EXECUTIVE SUMMARY

360 Entertainment International LLC is a full service entertainment company located in Orlando, Florida. The company was developed by Don Fryson to bring a fresh new element to hip hop music and create a sub-genre in the more than $1 trillion plus world-wide hip hop market. The mission of 360 Entertainment International is to utilize the influence of positive hip hop music to entertain, educate and empower people around the world. The vision of 360 Entertainment International is to lend a helping hand and build dreams worldwide.

360 Entertainment International is currently launching “Rap Superstar 360” which is an International television and online production. 360EI is currently kicking off the first auditions in Orlando, then will travel to Atlanta, New York, Tokyo, London, Los Ange-les, Chicago, Houston and Toronto in search of Positive Hip Hop Emcee’s and Hip Hop Producer’s. This television and Internet production is the first of its kind and is bringing a new breed of hip hop artists to the market. We are featuring the best unsigned positive emcees and producers from around the world. 360 EI Online will begin broadcasting content of our auditions, talent showcases, celebrity appearances, local events and much more. 360 EI Records will support ”Rap Superstar 360” by working with contes-tants and winners to produce music under the umbrella of 360 Entertainment Interna-tional. We have also established the 360 ESAH Foundation to work hand in hand with grass roots organizations that provide opportunities in education, sports, the arts and healthcare to children globally.

360 Entertainment International seeks to provide an alternative to the constant barrage of Gansta-Rap music. Hip hop record sales have declined over the past few years due in part to the same repetitious sound. We believe the time is ripe to usher in a new sound that is fresh, clean, hot, and in-demand. In addition, we have garnered the support of parents, educators, celebrities, clergy, law enforcement, sports figures, politicians and many more who share the same sentiment of redirecting the future leaders, our youth. Collectively, it is our common goal to provide clean music for everyone to enjoy. In doing so, we will provide a platform for national and international sponsors, celebrity role-models, corporations, religious organizations, educational institutions and a host of others who share in our vision of entertaining, educating and empowering people around the world.

360 Entertainment International is the first of its kind to showcase the “clean” hip hop artist. We have also assembled a dynamic management team and board of directors who are promoting our mission to key industry leaders, celebrities, producers, musicians, educators, and all those who advocate change in lyrical content.

Overview

Market Opportunity

Music is a universal language that is enjoyed around the world and Hip Hop has helped to shape a new generation of music lovers that stretches across all four corners of the world. Because of it’s worldwide appeal, the hip hop market has grown exponentially over the last decade. It is estimated that the market is now more than $1 trillion world-wide. 360 Entertainment International’s aim is to aggressively pursue a strategy that will continue to grow the total market, while creating a new sub-genre of positive hip hop music. In launching our International talent search “Rap Superstar 360,” We have created a first of its kind platform for positive hip hop artists. The target audience for this new sub genre is within the ages of 10 to 35 years old. However, this music will also be appreciated by many older adults as well. 360 Entertainment International is answering the call echoed by many parents, teachers, pastors, community leaders, politicians and businesses for change in the hip hop industry. Through this movement we are creating a new breed of Hip Hop artists who adhere to the principles of clean and descent lyrics.

Business Development

COMPETITIVE ADVANTAGE

Contact Information:360 Entertainment International LLC4700 Millennia Blvd. Suite 175Orlando, FL 32839(407)210-3906 Tel.(866)596-9085 Fax

Industry: Entertainment

Management Team:*Don Fryson, Founder/Chairman*Nicholas Fusella, CEO*Keith Gooden, COO*Omar Warren, Chief Strategy Officer *Frank Frazier, CIO Johnny Green, VP of Entertainment Joseph Williams, CLO Inez Collins, CAO (*Executive Board members)

Board of Directors:Maurice Evans, VP NBA AssociationFrank “Shake & Bake” Streety, Former Harlem GlobetrotterSammy Maloof, sammymaloof.comDJ Joey JamzSuzanne Kohler, Coca ColaDanny Miceli, Legends ManagementTom O’Connell, Legends ManagementDaisy Lynum, CommissionerSteve Phelps, Blue Green ResortsDonald Ruedlinger, YBOARev. Lawrence Lucas, Rikers IslandKay Fields, Girls Inc. Polk CountyJames Clark, Fasttrack ScoutingCharles Thompson, Lakeland PoliceDon Brown, NAACPDr. Sebastian Ruiz

360 Entertainment International LLC • 4700 Millenia Blvd., Suite 175, Orlando, FL 32839www.360entertainmentcorp.com

HIP HOP DEMOGRAPHICS

2010 Demographic Breakdown: Hip hop listeners

Hip Hop Demographics 2010

Internet Users 364.3M Total Users

• 89M Male Listeners

• 88M Female Listeners

• 177M Total Listeners

• U.S.A: 109.8M Listeners

• Japan: 35.3M Listeners

• UK: 19.2M Listeners

• Canada: 11.9M Listeners

• U.S.A: 208M Users

• Japan: 88M Users

• UK: 40M Users

• Canada: 28M Users

All statistics courtesy of the U.S. Census Bureau International Database, CIA World Factbook and UNESCO UIS Data.

* All figures represent the markets “Rap Superstar 360” will visit.

PRODUCTS & SERVICES

360 Entertainment International is a leading full-service entertainment

companylocated in Orlando, Florida. From artists, to concerts, to

merchandise, to company events; 360 Entertainment International is

changing the way hip hop is viewed around the world. Our staff consists of

experienced specialists in the music and entertainment business, media,

public relations, production and marketing.

Rap Superstar 360

Music is a universal language that is enjoyed by people of all walks of life and Hip Hop has helped to shape a new generation of music lovers. 360 Entertainment International’s aim is to create a venue for Hip Hop artists who exhibit a clean, stylish appearance, and produce songs utilizing positive lyrics with messages for all audience types. This television/online production will be the first of its kind and will bring forth a new breed of Hip Hop artists who adhere to the principles of decency and respect. In doing so, “Rap Superstar 360” will create an International Rap Superstar and usher in a new genre of music – Positive Hip Hop!

“Rap Superstar 360” is an international television/online production which will begin in Orlando, then travel to major cities such as New York, Los Angeles, Chicago, Atlanta, Houston, Tokyo, London and Toronto in search of positive Hip Hop artists. Our goal is to utilize the influence of positive Hip Hop music to entertain, edu-cate, and empower people around the world.

360 Entertainment International will utilize the internet to stream all facets of its television pro-ductions. Various segments of the talent search will also be showcased online for our interna-tional audience. We will feature live scenes as well as behind the scenes from “Rap Superstar 360” live auditions, interviews, performances, videos, podcasts, photos, blogs, contestants, music downloads, ringtones, memberships and much more. This online community will also serve as a platform for professional International hip hop artists who adhere to the principles of decency in lyrical content.

360 Entertainment International Records will be the recording arm of 360 Entertainment International, LLC. Through the development of the various artists that will be discovered through “Rap Superstar 360” audition tours, positive Hip Hop music will be recorded in the studio and during live concert tours. The development, marketing and distribution of this new genre – Positive Hip Hop – will be the major focus of 360 Entertainment International Records. We will be utilizing the internet, social networks, blogs and live streaming performances. 360 Entertainment International Records will seek to attract only those artists who produce positive and meaningful music for everyone to enjoy.

360 Entertainment Records

360 Entertainment Online

360 International Showcase

During the auditions and production of ”Rap Superstar 360”, we will come across many different international artists. Some of these artists will have professional careers in their respective countries. We will seek out only those who have a “hot” positive sound and pro-mote them through our online portal. Those individuals or groups who stimulate the most public interest through our blogs will be featured on 360 EI Online. Once recognition has been achieved, we will invite them to perform live in the United States at a designated venue, thus affording them an opportunity with the American audience. This will increase artist ex-posure on a global scale, increase record sales, and set a new platform for worldwide artist performances.

It is our goal to positively impact the lives of children, utilizing the influence of Educa-tion, Sports, the Arts, Health and wellness, thereby strengthening our communities. 360 ESAH Foundation is working closely with nationwide grass-root organizations that provide learning opportunities for children. Our staff is committed to initiating positive youth driven programs within the communities of the United States and also abroad. 360 ESAH Foundation will inspire young children using positive hip hop messages and educational programs that help empower and strengthen their minds and spirits.

360 ESAH Foundation

www.360entertainmentcorp.comENTERTAIN. EDUCATE. EMPOWER