3rd Quarter 2012, Market Within A Market Report

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,525,000

$964

43

30

233

85

NA

12.88%

$1,500,000

$641

33

35

184

74

NA

19.02%

-1.6%

-33.5%

-23.3%

16.7%

-21.0%

-13.1%

NA%

47.1%

BEL AIR – HOMBLY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Month’s supply of Inventory……….…

Percent Under Contract ………….……









$910,000

$449

50

48

153

50

NA

31.37%

$920,000

$497

54

61

118

57

NA

51.69%

1.1%

10.7%

8.0%

27.1%

-22.9%

15.2%

NA%

64.8%

BEVERLY CENTER – MIRACLE MILE SFR

















$402,500

$346

18

15

49

77

NA

30.61%

$550,000

$424

21

20

51

40

NA

39.22%

36.6%

22.5%

16.7%

33.3%

4.1%

-47.5%

NA%

28.1%

BEVERLY CENTER – MIRACLE MILE CONDO

















$3,762,500

$937

34

33

211

76

NA

15.64%

$3,425,000

$898

36

51

191

90

NA

26.70%

-9.0%

-4.2%

5.9%

54.5%

-9.5%

17.8%

NA%

70.7%

BEVERLY HILLS SFR

















$880,000

$593

15

14

143

118

NA

9.79%

$946,680

$764

31

38

103

95

NA

36.89%

7.6%

28.8%

106.7%

171.4%

-28.0%

-19.6%

NA%

276.8%

BEVERLY HILLS CONDO

















$2,475,000

$677

36

30

245

86

NA

12.24%

$1,925,000

$594

37

45

180

100

NA

25.00%

-22.2%

-12.3%

2.8%

50.0%

-26.5%

16.3%

NA%

104.2%

BEVERLY HILLS P.O. SFR

















$780,675

$456

44

34

146

44

NA

23.29%

$785,000

$459

53

41

90

40

NA

45.56%

0.6%

0.7%

20.5%

20.6%

-38.4%

-8.9%

NA%

95.6%

BEVERLYWOOD SFR

















$1,740,000

$684

42

47

242

53

NA

19.42%

$1,875,000

$899

64

65

199

70

NA

32.66%

7.8%

31.4%

52.4%

38.3%

-17.8%

32.0%

NA%

68.2%

BRENTWOOD SFR

















$637,500

$434

38

39

156

63

NA

25.00%

$641,000

$439

44

44

108

66

NA

40.74%

0.6%

1.2%

15.8%

12.8%

-30.8%

4.9%

NA%

63.0%

BRENTWOOD CONDO

















$1,135,000

$326

6

7

38

169

NA

18.42%

$790,000

$346

7

4

27

67

NA

14.81%

-30.4%

6.1%

16.7%

-42.9%

-28.9%

-60.1%

NA%

-19.6%

CALABASAS SFR

















$412,500

$234

2

1

2

61

NA

50.0%

$305,000

$254

3

3

5

31

NA

60.0%

-26.1%

8.5%

50.0%

200.0%

150.0%

-49.7%

NA%

20.0%

CALABASAS CONDO

















$1,110,000

$491

24

28

81

47

NA

34.57%

$1,335,000

$489

15

14

39

56

NA

35.90%

20.3%

-0.4%

-37.5%

-50.0%

-51.9%

17.5%

NA%

3.8%

CHEVIOT HILLS-RANCH PARK SFR

















$692,578

$424

30

28

112

54

NA

25.00%

$726,000

$456

54

55

109

41

NA

50.46%

4.8%

7.5%

80.0%

96.4%

-2.7%

-24.1%

NA%

101.8%

CULVER CITY SFR

















$300,000

$285

29

35

128

73

NA

27.34%

$285,000

$287

33

41

66

48

NA

62.12%

-5.0%

0.7%

13.8%

17.1%

-48.4%

-34.8%

NA%

127.2%

CULVER CITY CONDO

















$144,000

$130

17

18

64

37

NA

28.12%

$130,000

$129

17

14

39

53

NA

35.90%

-9.7%

-0.8%

0.0%

-22.2%

-39.1%

42.6%

NA%

27.6%

DOWNTOWN SFR

















$285,000

$368

77

72

269

50

NA

26.77%

$403,500

$423

98

82

188

52

NA

43.62%

41.6%

14.9%

27.3%

13.9%

-30.1%

3.9%

NA%

63.0%

DOWNTOWN CONDO

















$970,000

$347

14

20

110

77

NA

18.18%

$770,000

$328

15

17

77

73

NA

22.08%

-20.6%

-5.5%

7.1%

-15.0%

-30.0%

-4.6%

NA%

21.4%

ENCINO SFR

















$203,000

$178

5

5

26

33

NA

19.23%

$190,000

$198

5

9

19

25

NA

47.37%

-6.4%

11.2%

0.0%

80.0%

-26.9%

-25.4%

NA%

146.3%

ENCINO CONDO

















$1,075,000

$448

58

60

242

69

NA

24.79%

$925,500

$462

64

64

158

64

NA

40.51%

-13.9%

3.1%

10.3%

6.7%

-34.7%

-7.5%

NA%

63.4%

HANCOCK PARK-WILSHIRE SFR

















$610,500

$436

6

8

46

36

NA

17.39%

$651,500

$432

10

15

27

44

NA

55.56%

6.7%

-0.9%

66.7%

87.5%

-41.3%

22.8%

NA%

219.4%

HOLLYWOOD SFR

















$319,000

$316

12

16

102

94

NA

15.69%

$529,000

$386

29

35

89

130

NA

39.33%

65.6%

22.2%

141.7%

118.8%

-12.7%

37.9%

NA%

150.7%

HOLLYWOOD CONDO

















$940,250

$443

28

26

134

75

NA

19.40%

$925,000

$428

36

45

123

65

NA

36.59%

-1.6%

-3.4%

28.6%

73.1%

-8.2%

-12.4%

NA%

88.6%

HOLLYWOOD HILLS EAST SFR

















$950,000

$492

59

51

179

58

NA

28.49%

$1,050,000

$530

51

56

145

53

NA

38.62%

10.5%

7.7%

-13.6%

9.8%

-19.0%

-9.2%

NA%

35.6%

LOS FELIZ SFR

















$318,000

$298

9

8

26

101

NA

30.77%

$480,000

$349

7

6

13

96

NA

46.15%

50.9%

17.1%

-22.2%

-25.0%

-50.0%

-4.7%

NA%

50.0%

LOS FELIZ CONDO

















$1,645,000

$600

32

29

370

145

NA

7.84%

$1,927,000

$605

37

53

267

132

NA

19.85%

17.2%

0.8%

15.6%

82.8%

-27.8%

-8.6%

NA%

153.3%

MALIBU SFR

















$3,245,000

$1,511

8

7

145

104

NA

4.83%

$5,300,000

$2,104

15

17

124

128

NA

13.71%

63.3%

39.2%

87.5%

142.9%

-14.5%

23.2%

NA%

184.0%

MALIBU BEACH SFR

















$575,000

$494

9

10

58

105

NA

17.24%

$1,370,000

$483

16

12

32

84

NA

37.50%

138.3%

-2.2%

77.8%

20.0%

-44.8%

-20.0%

NA%

117.50%

MARINA DEL REY SFR

















$599,000

$464

56

62

312

73

NA

19.87%

$610,000

$419

77

68

199

76

NA

34.17%

1.8%

-9.7%

37.5%

9.7%

-36.2%

4.8%

NA%

72.0%

MARINA DEL REY CONDO

















$310,000

$195

57

45

167

63

NA

26.95%

$315,000

$211

50

61

107

47

NA

57.01%

1.6%

8.2%

-12.3%

35.6%

-35.9%

-24.8%

NA%

111.6%

MID LOS ANGELES SFR

















$422,500

$206

14

11

41

23

NA

26.83%

$415,000

$211

11

13

26

43

NA

50.00%

-1.8%

2.4%

-21.4%

18.2%

-36.6%

83.1%

NA%

86.4%

MID WILSHIRE SFR

















$1,637,500

$648

70

68

293

59

NA

23.21%

$2,125,000

$759

83

68

231

59

NA

29.44%

29.8%

17.1%

18.6%

0.0%

-21.2%

0.5%

NA%

26.8%

PACIFIC PALISADES SFR

















$725,000

$487

85

79

221

50

NA

35.75%

$765,000

$501

85

80

142

51

NA

56.34%

5.5%

2.9%

0.0%

1.3%

-35.7%

3.4%

NA%

57.6%

PALMS – MAR VISTA SFR

















$1,572,500

$727

72

54

216

59

NA

25.0%

$1,725,000

$763

67

70

173

59

NA

40.46%

9.7%

5.0%

-6.9%

29.6%

-19.9%

0.0%

NA%

61.8%

SANTA MONICA SFR

















$671,500

$558

82

78

328

75

NA

23.78%

$712,500

$583

122

106

232

52

NA

45.69%

6.1%

4.5%

48.8%

35.9%

-29.3%

-30.7%

NA%

92.1%

SANTA MONICA CONDO

















$765,000

$354

53

43

139

64

NA

30.94%

$775,000

$375

52

51

128

41

NA

39.84%

1.3%

5.9%

-1.9%

18.6%

-7.9%

-36.4%

NA%

28.8%

SHERMAN OAKS SFR

















$310,000

$235

11

10

52

83

NA

19.23%

$320,000

$248

11

17

29

50

NA

58.62%

3.2%

5.5%

0.0%

70.0%

-44.2%

-39.4%

NA%

204.8%

SHERMAN OAKS CONDO

















$705,000

$402

55

54

168

45

NA

32.14%

$649,500

$449

54

56

105

50

NA

53.33%

-7.9%

11.7%

-1.8%

3.7%

-37.5%

10.9%

NA%

65.90%

SILVER LAKE – ECHO PARK SFR

















$925,000

$448

25

17

109

58

NA

15.60%

$832,500

$418

31

31

81

51

NA

38.27%

-10.0%

-6.7%

24.0%

82.4%

-25.7%

-11.7%

NA%

145.4%

STUDIO CITY SFR

















$433,000

$290

8

9

52

35

NA

17.31%

$345,000

$256

11

11

28

73

NA

39.29%

-20.3%

-11.7%

37.5%

22.2%

-46.2%

108.7%

NA%

127.0%

STUDIO CITY CONDO

















$1,135,000

$575

74

67

437

76

NA

15.33%

$1,298,250

$603

96

108

407

73

NA

26.54%

14.4%

4.9%

29.7%

61.2%

-6.9%

-3.9%

NA%

73.1%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR

















$335,000

$615

19

15

62

142

NA

24.19%

$477,500

$725

18

25

54

46

NA

46.30%

42.5%

17.9%

-5.3%

66.7%

-12.9%

-67.7%

NA%

91.4%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO

















$830,000

$430

23

14

104

91

NA

13.46%

$765,500

$401

16

22

79

103

NA

27.85%

-7.8%

-6.7%

-30.4%

57.1%

-24.0%

12.7%

NA%

106.9%

TOPANGA SFR

















$972,500

$691

48

44

183

60

NA

24.04%

$1,100,000

$662

59

59

132

59

NA

44.70%

13.1%

-4.2%

22.9%

34.1%

-27.9%

-2.2%

NA%

85.9%

VENICE SFR

















$999,000

$544

7

7

50

43

NA

14.0%

$884,900

$554

4

10

27

75

NA

37.04%

-11.4%

1.8%

-42.9%

42.9%

-46.0%

72.8%

NA%

164.6%

VENICE CONDO

















$880,000

$554

23

27

122

49

NA

22.13%

$956,500

$585

30

31

68

55

NA

45.59%

8.7%

5.6%

30.4%

14.8%

-44.3%

12.5%

NA%

106.0%

WEST HOLLYWOOD SFR

















$471,500

$399

80

81

365

77

NA

22.19%

$469,000

$425

84

70

192

47

NA

36.46%

-0.5%

6.5%

5.0%

-13.6%

-47.4%

-38.3%

NA%

64.3%

WEST HOLLYWOOD CONDO

















$645,000

$456

28

18

53

62

NA

33.96%

$629,500

$479

16

12

36

46

NA

33.33%

-2.4%

5.0%

-42.9%

-33.3%

-32.1%

-25.0%

NA%

-1.9%

WEST LOS ANGELES SFR

















$644,500

$413

48

47

131

52

NA

35.88%

$667,000

$427

56

66

113

45

NA

58.41%

3.5%

3.4%

16.7%

40.4%

-13.7%

-14.0%

NA%

62.8%

WESTCHESTER SFR

















$599,000

$307

18

7

36

50

NA

19.44%

$258,750

$285

12

9

22

101

NA

40.91%

-56.8%

-7.2%

-33.3%

28.6%

-38.9%

101.0%

NA%

110.4%

WESTCHESTER CONDO

















$1,170,000

$512

41

32

131

55

NA

24.43%

$1,277,630

$656

46

50

111

54

NA

45.05%

9.2%

28.1%

12.2%

56.2%

-15.3%

-2.5%

NA%

84.4%

WESTWOOD – CENTURY CITY SFR

















$599,688

$515

100

108

572

78

NA

18.88%

$610,000

$476

127

129

388

81

NA

33.25%

1.7%

-7.6%

27.0%

19.4%

-32.2%

4.0%

NA%

76.1%

WESTWOOD – CENTURY CITY CONDO

















Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it. For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty 11812 San Vicente Blvd. Suite 100

Los Angeles, CA 90049 [email protected]

Documents

3rd Quarter 2012, Market Within A Market Report