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This powerpoint Presentation will help you to understand how and upto which diversity a company can diversify itself into different products & services and how it can be successful. We, the "3 smiles" group of ITM batch 2008-10 have prepared this presentation to understand diversification with help of example of 3M ltd. Have fun!(But you need to download it!! Because its a ppt and you cant see it properly without F5!)-ANKIT RUPDA
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SBUs of 3M …
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Industrial Markets
Customers/markets
Metal fabrication, oil and gas, woodworking, Display and graphics
Products/Brands
Scotch tape & adhesive,3MProtective tape & coatingVikuiti Digital display film
Channels Business to Business sales representative network and E-Business Networking
Inputs Chemical mixing, Polyester, Polypropylene ,Synthetic Rubber, Acrylic
Processes Own manufacturing unit and adhesive procurement from other business division
Success factors Innovation, huge variety good distribution network
Customers/markets
Products/Brands
Channels
Inputs
Processes
Success factors
Automotive and Specialty Materials Markets
Auto dealers, car owners, Aerospace industry
Scotch gard Paint Protection films, 3mHigh bond tape, 3M denting utilities and many other products
Business to Business sales representative network and E-Business Networking
Films and chemical components, adhesives, high-quality abrasives,
Mass production and raw material procurement from other business division
Unique product features, good quality
Customers/markets
Products/Brands
Channels
Inputs
Processes
Success factors
Traffic and Safety Markets
Government Transport Dpt., Auto Accessories Dealers
Scotchgard films, 3M reflectors
Business to Business sales representative network and E-Business Networking
Electronic components, adhesive tapes
Fully outsourced from its subsidiary 3M China and reflective material from other business division
Unique product and first of this kind in the history of traffic signal design. -Model 131
Customers/markets
Products/Brands
Channels
Inputs
Processes
Success factors
Consumer and Office, Construction Markets
General consumer, Construction Business
Scotch®, Post-it®, Scotch-Brite®, and Scotchgard™, Scotch Print™ Glass Decoration.3M™ Novec™ 1230 Fire Protection Fluid ,pastes etc
Direct sales force, General Retailers and E-Business Networking
Paper tapes adhesive cotton natural fibers
Own manufacturing units, adhesives from other business division
Huge variety of products for every needs and segments, innovation
Customers/markets
Products/Brands
Channels
Inputs
Processes
Success factors
Health and dental Care Markets
Hospitals, Doctors andDental Labs
3M™ Littmann Stethoscopes ,Lava dental products,3M ESPE dental care & surgery products
Business to Business sales representative network and E-Business Networking, Direct sales force,
Sound analysis software, Soft sealing tips with metal bush, chromium etc
Outsourcing from different parts manufacturer (Mainly from China Japan and South Korea), assembling in the assembly centre
Innovative health care solution based on 3M’s diversified technology, huge variety more than 30 products for 4 types of health care segments,
LEVELS OF DIVERSIFICATION
PRODUCT
PA
YER
Level one
Diversification from within…
Level two
Level two Level three
Same Product New Payer…
Same PayerNew Product…
New ProductNew Payer…
Same New
Sam
eN
ew
