35 36 44 58 - Energy.gov · Expert Novice Enterprise Energy Implementers report that their satisfaction with ... (and collectively our reliance on foreign energy sources) • Learn

I WANT TO save my organization money. BY USING THE EERE WEBSITE TO• Assessandreduceourenergyuse • Findenergyassessmentsoftwaretools,

programs,andtrainings

• Adoptthemostsustainableandappropriateenergy-savingtechnologies

• Findprogramsmyorganizationcanparticipatein

• Findsolutionstosupportmyorganization’senergyneeds

• Determineifenergyefficienttechnologiesareaffordableorfunded

• Getfundingorfindenergy-savingincentives.• Understandthereturnoninvestment(ROI)forpotentialprojects

• Stayinformedaboutanynewdevelopmentswhichmightbenefitmyorganization

• Readnewsandcasestudiesonthelatestdevelopments

• Findnetworkingevents

• Gainrecognitionfor“greening”myorganization,agencyorcommunity

• Shareinformationaboutourlatestprojectswithstakeholders

Enterprise ImplementerI want to help my organization save energy,

because that helps our bottom line.”

EERE SILHOUETTE PERSONAS 4 | 2012

LOCATIONMajorityliveintheUnitedStates

EDUCATION - ADVANCED DEGREES

AGELate40s/early50s

GENDERPredominantlymale(engineersare89%male;governmentemployeesandbusinessownersincludeupto36%females)

TOPICS I’M INTERESTED IN

I’M MOTIVATED BYSavingenergy,andthereforemoney,atmyorganization

MY INFLUENCERS ARE• Theeconomyandpressuretodomorewithless

• Managementatmyorganization

• Governmentregulationsandrequirements

• Media(CNN,NPR,BBC,NewYorkTimes,etc.)

• Businessjournals

• Tradeandgovernmentorganizations(ACEE,EnergyStar,EPA,etc.)

• Mypeersandwhattheyaredoing

• Climateandseasonalchanges(winterheatingseason,etc.)

EERE WANTS ME TO• PerceiveEEREasthegotosourceforunbiased,relevant,up-to-date,andreliableinformationonenergyefficiencyandrenewableenergytechnologies.

• Reducemyenergyuseandadoptrelevantrenewableenergytechnologies.

• Findavailablefunding,incentives,andrebates.

• UsethewebandotherEEREdigitaltechnologiestomeetasmanyofmyinformationneedsaspossiblebeforeIcallsomeone.

I’M FRUSTRATED BY• Informationthatisbiased,unreliable,orincompleteandsearchresultsthatareunhelpful.

• InabilitytofindsomeoneatEEREthatIcancontactaboutmyspecificinformationneeds.

I’M A TOP PRIORITY FOR THESE PROGRAMS• Renewableenergyprograms(Biomass,Geothermal,Solar,Wind,Water)

• Energyefficiencyprograms(AdvancedManufacturing,Buildings,FEMP,Vehicles,Weatherization&Intergovernmental)

• EERECorporate(International,EnergyInnovation,Deployment,FinancialOpportunities)

• GoldenFieldOffice

ENTERPRISE IMPLEMENTERSareindividualswhomakedecisionsonenergyusageandimplementenergyefficiencyandrenewabletechnologiesforcommunities,organizations,commercialbusinesses,orgovernmentagencies.Thisgroupincludes:• Facilityenergymanagers• Operationsmanagers• Engineers• Businessowners/executives

• Utility/energyservicesmanagers• Fleet/transportationmanagers• Volumepurchasers

BASICS NEEDS

I’m the operations manager of a large grocery store.

It has become very expensive to light our parking lots and nearby

facilities. Will energy efficient lighting systems help us cut costs?”

Last year you were

offering small business loans as

part of a stimulus package -

are you still doing this?”

SATISFACTION LEVELSatisfied

Dissatisfied

Audiencesegmentaveragesrangefrom6.1-7.3

TYPICAL BEHAVIORNUMBER OF TOPICS I VISITMany

Few

MostEnterpriseEnergyImplementersplantovisitanaverageof3outof12topicalareaswhentheyusethesite,althoughutility/energyservicemanagersplantovisit5outof12topicalareas.

Enterpriseenergyimplementerstypicallylookforinformationthatisfairlyspecific,althoughsomelookforgeneralupdatesinaparticularfieldortechnology.

Satisfied with:• Clarityofthemenus/links• Visualdesign• Speedofdoingtasks

Dissatisfied with:• Easeoffindingcontactinformation• Completenessoftheinformation• Helpfulnessofthesearchresults

KNOWLEDGE LEVELExpert

Novice

EnterpriseEnergyImplementersreportthattheirsatisfactionwiththeEEREsiterangesfromanaverageof7.5outof10.

VISITS EERE WEBSITEFrequently

Infrequently

Firsttimevisitorsrangefrom17-33%(governmentemployeesaremorefrequentvisitors;engineersandbusinessownersarelessfrequent)

INFORMATIONAL NEEDSTechnical

NotTechnical

Mostenterpriseimplementerslookfornontechnicalinforma-tion,withtheexceptionofengineers,wholookformoretechnicalinformation(suchasspecificsoftwaretoolstoconductenergyanalyses).

35%Businessowners:

36%Utilitymanagers:

44%

Governmentemployees:

58%Engineers:

Interested PublicI want to save money and help the planet.”

INTERESTED PUBLICareindividualswhoareinterestedinlearningmoreaboutthebasicsofenergyefficiencyandrenewables.Thisgroupincludes:privateindividuals,homeownersandstudents

BASICS NEEDS

LOCATION & EDUCATION

AGE

GENDER

Predominantlymale(generalpublic74%,students62%male)


ThepublicneedsaccesstoabroadrangeofEEREtopics.

I’M MOTIVATED BY

Savingmoneyandlearningaboutcleanenergy.IwanttoknowhowIcanreducemyenergybillsanduseaffordablegreenenergytechnologiestomakeapositiveimpactonpeopleandtheplanet.

variesfrom

20s-60sEERE WANTS ME TO

• Findbasicinformationonenergyefficiencyandrenewableenergy

• Seehowinvestingintechnologiescansavememoney

• Reducemyenergyusage(andcollectivelyourrelianceonforeignenergysources)

• Learnaboutgreenjobsandenergycareers

• Findgrants,scholarships,entercontests

• SharewhatIlearnwithothers

MY INFLUENCERS ARE

• Friendsandfamily.Peopleinmysocialnetwork.

• MediaandnewssourcessuchasCNN,MSNBC,Yahoo

• PlacesIshopforcleanenergyproducts,suchasHomeDepotandGardenweb.

• Universityprofessors,teachers,andclassmates(students)

I’M A TOP PRIORITY FOR THESE PROGRAMS

• EnergyEfficiency:Homes,Vehicles,Buildings

• RenewableEnergy:Solar,Wind,Biomass

• WebsitessuchasEERECorporate,EnergyBasics,Multimedia,Advisory,PM&E,States,Educationtargetthisgroup.

I’M FRUSTRATED BY

• Wadingthroughscientificortechnicalinformation.MakeitquickandeasytofindwhatIneed.

• Incompleteinformationorinformationthatonlypartiallyanswersmyquestion.GivemealltheinformationIneedtoanswermyquestion.

I want to make energy efficient updates to my home.

Are there any rebates or incentives to help me?”

92%

generalpubliclivingintheUnitedStates:

69%

studentslivingintheUnitedStates:

1/3ofstudentsareinternational.

I’m doing a school project

on alternative energy.

I need more statistics and

data for graphs.”

INFORMATIONAL NEEDSTechnical

NotTechnical

Mostoftheinterestedpublicdonotlookforhighlytechnicalinformation,butmaysearchforveryspecificinformationsuchasthegasmileageforaspecificfuel-efficientcar.Thepublicneedsgeographicallyrelevantinformationandoftensearchforinformationspecifictotheirlocalarea.

Itisimportantformembersofthepublictoobtainaccurateinformationandtoknowitisfromacredible,trustworthysource.Thepublic,especiallystudents,useabroadrangeofdevicesfromcellsphonestotablets,andareinsocialmediaspacessuchasFacebook.

THE NUMBER OF TOPICS I VISITMany

Few

Theinterestedpublicplanstovisitanaverageof2outof12topicalareaswhentheyusethesite.


Novice

Thisgrouptendstobelessknowledgeablethanothergroups.TheinterestedpublicreportthattheirknowledgelevelwiththeEEREsiterangesfromanaverageof5.3outof10.


Infrequently

Membersofthepublicarelargelynewtothesite.55%arefirsttimevisitors.However,thisgrouphasasignificantamountofreturnvisitors(33%returnatleastonceeveryfewweeks).Studentshavefewerreturnvisitorsthanotherinterestedmembersofthepublic.


Dissatisfied

Theinterestedpublicandstudentsratetheirsatisfactionas6outof10.

TYPICAL BEHAVIOR

Satisfied with:• Up-to-dateinformation• Simple,easy-to-understandlanguage• Accurate,timelyandfactualinformation

Dissatisfied with:• Incompleteinformation• Hardtofindcontactinformation

I WANT TO save energy for myself and my community

BY USING THE EERE WEBSITE TO

• Makeaffordable,sustainableupdatestomyhomeandcar

• Findrebatesandotherfunding

• Completehomeworkassignmentsonrenewableenergy

• Findbasicinformationongreentechnologiessuchaswindturbines,solarpanels,etc.

• UnderstandthefutureofenergyintheUSAandtheworld

• Researchkeyprogramsandfindexpertpredictionsonfuturedevelopments

Is buying a fuel efficient car worth the investment?

80%

generalpublicwithoutanadvanceddegree:

82%

studentswithoutanadvanceddegree:


AmbassadorsI want to inspire others to learn about green energy.”

AMBASSADORSarethosewhoeducateandengageothersinlearningaboutenergyefficiencyandrenewableenergy.Thisgroupincludesnon-profitsandeducators.

BASICS NEEDSLOCATION & EDUCATION

AGE

GENDER

Educatorsaremostlyfemale(43%male/57%female)

Non-profitsaremostlymale(87%male/13%female)

86%

liveintheUnitedStates:

77%

53averageage:

50searly

ABOUT THE ORGANIZATION

Type:Non-profits,educationalinstitutions(fromgradeschoolstouniversities)

Size:Diversesize;non-profitstendtobesmall(1-25employees)whereaseducatorsbelongtolargerorganizations(51-5000employees)


I’M MOTIVATED BY

Thedesiretoinspireotherstolearnaboutenergyefficiencyandrenewableenergyandsparkinterestingreenenergycareers.


• EERECorporate

• Energyefficiency

haveanadvanceddegree:

EERE WANTS ME TO

• Createawarenessabouttheroleofenergyefficiencyandrenewableenergyinleadingsustainablelives

• ExtendEERE’sreachbyprovidinglocalsupportforgreenenergyprojects

• Connectstudentswithscholarshipsandgrants

• Trainthenextgenerationofenergyindustryprofessionals

I’M FRUSTRATED BY

• InabilitytofindinformationIneedquicklyandeasily;Idon’thavealotoftime

• Incompleteinformationorinformationthatdoesn’tentirelyanswermyquestion

• ThedifficultyinfindingsomeonetocontactatEEREtoanswermyquestion

MY INFLUENCERS ARE

• Educationalwebsites

• Peopleinmysocialnetwork

• Teacherassociations(NSTA,NEA)

• Colleaguesandpeers

• Mediaandnewssources

• Tradejournalsandmagazines

I want to try the new

vehicle cost calculator so

I can share it with my students.

I WANT TO educate students and the public on green energy


• Developtrainingsandlessonsplans • Findmaterialsandactivitiestouseformyclass

• IncorporateEEREinformationwhentrainingenergyprofessionals

• Encouragemystudentsandthegeneralpublictoadoptsustainableenergypractices.

• Learnaboutandadvocateforthelatestgreentechnologies

• Findresourcessuchasonlinecalculatorstohelpmebeanenergyadvocate

• Helpothersstartacareeringreenenergy

• ConnectstudentstoEEREinternships,fellowshipsandscholarships

• Findinformationaboutcleanenergycareerstosharewithothers

I work for a non-profit that encourages citizens to live

greener lifestyles. I want to find progress reports,

hard numbers and a historical perspective on clean energy.”

I want to teach my students about building energy-efficient

homes and need a good lesson plan.”


Infrequently

Overall,AmbassadorsvisittheEEREwebsiteoccasionally.56%reportedvisitingeveryfewmonthstoweekly,while28%arefirst-timevisitors.

INFORMATIONAL NEEDSBasic

Technical

Non-profits:Top3needsareto“understandnewtechnolo-gies,”“usedepartmentofenergyprogramsandservices,”and“assistwithmytechnicalresearch.”

Educatorslookfornon-technicalinformationprimarilyinordertohelpthemprepareforaclass,lectureorlessonplan.


Few

Ambassadorsplantovisitanaverageof4outof12topicalareaswhentheyusethesite.


Novice

Ambassadorsreportthattheirknowledgeofenergyefficiencyandrenewableenergyrangesfromanaverageof6.7-7.6outof10.


Dissatisfied

AmbassadorsreportedthattheirsatisfactionwiththeEEREsiterangesfromanaverageof6.9-8outof10.

TYPICAL BEHAVIOR

Satisfied with:• Up-to-dateinformation• Simple,easy-to-understandlanguage• Accurateinformation

Dissatisfied with:• Incompleteinformation• Confusingmenusandlinks• Hardtofindcontactinformation



AGE

GENDER

80%male

AdvisersI need to stay on top of the latest trends

so I can help clients make smart, informed decisions”

70%



Type:Mostworkfororganizationsthatprovideservicestoclients,andthemajorityadviseonprojectsinfieldslikeenergymanagement,manufacturing,construction,andutilitycompanies.

Size:Majorityworkforsmallerorganizationswith50orfeweremployees


I’M MOTIVATED BY

Thedesiretohelpmyclientssaveenergyandmoney,andthedesiretocontinuegrowingmyexpertiseinthisfieldsoIcanhelpmyclientseffectively.

66%

mid

50s


EERE WANTS ME TO

• PerceiveEEREasthego-tosourceforinformationonenergyefficiencyandrenewableenergytechnologies

• UseEEREdatatochampionthebenefitsanduseofenergyefficiencyandrenewableenergytechnologies

• UseEEREresearchanddevelopmentinformationtosolveclients’energychallenges

• UseROItools,suchassolarhotwatercalculator,costpaybackinformation,EnergyPlussoftware

I’M FRUSTRATED BY

• Rulesandregulationschanges

• Difficultyfindingacontactperson

• Infrequentanduntimelyupdatesontechnologicaldevelopments

MY INFLUENCERS ARE

• EnergyStar

• GreenBuildingCouncil

• Nationallabs

• Traditionalnewsmedia

• Universities


• AdvancedManufacturing

• Buildings

• FEMP

• FinancialOpportunities

• International

• ProjectManagementCenter

• Vehicles

• Water

• Wind

I want to build my

expertise by following green

industry trends and examples

of successful projects.”

I need software tools to

help me assess schools,

churches and other structures.”

My client is starting a green buildings

project, and I want to help them make good choices.

ADVISERSareenergyindustryprofessionalswhohelpotherorganizationslearnabouttheirenergyusage,identifyopportunitiesforimprovement,andleverageenergyefficiencyandrenewableenergyefficiencytechnologies.Advisersareusuallyexternaltotheorganizationsthattheyserve.Thisgroupincludes:

• Buildingprofessionals• Consultants• Energyanalysts

• Energyauditors• Engineers

I WANT TO help my clients save money and energy


• Maintainexpertiseonenergytrendsandinnovations

• Readthelatestnews• Findcasestudiesandprojectsummaries

• Assessandimproveenergyuse • Usesoftwaretools,suchasEnergyPlus

• Connectmyclientswithenergyefficiencyfundingandgrants

• Findinformationongrants,rebates,etc.

• Performin-depthanalysisofkeytechnologieswhichapplytomyclient’ssituation.

• Findandusecredibledata


Infrequently

42%ofAdvisersvisitonadailytoweeklybasis,while24%arefirsttimevisitors.FrequentvisitorstotheEEREsiteconsistofconsultantsandenergyprofessionals.


Technical

Asexpertsinthefieldofenergy,adviserstendtoseektechnicalinformation.


Few

Advisersareinterestedinabroadrangeoftopics.However,theyvisitanaverageof2outof12topicalareaswhentheyusethesite.


Novice

AdvisersreportthattheirknowledgelevelwiththeEEREsiterangesfromanaverageof6.7-8.2outof10.


Dissatisfied

AdvisersreportedtheirsatisfactionwiththeEEREsiterangesfromanaverageof6.1–7.9outof10.

TYPICAL BEHAVIOR

I’m looking for test procedures for both

large and small appliances.”

BASICS NEEDS


LOCATION

EDUCATION

AGE

GENDER

Predominantlymale(80%male,20%female)

INNOVATORSareindividualswhoconductresearchtoadvancetheenergyfield.Theyhavedeepexpertiseinaspecificfieldorenergytechnology.Thisgroupincludes:

• Scientists

• Inventors

• Researchers

• Graduatestudents30%

foreign/international:

43%


Organizationtypeandsizeisdiverse,includ-inguniversities,nationallaboratories,industryandprivateentrepreneur-inventors(self-employed).


I’M MOTIVATED BY

Doingcuttingedgeresearchandchangingthefield.IwanthighlytechnicalinformationandtohaveacloserelationshipwithEERE.

internationalscientists:

EERE WANTS ME TO

• Researchanddevelopenergyefficientandenergyrenewabletechnologies

• BuilduponEEREsexistingknowledgebasetomovegreentechnologiesforward

• Increaseournation’senergysupply

I’M FRUSTRATED BY

• Inabilitytofindtechnicalandcontactinformation

• Incompleteinformationorinformationthatdoesn’tentirelyanswermyquestion

• DifficultyinfindingsomeonetocontactatDOEtoanswermyquestion

• Poornavigation

MY INFLUENCERS ARE

• Academicjournals

• Mentors

• Peers

• Websitessuchas:Gas2,USEnergyInformationAdministration,NationalInstituteofStandardsandTechnology,USGreenBuildingCouncil

BASICS NEEDS

56%


40averageageofscientists:

32averageageofstudents:

I’m looking for data

and details to help further

my research.”

I want to create technologies that will reduce

our world’s carbon imprint.”

I need to stay up on the latest energy trends

to be a competitive researcher.”

InnovatorsI need data and details for my research.”

I WANT TO conduct innovative research BY USING THE EERE WEBSITE TO• Finddataandinformationrelatedtomyresearch

• Submitresearchideasandproposalsforgrantsandfunding

• Stayup-to-dateonnewtechnologiesandresearchdevelopments

• UnderstandandhelpdriveEERE’sresearchpriorities

• Gethelpwithmytechnicalresearch

• Findfundingformyresearch

• Learnaboutcurrentresearchefforts


• Energyefficiencyprograms(Buildings)

• Renewableenergyprogram(Solar,hydrogen,wind,biomass)


Infrequently

Scientistsvisitedthewebsitemorefrequently(56%reportedtovisitdailytoweekly)thanstudents(45%firsttimevisitors,18%monthly).


Technical

Innovatorshaveahigherlevelofknowledgeofenergyefficiencyandrenewableenergyandtendtolookfortechnicalinformationtoassistwiththeirresearch.


Few

Innovatorsvisitanaverageof3outof12topicalareaswhentheyusethesite.


Novice

Scientistsreportthattheirknowledgeofenergyefficiencyandrenewableenergyrangesfromanaverage8outof10.GraduatestudentsreportedthattheirlevelofknowledgewiththeEEREsiteisanaverageof5.2outof10.


Dissatisfied

Innovatorsratedtheirsatisfac-tionasanaverageof6.3of10

TYPICAL BEHAVIOR

Satisfied with:• Fasttodothings• Useslanguagethatiseasytounderstand• Up-to-dateinformation

Dissatisfied with:• Incompleteinformation• Hardtofindcontactinformation



AGE

GENDER

Predominantlymale(82%)

What are the most promising new developments in

green energy that I could invest in? I want to be ahead of the curve!”

I WANT TO capitalize on innovative technologies


• Keepupwiththelatesttechnologies

• Determinefeasibilityofanappliedtechnology

• LearnaboutEEREprogramgoalsandfundingpriorities

• Learnabouttheprojectsorganizations,governmentagencies,communitieshaveimplemented.

• Learnabouttrendingtechnologydevelopments

• Understandthereturnoninvestment(ROI)oftechnologies

• Identifyfundingorincentives

• Analysefundingoutcomesanddeterminewhattechnologiesworked

Investors

INVESTORSareindividualsandearlyadopterswhoareinterestedininvestinginthelatestdevelopmentsinenergy.Thisgroupismadeupof:

• Businessowners• Executives• Consultants88%


59%

53averageage:


Type:Commercialbusinesses,Contractors,Consultancies,andUniversityresearchinstitutes

Size:Overhalfaresmallbusinesses(58%have1-25employees)(51-5000employees)



EERE WANTS ME TO

• Supportdevelopmentofinnovativetechnologies• Growtheworkforcetosupportgreenjobs• Attracttoptalenttotheresearchanddevelopmentspace

I’M FRUSTRATED BY

• Informationthatisbiased,unreliable,orincomplete

• Unhelpfulsearchresults

• Timelinessofinformationavailable

I’M MOTIVATED BY

Investinthe“nextbigthing”inenergy.Understandingwhichtechnologieswork,whichonesarefundedbythefederalgovernmentandwhichmaybeviableinthefuture,butripeforinvestmentnow.

BASICS NEEDS

late

40s-50searly

I want to build my financial

portfolio; what’s trending in

renewable energy?”I want to invest in electric car technology but need

to know if it will be a viable investment.”


Infrequently

Investorsareveryfrequentvisitors;44%visitdaily,everyfewdaysorweekly,while35%arefirsttimevisitors.


Technical

Mostinvestorsandentrepreneursdonotlookforinformationthatisverytechnicalinnature,withtheexceptionoffinancialinformationandanalysis.


Few

Investorsvisitanaverageof4outof12topicalareaswhentheyusethesite.


Novice

Investorsreportthattheirknowledgeofenergyefficiencyandrenewableenergyrangesfromanaverage5-8.8outof10.


Dissatisfied

Investorsrangeintheirsatisfactionlevelfrom5-8.8of10.

TYPICAL BEHAVIOR

Satisfied with:• Clearmenuandlinks• Useslanguagethatiseasytounderstand

Dissatisfied with:• Completenessoftheinformation• Helpfulnessofthesearchresults• Hardtofindcontactinformation• Outofdateinformation


Documents

35 36 44 58 - Energy.gov · Expert Novice Enterprise Energy Implementers report that their satisfaction with ... (and collectively our reliance on foreign energy sources) • Learn