7/21/2019 336 Final

1/18

Wasatch Mental HealthSarah Ballard

Paige Brennan

Wren Ludlow

Mike McMahan

Sam Petersen

Megan Ryssman

Dr. Kenneth Plowman

Brigham Young ni!ersity

"#ril $%& '($%

(

7/21/2019 336 Final

2/18

Background

History of Wasatch:

Wasatch Mental Health was )ounded in $*+, to #ro!ide -uality mental healthcare )or all

indi!iduals within tah ounty.

Services Wasatch Provides:

/he Wasatch Mental Health Mission0

12m3racing Wellness4 5% )oundation #illars )or this6

7 28cellence in Mental Health are

7 Pro!iding 28cellent ustomer Ser!ice

7 2conomic Sta3ility

7 2m#loyee 9rowth and De!elo#ment

Wasatch Mental Health is a com#rehensi!e community mental health center. :t o))ers an

array o) #rograms and ser!ices )or children& teens and adults. :n order to meet the re-uirements

o) a com#rehensi!e mental health center& the )ollowing ser!ices are #ro!ided0 in#atient&

residential& day treatment& case management& out#atient& '%;hour crisis line& outreach& )ollow;u#&

re)erral screening& consultation& education and #re!ention. Wasatch Mental Health may also

#ro!ide& coordinate or su##ort additional ser!ices )or #atients such as housing& trans#ortation to

needed mental health ser!ices& clu3houses& consumer dro#;in centers& em#loyment and

reha3ilitation and more. /heir main #riority is to #ro!ide ser!ices to adults with serious and

#ersistent mental health illnesses and children who are emotionally distur3ed. /he )ollowing

guidelines a##ly in #rioriti

7/21/2019 336 Final

3/18

= Se!erely mentally ill children& youth and adults

= "cutely mentally ill children& youth and adults

= 2motionally disa3led indi!iduals whose im#ro!ed )unctioning is critical )or their )uture and )or

society in general.

= Moderately im#aired indi!iduals and )amilies.

>/P"/:2?/0 /hrough out#atient ser!ices& adults& children& adolescents and their )amilies

recei!e treatment )or all diagnosa3le mental illnesses. :ndi!idual grou# and )amily thera#y& as

well as #sychiatric ser!ices are a!aila3le.

D"Y /R2"/M2?/0 "dult day treatment has a #rogram which #ro!ides mental health care

which includes intensi!e li)e skills and recreation #rograms )or indi!iduals with ongoing mental

health needs.

R:S:S@2M2R92?Y S2RA:2S

+C days a year& '%;hours a day crisis and emergency ser!ices to all age grou#s. risis ser!ices

are #ro!ided o!er the tele#hone and through )ace;to;)ace assessments.

Current Industry/external environment/market situation:

>ther Maor Mental Health Pro!iders0

/"H county0 ?ational "lliance on Mental :llness 5?"M:6& :ntermountain Healthcare

Beha!ioral Health Ser!ices and the nited Way

W"S"/H county0 He3er Aalley ounseling& ?"M: and the nited Way

Eunding@Re!enue0

C+F ; Medicaid

$*F ; State@Eederal

$(F ; /reatment ontracts

'

7/21/2019 336 Final

4/18

CF ; Medicaid Eee )or ser!ice

F ; ounty

F ; :nsurance @ Personal Payments

F ; >ther

$F ; Residential ontracts

The nnual Wellness !un "hel#s fund non$%edicaid initiatives&:

Presenting S#onsor0 Pro!o anyon Beha!ior Hos#ital

Maor S#onsors0 Myler Disa3ility& Mountain "merica& Gion4s Bank& ?"M: tah Se!en Peaks

S#onsors0 :ntermountain Healthcare& Denny4s I see the )ollowing link )or a com#lete list o)

s#onsors0 www.wasatchwellnessrun.com@s#onsors.html

Perce#tions/Current Trends/ttitudes:

"ccording to the sur!ey done 3y the MB" team& Beha!ioral Health Pro)essionals 5BHP6 and

>ther Health Pro)essionals 5>HP6 generally #lace more Jim#ortance than students and the

general #u3lic in the )ollowing issues0 #re!ention resources& reducing the crime rate& reducing

suicide rate& reducing homelessness& autism& raising awareness and #ro!iding mental health

ser!ices. :n other words& it will #ro3a3ly 3e easier to moti!ate BHPs and >HPs to get in!ol!ed.

:n addition& according to the MB" sur!ey& 1#erce#tion4 is 3roken down 3y the )ollowing0

9eneral Pu3lic0

%F ; ?ot "ware o) Wasatch Mental Health

%(F ; Ha!e a 1neutral4 #erce#tion& not #ositi!e 3ut not negati!e& 5another way o) saying

1:4!e heard o) WMH& 3ut : really am 1not aware4 o) what they do6

$(F ; Positi!e #erce#tion

'F ; ?egati!e #erce#tion

7/21/2019 336 Final

5/18

Beha!ioral Health Pro)essionals and >ther Health Pro)essionals0

%$F ; neutral #erce#tion

%F ; #ositi!e #erce#tion

$F ; not aware

$'F ; negati!e #erce#tion

SW'T nalysis

Strengths

;WMH is a com#rehensi!e mental health center ; it already has all the #rograms in #lace to 3e a

huge resource to the community 5ust lacking resources& )unding6

;WMH has a clear slogan J2m3racing Wellness and % distinct #illars to )ocus on

;%F o) health #ro)essionals ha!e a #ositi!e #erce#tion o) WMH

;Health #ro)essionals with #ositi!e #erce#tion 3elie!e0

$6 WMH #ro!ides a !alua3le ser!ice to the community

'6 WMH manages its resources well& has !ery limited resources

;%, years o) ser!ice to 3uild a legacy around

Weaknesses

;Health #ro)essionals with #ositi!e #erce#tion 3elie!e0

$6 WMH has some good 3ut also many 3ad clinicians

;Health #ro)essionals with a neutral #erce#tion 3elie!e0

$6 WMH is 3usy& 3ut #ro!ides ser!ices to a narrow #ortion o) the #o#ulation

;Health #ro)essionals with a negati!e #erce#tion 3elie!e0

$6 WMH is o!ercrowded& many wait in line

'6 WMH is in)le8i3le when scheduling a##ointments& no e!ening a##ointments

%

7/21/2019 336 Final

6/18

6 WMH sta)) has a high turn;o!er rate& and always understa))ed

%6 WMH doctors are not well educated or not understanding o) clients

;$'F o) health #ro)essionals has a negati!e #erce#tion o) WMH

>##ortunities

; %F o) general #u3lic is 1not aware4 o) Wasatch Mental Health and its contri3ution. We ha!e a

clean slate to start with.

;$F o) health #ro)essionals are 1not aware4 o) WMH ; clean slate.

;Mental Health :ssues ha!e a strong #resence in the 3log world. See Wasatch Blogs doc.

;"ccording to MB" sur!ey& general #u3lic and health #ro)essionals agree that the 3est way to

seek medical hel# is to $6 ask a )riend or '6 research #ro!iders online

/hreats

;/he maority o) WMH re!enue comes )rom go!ernmental )unding

; /he #otential loss@decrease o) go!ernment )unding& e.g.0 Aalley Mental Health in Salt Lake ity

lost '.' million in Medicaid and non;Medicaid )unding

; /here are other well;known and re#uta3le Mental Health #ro!iders in tah and Wasatch

counties0 ?"M:& :ntermountain Healthcare& /he nited Way o) entral and Southern tah

Situation nalysis

Wasatch Mental Health has 3een ser!icing tah and Wasatch counties )or %, years. "s a

com#rehensi!e mental;health center& it #ro!ides an array o) ser!ices )or children& teens and

adults including the )ollowing0 in#atient& residential& day treatment& case management&

out#atient& '%;hour crisis line& outreach& )ollow;u#& re)erral screening& consultation& education

C

7/21/2019 336 Final

7/18

and #re!ention. :n addition to clinical )acilities& WMH #ro!ides housing& trans#ortation&

clu3houses& em#loyment and reha3ilitation ser!ices.

/hirty;)our #ercent o) health #ro)essionals share a #ositi!e #erce#tion o) WMH. /hose

#ro)essionals 3elie!e that WMH #ro!ides a !alua3le ser!ice to the community and that it

manages its resources well. Howe!er& there are !arious negati!e #erce#tions shared 3y a small

#ortion o) the health #ro)essionals and the general #u3lic that need to 3e corrected. /hese

#erce#tions include the )ollowing0 $6 WMH has many 3ad clinicians& '6 WMH is 3usy and has

long lines& 6 WMH #ro!ides ser!ices to a narrow #ortion o) the #o#ulation& %6 WMH is

in)le8i3le with scheduling& C6WMH sta)) has a high turn;o!er rate and is always understa))ed&

and +6WMH doctors are not well educated or not understanding o) clients.

/he maority o) its re!enue comes )rom Medicaid and other go!ernment )unding. With

the recent change in Health;care laws& WMH could #otentially lose some o) its )unding& as seen

when Aalley Mental Health o) Salt Lake ity recently lost '.' million in go!ernmental )unding.

WMH holds an annual 1Wellness Run4 that generates most o) its #u3licity. Howe!er& e!en with

%, years o) ser!ice& the organi!er % #ercent o) the general #u3lic and $ #ercent o) health #ro)essionals are unaware o)

WMH as an organi

7/21/2019 336 Final

8/18

Core Pro(lem

?egati!e #erce#tions and a lack o)awareness threaten to undermine Wasatch Mental

Health4s access to )uture go!ernment )unding in the wake o) changing healthcare laws&

#otentially lea!ing low;income )amilies in the community without access to much needed mental

health ser!ices i) it cannot im#ro!e re#utation and garner community su##ort )or its ser!ices and

#ositi!e im#act on the community.

)oal

>!ercome the lack o) awareness and negati!e #erce#tions to im#ro!e organi3ecti!e '0

:ncrease re)erral rates to Wasatch Mental Health4s ser!ices 3y %(F within + months.

>3ecti!e 0

:ncrease satis)action o) Wasatch Mental Health4s ser!ices 3y (F in three months and C(F in si8

months.

The Big Idea

,

7/21/2019 336 Final

9/18

Wasatch Mental Health needs to o!ercome #assi!ity in the community in order to garner

a stronger& more #ositi!e re#utation that will ma8imi

7/21/2019 336 Final

10/18

Wasatch Mental Health is a com#rehensi!e community mental health center that ser!es

adults& youth and children.

*F o) #eo#le in tah and Wasatch counties ha!e #ositi!e or neutral )eelings a3out the

WMH.

+ormer/Current #atients of W%H

Demogra#hic0 Lower income adults )rom tah and Wasatch counties.

Moti!ating sel);interests0 Want other #eo#le to 3ene)it )rom WMH ser!ices. Do not want to 3e

identi)ied as a mental clinic #atient.

urrent relationshi#0 Ho#e)ully #atients ha!e had #ositi!e e8#eriences and a##reciate the

ser!ices they recei!ed )rom WMH.

:n)luentials0 2m#loyees o) WMH& other #atients.

Related o3ecti!es0 :ncrease the )re-uency o) monetary donations to Wasatch Mental Health 3y

'CF within + months increase re)erral rates to Wasatch Mental Health4s ser!ices 3y %(F within

+ months.

Primary Messages0 5$6 Be #roacti!e in #romoting WMH ser!ices. You do not need to say you

were a #atient to hel# others get the same hel# you had. You can 3e the one to o))er relie) to your

)riends and others.

5'6 9i!e 3ack to the organi

7/21/2019 336 Final

11/18

Medicaid can4t co!er e!erything. We need other donations& too;;Medicaid co!ers only

C+F o) costs.

,tah and Wasatch county residents

Demogra#hic0 Men and women o) all ages and socioeconomic le!els.

Moti!ating sel);interest0 Want to su##ort causes that #ositi!ely contri3ute to the community.

Want to hel# )riends get the hel# they need.

urrent relationshi#0 %F aren4t aware o) WMH and only 'F hold it in a negati!e light.

:n)luentials0 Pu3lic )igures& >HP@BHP and WMH #atients

Related o3ecti!es0 :ncrease the )re-uency o) monetary donations to Wasatch Mental Health 3y

'CF within + months.

Primary Message0 Do you know someone that might need clinical mental hel#N WMH is a

com#rehensi!e community mental health center that o))ers a))orda3le& #ro)essional and re#uta3le

hel#. You can 3e the one that makes a di))erence in someone4s li)e 3y re)erring them to the

WMH. You can also 3uild the community 3y donating to our worthy cause.

Secondary Message0

%F o) tah and Wasatch county residents are not aware o) WMH ser!ices.

Medicaid can4t co!er e!erything. We need other donations& tooOMedicaid co!ers only

C+F o) costs.

%HC -m#loyees

Demogra#hic0 Men and women with college education and@or training

Moti!ating sel);interest0 /o earn money to #ro!ide )or #ersonal needs and@or their )amilies and to

hel# #eo#le who can4t hel# themsel!es.

urrent relationshi#0 Strained at 3est. 2m#loyees are under#aid and o!erworked.

$(

7/21/2019 336 Final

12/18

:n)luentials0 2m#loyee )amilies and o#inion leaders& including ci!il and religious.

Strategies and Tactics

. Behavioral Health Professionals and 'ther Health Professionals

Strategy >ne: /hrough )ace;to;)ace communication& WMH em#loyees willcon!ince health

#ro)essionals o) the high;-uality ser!ices that WMH #ro!ides to increase re)erral rates and

maintain a #ositi!e re#utation in the medical community.

/actics0

$Send a WMH re#resentati!e to network with local health organi

7/21/2019 336 Final

13/18

;reate and distri3ute #am#hlet descri3ing 3ene)its o) donating and how to donate.

;Pro!ide !olunteer o##ortunities )or local schools to get in!ol!ed 5BY& A6

Strategy /wo0 on!ince )ormer and current #atients o) WMH to share e8#eriences to )riends

through social media.

/actics0

;:n!ite #atients who ha!e 3ene)ited )rom WMH to share their e8#eriences 3y contacting through

email

;Ha!e #atients like WMH4s Eace3ook #age

;"##ro!e #ersonal stories and #ost on WMH4s Eace3ook #age

;2ncourage )ormer and current #atients in!ite all )riends to like WMH4s Eace3ook #age

. ,tah and Wasatch county residents

Strategy >ne0:ncrease co!erage o) WMH4s ser!ices and its need )or donations through social

media.

/actics0

$reate online donation #age and gi!e s#eci)ics that can 3e donated to

;Send out #ress releases to maga

7/21/2019 336 Final

14/18

; Blog #osts@testimonials on we3site )rom )ormer #atients a3out #ositi!e e8#eriences

; You/u3e three;minute e8#lanation and #romotion !ideo em#hasi

7/21/2019 336 Final

15/18

Calendar and Budget

$%

7/21/2019 336 Final

16/18

Confirmation Ta(le

$C

7/21/2019 336 Final

17/18

$+

7/21/2019 336 Final

18/18

-valuation

'(*ective .

riteria0 :ncrease the )re-uency o) monetary donations to Wasatch Mental Health 3y 'CF within

+ months.

/ools0 Monitor the )re-uency o) donations through an online #rogram used to track donations to

Wasatch Mental Health.

'(*ective 0

riteria0 :ncrease re)erral rates to Wasatch Mental Health4s ser!ices 3y %(F within + months.

/ools0 Record the amount o) re)errals within the si8;month time #eriod as recei!ed 3y Wasatch

Mental Health.

'(*ective 1

riteria0 :ncrease satis)action o) Wasatch Mental Health4s ser!ices 3y (F in three months and

C(F in si8 months.

/ools0 Distri3ute sur!eys at the three;month mark& and then at the si8;month mark and com#ile

and com#are data using a com#uter so)tware #rogram.

$,