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Food Retail Growth and Farmers inTransition Countries
Johan Swinnen
University of Leuven
CEI BratislavaCEI Bratislava
November 2005November 2005
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Food Retail Growth in Transition
Part of a broader process ofPart of a broader process of
Globalization of investment andGlobalization of investment andstandardsstandards
Transformation of the agriTransformation of the agri--food supplyfood supplychainschains
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Globalization and transition
dramatically change supply chains TRANSITION :TRANSITION :
disruption of supply chainsdisruption of supply chains
GLOBAL FORCES rapidly change theGLOBAL FORCES rapidly change theenvironment of farmers and agrienvironment of farmers and agri--foodfoodcompaniescompanies
foreign investmentforeign investment in agriin agri--food sectorfood sector
spread of globalspread of global standardsstandards on foodon foodsafety and qualitysafety and quality
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FDI in East European
Agri-food sector Sugar and brewery sectors are mostlySugar and brewery sectors are mostly
foreign ownedforeign owned
Major investments in confectionary,Major investments in confectionary,oilseeds, dairy, etcoilseeds, dairy, etc
.. Most recently, major investments in foodMost recently, major investments in food
retail sectorretail sector
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Nu
mberof
hypermarketsin
Czec
020
40
60
80
100
120
IV 1996
II 1997
IV 1997
II 1998
IV 1998
II 1999
IV 1999
II 2000
IV 2000
Number of outlets
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2004 Top FDI Destinations of
Global Retail Chains1.1. RussiaRussia
2.2. IndiaIndia
3.3.
ChinaChina4.4. SloveniaSlovenia
5.5. LatviaLatvia
6.6. CroatiaCroatia
Central Europe is already matureCentral Europe is already mature
Food retail is top investment areaFood retail is top investment area
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Income and Growth of Supermarkets
0
10
20
30
40
50
60
0 1000 2000 3000 4000 5000 6000 7000
GDP/capita (USD)
Sha
reo
fmodernreta
ilintotal(%)
1998
2002
R Sq. = 0,82
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Reforms and Retail Investments
0
10
20
30
40
50
60
2 2,5 3 3,5 4
EBRD Ref Index
Shareofmodernretailintotal(
)
1998
2002
R Sq. = 0,79
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Policies Matter: Czech vs SlovakShare of foreign retailers
in top 50 retail in Czech and Slovak
0
10
20
30
40
50
60
70
80
90
1993 1994 1995 1996 1997 1998 1999 2000 2001
Foreignshare
Czech
Slovak
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Rise of Global and PrivateSafety and Quality Standards
Rich country quality and safety standardsRich country quality and safety standardshave rapidly increasing impact on transitionhave rapidly increasing impact on transitionand developing countries through trade andand developing countries through trade andinvestmentinvestment
Trade agreements (WTO, etc)Trade agreements (WTO, etc) publicpublicstandardsstandards
Increasingly,Increasingly, privateprivate standards of investorsstandards of investorsplay an important role, both for internationalplay an important role, both for international(exports) and domestic markets (regional(exports) and domestic markets (regionalsourcing, import competition)sourcing, import competition)
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Vertical Coordination in
Supply Chains Rapidly growing in transition (andRapidly growing in transition (and
emerging/developing) countriesemerging/developing) countries
Contracting and vertical coordination toContracting and vertical coordination toovercome obstacles that suppliers andovercome obstacles that suppliers andprocessors face in producing high qualityprocessors face in producing high qualityproductsproducts
Processes have been an engine of growth inProcesses have been an engine of growth inmost countries.most countries.
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The Basic Problem
Processors face lack of supplies, becauseProcessors face lack of supplies, becausesupplierssuppliersDo not want to supply (no trust in payment)Do not want to supply (no trust in payment)Are not able to supply (inputs, workingAre not able to supply (inputs, working
capital, )capital, )Are not able to supply quality (quality inputs,Are not able to supply quality (quality inputs,
technology, management, )technology, management, )
Solution requires some form of contracting :Solution requires some form of contracting : Contract with onContract with on--time paymentstime payments Input assistanceInput assistance Technology and management assistanceTechnology and management assistance
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Supplier assistance by
agribusiness companies Examples :
Input supply programsInput supply programs
Trade creditTrade credit
Investment assistance programInvestment assistance program
Bank loan guarantee programsBank loan guarantee programs Extension services (technology andExtension services (technology and
management)management)
..........
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Impact on farmers ? Recent development. Hence :Recent development. Hence :
Much speculationMuch speculation
Approach in this presentation :Approach in this presentation :
Drawing on experience in other regionsDrawing on experience in other regions
Understanding of transitionUnderstanding of transition specificsspecifics Focus on empirical evidence (what exists)Focus on empirical evidence (what exists)
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The Key Concern
The supermarket revolution will push aThe supermarket revolution will push alarge share of farmers, in particular smalllarge share of farmers, in particular smallfarmers, out of the market as they fail tofarmers, out of the market as they fail tomake the grade to sell to supermarketsmake the grade to sell to supermarkets
Two reasons :Two reasons :
1.1. Fixed component in transaction costs makesFixed component in transaction costs makesit more costly to deal with many smallit more costly to deal with many small
farmers than with a few large farmsfarmers than with a few large farms2.2. Small farms are constrained financiallySmall farms are constrained financially
(internally and/or externally) for making(internally and/or externally) for makingnecessary investmentsnecessary investments
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However
Several factors suggest that the impactSeveral factors suggest that the impactof the supermarket revolution onof the supermarket revolution onfarmers, including small farmers,farmers, including small farmers,
may be less dramatic in some contexts,may be less dramatic in some contexts,andand
may have positive effects in transitionmay have positive effects in transition
countries; and even more so for ruralcountries; and even more so for ruraldevelopmentdevelopment
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Supermarket may not be the
main driver of the changes
FDI and increased standards in East EuropeanFDI and increased standards in East Europeanfood sector is driven mostly by EU integration,food sector is driven mostly by EU integration,not by supermarketsnot by supermarkets
Also elsewhere: eg. in Russia dairy, only outsideAlso elsewhere: eg. in Russia dairy, only outsidemajor cities are supermarkets drivers of change;major cities are supermarkets drivers of change;elsewhere processing sectorelsewhere processing sector
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2. Farms structure is mixed
Share of large farm companies (% land use)Share of large farm companies (% land use)
SlovakiaSlovakia 9090
Czech RepCzech Rep 7474
HungaryHungary 4545
RomaniaRomania 1818
CroatiaCroatia 55PolandPoland 1515
RussiaRussia 8585
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3. Revolution or Evolution ?
Agricultural restructuring in transitionAgricultural restructuring in transition
countries (Output, trade, employment,countries (Output, trade, employment,FDI, food industry restructuring, .)FDI, food industry restructuring, .)has been dramatic over past 15 yearshas been dramatic over past 15 years
Hence, additional pressure fromHence, additional pressure fromsupermarkets may be more evolutionsupermarkets may be more evolutionthan revolutionthan revolution
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Revolution or evolution ?
Change in ag employment 1998Change in ag employment 1998--20012001
0
20
40
60
80
100
120
1989 1991 1993 1995 1997 1999 2001
Cha
nge
in
agr.
labour
Czech Rep
Hungary
Poland
Slovakia
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Revolution or evolution ?EUEU CEEC trade in ag and food productsCEEC trade in ag and food products
19881988--20012001
-2000
-1000
0
1000
2000
3000
4000
5000
6000
7000
1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
Totalagriulturaltra
e
io
Export
Import
Balance
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3. Revolution or Evolution ?
Agricultural restructuring in transitionAgricultural restructuring in transitioncountries has been dramatic over pastcountries has been dramatic over past15 years15 years
Hence, additional pressure fromHence, additional pressure fromsupermarkets may be more evolutionsupermarkets may be more evolution
than revolution, or:than revolution, or:Revolution is The NormRevolution is The Norm
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4. Retailers and vertical coordination may
play positive role for key weaknesses
Key weaknesses of ECA farms :Key weaknesses of ECA farms :
Shortage of finance for investmentsShortage of finance for investmentsQualityQuality
Access to high value marketsAccess to high value markets
Retail investments and coordinationRetail investments and coordinationwith supply chains may assist farms inwith supply chains may assist farms inthese areasthese areas
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Supply chain assistance to
farms Increasing evidence that investments byIncreasing evidence that investments by
agribusiness, food processors and retailersagribusiness, food processors and retailers
induces extensive farm assistance packagesinduces extensive farm assistance packageswhen supply of quality produce is insufficientwhen supply of quality produce is insufficient(which is virtually everywhere)(which is virtually everywhere)
Packages (can) include :Packages (can) include :
PrePre--financefinance Extension servicesExtension services
Investment assistance and loansInvestment assistance and loans
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Supply chain assistance
to farms Impact can be very significant on growth andImpact can be very significant on growth andinvestments of farms, also small farms (seeinvestments of farms, also small farms (seeDries and Swinnen 2003 for Poland)Dries and Swinnen 2003 for Poland)
Significant impact on internationalSignificant impact on internationalcompetitiveness and integration of small farmscompetitiveness and integration of small farmsin quality supply chainsin quality supply chains
Sometimes supply chain assistance is onlySometimes supply chain assistance is onlysource of inputs for (small) farmssource of inputs for (small) farms eg Lithuaniaeg Lithuania
Competition is important : it induces horizontalCompetition is important : it induces horizontaland vertical spillover effectsand vertical spillover effects
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Retailers may drive supply chain
assistance by food processingcompanies (Indirect effect)
Eg. Romania: 95% of dairy farms haveEg. Romania: 95% of dairy farms have11--2 cows. Dairy companies focusing on2 cows. Dairy companies focusing onhighhigh--quality market (incl retail sector)quality market (incl retail sector)tend to assist small farms; compared totend to assist small farms; compared tomarket channels targeted to informalmarket channels targeted to informaland low quality sales which do notand low quality sales which do not
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Concluding comments
No doubt, the supermarket revolutionNo doubt, the supermarket revolutionwill pose some important challengeswill pose some important challengesfor farms, and in particular for smallfor farms, and in particular for small
farmsfarms Possibly more likely to be evolutionPossibly more likely to be evolution
than revolution in transition countriesthan revolution in transition countries
Impact may be complex and importantImpact may be complex and important(potential) beneficial effects should not(potential) beneficial effects should notbe ignoredbe ignored
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Concluding comments
That said, theThat said, the implicationsimplications for policyfor policy--makers and international organizationsmakers and international organizationsareare importantimportant, and the, and the issuesissues areare
complexcomplex How to create a winHow to create a win--win situation ?win situation ?
What role can governments play in thisWhat role can governments play in this
process ?process ? Which actions can internationalWhich actions can international
organizations take ?organizations take ?
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