35 Years of Championing Hispanic Higher Education Success

35 Years of Championing Hispanic Higher Education SuccessHACU 35th Annual Conference

PROMOTIONAL OPPORTUNITIES

VIRTUAL

SPONSORSHIPS | PARTNERSHIPSEXHIBITORS | ADVERTISING

Pre/Post Conference events Oct. 20, Oct. 21, and Oct. 28

Annual Conference | October 25 - 27, 2021

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S


You’re invited to join the Hispanic Association of Colleges and Universities (HACU) at its 35th Annual Conference, Oct. 25 - 27, 2021, offering a variety of partnership, branding, and sponsoring opportunities. This is the second year the Annual Conference and Exhibit Hall will be offered virtually and we are looking forward to bringing you a high quality event.

HACU’s premier conference on Hispanic higher education provides the ideal opportunity to showcase your organization and reach the emerging Hispanic market, whether potential customers, partners or employees.

The conference draws approximately 2,000 individuals from across the United States, Puerto Rico and Latin America. The virtual forum held in 2020 was also well attended with over 1,500 participants. Participants include administrators, faculty, staff and students from HACU-member institutions, national colleges and universities, trustees, corporations, community organizations, and federal and state agencies.

The three-day event features keynote speakers, discussion panels, an international plenary and a HACU Town Hall for the general conference.

HACU’s Premier Conference on Hispanic Higher Education is going virtual in 2021 Dear Sponsors/Partners/Advertisers/Exhibitors:

In conjunction with the conference, HACU’s ¡Adelante! Leadership Institute (student track), brings together up to 600 undergraduate students from across the nation. Workshops offered for students focus on career and leadership development.

Pre- and post-conference events will focus on topics such as Latino higher education leadership, Pre-K12 collaborations, and special topics of interest for deans and senior administrators.

The Exhibit Hall will be held on October 25 - 27. For exhibitor information, please send an email to [email protected], or call 210-692-3805.

The Conference Program serves as a great resource, so make sure you reserve your ad space early. For information regarding advertising, sponsorships or to customize a sponsorship opportunity, please send an email to [email protected], or call (210) 692-3805.

HACU conference information is available at www.hacu.net. We look forward to seeing you virtually at #HACU2021.

35 Years of Championing Hispanic Higher Education Success

The Hispanic Association of Colleges and Universities (HACU), founded in San Antonio, Texas in 1986, is a nonprofit 501(c)(3) association with more than 500 colleges and universities in the U.S., Puerto Rico, Latin America, Spain and school districts throughout the U.S. Visit www.hacu.net for more information.


* The following are Premier Conference Events: Opening Plenary, International Plenary and Town Hall

** Includes one inside front cover or inside back cover ad and also an ad inside the program

*** Corporations responsible for travel to/from internship site and assisting students in locating housing during internship period (not applicable to local interns or full-time hires.)

Annual Conference Sponsorships and BenefitsSponsor Benefits: Title

Sponsor$100,000

Diamond Sponsor$75,000

Platinum Sponsor$50,000

Gold Sponsor$35,000

Silver Sponsor$25,000

Bronze Sponsor$15,000

Recognition as Title Sponsor √

5-6 minute speaking opportunty at Premier Event* √

Recognition as Title Sponsor on Conference Main Entrance and in Conference Program

√

Recognition as sponsor of Premier Conference Event* √ √ √ √

3-5 minute speaking opportunity at Premier Event* √ √ √

Recognition as sponsor of VIP Reception with 2-3 minute speaking opportunity

√

Recognition as sponsor of Registration Center and Conference Program

√

¡Adelante! Leadership Institute Concurrent Workshop √ √ √ √

Student Resumes two weeks prior to conference √ √ √ √

3-day Networking Panel with Students √ √ √ √

Conference Program Advertisements 2** 2 2 1 1 1

Advertisement in The Voice of Hispanic Higher Education, quarterly magazine

2

Exhibit Booth Registrations (Note: Deadline for priority placement in Exhibit Hall is August 21)

8 6 4 2 1 1

Full Conference Registrations 25 15 10 8 5 3

Logo placement in all conference materials, publications and “featured sponsors/partners” webpage

√ √ √ √ √ √

Year-Round Added Value:Emerging Leaders’ Summit Luncheon Recruiter Registrations 4 3 2 1

Emerging Leaders’ Summit Exhibit Table √ √ √ √

Emerging Leaders’ Summit Student Resumes one week prior to event

√ √ √ √

For Corporations: Participation in HACU National Internship Program

√ √ √ √

For Corporations: Monthly Referrals during designated period (Aug.-Oct.) or (Jan.-April)

√ √ √ √

Unlimited hire of interns or full-time candidates*** √

Intern or full-time hires at no additional cost*** √ 75 50 35

Student Webinar √ √ √ √


Pre- and Post-Conference SponsorshipsOct. 22, 2021 Youth Leadership Development Forum Sponsor - $25,000Sponsorship for this pre-conference event includes a title name sponsorship, five minute speaking opportunity, signage at event, and opportunity to distribute materials to approximately 500 area middle and high school students.

Oct. 20, 2021Latino Higher Education Leadership Institute Sponsor - $25,000Sponsorship for this pre-conference event includes a title name sponsorship, signage at event, five minute speaking opportunity, and opportunity to distribute materials to approximately 120 college and university administrators.

Oct. 21, 2021 PreK-12/Higher Education Collaboration Symposium Sponsor - $25,000 Sponsorship for this pre-conference event includes a title name sponsorship, five minute speaking opportunity, signage at event, and opportunity to distribute materials to approximately 100 attendees.

Oct. 28, 2021 Deans’ Forum Sponsor - $25,000Sponsorship for this post-conference event includes a title sponsorship, five minute speaking opportunity, signage at event, and opportunity to distribute materials to approximately 100 college and university deans and administrators.

Advertising Deadlines:Space reservation - Sept. 13, 2021Camera-ready ad - Sept. 20, 2021

Ad Size HACU-Member Institution Non-memberFull-page $1,600 $1,900

Half-page $800 $1,100

Center spread $5,000 $5,000(only one available)

Ads must be submitted as camera-ready originals or PDF files in color only. Full page ads may be submitted with bleeds or no bleeds. Half page ads may be submitted as horizontal or vertical ads. No bleeds on half page ads. No film or native application files (i.e. InDesign, Quark Xpress, etc.) will be accepted. 300 DPI Formats accept-able are PDF, TIFF, EPS, and PSD.

Conference Program Advertisement

Full page (no bleeds)8”w x 10.5”h

Half Page(horizontal)8”w x 5”h Full page with

1/8” (.125”) bleed

8.75”w x 11.25”h

Half Page(vertical)3.75”w x 10.5”h

Center Spread with 1/8” (.125”) bleed17.25”w x 11.25”h

Advertising and Exhibitor Opportunities

Exhibitor Deadlines:Sept. 20, 2021 (To be listed in the conference program)Final deadline - October 15, 2021

Exhibitor RatesHACU-member institutions $1,749Non-member institutions $2,329Nonprofit Associations/Government $2,329Corporate $3,549


Sponsorships

HACU ¡Adelante! Leadership Institute (Student Track)Oct. 24 - 27, 2021 Top Hispanic undergraduate students and other scholars from colleges and universities throughout the U.S. and Puerto Rico will be active participants in HACU’s ¡Adelante! Leadership Institute, a four day career and leadership development program, offered in conjunction with the Annual Conference.

¡Adelante! Scholar Sponsor Sponsor an undergraduate student(s) to attend the HACU ¡Adelante! Leadership Institute.

Student Scholars Sponsor Deadline September 17, 2021* September 18-October 1, 2021**

Undergraduate students $200 per student $200 per student

• ¡Adelante! Scholars are identified with the sponsor’s logo on the student’s profile.

• ¡Adelante! Scholars may also be invited to sit in a private meeting either before or after conference activities each day with their sponsors to discuss employment opportunities or debrief over each day’s events.

• Students will have an opportunity to participate in an individual photo with sponsor’s logo..

* Includes all logistic coordination by HACU’s student services staff.** Sponsoring organizations that commit during this time frame will not be listed in the conference program or on the sponsor boards.

At-a-Glance Conference Attendee Breakdown

Total 2020 Conference Attendees 1,572

Administrators

Nonprofit Organizations

Graduate Students

K-12 Administrators/Staff

UndergraduateStudents

Government

Corporate

Unspecified

Deans/Chairs

Trustee

Administrators 295Corporate 114Dean/Chair 50Government 73Graduate Students 31K-12 Administrators/Staff 19Nonprofit Organizations 42Staff/Faculty 330Trustee 13Undergraduate Students 602Unspecified 3

Staff/Faculty

2020 General Conference

Students represented colleges and universities in 27 states, and Puerto Rico.

OR

CA

OK

CO

TX

NV

AZ NM

WI

IL

MI

OH

NY

GA

FL

AL

PA

VA

CT

NJMD

PR

NE

ID

UT

AR

LA

MN

2020 HACU ¡Adelante! Leadership Institute (Student Track)

605 college and university students

68% Female 32% Male

The following data represents the survey responses of 480 of the 605 students that attended.

Average GPA:

3.41

Freshman 3%

Sophomore 15%

Junior 24%

Seniors 58%

0 10 20 30 40 50 60

• Business - 41%: Accounting, Business Administration, Business Management, Economics, Entrepreneurship, Finance, International Business, Marketing, Supply Chain Management

• STEM (Science, Technology, Engineering, Math) - 48%: Aerospace Engineering, Biochemistry, Biology, Chemical Engineering, Chemistry, Civil Engineering, Computer Engineering, Computer Science, Cyber Security, Electrical Engineering, Engineering, Information Technology, Mathematics, Mechanical Engineering, Public Health, Statistics, Systems Engineering

• Others - 11%: Communications, Chicano Studies, Criminal Justice, Education, Kinesiology, Political Science, Psychology, Social Work, Sociology, Theatre Arts

Students represent the following 127 institutions:28% from two-year colleges 72% from four-year colleges and universities

Top Majors:

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35 Years of Championing Hispanic Higher Education Success