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Total No. of Questions - 4l [Total No. of printed pages _ 4
MBA-IIIi 12
226671M.B.A. . CQURSE NO. _ 301
( Strategic Management )( New Course )
Time Allowed: 3 Hours Maximum Marks: 70
Note: Attempt all qryestions. All questions carry equal marks.
UMT_I1. what a1e the various essential tasks involved in strategic
management process? Explain th9 importance to the
development of business.
Or
-Kpuin in detail the process of setting Mission, Vision
statements.
TINIT -II/
_/ Discuss the various corporate level strategies.
Or
What are the various issues in strategic implementation?
3.
(2)
LJNIT - IIiAs owner of a local independent supermarket, explain how
you would evaluate the hrm's strategy.
Or
Discuss the concept of Blue Ocean Strategy.
UNIT-IV&VRead the case let below and answer the following questions:
Ariana toys is facing a tough time in terms of the profit of
ARANA the major selling segment of motorized robot has
gone down by I2%. This is largely due to the launch of DEV
ASI by competitor ZOLLY Ltd. which is a chip based
programmed robot. Zally Ltd. has large R&D base and they
can afford catering to a fast changing, gaming/toys business.
The Company has suddenly seen low in performance due to
stagnant revenues. Number of factors such as regulations for
the usage of right grade of piastics and the suppliers
available with them has a high logistics c-ost. There have been
complaints ofjtqch_gut quite often despite of the huge
capacity for inventory turnover. The chairman has been able
A+.
i3)
to create a competitive and huppy gnvjlgUngl_in the
company which is known for its lrand aUd loval customer
E This was the only reason that the last time showroom
salss@c--Leen stabilized by blgbblqailed emplcyees. The
technical team has innovative brains taken from the
university as well as experienced people &om the industry.
The slow sale has been company increase its advertising
. expenditure which has helped to stabilize the rovenue
through other kids segment. The sale has also been supported
by the online sale which as a market in all is growing at l5yo.
However, Zolly Ltd. has limited its saies_only through dealers
and franchise networks. The earning per share is an average
of Rs.50 since last few years.
However the chairman is still excited. He was heard cheering*'the country has seen a sudden growth in mamiages try 35%
in last five years and there are more than 43o/o of young
people in the country that would be around 65% by next
twenty years". The set oflnew competitors would help the
settlement of supplier base and Zolly has Tribe companies
have done a lot to create a supplier base. However the
(4)
demand is increasiirg for more interactive games and the
online sales have allowed the penetration of competitive
options &om across the country. Also any new venfure would
demand high R&D cost and more to it a patent cost. The
country hut as the
.govemment perceives it as a lwury segrnent. Above all offlate the research has found mothers abstaining from the
motorized as well as chip set toys due to the reports oUnql
Tq_gy{_134iatio_rl that may be harmtul for young kids'
growth. Chairman brushes all allegations, though it calls for
higher inffospection.
Develop a Extemal Factor and Internal Factor
Evaluation matrix for the above description. ( 14 )Based upon the analysis above suggest a suitable
strategy to the Chairman. ( 14 )
(a)
0)
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