.

Round2 6/21 Sun Hokkaido shopping mall.

Round3 6/28 Sun Nagasaki square in front of main station.

Round4 7/12 Sun Tochigi square in shopping street.

Round5 8/9 Sun Hyogo shopping mall.

Round6 8/23 Sun Ibaraki in a summer festival.

Round7 8/29 Sat Kanagawa square in bayside.

FINAL 9/13 Sun Tokyo shopping mall.

PlaceDate

※FIBA承認大会(Brown)

※JBA公認

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2014 ★

2015  ★ ★ ★

Mid-season Draft

6 events

8 events

5/31:Draft

Draft Pre Season match

<2015 Season>

・8 Teams, 64 Players, 8 Events

~3x3 PREMIER.EXE~ 2015 Schedule

Confidential 2015©X Sports Marketing inc. All Rights Reserved. 95

Premier Team Player Event

2013 - - -

2014 7 42 6

2015 8 48 8

Tournament Team Player Event

2013 224 894 10

2014 222 839 13

2015 638 2,552 12

Game Team Player Event

2013 - - -

2014 800 3,200 -

2015 1,000 4,000 -

130%

304%

125%

~3x3 PREMIER.EXE~ 2015 Objectives

“Our dream is to reach every single

home with a basketball” José Luis Sáez Regalado

President of the Spanish Basketball Federation

Concept

World Cup FIBA Spain 2014 promotional activity

Concept

Strategy targeting business world

Concept

High range of potential players: From rookie to semi pro

Description

3x3 fun and dynamic competition

Description

Competition held during work off hours

Description

Mixed teams composed by up to 6 players

Description

2 games per week (20 min each)

Description

1-3 divisions (gold, silver, bronze)

Competition System Preliminary phase

January

February

Silver Bronze Gold March

April

May

National Finals – 32 teams June

July

National Finals

Celebrated in Madrid

National Finals

Participants are invited to a draw ceremony

National Finals

1-2 teams coming from each venue

Benefits

Welcome pack for all participants

Benefits

Injury insurance policy

Benefits

Top quality venues and referees

Prizes

Tickets to watch Spanish National Team

Everybody wins

Companies

Benefit from a powerful HR tool

Companies

Visibility through all FEB´s communication channels

Companies

Networking opportunity in a fun environment

Institutions

Sport promotion in their local area

Institutions

FEB´s event-making high quality standards

Image enhancement

Institutions

Image enhancement

FEB

Ultimate goal of basketball nation-wide diffusion

FEB

Be pioneers in developing 3x3 in the business world

FEB

Create a unique experience for basketball lovers / newbies

Summary (2012-2014) Yearly 6 month long

competition January-June

215 teams in a season Over 4.000 players

totally

19 cities nation-wide

Up to 4 venues in Madrid

Off/Online

Website

Off/Online

Social Media

Social Media

Off/Online

Print

Off/Online

Mass media

Corporate Sponsorships

Finance

Main expenses Revenues

30% Referees and coordinators 80% Sponsorships

20% Facilities rent fees 20% Inscription fees

20% National Finals Sponsors contributions (Ex. clothing)

Prizes (Trophies, winner´s trip) Sponsors agreements (Ex. insurance)

BREAK EVEN

87% Positive reviews

88% Would recommend others to participate

92% Will repeat next season

• “The players are in love with this league. I hope we can all

repeat again next year!” Herminia Silva

Orange

•“The National Finals have been one of the best

experiences of my life. If you guys organize the competition

next year we are going to come back for sure ”

Jesser Zalba

Peugeot

Javier González

Marketing department

[email protected]

+34 673 26 41 69

www.feb.es/b3interempresas.aspx

138

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

139

Requirements:

• have (or want to) have

3x3planet.com profile

• have iPhone 5 or newer

• willing to give feedback

DRAFT PICTURE –

WILL BE

REPLACED

140

Why continue to improve the digital platform?

• Proven platform since 2012…. • q

• In 2014, used by 60,000 players in 1,100

tournaments in 2014 (100% yearly growth

rate)…

• …..but mobile is changing the world

• …..and today’s easy online and mobile tools

can help in event organizing too!

Windows PC

iOS

Android OS

3x3planet.com sessions Jan-May 2015

Note! without any mobile screen size support

Number of sessions 3x3planet.com 2012- May 2015

141

Benefits of one common digital platform

3x3 Players

• One personalized

profile…..but many,

many 3x3 events

• Global rankings

and player search

3x3 Fans

• Covers all levels - from

#1 3x3 player to buddy

in the rec league

• Consistently linked with

FIBA digital and partners

3x3 Community

• Engage with users - convert people to play!

• Consistent data = multiply & innovate

• Efficiency - one investment to support never-

ending flow of new gadgets and technologies

142

Demos shown in the Digital Demo room

• iOS app

• Android app

• New 3x3planet.com

• Online Event Maker

• scores.3x3planet.com

143

Looking for volunteers for the Betas

To join:

• 3x3planet.com profile

• have relatively new Android phone

• willing to give feedback

To join:

• 3x3planet.com profile

• have iPhone 5 or newer

• willing to give feedback

Hidden link in

144

Roadmap for the future

• Execute Beta, collect feedback and polish the user interface

• Finish missing features such as mobile app event registration

• Windows PC version continues to be available

• Constant new versions of the apps and Online Event Maker

Priority development items for 2H-2015 and 2016

• Under-13 registration profile

• Expanded localization and language support

• Competition format expansion support

• Re-introducing ’Pick-up game’ functionality

• Organizer-specific data views on key data (e.g. player data)

• User engagement through push notification messaging

145

1. State of Discipline

2. Competition Network

3. CSR & Health Projects

4. FIBA Services

5. World Tour & Qualifiers

6. Rules & Regulations

7. Other competition formats

8. Digital

9. Role of Federation

146

FIBA 3x3’ team is here to help and service you

You call - We come

147

I. Reminders

II. NF role

III. Case study

IV.Next steps

Role of Federation

148

3x3 is one of FIBA’s four pillars

New Calendar and

Competition System

New Governance

FIBA’s new discipline

#1 urban team sport

National Member

Federations Development

149

Handful of good reasons to develop 3x3

• Attract new and younger population segments

• Expand in non-traditional basketball countries

• Tool for all national federations to develop basketball

• A unique chance for any federation to win medals

• Additional discipline at the Olympics

Major opportunity for FIBA and federation members to grow basketball

150

3x3 is basketball, … but different

• Different rules

• Different ball

• Different court

• Different fitness

• Different tactics

• Different players

• Different structure

• Just different …

Promoter-driven sport

Grassroots

3x3

All Stars

Multi-

sport

151

One major difference: click & brick approach

► Binds grassroots and

builds community

► Provides inspirational

& aspirational motivation

152

I. Reminders

II. NF role

III. Case study

IV. Next steps

Role of Federation

153

Is your NF also dedicating enough time to 3x3?

...3x3...

15% of his time dedicated to 3x3!

154

Tool for NF’s applicable in various environments

Large BB countries

e.g. Brazil

• Reduces churn, lengthens BB life, attracts

new players

Small countries

e.g. Guam

• Reach critical mass to have meaningful BB

community

Lower average height countries

e.g. Indonesia

• Size less relevant, versatility, shooting and

skills more important

Countries without BB tradition

e.g. Romania

• A cool format to gain market share and

easier to create a competitive national-team

All countries

• Short format in sync with modern “zapping”

culture

Countries without sports tradition

e.g. Guatemala

• A youthful activity paired with music and fun

capable of overcoming sedentarism

155

NFs have a role, but has to be activated

Catalyst Promoter Skills

improvement

Institutional

P&R

National

Team

Pro

competitions

• Take the e-learning and pass the exam

• Promote use of FIBA’s digital tools

• Organize skill camps for youth and introduce 3x3 in schools

• Organize or have organized recurrent 3x3 events all year long

• Stimulate/support private promoters and municipalities to organize events

• Organize 3x3 World Tour events or its qualifiers

• Get 3x3 World Tour covered by media and TV

• Organize and/or participate in Zone & Sub-Zone Championships

• Try to get qualified to the World Championships

Stars

156

Road to success in 3x3

• E-learning programme

• Appoint 3x3 responsible in NF

• Ensure events are organized

• Overlook 3x3 activity and players

• Monthly reports and backend

• FIBA 3x3 seminars

Tools to success Indicators of success

• Number of events in territory

• Number of ranked players

• 3x3 Federation Ranking

• # of teams in 3x3 World Tour

• # of qualifiers to 3x3 World Tour

• Participation in World Champs

FIBA 3x3 team is at federation’s service

157

Classification to World Championships is best

measure of your progress

Host country

Winner of previous edition

3x3 Federation Ranking

Sum of individual ranking points of the

Top 100 nationals in a given category,

wheras the resulting sum is double for

e-learning certified federations

based

• The rule applied

• The actions required

More 3x3 activity in 3x3planet

(more players, more often)

• The rule

Teams in 3x3 World Tour & Qualifiers

Participation in Zone Champs

e-learning

+

+

+

Classification to

World Champs

depends on you!

158

Success is possible - Indonesia

Country with highest number of ranked players

159

Success is possible - Qatar

Introducing 3x3 in schools, ...

in meanwhile beating reigning champion Serbia for gold

160

I. Reminders

II. NF role

III. Next steps

IV. Case study

161

Take e-learning

Note: Thanks to Qatar Basketball Federation for its support with translation

162

Get going – just start

• Appoint a 3x3 responsible in your federation

• Take the e-learning and pass the exam

• Surpass the 1,000 ranked players

163

I. Reminders

II. NF role

III. Next steps

IV. Case study - Andorra

ANDORRA &

3X3

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

Small State of Europe

76,089

inhabitants

468 km2

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

Our Federation

Staff: 1 person part-time

2015 budget 112,750 $ 2015 budget 3x3 7,750 $

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How is our Federation working with 3x3?

As organizer

As NF

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

What does our Federation get from 3x3?

Increase the number of players

Opportunities to play a at higher level

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

3x3 Federation Ranking

12 months ago

31.07.2014 28.05.2015

Women 2nd 1st 4th

Men 15th 3rd 8th

U18 women 1st 1st 6th

U18 men 5th 1st 2nd

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How did our Federation achieve these?

We designed an action plan to…

Make 3x3 our first option of basketball all the year

Increase first the practice of 3x3 among the young people

Engage the players who are not playing basketball nowadays with 3x3

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How did our Federation achieve these?

With the organization of Standalone tournaments and

Tours (3 tournaments + 1 Final)

In 2014 we have organized 21 FIBA-endorsed events

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How does our Federation benefit internationally?

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

2012 2013 2014 2015

Women WC / ECQ

Men ECQ / EC EG

U18 women WC WC YOG WC / ECQ

U18 men WC YOG WC / ECQ

How does our Federation benefit internationally?

The champions of our main Tours have

participated in different Challengers to increase their competitiveness

Challenger Bucharest 2013 & 2014

Challenger Copenhagen 2014

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How can our Federation finance all these activities?

In 2013 we received funds from the Olympic

Solidarity for the preparation and participation of our teams in the FIBA 3x3 WC U18 M&W in

Jakarta

Again in 2013 we received funds from the Olympic Solidarity for the years 2013-2014 to

work with the U18 players

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How does our federation use FIBA’s digital tools?

We use the 3x3planet.com platform every day to find information about the players from our and

other countries

We use the backend.3x3planet.com database to extract information from players and rankings at

least once a week

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

How does our federation use FIBA’s digital tools?

We use the EventMaker freeware to organize all

our national tournaments

We only organize events that are FIBA endorsed

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)

THANK YOU

2015 FIBA 3x3 World Championships 4-7 June 2015 – Debrecen (Hungary)