www.3dnews.ru

2011

Project description3DNews Daily Digital Digest - Russia's first independent online edition to deal

with information technologies. Having been around since July 17, 1997 and without external investments, the project was able to grow up and turn into a successfully operating Internet company and take its unique niche on the RuNet Web-space.

The purpose of the project is to provide media coverage of what's going on the IT market through publishing prompt and maximally impartial information; to make the audience aware of hardware and software novelties as well as assist Russia's computer users in making the right choice, purchasing and using the hardware and software in the most efficient way .

Every day, over 170,000 readers looking for prompt and impartial information on computer industry visit the website. Current monthly audience for "Daily Digital Digest" is as many as 2,700,000 unique visitors with over 19 million pages viewed. Our daily mailing is submitted to over 90,000 subscribers.

3DNews news reels are fed through RSS 2.0 to a number of websites, among which are News.Yandex.ru, FeedBurner, Inforotor, StopGame, micro-blogs Twitter, LiveJournal, Friendfeed, etc.

We keep in touch with over 70 authors that come from many countries, and have established direct contacts with leading international hi-tech companies. The employees and correspondents at 3DNews regularly take part in international hi-tech expos. We are open to any cooperation with independent authors, direct information vendors and manufacturing companies .www.3dnews.ru

2011

Structure of the websiteThe materials published on the website are mostly reviews,

comparative tests and testing techniques. For convenience, all the materials are partitioned into rubrics. The rubric names match the main computer components. The rubrics are laid out in a fixed order, with the convenient navigation taking the user instantly to a review of interest from both the title page and any other or leading to a needed section through tabs. The structure of the website is continuously progressing: as a new technology comes up, there appears the respective section giving the coverage. Quite recently, two more rubrics have been added, and now they take their fixed place on the pages.

Unlike the printed edition, an Internet project offers the advantage of instant response to events going on the market and speed of making the readership aware of the latest news. The news reel of the website is made up of two sections: Hardware and Software which give the user the most fresh information on novelties of hardware, software and games.

New section Market.3dnews.ru collects price-lists of on-line stores.

The daily news mailing is based on the materials of the newsreel. Regular subscribers can instantly navigate over the link of the announcement to read the full coverage of the information.

www.3dnews.ru2011

Cooperation with Social Networks Since the beginning of Autumn 2010, we have implemented a number of functions

provided by the social networks. Currently we keep up tight interaction with the most popular in Russia social services: VK.com, Facebook and Twitter microblogs. Through this our readers are now able to comment, rate and share with their friends any of our publications they have found interesting.

Apart from this, we also initiated the syndication of our publications within the mentioned social networks. However, unlike most publishers do, we post out only the top popular content which allows our readers to read our most popular publications just within their social preferred feeds.

Taken one with another, all this has resulted in the stable growth and engagement of site audience from the social services, as well as the sufficient growth of our target audience.

Also, due to the implementation of the social marketing methodology, our advertising resources have developed as well, giving us and our advertisers an opportunity to use all the benefits of promotion methods provided by the social networks.

www.3dnews.ru2011

Website audienceAudience figures

Working day audience – 170,000

Day-off audience – 130,000

Weekly reach – 750,000

Monthly reach – 2,700,000

Software

Absolute majority (95%) of the 3DNews visitors have Windows-family operating systems installed on their PCs.

Web browsers sharing

Microsoft IE takes 21,6% among the 3DNews audience. 34,8% of visitors use Opera, 31% - Mozilla Firefox, Chrome – 9,5%

Users' screen resolutions

Most 3DNews visitors (31%) have their screens set 1280×1024,

17% have 1024×768 resolution

12% - 1680×1050

12% - 1280×800

www.3dnews.ru2011

Audience geographyGeographical distribution of audience

The website’s audience is 70% made up by Russia’s citizens, with one third of them based in Moscow. Large audience figures come from the Ukraine (over 16%)

www.3dnews.ru2011

Audience demoAudience demo

Absolute majority (82.4%) of the 3DNews visitors are men above 20 years, 9.6% -

women above 20 years, 6.3% - men under 20 years.

More than 20% of them are graduates and have high yearly income.

www.3dnews.ru2011

AdvertisingAttraction of 3DNews advertising space is evident:

Wide coverage of audience (about 180,000 unique visitors daily).

Huge numbers of page views and advertising displays (about 700,000 impressions daily).

As an advertising area, can be used for both image-making and subject-targeted advertising.

Image-making advertising

An advertising campaign is aimed at building up the advertiser’s positive image as well as the brand-awareness and trust to the trademark of a manufacturer or a vendor.

Subject-targeted advertising

Advertising campaign for promoting specific products, goods and services of the advertiser aimed at the target audience; increasing the sales figures.

The advertiser’s scope of activity and its market sector do not have any boundaries for advertising on 3DNews pages. 3DNews advertising space is attractive not only to the hi-tech & telecommunication markets but to any other markets as well: from FMCG (beer, fast food) to the entertainment market (night bars, clubs, disco).

www.3dnews.ru2011

Advertising groundsStandard advertising grounds

Positioning of advertising spots for banners (major media for online advertising) is defined by the website design.

Main banner formats used on 3DNews pages: 600х90 banner, 200х600 /240x400/ 125х300 “skyscrapers”

The rates for placing adverts are specified by the 3DNews price list.

Nonstandard advertising grounds

Placement of any adverts whose format is not pre-defined by the design and content of the website.

These can be banners of miscellaneous sizes, formats and shapes, as well as HTML blocks.

The rates for placing any nonstandard adverts on the 3DNews pages are set in each particular case individually, basing on various criteria, like: position on the page, duration of the advertising campaign, format of the advert etc.

The editorial board of the website are always open to discussing nonstandard placements, however, it’s the reader who is the ultimate censor. The reader’s discontent may be the reason for refusal to placing adverts that hinder navigation, reading the materials etc.

www.3dnews.ru2011

ContactsEditorial Board

Project Leader – Andrey Kuzin (akuzin@3dnews.ru)

Managing Director – Aleksandra Ordzhonikidze (alexa@3dnews.ru)

Editor-in-Chief – Denis Nivnikov (nivnikov@3dnews.ru)

Advertising Department

Media Director – Ksenia Uskova (ksenia@3dnews.ru)

Advertising Manager – Karina Tikhonova (karina@3dnews.ru)

Tel./Fax +7 (495) 641-2871

reclama@3dnews.ru

Address

bld.12, 7, Malaya Pereyaslavskaya st., 129110 Moscow

Tel./Fax +7 (495) 641-2871

www.3dnews.ru2011