388.Incoming Student Survey Report See( Pg 33-37)

7/28/2019 388.Incoming Student Survey Report See( Pg 33-37)

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Report #388

Fall 2007 Incoming Student Survey:

College Choice Results

Prepared for

Fred Wood, Vice Chancellor of Student Affairs

Lora Jo Bossio, Interim Assistant Vice Chancellor of Student Affairs

Pamela Burnett, Director of Undergraduate Admissions

By

Sabrina Sewell, Analyst, SARI

JULY 2008

Student Affairs Research & Information (530) 752-2000 (main)University of California, Davis (530) 752-8870 (fax)One Shields Ave. www.sariweb.ucdavis.edu

Davis, CA 95616


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Executive Summary

Background:

This report focuses on the Fall 2007 Incoming Student Survey results to meet the following objectives:

1.

Increase campus understanding of UC Daviss current competitive position in the undergraduateeducation market for high school and transfer students.

2. Expand campus recruitment outcomes based on students' college choice criteria and perceptions

of UC Davis.3. Strengthen UC Daviss undergraduate marketing strategies.

Data Sources:1. Student Affairs Research & Informations (SARI) Incoming Student Survey, a web-based

questionnaire sent to 5,777 new students over the age of 18, in September 2007. There were

2,198 respondents (38% response rate).

2. University of California, Office of the President (UCOP) Applicant Flow Patterns reports high

school applicant flow data from Fall 1997 to Fall 2006, and transfer applicant flow data fromFall 1999 to Fall 2006.

Findings:

1. Incoming High School Students Responses from Fall 2007 Incoming Student Survey

o Incoming high school students top five very importantcollege characteristics are: availability ofmajors that interest you; quality of majors of interest to you; comfortable, friendly campus

community; overall academic reputation; andgraduates get jobs in their chosen fields.

o Compared to 1998 and 2001 survey results, incoming high school students in 2007 rankcomfortable, friendly campus community as very importantmore frequently than post-graduateoutcomes (career and advanced degree programs) and campus safety.

o

Incoming high school students mean ratings for the top five very importantcollegecharacteristics are higher for UC Davis than the other college.

o The top five keywords that incoming high school students select to describe UC Daviss image

are:friendly, comfortable, large,fun, andscience-oriented.o Compared to 1998, incoming high school students in 2007 are more likely to view the campus as

friendly, large,fun, diverse, supportive, and known for its athletics program; and less likely to

see it as challenging andprestigious.

o The top five keywords that incoming high school students select to describe the other college

are: challenging, intellectual,fun,friendly, andlarge.

o Visit to UC Davis campus (55%) andfamily (44%) are incoming high school students two mostfrequently identified influences when making their college choice decision.

o

The percentage of high school students who report they received college acceptances from 5 ormore colleges (43%) continues to increase from 1998 (21%) and 2001 (33%).

o Less than half of the incoming high school students rank UC Davis as their first choice (44%).o Unfortunately, the percentage of incoming high school students who attended UC Davis as their

first choice school continues to gradually decline.


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2. Incoming Transfer Students Responses from Fall 2007 Incoming Student Survey

o Incoming transfer students top five very importantcollege characteristics are: availability ofmajors that interest you; quality of majors of interest to you; graduates get jobs in their chosen

fields; overall academic reputation; andquality of faculty.

o

Incoming transfer students mean ratings for four of the top five very importantcollegecharacteristics are higher for UC Davis than the other college. There was very little difference in

the mean scores forgraduates get jobs in their chosen fields.

o The top five keywords that incoming transfer students select to describe UC Daviss image are:friendly, science-oriented, challenging, intellectual, andlarge.

o The top five keywords that incoming transfer students select to describe the other college are:challenging, intellectual,prestigious, diverse, andlarge.

o Visit to UC Davis campus (41%) andfamily (36%) are incoming transfer students two most

frequently identified influences when making their college choice decision.

o Compared to incoming high school students, transfer students appear to consider a wider array of

resources when choosing a college.o

Compared to incoming high school students, transfer students are less likely to apply to 5 ormore colleges (20% vs. 76%).

o Incoming transfer students are less likely than incoming high school students to receiveacceptances from 3 or more colleges (41% vs. 82%).

o Incoming transfer students are more likely than incoming high school students to rank UC Davis

as their first choice (74% vs. 44%).

3. University of California, Office of the President, Applicant Flow Patternso UC Daviss win rates against the UC system schools are in a downward trend; these decreases

are more pronounced for Under-Represented students whose numbers are smaller than the larger

population.


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Table of Contents

Introduction..................................................................................................................... 4

College Characteristics and Keywords ........................................................................... 5

All Incoming Students Responses ............................................................................. 5

Incoming High School Students Responses .............................................................. 6

Table 1: Please indicate how important each of the following characteristic was to

YOU in making your college choice. (Incoming high school students n=1,578)...... 6

Table 2: Fall 1998, Fall 2001 and Fall 2007 Incoming High School Students........... 7

Figure 1: Incoming high school students mean ratings of college characteristics

UC Davis vs. other college. (n=1,578) ....................................................................... 8

Table 3: Please rate UC Davis (and Your College) on each of the following

characteristics. (Incoming high school students' responses, n=1,578)........................ 9Figure 2: Incoming high school students image of UC Davis and the other college.

(n=1,578)................................................................................................................... 10

Figure 3: Comparison of 2007 and 1998 incoming high school students image ofUC Davis................................................................................................................... 11

Incoming Transfer Students Responses................................................................... 12


YOU in making your college choice. (Incoming transfer students n=620).............. 12

Figure 4: Incoming transfer students mean ratings of college characteristics UC

Davis vs. other college. (n=620) ............................................................................... 13

Table 5: Please rate UC Davis (and Your College) on each of the followingcharacteristics. (Incoming transfer students' responses, n=620)............................... 14

Figure 5: Incoming transfer students image of UC Davis and the other college.

(n=620)...................................................................................................................... 15

Influences on College Choice Decision........................................................................ 16

Incoming High School Students Responses ............................................................ 16

Figure 6: Factors which hada lot of influence on incoming high school studentsdecision to attend UC Davis (n=1,578)..................................................................... 16


Figure 7: Factors which hada lot of influence on incoming transfer studentsdecision to attend UC Davis (n=620)........................................................................ 17

Applications & Acceptances......................................................................................... 18


Table 6: Incoming high school students: How many college applications did you

submit? (n=1,578) ..................................................................................................... 18


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Table 7: Incoming high school students: How many college acceptances did you

receive? (n=1,578) .................................................................................................... 18


Table 8: Incoming transfer students: How many college applications did you

submit? (n=620) ........................................................................................................ 19

Table 9: Incoming transfer students: How many college acceptances did youreceive? (n=620) ....................................................................................................... 19

Choice Rank.................................................................................................................. 20


Table 10: Incoming high school students: How did UC Davis rank among your

college choices? (n=1,578) ....................................................................................... 20

Figure 8: 1976-2007 Percentage of Incoming High School Students Attending UCDavis as Their First Choice School .......................................................................... 21

Figure 9: 1976-2007 Percentage of Incoming High School Students Attending First

Choice School: UC Davis vs. Highly Selective Public Universities ........................ 22Incoming Transfer Students Responses................................................................... 23

Table 11: Incoming transfer students: How did UC Davis rank among your college

choices? (n=620) ....................................................................................................... 23

UC Davis Win Rates..................................................................................................... 24

UC Davis Win Rates: High School Students ............................................................ 24

Figure 10: UC Davis Win Rates Against UC System Schools: Fall 1997 thru Fall2006 First Time Freshmen, CA Residents ................................................................ 24

Figure 11: UC Davis Win Rates Against UC System Schools: Fall 1997 thru Fall

2006 Under-Represented First Time Freshmen, CA Residents................................ 25

UC Davis Win Rates: Transfer Students................................................................... 26

Figure 12: UC Davis Win Rates against UC System Schools: Fall 1999 thru Fall

2006 Junior Transfers from CA Community Colleges, CA Residents..................... 26


2006 Under-Represented Junior Transfers from CA Community Colleges, CA

Residents ................................................................................................................... 27

Appendix A................................................................................................................... 28

Background ............................................................................................................... 28

Methodology ............................................................................................................. 29

Response Rates ......................................................................................................... 29Representativeness.................................................................................................... 29

Representativeness Tables ........................................................................................ 30

Table A: Characteristics of Fall 2007 Incoming Students ........................................ 30

Table B: Characteristics of Fall 2007 Incoming High School Students ................... 31

Table C: Characteristics of Fall 2007 Incoming Transfer Students.......................... 32

Appendix B................................................................................................................... 33

Student Affairs Research & Information 2


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Survey Instrument - Fall 2007 Incoming Students Survey: College Choice Questions

#1-15 ......................................................................................................................... 33

Appendix C................................................................................................................... 38

Keywords by Individual Competing Institutions...................................................... 38

Table D: Fall 2007 Incoming high school students' image of UC Davis and its

competing institutions............................................................................................... 38

Table E: Fall 2007 Incoming transfer students' image of UC Davis and its competinginstitutions................................................................................................................. 39



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Introduction

This report discusses data from two sources: SARIs Fall 2007 Incoming Student Survey

and theApplicant Flow Pattern reports of the University of California Office of the

President (UCOP).

The first portion of the Fall 2007 Incoming Student Survey, summarized in this report,sought information from students to further our understanding of UC Daviss position in

the undergraduate markets for high school and transfer students. We asked new studentsto rate the importance to their college choice decision of twenty-two college

characteristics. Then, the survey asked new students to compare UC Davis to another

college they considered based on college characteristics, keywords and images. Also, the

survey asked them how many college applications they submitted and how manyacceptances they received, and UC Daviss rank in their choice selection. (A copy of the

marketing portion of the survey instrument is included in Appendix B.)

Win rates computed from applicant flow data provided by UCOP are used to assess thecampuss competitive position vis--vis other UC campuses. The win rate is the

proportion of students admitted to both UC Davis and another UC campus who chose to

enroll at UC Davis.



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College Characteristics and Keywords

All Incoming Students Responses

The Incoming Student Survey asked new students to rank twenty-two collegecharacteristics by importance in making their college choice. Academic characteristics

(i.e., quality of majors and faculty), post-graduation opportunities (graduate/professional

school or career), and campus environment (campus environment, safety and quality offacilities) are the top ten characteristics rankedvery important. Characteristics like

intercollegiate athletics, campus location, on/off campus activities, and diversity receivedlower rankings. The new students rankings of important characteristics are very similar

to the non-enrolling admits rankings from the Fall 2007 College Choice Survey.*

The survey asked new students to rate UC Davis and another institution they also

considered (referred to as the other college) based on college characteristics. New

students rate UC Davis "Very Good" and "Excellent" more frequently than the othercollege for ten of the twenty-two characteristics. UC Davis is rated higher than the other

college for 8 out of the top 10 characteristics. New students responses differ from the

non-enrolling admits responses in that non-enrolling admits rated theirother college

higher than UC Davis for all characteristics, except campus is safe for all students.

The Incoming Student Survey asked new students to write a word or phrase

(unprompted) that best expressed their image of UC Davis. The survey then provided the

new students with seventeen keywords, and asked them to select which ones representedthe most widely held images of UC Davis (with the ability to select more than one

keyword), and which represented the most widely held image forother college.

Top five keywords that new students say most characterize UC Daviss image are:friendly (81%), comfortable (74%), large (74%), science-oriented(63%), andchallenging (61%). Top five keywords that new students say most widely held the othercolleges image are: challenging (54%), intellectual (52%),fun (48%), large (45%), anddiverse (44%). UC Davis has higher frequencies than the other college for twelve of the

seventeen given keywords: challenging, intellectual,fun, large, diverse,friendly, career-oriented, science-oriented, comfortable, supportive, athletics program, andrural. The

keywordrural has the greatest percentage difference in favor of UC Davis (41%). Theother college has higher frequencies for the remaining keywords; the keywordpartying

has greatest percentage difference in favor of the other college (22%).

*Sewell, S. (2008) Fall 2007Non-enrolling Admits: National Student Clearinghouse and the College

Choice Survey. Davis, CA: University of California Davis, Student Affairs Research & Information

Report #388.


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Incoming High School Students Responses

Students were asked to indicate how important each of the characteristics was in making

their college choice, by using a Likert scale (Not Very Important, Somewhat Important,

and Very Important).


YOU in making your college choice. (Incoming high school students n=1,578)

Rank College Characteristic% Very

Important

1 Availability of majors that interest you 83%

2 Quality of majors of interest to you 83%

3 Comfortable, friendly campus community 82%

4 Overall academic reputation 77%

5 Graduates get jobs in their chosen fields 75%

6 Campus is safe for all students 70%7 Graduates get into good graduate & professional schools 68%

8 Quality of faculty 66%

9 Faculty are accessible to students 65%

10 Quality of academic facilities (library, lab, computers, etc.) 64%

11 Students receive individual guidance & attention 58%

12"Out-of-pocket" cost of attendance (after financial aid,

scholarships, etc.)57%

13 Availability of internships & practical work experiences 55%

14 Quality & availability of on-campus housing 52%

15 ON-CAMPUS cultural & recreational opportunities 38%16 General campus setting (urban, rural, beach, mountains, etc.) 33%

17 College-guide ranking 32%

18 Racially & ethnically diverse student body 28%

19 OFF-CAMPUS cultural & recreational opportunities 28%

20 Campus is close (enough) to home 24%

21 Prominent intercollegiate athletics 20%

22 Campus is located in a specific city or area of interest 19%

o Availability/quality of majors, the campuss friendly environment, academic

reputation, and post-graduate career opportunities are characteristics which incominghigh school students most frequently rankvery important.



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Table 2: Fall 1998, Fall 2001 and Fall 2007 Incoming High School Students

Note: Superscripts represent rankings (top ten only).

% Ranking CharacteristicVery Important

2007

Rank College Characteristic

2007

(n=1578)

2001

(n=281)

1998

(n=1375)

1 Availability of majors that interest you 83%1

85%1

83%1

2 Quality of majors of interest to you 83%2

80%2

81%3

3 Comfortable, friendly campus community 82%3

67%6

74%5

4 Overall academic reputation 77%4

5 Graduates get jobs in their chosen fields 75%5

75% 82%

6 Campus is safe for all students 70%6

73%4

73%6

7Graduates get into good graduate & professionalschools

68%7

72%5

77%4

8 Quality of faculty 66%8

9 Faculty are accessible to students 65%9 54%8 58%8-9

10Quality of academic facilities (library, lab,

computers, etc.)64%

1064%

768%

7

11 Students receive individual guidance & attention 58% 47% 56%10

12"Out-of-pocket" cost of attendance (after financial

aid, scholarships, etc.)57% 46% 50%

13Availability of internships & practical work

experiences55% 53%

958%

8-9

14 Quality & availability of on-campus housing 52% 48%10

43%

15 ON-CAMPUS cultural & recreational opportunities 38% 29% 30%

16 General campus setting (urban, rural, beach,mountains, etc.)

33%


18 Racially & ethnically diverse student body 28% 21% 26%

19OFF-CAMPUS cultural & recreational

opportunities28% 23% 21%


21 Prominent intercollegiate athletics 20% 14% 13%

22Campus is located in a specific city or area of

interest19%

o Since 1998, there has been relatively little change to the top five very important

college characteristics.

o Incoming high school students in 2007 rankcomfortable, friendly campus

community as even more important than in previous years, and rank educational

outcomes (career and advanced degree programs) somewhat less important.

Butler, G. (2002)Admitted Student Study: A Comparison of 1998 and 2001. Davis, CA: University of

California Davis, Student Affairs Research & Information Report #239.


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Figure 1: Incoming high school students mean ratings of college characteristics

UC Davis vs. other college. (n=1,578)

1

2

3

4

Availabilit

yofm

ajorsthat

inter

estyou

Quality

ofmajor

sofinter

estto

you

Comf

ortable,

frien

dlycampus

comm

unity

Overalla

cademicr

eputa

tion

Graduates

getjo

bsin

theircho

senfields

Camp

usis

safefor

allst

udents

Graduates

getin

togo

odgraduate&

professio

nalsc

hools

Quality

offac

ulty

Faculty

area

ccessible

tostud

ents

Quali

tyof

academ

icfacilit

ies

Students

recei

veindiv

idualguidance

&atten

tion

"Out-

of-po

cket"

costofa

ttend

ance

Avail

abilit

yofin

ternsh

ips&

practica

lworkexperie

nces

Quali

ty&

availabilit

yofo

n-campu

shou

sing

ON-CAM

PUSc

ultura

l&recre

ationalo

pport

unitie

s

Generalcam

puss

etting

Colle

ge-guide

ranking

Racially

&ethn

ically

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tudentb

ody

OFF-C

AMPU

Scult

ural&

recre

ationalo

pport

unitie

s

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usisc

lose(

enough)to

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ercollegi

ateathle

tics

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usisloc

atedi

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orareao

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est

UC Davis Other College

*Ratings on a scale of 1 to 4, where "1" = Poor/Fair and "4" = Excellent.

o Incoming high school students mean ratings for the top five very importantcollege

characteristics are higher for UC Davis than the other college.o Incoming high school students mean ratings for the other college are substantially

higher for only two of the twenty-two characteristics: general campus setting andcampus is located in a specific city or area of interest.



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Respondents were asked to rate the given characteristics for both UC Davis and the

competing college, by using a Likert scale (Poor/Fair, Good, Very Good, Excellent, andCant Rate). Below are the percentages forCan't Rate.

Table 3: Please rate UC Davis (and Your College) on each of the following characteristics.

(Incoming high school students' responses, n=1,578)

College Characteristic

Imp.

Rank

UC DavisCan't

Rate

Other

CollegeCan't Rate

Availability of majors that interest you 1 4% 11%

Quality of majors of interest to you 2 10% 15%

Comfortable, friendly campus community 3 3% 14%

Overall academic reputation 4 3% 8%

Graduates get jobs in their chosen fields 5 23% 27%

Campus is safe for all students 6 6% 17%

Graduates get into good graduate & professional schools 7 21% 25%

Quality of faculty 8 17% 23%

Faculty are accessible to students 9 21% 31%

Quality of academic facilities (library, lab, computers, etc.) 10 9% 20%

Students receive individual guidance & attention 11 21% 32%

"Out-of-pocket" cost of attendance (after financial aid, scholarships, etc.) 12 10% 22%

Availability of internships & practical work experiences 13 18% 34%

Quality & availability of on-campus housing 14 5% 20%

ON-CAMPUS cultural & recreational opportunities 15 15% 33%

General campus setting (urban, rural, beach, mountains, etc.) 16 4% 10%

College-guide ranking 17 14% 23%

Racially & ethnically diverse student body 18 10% 20%

OFF-CAMPUS cultural & recreational opportunities 19 24% 34%

Campus is close (enough) to home 20 6% 12%

Prominent intercollegiate athletics 21 17% 28%

Campus is located in a specific city or area of interest 22 9% 12%

o Incoming high school students say they are less likely to be able to rate the other

college on the given characteristics than UC Davis.o

One-fifth or more of the incoming students say they are unable to rate UC Davis forthe following characteristics: off-campus activities, post-graduate career

opportunities, access to faculty, and individual attention and guidance for students.



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Figure 2: Incoming high school students image of UC Davis and the other college.

(n=1,578)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Friendly

Comf

ortable

Large Fu

n

Scien

ce-ori

ented

Intellect

ual

Chall

engin

gRu

ral

Diverse

Supp

ortive

Caree

r-orie

nted

Prestigio

us

Athle

ticsp

rogram

Academic

pressu

re

Selec

tive

Back-u

pschool

Partying


o The top five keywords that incoming high school students select to describe UC

Daviss image are:friendly, comfortable, large,fun, andscience-oriented.

o The top five keywords that incoming high school students select to describe the other

college are: challenging, intellectual,fun,friendly, andlarge.o Compared to the other schools they considered, incoming high school students report

that UC Daviss image is more often viewed asfriendly, comfortable, large,fun,

science-oriented, rural, diverse, andsupportive than the other college (percentagedifference more than 10%). (For individual competing institutions see Appendix C,page 38, Table D.)



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Figure 3: Comparison of 2007 and 1998 incoming high school students image of

UC Davis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Friendly

Comf

ortable

Large Fu

n

Intellectual

Challengin

gRu

ral

Diverse

Supp

ortive

Caree

r-orie

nted

Prestigio

us

Athle

ticsp

rogram

Academic

pressu

re

Selec

tive

Back-u

pschool

Partying

2007 1998

o Compared to 1998, incoming high school students in 2007 are more likely to view

the campus asfriendly, large,fun, diverse, supportive, and known for its athletics

program; and less likely to see it as challenging andprestigious.

Butler, G. (2000) The Admitted Student Study: A Survey of Fall 1998 New from High School Students.

Davis, CA: University of California Davis, Student Affairs Research & Information Report #198.


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Incoming Transfer Students Responses

Students were asked to indicate how important each of the characteristics was in making

their college choice, by using a Likert scale (Not Very Important, Somewhat Important,

and Very Important).


YOU in making your college choice. (Incoming transfer students n=620)

Rank College Characteristic% Very

Important

1 Availability of majors that interest you 89%

2 Quality of majors of interest to you 88%

3 Graduates get jobs in their chosen fields 81%

4 Overall academic reputation 80%

5 Quality of faculty 76%

6 Graduates get into good graduate & professional schools 74%

7 Faculty are accessible to students 73%

8 Comfortable, friendly campus community 70%

9 Quality of academic facilities (library, lab, computers, etc.) 69%

10 Campus is safe for all students 67%

11 Students receive individual guidance & attention 65%

12 Availability of internships & practical work experiences 65%

13"Out-of-pocket" cost of attendance (after financial aid,

scholarships, etc.)62%



16 General campus setting (urban, rural, beach, mountains, etc.) 31%

17 Racially & ethnically diverse student body 30%

18 ON-CAMPUS cultural & recreational opportunities 28%

19 OFF-CAMPUS cultural & recreational opportunities 23%

20 Campus is located in a specific city or area of interest 20%

21 Quality & availability of on-campus housing 19%

22 Prominent intercollegiate athletics 13%

o Availability/quality of majors, post-graduate career opportunities, academic

reputation, quality of faculty, and post-graduate educational opportunities are college

characteristics which incoming transfer students most frequently rankvery important.

o Incoming transfer students rankgraduates gets job in their chosen fields as very

importantmore frequently than incoming high school students.

o Incoming transfer students rankcomfortable, friendly campus as very importantless

frequently than incoming high school students.



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Figure 4: Incoming transfer students mean ratings of college characteristics UC

Davis vs. other college. (n=620)

1

2

3

4

Avail

abilit

yofmajo

rstha

tinter

estyou

Quali

tyof

majorso

finter

estto

you

Graduates

getjo

bsintheir

chose

nfiel

ds

Overallac

adem

icrep

utatio

n

Quali

tyof

facult

y

Graduates

getin

togo

odgraduate&p

rofess

ionalsch

ools

Faculty

areaccessibl

etos

tudents

Comf

ortable,

friendlyc

ampu

scom

munit

y

Quali

tyofaca

demi

cfaciliti

es

Camp

usissafe

foralls

tudents

Students

recei

veindiv

idualgu

idanc

e&atten

tion

Avail

abilit

yofin

ternsh

ips&

practica

lwork

experie

nces

"Out-

of-po

cket"costo

fatte

ndance

Colleg

e-guid

erankin

g

Camp

usisclose

(eno

ugh)

toho

me

General

camp

usset

ting

Racially

&ethn

icallydi

verse

studentbo

dy

ON-CAM

PUSc

ultura

l&recreat

ionalop

portu

nities

OFF-C

AMPU

Scult

ural&

recreat

ional

oppo

rtunities

Camp

usisloc

atedi

naspeci

ficcityor

area

ofint

erest

Quali

ty&

avail

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ampu

shou

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nentinter

colleg

iatea

thleti

cs


*Ratings on a scale of 1 to 4, where "1" = Poor/Fair and "4" = Excellent.

o Incoming transfer students mean ratings for four of the top five very important

college characteristics are higher for UC Davis than the other college. There was

very little difference in the mean scores forgraduates get jobs in their chosen fields.

o

Incoming transfer students mean rating for the other college is substantially higherfor the college characteristic: campus is located in a specific city or area of interest.

o Incoming transfer students mean rating for UC Davis is substantially higher for thefollowing college characteristics: comfortable, friendly campus community; campus is

safe for all students; campus is close (enough) to home; andavailability of internships

& practical work experiences.

o Incoming transfer students rate UC Daviss quality & availability of on-campus

housing lower than incoming high school students. (Data not shown.) UC Davis

does not guarantee transfer students on-campus housing.



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Respondents were asked to rate the given characteristics for both UC Davis and the

competing college, by using a Likert scale (Poor/Fair, Good, Very Good, Excellent, andCant Rate). Below are the percentages forCan't Rate.

Table 5: Please rate UC Davis (and Your College) on each of the following characteristics.

(Incoming transfer students' responses, n=620)

College Characteristic

Imp.

Rank

UC DavisCan't

Rate

Other

CollegeCan't Rate

Availability of majors that interest you 1 5% 15%

Quality of majors of interest to you 2 10% 18%

Graduates get jobs in their chosen fields 3 23% 31%

Overall academic reputation 4 5% 13%

Quality of faculty 5 21% 27%

Graduates get into good graduate & professional schools 6 22% 29%

Faculty are accessible to students 7 30% 37%

Comfortable, friendly campus community 8 8% 18%

Quality of academic facilities (library, lab, computers, etc.) 9 15% 25%

Campus is safe for all students 10 4% 24%

Students receive individual guidance & attention 11 27% 40%

Availability of internships & practical work experiences 12 22% 38%

"Out-of-pocket" cost of attendance (after financial aid, scholarships, etc.) 13 12% 28%

College-guide ranking 14 23% 32%

Campus is close (enough) to home 15 9% 20%

General campus setting (urban, rural, beach, mountains, etc.) 16 6% 15%

Racially & ethnically diverse student body 17 18% 27%

ON-CAMPUS cultural & recreational opportunities 18 30% 42%

OFF-CAMPUS cultural & recreational opportunities 19 34% 41%

Campus is located in a specific city or area of interest 20 9% 18%

Quality & availability of on-campus housing 21 30% 44%

Prominent intercollegiate athletics 22 27% 40%

o Incoming transfer students say they are less likely to be able to rate the other college

on the given characteristics than UC Davis.o

At least 30% of incoming transfer students are unable to rate UC Davis on thefollowing characteristics: access to faculty; quality and availability of on-campus

housing; and on- and off-campus cultural and recreational opportunities.



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Figure 5: Incoming transfer students image of UC Davis and the other college.

(n=620)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Friendly

Scien

ce-ori

ented

Chall

engin

g

Intell

ectual

Large

Comf

ortable

Rural

Prestigio

us

Diverse

Caree

r-orie

nted

Fun

Supp

ortive

Academic

pressu

re

Selec

tive

Athle

ticsp

rogram

Back-u

pschool

Partying


o The top five keywords that incoming transfer students select to describe UC Daviss

image are:friendly, science-oriented, challenging, intellectual, andlarge.

o The top five keywords that incoming transfer students select to describe the othercollege are: challenging, intellectual,prestigious, diverse, andlarge.

o Compared to the other schools they considered, incoming transfer students report that

UC Daviss image is more often viewed asfriendly, science-oriented, challenging,intellectual, large, comfortable, rural, andsupportive than the other college(percentage difference more than 10%). (For individual competing institutions see

Appendix A, page 39, Table E.)



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Influences on College Choice Decision

The Incoming Student survey asked students to indicate how specific factors influenced

their decision to enroll at UC Davis. Students were given a scale to use for their

response: very little or no influence; some influence; anda lot of influence.


Figure 6: Factors which hada lot of influence on incoming high school studentsdecision to attend UC Davis (n=1,578)

55%

44%

17%15%

12% 11% 11% 10%6%

0%

10%

20%

30%

40%

50%

60%

70%

VisittoUC

DAV

IScam

pus

Family

Friends

Teach

ers/fa

culty

UCDAV

ISwebsi

te

Comm

unica

tions

withUCD

avis

admi

ssion

soffice

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geguide

s

HSor

Commu

nityC

ollegec

ounse

lor

Perso

nal(p

rofessio

nal)c

ollegec

ounselo

r

PercentageofIncominghighschoolst

udentrespondents

o Majority of incoming high school students indicate that visiting UC Daviss campus

(55%) and their family members (44%) hada lotof influence on their decision to

attend UC Davis.



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Figure 7: Factors which hada lot of influence on incoming transfer studentsdecision to attend UC Davis (n=620)

41%

36%

21% 20%

16% 15% 14%13%

11%

0%

10%

20%

30%

40%

50%

60%

Visit

toUCDA

VISc

ampu

s

Family

Friends

Teache

rs/fac

ulty

UCDAVI

Swebsite

Comm

unica

tions

andi

nterac

tions

withUC

DAV

IS...

HSor

Com

munit

yColle

gecoun

selor

Perso

nal(p

rofession

al)colle

gecoun

selor

Colle

geguide

sPercentageofIncomingtransferstudentrepsondents

o Similar to incoming high school students, a majority of transfer students indicate that

visiting the campus (44%) and their family members (36%) hada lot of influence on

their decision to attend UC Davis.

o

Compared to incoming high school students, transfer students appear to consider a

wider array of resources when choosing a college.

o For both incoming high school and transfer students, college guides were less likely

to have a lot of influence on their college decision than other resources (11%).



21/42


Applications & Acceptances

The Incoming Student survey asked students how many college applications they

submitted, and how many college acceptances they received.


Table 6: Incoming high school students: How many

college applications did you submit? (n=1,578)

%

1 2%

2 3%

3 6%

4 14%

5 15%

6 16%

7 or more 45%

Table 7: Incoming high school students: How manycollege acceptances did you receive? (n=1,578)

%

1 5%

2 12%3 19%

4 20%

5 15%

6 10%

7 or more 18%

o More than 75% of the incoming high school students say that they submitted 5 ormore college applications.

o The percentage of incoming high school students who report that they submitted 5 or

more college applications continues to increase from 1998 (53%) and 2001 (68%).

o

More than three-quarters (82%) of the incoming high school students say theyreceived college acceptances from 3 or more colleges.

o Also, the percentage of high school students who report they received collegeacceptances from 5 or more colleges (43%) continues to increase from 1998 (21%)

and 2001 (33%).

Butler, G. (2000) The Admitted Student Study: A Survey of Fall 1998 New from High School Students.

Davis, CA: University of California Davis, Student Affairs Research & Information Report #198.


22/42

o Nearly all had at least one competing offer (95%).


Table 8: Incoming transfer students: How many college

applications did you submit? (n=620)

%

1 30%

2 16%

3 17%

4 17%

5 8%

6 5%

7 or more 7%

Table 9: Incoming transfer students: How many college

acceptances did you receive? (n=620)

%

1 37%

2 21%

3 18%

4 12%

5 4%

6 4%

7 or more 3%

o Compared to incoming high school students, transfer students are less likely to apply

to 5 or more colleges (20% vs. 76%).

o Incoming transfer students are less likely than incoming high school students toreceive acceptances from 3 or more colleges (41% vs. 82%).

o However, the market for undergraduate transfer students is competitive and likely to

become more so as the number of graduating high school seniors falls and colleges

increase the number of transfer students they accept.o Nearly two-thirds had at least one competing offer (62%).



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Choice Rank

Also, the survey asked students to rate UC Davis among their college choices (firstchoice, second choice, third choice or lower).


Table 10: Incoming high school students: How did UC

Davis rank among your college choices? (n=1,578)

%

First Choice 44%

Second Choice 38%

Third choice or lower 18%

o

Less than half (44%) of the incoming high school students rank UC Davis as their

first choice. Incoming female high school students more frequently rank UC Davis as their

first choice than males (47% vs. 39%). Incoming White (52%) and American Indian (50%) high school students more

frequently rank UC Davis as their first choice than other ethnic groups.

Incoming high school students who selected majors in the College of

Agricultural & Environmental Sciences (56%) or the College of BiologicalScience (49%) more frequently rank UC Davis as their first choice than those

who selected majors in other fields. Incoming high school students from Northern California (54%), North Valley

California (56%), Central California (49%), and out-of-state (51%) morefrequently ranked UC Davis as their first choice than students from other

California regions.



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Figure 8: 1976-2007 Percentage of Incoming High School Students Attending UC

Davis as Their First Choice School

89%

44%

67%

59%

74%

63%

50%52%52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1976 1986 1988 1991 1994 1997 2001 2004 2007SOURCE: CIRP Survey of Enrolling Freshmen 1976-2004; data for year 2007 provided by SARI's Fall 2007 Incoming Student Survey results from high school

school respondents.

o Unfortunately, the percentage of incoming students who attended UC Davis as

their first choice school continues to gradually decline. (Percentages from 1976-

2004 provided by CIRP (Cooperative Institutional Research Program) Survey of

Enrolling Freshmen.)



25/42


Figure 9: 1976-2007 Percentage of Incoming High School Students Attending First

Choice School: UC Davis vs. Highly Selective Public Universities

89%

50%

44%

68%

64%67%

59%

74%

63%

52%52%

64%

71%

70%

80%

63% 70%

71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1976 1986 1988 1991 1994 1997 2001 2004 2007

UC Davis Hi-Selective Public Universities

SOURCE: CIRP Survey of Enrolling Freshmen 1976-2007; data for year 2007 provided by SARI's Fall 2007 Incoming Student Survey results from high school

school respondents.

o Nationwide highly selective public universities incoming high school students

are more likely than UC Daviss incoming high school students to be attending

their first choice school.**

** Sax, L.J., Hurtado, S., Lindholm, J.A., Astin, A., Korn, W.S., Mahoney, K.M., et al. (1976-2004). The

American Freshman: National Norms. Los Angeles: Higher Education Research Institute, UCLA.


26/42


Table 11: Incoming transfer students: How did UC Davis

rank among your college choices? (n=620)

%First Choice 74%

Second Choice 21%

Third choice or lower 4%

o Incoming transfer students are more likely than incoming high school students to rankUC Davis as their first choice (74% vs. 44%).

Incoming White transfer students more frequently rank UC Davis as their first

choice than other ethnic groups (82%). Incoming transfer students who selected majors in the College of Biological

Sciences (80%), College of Agricultural & Environmental Sciences (79%), or

College of Engineering (77%) more frequently rank UC Davis as their firstchoice than transfer students who selected majors in the College of Letters &

Science (69%). Incoming transfer students from Central California (88%), Southern

California (excluding Los Angeles) (87%), and Northern California (83%)

more frequently ranked UC Davis as their first choice than transfer students

from other California regions and out-of-state.



27/42


UC Davis Win Rates

Since 1997, the University of California Office of the President has produced a report

displaying high school applicant flow patterns across the campuses.

Transfer applicant

flow data became available in 2000. These data provide information as to whereapplicants applied, where they were admitted, and where they chose to enroll within the

UC system. Only California residents are included in these reports.

The following data are UC Daviss win rates against the other UC campuses: the win rate

is the percentage of co-admits that chose to enroll at UC Davis.

UC Davis Win Rates: High School Students


2006 First Time Freshmen, CA Residents

Source: University of California, Office of the President

o From Fall 1998 to Fall 1999, there was a substantial decrease in UC Daviss win rates

against UC Irvine and UC Santa Barbara. After recovering from this decrease in2004, UC Davis win rates appear to be in a downward trend.

o Since Fall 1996, UC Daviss win rates against UC Los Angeles and UC San Diegohave decreased, while our win rates against UC Santa Cruz and UC Riverside have

increased.

University of California, Office of the President (UCOP). (1997-2006).Applicant Flow Patterns.


28/42


2006 Under-Represented First Time Freshmen, CA ResidentsSource: University of California, Office of the President

Due to the small number of under-represented first time freshmen, changes in UC Daviss

win rates are more pronounced than within the larger freshmen population.

o Since Fall 1997:

o

Win rates against UC Irvine, UC Santa Cruz, and UC Riverside have increased.o Win rates against UC San Diego for under-represented first time freshmen

experienced a more pronounced decline with gradual recovery over the last ten

years.

o Win rates against UC Berkeley and UC Los Angeles have fallen slightly.

o However, from Fall 2004 to Fall 2006, win rates against UC Los Angeles, UC San

Diego, and UC Irvine have increased, while win rates against UC Santa Cruz and UCRiverside have fallen slightly.



29/42

UC Davis Win Rates: Transfer Students


2006 Junior Transfers from CA Community Colleges, CA ResidentsSource: University of California, Office of the President

o With the exception of UC Riverside, UC Daviss win rates for transfer students

against the UC campuses are in a downward trend.



30/42


31/42

Appendix ABackground

In 1998, Student Affairs Research & Information (SARI) undertook an extensive study ofthe campuss admitted freshmen to meet the following objectives:

To increase campus understanding of the place UC Davis holds in the

undergraduate education market;

To maximize campus strengths through development of consistent messages andfocused marketing approaches; and

To maximize campus recruitment outcomes.

Results of this survey verified that our strongest competitors are our sister campuseswithin the UC system. We learned that the quality and availability of majors and

postgraduate outcomes (jobs, graduate and professional school admittance) areparamount in the college choice decision of our entering freshmen. We discovered thatour image was rural, comfortable, andfriendly, but also less intellectual, challenging,prestigious, academically pressured, andselective than our chief competitors. (For more

detailed findings, see SARI Report 198, The Admitted Student Study: A Survey of Fall

1998 New from High School Students.) In response to this research, the campus strived tochange recruitment messages to stress the academic excellence of UC Davis rather than

focusing on its small-town setting, and to provide more information about majors and

postgraduate opportunities.

A second, much smaller survey of freshmen admitted from high school was undertaken

by SARI in 2001, in conjunction with an evaluation of a pilot Web site for UndergraduateAdmissions. Few changes in the college choice decision process or UC Daviss image

among prospective freshmen were evidenced in the results to this follow-up research.

(For more detail see SARI Report 239,Admitted Student Study: A Comparison of 1998and 2001.)

As SARI prepared for its triennial survey of incoming freshmen, we decided to revisit the

concerns addressed in the 1998 and 2001 admitted student surveys. In response tocampus concerns about the need to recruit increasing numbers of transfer students, the

population was expanded to include this additional population. Both enrolling and non-

enrolling students who were admitted to UC Davis for Fall 2007 were asked to identify

college characteristics important to the choice of college to attend, to rate both UC Davisand a competing college on these characteristics, and to identify the image of UC Davis

and a competing college.

Information about the college choice of non-enrolling admits for Fall 2007 can be found

in SARI Report #389, Fall 2007 Non-Enrolling Admits: Results from the National

Student Clearinghouse and the College Choice Survey. Results from the Fall 2007Survey of Incoming Students are reported herein.



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Methodology

The Fall 2007 Survey of Incoming Students was delivered entirely electronically during

September of 2007. Both prospective freshmen and transfers identified by Undergraduate

Admissions as having returned a Statement of Intent to Register (SIR) by July 19, 2007were included in the survey effort. Due to insufficient time to undergo a complete review

by the Institutional Review Board, students who were not yet eighteen were removed

from the survey population. An initial e-mail invitation was followed by three remindere-mails to students who had not yet submitted a response to the survey, at intervals of

five to seven days. The survey was closed on October 4, 2007.

Response Rates

After survey implementation, students who did not enroll for Fall 2007 at UC Davis wereremoved from the population and from the response set. A total of 5,777 enrolling new

students who were over 18 at end of August 2007 were included in the survey population:3936 were freshmen and 1841 were transfer students. A total of 2,198 enrolling newstudents completed the questionnaire: 1578 were freshmen, and 620 were transfer

students. Forty percent of new freshmen and 39% of new transfers completed the

questionnaire.

Representativeness

The respondents are substantially representative of the population of entering students by

race/ethnicity and by college for both freshman and transfer entrants. Within both the

freshmen and transfer populations, females responded in disproportionate numbers. (See

pages 30-32.)



33/42

Representativeness Tables

Table A: Characteristics of Fall 2007 Incoming Students

Population(n=7,265)

Sample

Population(n=5,777) Respondents(n=2,198)

% of

Population

% of

Sample

Population

% of

Respondents

Ethnicity African American 4% 3% 3%

American Indian 1% 1% 1%

Asian American 41% 39% 37%

Latino American 4% 4% 4%

Mexican American 10% 10% 10%White/Caucasian 35% 37% 41%

Unknown 6% 6% 5%

Ethnicity Chinese 46% 44% 46%

(Asian) East Indian 8% 10% 9%

Filipino 7% 10% 10%

Japanese 6% 4% 4%

Korean 16% 7% 9%

Other Asian 8% 10% 10%

Pacific Islander 1% 1% 2%Vietnamese 8% 13% 11%

College

Agricultural & Environmental

Sciences 22% 23% 22%

Biological Sciences 21% 21% 22%

Engineering 12% 12% 11%

Letters & Science 45% 45% 44%

Gender Female 57% 56% 64%

Male 43% 43% 36%Unknown 1% 1%



34/42

Table B: Characteristics of Fall 2007 Incoming High School Students

Population

(n=5,209)

Sample

Population

(n=3,936)

Respondents

(n=1,578)

% ofPopulation

% of

SamplePopulation

% ofRespondents





Mexican American 11% 10% 10%

White/Caucasian 33% 34% 39%Unknown 5% 5% 5%



Filipino 10% 10% 10%

Japanese 3% 3% 3%

Korean 8% 8% 9%


Pacific Islander 1% 1% 2%

Vietnamese 13% 13% 12%

College

Agricultural & EnvironmentalSciences 20% 20% 19%





Male 41% 42% 35%



35/42

Table C: Characteristics of Fall 2007 Incoming Transfer Students

Population

(n=2,056)

Sample

Population

(n=1,841)

Respondents

(n=620)

% ofPopulation

% of

SamplePopulation

% ofRespondents





Mexican American 10% 10% 9%

White/Caucasian 41% 42% 46%Unknown 8% 7% 5%



Filipino 7% 11% 10%

Japanese 6% 6% 8%

Korean 16% 6% 7%


Pacific Islander 1% 2% 2%

Vietnamese 8% 16% 10%

College

Agricultural & EnvironmentalSciences 28% 27% 29%





Male 46% 46% 39%

Unknown 2% 2% 1%



36/42

Appendix BSurvey Instrument - Fall 2007 Incoming Students Survey: College

Choice Questions #1-15

1. Before deciding which school to attend, students consider many college

characteristics. Please indicate how important each of the following characteristics wasto YOU in making your college choice.

1 Not very important2 Somewhat important

3 Very important

Overall academic reputation

Quality of faculty

Quality of academic facilities (library, labs, computers, etc.)Comfortable, friendly campus communityCampus is safe for all students

Quality & availability of on-campus housing

Graduates get into good graduate & professional schoolsGraduates get jobs in their chosen fields

Faculty are accessible to students

Students receive individual guidance & attentionOut-of-pocket cost of attendance (after financial aid, scholarships, etc.)

General campus setting (urban, rural, beach, mountains, etc.)

Campus is located in a specific city or area of interest

Campus is close (enough) to homeAvailability of internships & practical work experiences

Availability of majors that interest you

Quality of majors of interest to youRacially & ethnically diverse student body

Prominent intercollegiate athletics

ON-CAMPUS cultural & recreational opportunitiesOFF-CAMPUS cultural & recreational opportunities

College guide ranking

2. Is there another characteristic that was important to you in your college choice?

Please explain.

3./4. Please tell us the NAME and CITY of a college you seriously considered attending,other than UC DAVIS.

5. Please rate the college you named above on each characteristic below.1 Poor/Fair

2 Good



37/42

3 Very Good

4 Excellent5 CANT RATE

Overall academic reputationQuality of faculty

Quality of academic facilities (library, labs, computers, etc.)

Comfortable, friendly campus communityCampus is safe for all students

Quality & availability of on-campus housing

Graduates get into good graduate & professional schoolsGraduates get jobs in their chosen fields

Faculty are accessible to students

Students receive individual guidance & attention

Out-of-pocket cost of attendance (after financial aid, scholarships, etc.)

General campus setting (urban, rural, beach, mountains, etc.)Campus is located in a specific city or area of interest

Campus is close (enough) to homeAvailability of internships & practical work experiences






6. Now please rate UC DAVIS on each of the same characteristics.

1 Poor/Fair

2 Good3 Very Good

4 Excellent

5 CANT RATE

Overall academic reputation

Quality of facultyQuality of academic facilities (library, labs, computers, etc.)

Comfortable, friendly campus community

Campus is safe for all studentsQuality & availability of on-campus housing

Graduates get into good graduate & professional schools

Graduates get jobs in their chosen fields

Faculty are accessible to studentsStudents receive individual guidance & attention

Out-of-pocket cost of attendance (after financial aid, scholarships, etc.)



38/42

General campus setting (urban, rural, beach, mountains, etc.)

Campus is located in a specific city or area of interestCampus is close (enough) to home

Availability of internships & practical work experiences






7. Please write a word or phrase that best expresses your image of UC DAVIS.

8. Please select all of the words or phrases that you would say are the most widely held

images of UC DAVIS. (Check all that apply.)

Science-oriented

PrestigiousFun

Intellectual

ComfortableBack-up school

Selective

Athletics programAcademic pressure

PartyingRural

Challenging

Career-oriented

SupportiveFriendly

Large

Diverse

9. Now please do the same for the college you named above. (Check all that apply.)

Science-oriented

Prestigious

FunIntellectual

Comfortable

Back-up school

SelectiveAthletics program

Academic pressure



39/42

Partying

RuralChallenging

Career-oriented

Supportive

FriendlyLarge

Diverse

10. How many college applications did you submit?

1

23

4

5

6

7 or more

11. How many college acceptances did you receive?1

2

34

5

67 or more

12. How did UC DAVIS rate among your college choices?

First choice

Second choiceThird choice or lower

13. How did Orientation influence your decision to attend UC DAVIS?

It made me more confident in my decision to attend UC DAVIS

I didnt affect my decision to attend UC DAVISIt made me less confident in my decision to attend UC DAVIS (please explain)

It made me change my mind about attending UC DAVIS (please explain)

I didnt attend Orientation

14. Is there anything UC DAVIS could have done differently to improve the application,

admission and orientation process? Please explain.

15. How much influence did each of the following have on your decision to attend UC

DAVIS?



40/42

1 Very little or no influence

2 Some influence3 A lot of influence

Family

Friends

Teachers/facultyHS or Community College counselor

Personal (professional) college counselor

College guides (for example, Americas Best Colleges by US News & World Report)UC DAVIS website

Visit to UC DAVIS campus

Communications and interactions with UC DAVIS admissions office



41/42

Appendix CKeywords by Individual Competing Institutions

Table D: Fall 2007 Incoming high school students' image of UC Davis and its competing institutions

Perception of

Image

Davis

(n=1578)

Berkeley

(n=175)

San

Diego

(n=154)

Los

Angeles

(n=92)

Irvine

(n=129)

Santa

Barbara

(n=128)

Santa

Cruz

(n=85)

Cal Poly

SLO

(n=124)

1 Friendly 84% 27% 40% 35% 56% 56% 74% 59%

2 Comfortable 78% 28% 34% 29% 38% 55% 67% 56%

3 Large 78% 70% 75% 78% 43% 55% 40% 29%

4 Fun 64% 35% 53% 57% 50% 83% 74% 65%

5 Science-oriented 61% 49% 64% 50% 41% 20% 34% 57%

6 Challenging 59% 95% 77% 85% 44% 34% 28% 60%

7 Intellectual 59% 87% 64% 79% 52% 30% 31% 58%

8 Rural 57% 9% 5% 11% 15% 9% 22% 31%9 Diverse 55% 61% 50% 60% 40% 41% 53% 29%

10 Supportive 52% 17% 27% 26% 33% 24% 45% 35%

11 Career-oriented 41% 57% 47% 64% 36% 18% 22% 69%

12 Prestigious 39% 85% 65% 79% 29% 21% 8% 40%

13

Athleticsprogram 31% 51% 14% 67% 14% 20% 8% 21%

14

Academic

pressure 29% 57% 66% 84% 36% 17% 11% 35%

15 Selective 25% 74% 61% 71% 35% 30% 13% 46%

16

Back-up

school 23% 5% 7% 8% 33% 29% 56% 29%

17 Partying 12% 27% 37% 46% 32% 86% 51% 41%



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Table E: Fall 2007 Incoming transfer students' image of UC Davis and its competing institutions

Perception of

Image

Davis

(n=620)

Berkeley

(n=143)

San

Diego

(n=56)

Los

Angeles

(n=47)

Santa

Cruz

(n=36)

Santa

Barbara

(n=27)

Cal Poly

SLO (n=25)

CSU

Sacramento

(n=23)

1 Friendly 73% 23% 52% 26% 69% 44% 52% 48%2 Science-oriented 69% 51% 55% 38% 42% 19% 60% 4%

3 Challenging 66% 87% 59% 81% 31% 33% 60% 4%

4 Intellectual 65% 85% 52% 72% 44% 30% 44% 17%

5 Large 65% 59% 84% 68% 50% 33% 24% 30%

6 Comfortable 63% 13% 41% 26% 67% 37% 44% 70%

7 Rural 51% 8% 5% 6% 22% 4% 28% 9%

8 Prestigious 50% 90% 61% 70% 3% 19% 56% 4%

9 Diverse 47% 63% 39% 62% 53% 33% 8% 57%

10 Career-oriented 47% 57% 59% 45% 14% 19% 48% 52%

11 Fun 44% 24% 48% 51% 69% 70% 52% 43%

12 Supportive 39% 13% 20% 21% 39% 7% 32% 43%

13Academic

pressure 34% 87% 43% 64% 8% 7% 36% 4%

14 Selective 27% 71% 43% 62% 8% 19% 48% 4%

15

Athletics

program 20% 44% 11% 55% 0% 7% 16% 17%

16

Back-up

school 11% 6% 16% 9% 47% 33% 28% 74%

17 Partying 8% 16% 39% 43% 53% 81% 28% 30%

Documents

388.Incoming Student Survey Report See( Pg 33-37)