3rd Nordic Marketing Conference, Workshop Report

• Workshop 9• Pricing Policy and

Pricing Problems. Copyright Issues. Juridical Aspects on Customer Agreements

Participants of the workshop

• Isak Isaksen DSt• Veronica Andersson

SCB• Reijo Ljungberg

• Susanne Hellman-Ketola SF

• Hannele Orjala SF

Pricing Policy and Pricing Problems

• Customer Internet pricing; approx. 3-4 x 1. The Lingonberry principle (Sweden)

• PDF-pricing: Finland and Denmark same price for hardcopies and PDFs, Sweden depending on production time.

• Intranet Pricing: Sweden and Finland extra pricing, Denmark same price

• Customer Internet pricing: Pricing principles still need to be further defined

What costs should be covered?

• Denmark– Payment by hour (ca. 105 euros) – all former for overhead (93%)– cost in connection with developing of new

products

• Sweden– 60-80 euro/hour– 20 % mark-up for overall costs

What costs should be covered?

• Finland– 97 euros/hour, includes a 10-15 % risk mark-up– also monthly and yearly work prices

Official statistics

• Denmark and Sweden– for example Regional code level, Activity code

level

• Finland– official statistics are free of charge. Official

statistics is, however, not defined according to regional code or activity code level

Additional points discussed

• Regional data levels and pricing

• Researcher pricing

• Calculation of cost coverage

• Who is defining monopoly?

• Future activities on pricing topics

• Influence of Eurostat