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3ie Grantees Communication for Policy Influence Clinic. Negombo 16 th – 18 th July 2012. How to write a blog for impact. A blog is “ website or webpage on which an individual records opinions, links to other sites, etc. on a regular basis. ”. Oxford English Dictionary. t o introduce…. - PowerPoint PPT Presentation
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3ie Grantees Communication for
Policy Influence ClinicNegombo 16th – 18th July 2012
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How to write a blog for impact
A blog is
“website or webpage on which an individual records
opinions, links to other sites, etc. on a regular
basis.”Oxford English Dictionary
A few types…• Topical blog: concentrate on a particular specialised topic.
• Directory blog: often collect numerous websites/articles from other sources with interesting content on a specific topic.
• Format blogs: sites with a specialist form of presentation, such as images or videos, or on a particular theme.
Why?-Develop conversations/debate with
others on the internet- Build reputation and credibility
-Highlight other work- Quickly and easily build traffic to a
site
Key tips
• Length: 250-1000 words (MAX!)
• Prep time: 2-3 hours – don’t overthink it
• Tone: accessible, clear language, 1st person, discursive, informal
• Use plenty of opinion
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Content
• Short, sharp memorable title
• Start with key point/message then pad out (think pyramid or iceberg!)
• Use html links to reference a source and direct traffic!Example: The UN has reflected concerns that climate change is a direct
threat to the achievement of the Millennium Development Goals (MDGs).
• Needs to be easy on the eye – put key points in bold/use bullet points/images/diagrams etc.
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Useful resources on writing blogs
• http://www.nonprofittechblog.org/why-your-nonprofits-volunteer-base-should-blog-for-your-nonprofit
• http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/
• http://blogoscoped.com/archive/2006-10-11-n47.html
The views presented here are those of the speakers, and do not necessarily represent the views of ODI, or our partners.
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www.odi.org.uk
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