38083567 Consumer Perception on Matrimony

8/8/2019 38083567 Consumer Perception on Matrimony

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Matrimony research is the 13th most popular activity on theinternet

There are more than 12 million visitors of matrimonial sites

in urban India.

These matrimonial sites are having business of more than 60crore rupees.

FACTS AND FIGURES


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Majore player Market share

Bharat matrimony.com 50%

Jeevan sathi.com 40%

Simply marry.com 10%

MAJOR PLAYER IN MATRIMONY BUSINESS


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Research methodology

Research design-Descriptive

Sampling area

Sampling area was chosen as Ghaziabad city as it wasapproachable and convenient.

Sample size

Total number of hundred people were surveyed andthe data has been collected from those hundredrespondents.


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Sampling Techniques

Sampling techniques used in this research is conveniencesampling as the research was carried inside the periphery of

Ghaziabad which was in our reach.

Sample unit

Housing societies of Ghaziabad .


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a a co ec on me o

The data collection method used in this research throughsurvey was divided into two main data collectionmethods:

Primary data collection method

A questionnaire was prepared in order to collect the datafrom hundred respondents in Ghaziabad region. Eachrespondent was provided with a questionnaire in order toattain the desired information.


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Secondary data collection method

The secondary data was collected mainly throughInternet i.e. by visiting different matrimonial websites. Few of the web sites names are as follows:

www.jeevansathi.com

www.shaadi.com

www.bharatmatrimony.com

www.ekjodi.com


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Interpretation

Kaiser-Meyer-Olkin Measure of SamplingAdequacy.

.558

Bartlett's TestofSphericity Approx. Chi-square109.125

df66

Sig. .001

Analysis-Here expected value is 0.50 and observed value is .558


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Initial Extractionfrequently_visit 1.000 .578needs_requirement 1.000 .636

Trustworthy 1.000 .608

time_consuming 1.000 .555

promise_delivery 1.000 .395consumer_reference 1.000 .609

Information 1.000 .447Attractive_advertisement 1.000 .525

consumer_dependence 1.000 .634

youngster_preferences 1.000 .715Authenticity 1.000 .753Success 1.000 .588

ExtractionMethod: Principal Component Analysis.


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Rotated Component

MatrixaComponent

df 1 2 3 4 5frequently_visit

.757Needs requirement .750

trustworthy .770

time-consuming .408 -.518

promise delivery -.463

consumer reference .696

information -.442

attrective_advertisemen

t

.635

consumer dependence .665

youngster_preferences -.803

usefullness .799

successs -.713


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factor Factor name Variable

(1) Reliability Frequent visit

Usefullness

(2) Promisable Trustworthy

Need requirement

Promise delivery

(3) Communication Consumer reference

Youngster preference

(4) Achievement Time consuming

Attractive advertisement

Success

(5) Accesability Information

Consumer dependence


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CALCULATION 1:CHI SQUARE TEST

H0: There is no association between frequent visits by

consumer and the level of promise delivery they

are getting.HA: There is a association between frequent visits by

consumer and the level of promise delivery they

are getting.


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Chi-Squaretest


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Result : .092< .10

At 90% confidence level significance level is.092 which is less than.10

Rejectnull hypothesis(H0)

Conclusion: It signifies thatthereis associationbetweenfrequentvisit byconsumers and levelofpromisedeliverytheyaregetting.


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H0: There is no association between attractive

advertisement of websites and the Success.

HA: There is a association between attractive

advertisement of websites and success.

CHI-SQUARE 2


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Result:.090 < .10

At 90% confidence level , significant level is.090 which is less than.10 .

Rejectnull hypothesis (HO).

Conclusion: It signifies thatthereis associationbetweenattractiveadvertisementofwebsiteand

success.


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CHI-SQUARE 3

H0: There is no association between information

and the Success.

HA: There is a association between information

and success.


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Result:.070 < .10

At 90% confidence level , significant level is ..070 which is less than.10 .

Reject Null hypothesis (HO)

Conclusion- It signifies thatthereis associationbetweeninformationand success.


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CHI-SQUARE 4

H0 Thereis noassociation betweentrustworthyand Frequentvisit.

HA Thereis association betweentrustworthy

and Frequentvisit.


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Result:.086 < .10

At 90% confidence level , significant level is.086 which is less than.10

Rejectnull hypothesis (Ho)

Conclusion: It signifies thatthereis associationbetweentrustworthyandfrequentvisit


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Multi Dimensional Scaling (MDS)

UsedforProduct positioningand brandpositioning.

MDS has been usedtoidentify:

Thenumberandnatureofdimensionconsumers useto perceivedifferent brandinthemarket place.

The positionofcurrent brands onthesedimensions.

The positioningofconsumers ideal brandonthesedimensions.


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Disimilarity Based Apporach

Jeevan

sathi .com

Nikaahsear

ch.com

Indian

match.com

Bharatmatrim

ony.com

Shaadi.c

om

Ekjodi.co

m

Jeevans

aathi.co

m

0 3 4 3 1 5

Nikahse

arch.com

6 0 2 4 7 7

Indianm

atch.co

m

4 2 0 1 3 6

Bharatmatrimony

.com

3 4 1 0 2 4

Shaadi.c

om

1 7 3 2 0 2

Ekjodi.c 5 7 6 4 2 0


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3 dimensions arederived

Stress value for these three dimensions are:

y Dimension 1:0.36852



y Stress value indicates the measure of lack of fit, so it should be asclose to zero as possible.

y So the objective should be to get the solution with an acceptably

low value of stress, in the least possible no. of dimensions.

y Hence, the 3-dimensioal solution looks the best, as the stressvalue is a low 0.05


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Now by looking at the scores for the 6 MatrimonialSites on 3 dimensions, we decide on the followingnames for the three dimensions.

Dimension 1: Reliability

Dimension 2: Performance

Dimension 3:Current matrimonial site Image


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Accordingtothe scores

Reliability:

Jeevansaathi.com,Ekjodi.com

Performancein service quality:Nikaahasearch.com,Jeevansaath.com

CurrentMatrimonial Sites Image:

Bharatmatrimony.com


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Motivation Factors

Togetthe best mate

Forinformation

Forfun

Toget samereligious

Tofind mate with sameoccupation

Toget marriedfortheirchildren

Toget morealternativeformach making

Tojoin same society


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Rank of the factorsS.no Factors for

visiting

Weighted

average

Rank

1 Toget marriagefortheirchildren

18.19 1

2 Togetthe best mate 15.16 2

3 Toget samebride/groom ofsame

caste

13.78 3

4 Tofind mate withsameoccupation

12.36 4

5 Toget morealternativeformatchmaking

11.78 5

6 To join same society 10.33 6

7 For Information 10.00 7

8For fun

9 8


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Itis very well understoodfrom thetablethatvery 1st factortowards visitingthe siteis gettingthechildren married.

Second most preferred bythecustomers aretogetthe best.


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Age wise Classification

Age Classification Frequency Percent

18-22 12 12%

22-26 30 30%

26-30 36 36%

30-34 12 12%

34 andabove 10 10%


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Conclusion

Customerprefermatrimonial sites becausetheyfeel thedata provided bythem is authenticandalsoeasilyaccessible.

Customers are highlydependentonthese sitesas theycanaccess theinformationandphotograph along with family backgroundatthesamethus makingit UserFriendly

The siteis generallyvisited byyoungsters.


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Recommendation

The websites should provide useful informationtothevisitors as itincreases trusttowardthatwebsite.(accordingto www.indianmarriages.infothereare 15 millionusers ofbharatmatrimonial.com and 13 million users ofshaadi.com

Companies shoulddeliverthe promises theymadeinordertoattract more users totheirwebsite.


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Bibliography

http://www.jeevansathi.com/

http://www.nikahsearch.com/http://www.indiamatch.com/http://www.garamchai.com/mohan/


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Bibliography Cont

The Economist, October25, 2006. "Madeforeachother

Peeyush Agnihotri. "Shehnai please, its Webbingtime",The Tribune, 2002-05-06

Gitanjali Sharma. The mating Game, The Tribune,2004-12-18

MohanBabu. "The business ofonline matchmaking",GaramChai


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Annexture

Questionnaire

Respondtoeach statement below by puttingtickmarkinthecorrect box-:

(SA )Strongly Agree-(1) (D) Disagree(2)

(A) Agree (3) (SD) Stronglydisagree(4) ( N)Neutral.(5)

GENDER :- Male (1) Female (2)

AGE :- 18-22 (1) 22-26 (2) 26-30 (3)30-34 (4) 34 andabove (5)


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S.No Questions

1

SA

2

D

3

A

4

SD

5

N

1.

Matrimonial sites is visited byconsumers onfrequently

basis

2.

Matrimonial sites really serveyourneeds and

requirement

3. VisitingMatrimonial sites is trustworthy

4.

Timetaken bythe matrimonial websiteto match your

needs is satisfactory

5.

Level ofthe websitetodeliverthe promises is

satisfactory

6. Consumers referthese social sites to

friends/family/colleagues

7. Theinformation provided by matrimonial sites is

relevant


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S.No Questions

1

SA

2

D

3

A

4

SD

5

N

8.Matrimonial sites generally useattractiveadvertisement.

9.

MajorityofConsumers aredependenton matrimonial

sites

10.

Matrimonial sites area preferableareaofyoungsters.

11.

Information provided by matrimonial sites is generally

authentic

12.

Marriages adopted by matrimonial sites are successful.


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38083567 Consumer Perception on Matrimony