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7/29/2019 314 Presentation
1/14
How Chinese Fast Food
Restaurants use GIS in
selecting a Location?
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Names of the Group Members
Name ID
Barish Khandaker 072126030
Sajia Sohana Pinky 072096030M Mohibul Islam 072117030
M Tanzim Jahangir 072198030
Jimmy Jonathan 0930724030
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What is GIS?
GIS (Geographical Information System) is a system of computer software,
hardware and data that the firms personnel can use to manipulate,
analyze and present information relevant to a location decision.
GIS systems are easy to use, cost less than $5000 and can be operated ona normal PC
It is used to:
Store databases
Display maps
Create models
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Features of GIS
The GIS system enables consumers to gather
information about
Location of stores in a markets
How much sales to expect
Population characteristics
Third party information
Potential location of sites
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GIS Maps
GIS maps make non-geographicalinformation interactive in a
geographic context.
They can track changes in the
mood of a geographic area and
give insight into the effects of adisaster.
In addition to feature locations and
their attributes, the other technical
characteristics that define maps and
their use includes:
Map Scale
Map Accuracy
Map Extent Data Base Extent
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Chinese Restaurants
There is a growing
segmentation of the
Chinese market linked to
the emerging demand for
food quality.
Chinese food retailers
offer a wide range of food
and services that are not
available elsewhere.
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How Chinese Restaurants can use GIS?
Chinese restaurants can choose their locationsusing GIS by systematically utilizing the followingfactors
Market Research
Location
Driving Patterns
Transportation
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Changes in the market for Chinese
Restaurants
As changes in the market occurs GIS helps to
Analyze market penetration
Show primary trade areas
Identify under penetrated areas Highlight stores trading characteristics
Provide information on Local Store Marketing
Studies are being periodically reviewed due to changes in themarket. New areas of research need to be discovered and
data need to be updated accordingly. So vital findings are
obtained as the database grows.
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Demographics
When choosing a locationfor the restaurant the GISprovides a wide range ofinformation regarding the
population such as, Number of households in
the region
Age groups of the
population Per Capita Income
Sales data of other storesfrom U.S Census Bureau
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Market Study in choosing a location for a
Chinese restaurant
Transport used while coming to the restaurant
Where the customer was prior coming to the restaurant
Geographical location of the designated area
Travel path used whilst coming to the restaurant Where the destination will be after exiting the restaurant
Geographical location of the restaurant
Travel path used whilst going to the destination
Place of residence
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Driving Patterns in the new Location
GIS assists to determine how convenient it is for customers
to get to the proposed location from different directions.
Surveys have shown that 70 percent of customers come
from an area within three minutes of driving time.
GIS helps by identifying the major
roads around the restaurant
Also rush hours need to be avoided asin those times the restaurants do not
contribute to sales volume
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Location problems A primary consideration that limits the size of the trade
area is the location of any nearby restaurants
Natural boundaries may also restrict the size and shape of
a trade area
Man-made boundaries which
include expressways, cemeteries,
railroad tracks have the same effectupon the trade area size and shape
as natural boundaries
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Future and Benefits
It helps in sales assistance where no marketstudy has been conducted as they gain moreexperience in the field
Identifies gaps within the market Helps in Reinvestment decisions
When relocating GIS will provide adequate
data for selection Accurate real estate information rather than
relying on gut feeling
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Thank You