Upload
rose-bowring
View
216
Download
0
Tags:
Embed Size (px)
Citation preview
3/1/02 1
Electronic Commerce -- What went right? What went wrong? What does the future hold?
Presenter: Dr. H.E. (Buster) DunsmoreAssociate Professor, Computer SciencePurdue University
1
Presented by Barnes & Thornburg BTECH Group
Also sponsored by:
New Economy New Rules Briefing
3/1/02
BTECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com© 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.
BTECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com© 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.
3/1/02 2
Electronic CommerceWhat went right?
What went wrong? What does the future hold?
Dr. H.E. (Buster) Dunsmore
Department of Computer Science
Purdue University
3/1/02 3
Electronic Commerce
• Commerce = negotiated exchange of products and/or services between buyer and seller
• New developments have become part of commerce through centuries– cargo ships, printing press, railroad, telephone
3/1/02 4
Electronic Commerce 2• Internet and World-Wide Web began to be
used in commerce in 1990s– birth of Electronic Commerce (e-commerce)
• Result of:– Invention of Web
– Proliferation of fast PCs with audio and video capabilities
– Internet access through fast modems and Internet Service Providers (ISPs)
3/1/02 5
What Went Right?
• Easy Internet connectivity
• Web advances in presenting information and interactivity
• Websites to learn about businesses, organizations, products, services
3/1/02 6
What Went Right 2
• FAQs, customer support, telephone and e-mail contact information
• E-Mail and chat correspondence
• Web-based ordering, status checking, tracking
3/1/02 7
What Went Right 3
• 24-hour availability, global reach, multimedia, always up-to-date
• Web access to bank accounts, credit card accounts, investment portfolios
• Payment via credit card and bank account
• New businesses based entirely on Web invented (for example, auctions)
3/1/02 8
What Went Wrong?
• Organizations not ready for volume of traffic on Websites
• Poor navigation, difficulty getting around on Website
• Poor reliability– lost and faulty orders, disconnection from
Website
3/1/02 9
What Went Wrong 2
• Lack of human contact in case of trouble
• Lack of privacy and security
3/1/02 10
What Went Wrong 3
• Junk mail and spam– e-mail containing unsolicited ads to consumers
and other business prospects
• Companies did not develop good business models for Web
• Some businesses based entirely on Web sales have vanished
3/1/02 12
What Does the Future Hold?
• Organizations learn how to integrate Internet/Web with everything else ... including educational organizations incorporating distance learning
• Customers expect organization to have Web access for information and transactions
3/1/02 13
What Does the Future Hold 2
• Customers will have access to Web wherever they are
• Connectivity speeds will continue to increase
• Reliability will get better– greatly decreasing lost and faulty orders,
disconnection from Website
3/1/02 14
What Does the Future Hold 3
• Organizations gather data about prospects and customers in unprecedented amounts– through site registration, questionnaires, and as
part of taking orders
3/1/02 15
What Does the Future Hold 4
• Online stores can tell who comes to their Website– What products they look at
– How long they stay
– Which promotions they respond to
– What they buy
– How many leave without making a purchase
3/1/02 16
What Does the Future Hold 5
• Better use of ads– “Neilsen" ratings for Websites
– Targeted ads
– Visit-specific ads
• Electronic payment systems– credit card, bank funds transfer, ecash
3/1/02 17
What Does the Future Hold 6
• Better privacy and security
• Opt-in e-mail– customers voluntarily sign up to receive e-mail
about product categories or other subjects they are interested in
3/1/02 18
What Does the Future Hold 7
• Lower transaction costs– If an e-commerce site is implemented well, the
Web can significantly lower both order-taking costs up front and customer service costs after the sale
• Larger purchases per transaction– Customer can be presented "what other people
who ordered this product/service also purchased”
3/1/02 19
What Does the Future Hold 8
• Larger catalogs– A company can present a catalog on the web
that would never fit in an ordinary mailbox (for example, Amazon's 3,000,000 books)
3/1/02 20
What Does the Future Hold 9
• Integration into the business cycle– A Website that is well-integrated into the
business cycle can offer customers more information than previously available.
– For example:• manufacturing, shipping, tracking like Dell and
Fedex do now
3/1/02 21
What Does the Future Hold 10
• Improved customer interactions– With automated tools it is possible to interact
with a customer in richer ways at virtually no cost.
– For example:• the customer might get an e-mail when the order is
confirmed, when the order is shipped, and after the order arrives
3/1/02 23
High Tech Tuesday: March 12, 2002
20 Years in the Technology Arena
David Becker, CEO of First Internet Bank
23
Presented by Barnes & Thornburg BTECH Group
Also sponsored by:
New Economy New Rules Briefing
3/1/02
BTECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com© 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.
BTECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com© 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.
3/1/02 24
Next Session: April 5, 2002
Computer Crimes: The Challenges We Face
Russ Fox, FBI Special Agent for Computer Crime
24
Presented by Barnes & Thornburg BTECH Group
Also sponsored by:
New Economy New Rules Briefing
3/1/02
BTECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com© 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.
BTECH * Business and Technology Group of Barnes & Thornburg * www.btlaw.com© 2001 Barnes & Thornburg. All Rights Reserved. This page may be freely copied and distributed as long as it is kept intact and the copyright notice appears.