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    Food Retail Growth and Farmers inTransition Countries

    Johan Swinnen

    University of Leuven

    CEI BratislavaCEI Bratislava

    November 2005November 2005

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    Food Retail Growth in Transition

    Part of a broader process ofPart of a broader process of

    Globalization of investment andGlobalization of investment andstandardsstandards

    Transformation of the agriTransformation of the agri--food supplyfood supplychainschains

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    Globalization and transition

    dramatically change supply chains TRANSITION :TRANSITION :

    disruption of supply chainsdisruption of supply chains

    GLOBAL FORCES rapidly change theGLOBAL FORCES rapidly change theenvironment of farmers and agrienvironment of farmers and agri--foodfoodcompaniescompanies

    foreign investmentforeign investment in agriin agri--food sectorfood sector

    spread of globalspread of global standardsstandards on foodon foodsafety and qualitysafety and quality

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    FDI in East European

    Agri-food sector Sugar and brewery sectors are mostlySugar and brewery sectors are mostly

    foreign ownedforeign owned

    Major investments in confectionary,Major investments in confectionary,oilseeds, dairy, etcoilseeds, dairy, etc

    .. Most recently, major investments in foodMost recently, major investments in food

    retail sectorretail sector

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    Nu

    mberof

    hypermarketsin

    Czec

    020

    40

    60

    80

    100

    120

    IV 1996

    II 1997

    IV 1997

    II 1998

    IV 1998

    II 1999

    IV 1999

    II 2000

    IV 2000

    Number of outlets

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    2004 Top FDI Destinations of

    Global Retail Chains1.1. RussiaRussia

    2.2. IndiaIndia

    3.3.

    ChinaChina4.4. SloveniaSlovenia

    5.5. LatviaLatvia

    6.6. CroatiaCroatia

    Central Europe is already matureCentral Europe is already mature

    Food retail is top investment areaFood retail is top investment area

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    Income and Growth of Supermarkets

    0

    10

    20

    30

    40

    50

    60

    0 1000 2000 3000 4000 5000 6000 7000

    GDP/capita (USD)

    Sha

    reo

    fmodernreta

    ilintotal(%)

    1998

    2002

    R Sq. = 0,82

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    Reforms and Retail Investments

    0

    10

    20

    30

    40

    50

    60

    2 2,5 3 3,5 4

    EBRD Ref Index

    Shareofmodernretailintotal(

    )

    1998

    2002

    R Sq. = 0,79

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    Policies Matter: Czech vs SlovakShare of foreign retailers

    in top 50 retail in Czech and Slovak

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    1993 1994 1995 1996 1997 1998 1999 2000 2001

    Foreignshare

    Czech

    Slovak

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    Rise of Global and PrivateSafety and Quality Standards

    Rich country quality and safety standardsRich country quality and safety standardshave rapidly increasing impact on transitionhave rapidly increasing impact on transitionand developing countries through trade andand developing countries through trade andinvestmentinvestment

    Trade agreements (WTO, etc)Trade agreements (WTO, etc) publicpublicstandardsstandards

    Increasingly,Increasingly, privateprivate standards of investorsstandards of investorsplay an important role, both for internationalplay an important role, both for international(exports) and domestic markets (regional(exports) and domestic markets (regionalsourcing, import competition)sourcing, import competition)

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    Vertical Coordination in

    Supply Chains Rapidly growing in transition (andRapidly growing in transition (and

    emerging/developing) countriesemerging/developing) countries

    Contracting and vertical coordination toContracting and vertical coordination toovercome obstacles that suppliers andovercome obstacles that suppliers andprocessors face in producing high qualityprocessors face in producing high qualityproductsproducts

    Processes have been an engine of growth inProcesses have been an engine of growth inmost countries.most countries.

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    The Basic Problem

    Processors face lack of supplies, becauseProcessors face lack of supplies, becausesupplierssuppliersDo not want to supply (no trust in payment)Do not want to supply (no trust in payment)Are not able to supply (inputs, workingAre not able to supply (inputs, working

    capital, )capital, )Are not able to supply quality (quality inputs,Are not able to supply quality (quality inputs,

    technology, management, )technology, management, )

    Solution requires some form of contracting :Solution requires some form of contracting : Contract with onContract with on--time paymentstime payments Input assistanceInput assistance Technology and management assistanceTechnology and management assistance

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    Supplier assistance by

    agribusiness companies Examples :

    Input supply programsInput supply programs

    Trade creditTrade credit

    Investment assistance programInvestment assistance program

    Bank loan guarantee programsBank loan guarantee programs Extension services (technology andExtension services (technology and

    management)management)

    ..........

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    Impact on farmers ? Recent development. Hence :Recent development. Hence :

    Much speculationMuch speculation

    Approach in this presentation :Approach in this presentation :

    Drawing on experience in other regionsDrawing on experience in other regions

    Understanding of transitionUnderstanding of transition specificsspecifics Focus on empirical evidence (what exists)Focus on empirical evidence (what exists)

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    The Key Concern

    The supermarket revolution will push aThe supermarket revolution will push alarge share of farmers, in particular smalllarge share of farmers, in particular smallfarmers, out of the market as they fail tofarmers, out of the market as they fail tomake the grade to sell to supermarketsmake the grade to sell to supermarkets

    Two reasons :Two reasons :

    1.1. Fixed component in transaction costs makesFixed component in transaction costs makesit more costly to deal with many smallit more costly to deal with many small

    farmers than with a few large farmsfarmers than with a few large farms2.2. Small farms are constrained financiallySmall farms are constrained financially

    (internally and/or externally) for making(internally and/or externally) for makingnecessary investmentsnecessary investments

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    However

    Several factors suggest that the impactSeveral factors suggest that the impactof the supermarket revolution onof the supermarket revolution onfarmers, including small farmers,farmers, including small farmers,

    may be less dramatic in some contexts,may be less dramatic in some contexts,andand

    may have positive effects in transitionmay have positive effects in transition

    countries; and even more so for ruralcountries; and even more so for ruraldevelopmentdevelopment

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    Supermarket may not be the

    main driver of the changes

    FDI and increased standards in East EuropeanFDI and increased standards in East Europeanfood sector is driven mostly by EU integration,food sector is driven mostly by EU integration,not by supermarketsnot by supermarkets

    Also elsewhere: eg. in Russia dairy, only outsideAlso elsewhere: eg. in Russia dairy, only outsidemajor cities are supermarkets drivers of change;major cities are supermarkets drivers of change;elsewhere processing sectorelsewhere processing sector

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    2. Farms structure is mixed

    Share of large farm companies (% land use)Share of large farm companies (% land use)

    SlovakiaSlovakia 9090

    Czech RepCzech Rep 7474

    HungaryHungary 4545

    RomaniaRomania 1818

    CroatiaCroatia 55PolandPoland 1515

    RussiaRussia 8585

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    3. Revolution or Evolution ?

    Agricultural restructuring in transitionAgricultural restructuring in transition

    countries (Output, trade, employment,countries (Output, trade, employment,FDI, food industry restructuring, .)FDI, food industry restructuring, .)has been dramatic over past 15 yearshas been dramatic over past 15 years

    Hence, additional pressure fromHence, additional pressure fromsupermarkets may be more evolutionsupermarkets may be more evolutionthan revolutionthan revolution

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    Revolution or evolution ?

    Change in ag employment 1998Change in ag employment 1998--20012001

    0

    20

    40

    60

    80

    100

    120

    1989 1991 1993 1995 1997 1999 2001

    Cha

    nge

    in

    agr.

    labour

    Czech Rep

    Hungary

    Poland

    Slovakia

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    Revolution or evolution ?EUEU CEEC trade in ag and food productsCEEC trade in ag and food products

    19881988--20012001

    -2000

    -1000

    0

    1000

    2000

    3000

    4000

    5000

    6000

    7000

    1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001

    Totalagriulturaltra

    e

    io

    Export

    Import

    Balance

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    3. Revolution or Evolution ?

    Agricultural restructuring in transitionAgricultural restructuring in transitioncountries has been dramatic over pastcountries has been dramatic over past15 years15 years

    Hence, additional pressure fromHence, additional pressure fromsupermarkets may be more evolutionsupermarkets may be more evolution

    than revolution, or:than revolution, or:Revolution is The NormRevolution is The Norm

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    4. Retailers and vertical coordination may

    play positive role for key weaknesses

    Key weaknesses of ECA farms :Key weaknesses of ECA farms :

    Shortage of finance for investmentsShortage of finance for investmentsQualityQuality

    Access to high value marketsAccess to high value markets

    Retail investments and coordinationRetail investments and coordinationwith supply chains may assist farms inwith supply chains may assist farms inthese areasthese areas

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    Supply chain assistance to

    farms Increasing evidence that investments byIncreasing evidence that investments by

    agribusiness, food processors and retailersagribusiness, food processors and retailers

    induces extensive farm assistance packagesinduces extensive farm assistance packageswhen supply of quality produce is insufficientwhen supply of quality produce is insufficient(which is virtually everywhere)(which is virtually everywhere)

    Packages (can) include :Packages (can) include :

    PrePre--financefinance Extension servicesExtension services

    Investment assistance and loansInvestment assistance and loans

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    Supply chain assistance

    to farms Impact can be very significant on growth andImpact can be very significant on growth andinvestments of farms, also small farms (seeinvestments of farms, also small farms (seeDries and Swinnen 2003 for Poland)Dries and Swinnen 2003 for Poland)

    Significant impact on internationalSignificant impact on internationalcompetitiveness and integration of small farmscompetitiveness and integration of small farmsin quality supply chainsin quality supply chains

    Sometimes supply chain assistance is onlySometimes supply chain assistance is onlysource of inputs for (small) farmssource of inputs for (small) farms eg Lithuaniaeg Lithuania

    Competition is important : it induces horizontalCompetition is important : it induces horizontaland vertical spillover effectsand vertical spillover effects

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    Retailers may drive supply chain

    assistance by food processingcompanies (Indirect effect)

    Eg. Romania: 95% of dairy farms haveEg. Romania: 95% of dairy farms have11--2 cows. Dairy companies focusing on2 cows. Dairy companies focusing onhighhigh--quality market (incl retail sector)quality market (incl retail sector)tend to assist small farms; compared totend to assist small farms; compared tomarket channels targeted to informalmarket channels targeted to informaland low quality sales which do notand low quality sales which do not

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    Concluding comments

    No doubt, the supermarket revolutionNo doubt, the supermarket revolutionwill pose some important challengeswill pose some important challengesfor farms, and in particular for smallfor farms, and in particular for small

    farmsfarms Possibly more likely to be evolutionPossibly more likely to be evolution

    than revolution in transition countriesthan revolution in transition countries

    Impact may be complex and importantImpact may be complex and important(potential) beneficial effects should not(potential) beneficial effects should notbe ignoredbe ignored

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    Concluding comments

    That said, theThat said, the implicationsimplications for policyfor policy--makers and international organizationsmakers and international organizationsareare importantimportant, and the, and the issuesissues areare

    complexcomplex How to create a winHow to create a win--win situation ?win situation ?

    What role can governments play in thisWhat role can governments play in this

    process ?process ? Which actions can internationalWhich actions can international

    organizations take ?organizations take ?

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