8/10/2019 321c4financial Marketing Syllabus
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FINANCIAL MARKETING
Course Objective:To introduce students to different financial
institutions, Markets and the services which are available in
India.
Course Contents:
Module I: Money Maret
Call money market, Treasury bills market, Commercial bills
market, Commercial papers and certificates of
deposits, Discount and Finance House of India, overnment
!ecurities Market, "ecent developments.
Module II: Ca!ital Maret
Impact of monetary policy, Industrial securities market, #rimary
market and !econdary market $ %ature and
role of financial system & Financial system and markets,
'fficiency and stability, Technolo(y, overnment
intervention in the financial system.
Module III: Money" #rices" E$c%an&e Rate and Interest
RatesMonetary e)pansion, Interest rates and e)chan(e rates,
Monetary e)pansion and prices, "eal and nominal
values, Inflation and interest rates, Inflation and e)chan(e
rates $ The Indian financial system & Introduction,
The pre *+* period, the post *+* period, 'mer(in( hori-on.
Module I': Co((ercial )ans
'volution of modern commercial banks, 'volution of bank assets,
iabilities and activities, /ankin(
structure, Matchin( revenues and costs, Capital ade0uacy$
1ccountin( policies and related matters, Directinvestments, and
credit pro(rammes $ Central bankin( and monetary policy &
Central bankin( functions,
Money creation, process and control, Monetary policy.
Module ': Non* )anin& Finance Co(!anies +N)FC,
'volution and present status, Insurance Companies& 'conomics
of insurance, The insurance industry and
its re(ulation$ IC, IC$ Development Finance Institutions 2DFI3s4
& Concept, "ole of DFIs, !ources of
funds, DFIs in India, 5han Committee "eport, 6niversal bankin( ,
"ecent trends.
Module 'I: Merc%ant )anin&
Merchant bankin(& Meanin(, !cope, Functions, Mana(ement of
new issues, Indian e)perience, !'/I
(uidelines, Future of merchant bankin( in India.
Module 'II: Mutual Funds
Mutual funds& Meanin(, Types, Functions, 1dvanta(es$ #rivate
and #ublic !ector Mutual Funds$
#erformance and (rowth of mutual funds in India$ !'/I
(uidelines.
Module 'III: Leasin&
The concept, Merits and demerits, Types, The Indian leasin(
scenario, ease evaluation, ease accountin(.
Module I-: .ire #urc%aseMeanin($ 7ames "a8 Committee
recommendation, "/I (uidelines, Hire purchase and transport
industry,
ease v.Hire purchase$ #roblems and prospects of hire purchase in
India.
Module -: Factorin&
Concept, !i(nificance, Types, Factorin( mechanism, Factorin( v.
leasin(, Factorin( in India and abroad,
Forfeitures, 5alyanasundaram Committee "ecommendations$ Credit
card& Concept, Types, 1dvanta(es and
disadvanta(es$ Credit ratin( & Mechanism, "ole of C"I!I and
IC"1.
