30/10/2014

1

4-1

4-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.

Part OneINTRODUCTION TO

BUSINESS RESEARCH

4-3

Bahasan topik

30/10/2014

2

4-4

Tujuan Penyusunan Proposal Riset

• Menyiapkan pertanyaan dan pentingnyauntuk diteliti.

• Mendiskusikan upaya penelitian yanglain yang telah bekerja denganpenelitian yang berkaitan

• Menyarankan data yang dibutuhkanuntuk menyelesaikan masalah.

4-5

Purpose of the Research Proposal

• To present the question to beresearched and its importance

• To discuss the research efforts of otherswho have worked on related questions

• To suggest the data necessary forsolving the question

4-6

What are the Benefits of the Proposalto a Researcher?

• Allows the researcher to plan andreview the project’s steps

• Serves as a guide throughout theinvestigation

• Forces time and budget estimates

30/10/2014

3

4-7

Types of Research Proposals

• Internal

• External

4-8

Proposal Complexity

3 levels of complexity:• The exploratory study is used for the

most simple proposals• The small-scale study is more complex

and common in business• The large-scale professional study is

the most complex, costing millions ofdollars

4-9

How to Structure the Research Proposal?

• Create proposal modules

• Put together various modules to tailoryour proposal to the intended audience

30/10/2014

4

4-10

Modules in a Research Proposal

• Executive Summary• Problem Statement• Research Objectives• Literature Review• Importance of the

Study• Research Design• Data Analysis• Nature and Form of

Results

• Qualifications ofResearcher

• Budget• Schedule• Facilities and Special

Resources• Project Management• Bibliography• Appendices

4-11

What to include in the Appendices?

• A glossary of concepts, constructs, anddefinitions

• Samples of the measurementinstrument

• Other materials that reinforce the bodyof the proposal

4-12

Evaluating the Research Proposal

• Proposal must be neatly written inappropriate writing style

• Major topics should be easily found andlogically organized

• Proposal must meet specific guidelinesset by the sponsor

• Technical writing style must be clearlyunderstood and explained