301 North Crowdus Sterling Baypg 3 on PDF · 301 North Crowdus is a case study in convenience. Main Street Garden Park Old East Dallas Bryan Place 35E 35E 35E 30 30 366 Victory Park

301 North CrowdusSterling Bayadd scheme a

pg 3 on PDF

Immediately neighboring a DART rail line stop, directly off US 75 (Central Expressway) with proximate access to I-45 and I-30, and adjacent to Downtown Dallas, 301 North Crowdus is a case study in convenience.

Main Street Garden Park

Old EastDallas

Bryan Place

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35E

35E

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VictoryPark

Downtown Dallas

J F. KennedyMemorial Plaza

The DallasWorld Aquarium

Klyde Warren Park

Uptown

Baylor UniversityMedical Center

MARILLA ST

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OLIVE ST

CANTON ST

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301 North Crowdus75

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2Sterling Bay | Proprietary and Confidential

301 North Crowdus is at the center of it all.


301 North Crowdus: Timeline & Development Parameters

Pre-Commencement/Architecture 4Q 2020

Architect HKS

General Contractor Austin Commercial

Core and Shell Construction 24-27 months

Parking Ratio 3/1000

Approximately 440,000 RSF* Office

1 Superfloor Approximately 72,000 RSF

Tower Floors Approximately 26,200 RSF

Retail Space Approximately 27,000 RSF

Amenities Fitness Center, Tenant Lounge, Conference Center, Rooftop Terrace

*Potentially expandable to 1 Million RSF


301 North Crowdus13 stories / 474,200 RSF

Artists conceptual rendering View from Malcolm X


View from Indiana St.Scheme A


Artists conceptual rendering View from Indiana


North Aerial ViewScheme A


Artists conceptual rendering North aerial view


South Aerial ViewScheme A


Artists conceptual rendering South aerial view


173.0Roof

13 8 14.' 24,890 RSF SF 24,890 RSF 14' 8

12 7 14.' 26,220 RSF SF 26,220 RSF 14' 7

11 6 14.' 26,220 RSF SF 26,220 RSF 14' 6

10 5 14.' 26,220 RSF SF 26,220 RSF 14' 5

9 4 14.' 26,220 RSF SF 26,220 RSF 14' 4

8 3 14.' 26,220 RSF SF 26,220 RSF 14' 3

7 2 14.' 23,180 RSF SF 23,180 RSF 14' 2

75.0' 6 1 14.' 72,200 RSF SF 14' 1

P5 4 12.0' 200 Cars 82,750 SF

P4 3 10.0' 200 Cars 82,750 SFP3 2 10.0' 200 Cars 82,750 SFP2 1 11.0' 200 Cars 82,750 SF

0 Ground/Lobby 18.0' 3,325 RSF 0 Cars SF 14,000 SF 3,500 RSF

B1 -1 12.0' 200 Cars 82,750 SFB2 -2 10.0' 200 Cars 82,750 SF



INDIANA ST

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WDU

S ST

MAL

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LVD

01SITE PLAN

0 60'

30’ 120'

S I T E P L A N

AMENITY DECK(OFFICE & PARKING BELOW) 8 FLOOR TOWER ON 4 SUPER

FLOORS ABOVE4 FLOORS OF PODIUM PARKING

474,200 G.S.F.

8 FLOOR TOWER ON 4 SUPER FLOORS ABOVE

4 FLOORS OF PODIUM PARKING

301 North CrowdusSite Plan / 474,200 RSF

10Sterling Bay | Proprietary and Confidential0 60'

30’ 120'

O V E R A L L G R O U N D F L O O R P L A N

RETAIL LOBBY RETAIL

LOADING

RETAILRETAIL

LOADING

MAIN / ELECT GEN/TRANS

LOBBY

TRANS/GEN

MECH

SERVICE CORRIDORSERVICE CORRIDOR

MECH

UP TOP2

UP TOP2

FIRE LANE

LOGGIALOGGIA

01GROUND FLOOR PLAN

I N D I A N A S T. CR

OW

DU

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MA

LC

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BLV

D

GROUND FLOOR RETAIL@ BASE OF OFFICE:

14,000 S.F.

301 North CrowdusGround Floor / 14,000 RSF Retail


0 60'

30’ 120'

T Y P I C A L G A R A G E F L O O R P L A N

MECHMECH

PARKING

DOWN UP DOWNUP

01TYPICAL GARAGE FLOOR PLAN

TYPICAL GARAGE FLOOR200 CARS / LEVEL1200 CARS TOTAL

301 North CrowdusTypical Garage / 200 cars per level


0 60'

30’ 120'

S U P E R F L O O R F L O O R P L A N

FLOOR PLATE:76,000 S.F. @ 1 FLOOR

MECH MECH

T T

EE

J

OUTDOOR COURTYARD

LEASE SPACE

LEASE SPACE

LEASE SPACE

LEASE SPACE

01SUPER FLOOR PLAN

301 North CrowdusSuperfloor / 72,000 RSF


0 60'

30’ 120'

T Y P I C A L O F F I C E F L O O R P L A N

MECH

T

E FV

J T

EMECHFV

LEASE SPACE

LEASE SPACE LEASE SPACE

LEASE SPACE

01TYPICAL TOWER FLOOR PLAN

FLOOR PLATE:27,600 S.F. @ 7 FLOORS

FLOOR PLATE:27,600 S.F. @ 7 FLOORS

301 North CrowdusTypical Office / 26,220 RSF per tower floor


Deep Ellum: a dynamic neighborhood on the rise.

Thanks to an electrifying street art scene and a population that perfectly captures a unique cross-section of modern and old-school, this downtown-adjacent entertainment district has all the swagger of a neighborhood that’s setting the trends, not following them. It’s an oasis for the eclectic and a place where you can immerse yourself in the culture and creativity shaping tomorrow.

Deep Ellum is a haven for creative thinkers, movers and shakers and those who dare to do things differently.

Main Street Garden Park

Old EastDallas

Bryan Place

35E

35E

35E

30

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366

VictoryPark

Downtown Dallas

J F. KennedyMemorial Plaza

The DallasWorld Aquarium

Klyde Warren Park

Uptown

Baylor UniversityMedical Center

MARILLA ST

CADIZ S

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ELM ST

OLIVE ST

CANTON ST

CANTON ST

COMMERCE ST

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Deep Ellum75

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A true-to-character neighborhood in the heart of Dallas.The energetic arts and culture center of Dallas, Deep Ellum is a niche in the urban scene for it’s unique, gritty, and new to market tenants. Located directly next to Downtown, the neighborhood also provides immediate access to the surrounding city.

NOTABLE RETAILERS ALREADY IN DEEP ELLUM

5,455 Population Density

3.4m Visitors per year

36 Median Age

65% Traffic Comes from Locals

35% Traffic Comes from Visitors

$94,276 Average Household Income

56 Unique Storefronts

87 Walk Score

110+ Bar & Restaurant Options


*Sources: TSGC Analytics, ESRI

Deep Ellum by the numbers.*


Deep Ellum has proven commerce and unique local flavor.

Residents and visitors alike appreciate the soulful, authentic edge of Deep Ellum. For the modern, millennial: walls of succulent planters and a refurbished pink VW van. For the vintage lover: an experiential warehouse theater. For the local flavor aficionados: dive bars pulsing with homegrown musical talent.

At its core, Deep Ellum is where old-school meets next-gen. Where Dallas’ art scene meets its rich culture. Where the City’s storied past meets its bright, vibrant future.


Deep Ellum is thriving and will only continue to grow.

Established InvestmentDeep Ellum already has one class A, two phase office project being developed, with Uber executing a lease to occupy the entire office space.

301 North Crowdus is the next stop for a large tenant headquarters in Deep Ellum, and sets the stage for many to follow.

The relocation of massive, influential company HQs to Deep Ellum forecasts a boom in surrounding neighborhood retail, commerce, and development.

Effortless AccessibilityLocated directly adjacent to downtown Dallas, Deep Ellum maintains a close connection to the surrounding neighborhoods of the city, while carving out it’s own self-starter and grassroots identity.

Located along the DART rail line with multiple stops, as well as access directly off US 75, paired with proximate access to I-45 and I-30, Deep Ellum is a literal hub of urban activity, easy to reach through various modes of transportation.

South Aerial ViewScheme A

301 North Crowdus


Easy to get to, Hard to leave.

SITE

D

ART

301 N CrowdusResidentialFood/Drink/RetailHeadquartersHotelN

BAYLOR UNIVERSITY MEDICAL CENTER

BRYAN PLACE

TOM THUMB

BAYLOR SCOTT WHITE300,000 SF

CORPORATE CAMPUS

FARMERS MARKETDOWNTOWN

DALLAS

DEEP ELLUM

DEEP ELLUM

UBER450,000 SF75345

INTERSTATE

45INTERSTATE

30INTERSTATE

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COMMERCE ST.

MAIN ST

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SANTA FE TRAIL

ELM ST

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MALCOLM X BLVD.

GOOD LATIMER EXPYGOOD LATIMER EXPY

CROWDUS ST.

MALCOLM X BLVD.

WALTON ST.

HALL ST.

GASTON AVE.


Over 5,000 units within 0.5 miles of 301 N Crowdus, And 13,000 units within 1 mile.

SITE

BAYLOR UNIVERSITY MEDICAL CENTER

D

ART

1. The Crosby: 336 units2. The Novel: 230 units3. Adam Hats Lofts: 90 units4. The Case: 337 units (phase 2)5. 3200 Main St: 38 units6. Futura Lofts: 87 units7. 3300 Main St.8. Deep Ellum Lofts: 127 units9. 3333 Elm St Lofts: 19 units10. Continental Lofts: 56 units11. Broadstone Ambrose: 325 units12. The Hamilton: 310 units13. Marquis on Gaston: 480 units14. Live Oak Lofts: 114 units15. 300 N Pearl: 336 units16. Camden Farmers Market: 907 units17. Taylor Lofts: 60 units18. Amelia at Farmers Market: 207 units19. Alta Farmers Market: 313 units20. Cortland Farmers Market: 340 units21. Harvest Lofts: 247 unitsN

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CORPORATE CAMPUS

UBER450,000 SF

BRYAN PLACE

TOM THUMB


DALLAS

DEEP ELLUM

DEEP ELLUM

75345INTERSTATE

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30INTERSTATE

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Eat, drink, shop, listen, workout, explore,Find your Deep Ellum.

SITE


CORPORATE CAMPUS

BRYAN PLACE

D

ART

1. Deep Ellum Brewing Co.2. SIXSITE Gear3. CrossFit Deep4. Jack Mason5. Photographique6. Deep Ellum Art Company7. Deep Ellum Brewing Co.8. Tony Horton Collection9. Mohler MXM 10. Petit Atelier, Tissu11. Deep Vellum Books,

Kirk Hopper Fine Art12. Knoxtile13. Acme Rubber Stamp Co.14. The Bomb Factory, Canton Hall15. Angry Dog, St. Pete’s

Dancing Merlin16. Federale’s, Westlake Brewing Co.17. Maracas Cocina Mexicana,

Le Bon Temps, All Good Cafe, Blitz Scooters, Orange Salon

18. Flea Style, Bobaddiction19. Sky Rocket Burger20. Deep Ellum Denim21. Murray Street Coffee Shop22. Adair’s Saloon, Cane Rosso,

The Free Man Cajun Cafe & Lounge

23. Twisted Root Burger Co., Punch Bowl Social, Dot’s, Ebb & Flow, Hibiki Sushi, Ruins, Vidorra, 1890 Marketplace Grocery, Kettle Art Gallery, Crossroads, Picole Pops, Trinity Cider

24. Upstairs Circus, BuzzBrews, PhoBowl, The Curtain Club, Will Call, The Point Skate Shop, Crab Station, Zatar Lebanese

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Tapas and Bar25. 7-11, Truth & Alibi,

Shoals, Salsera, Big Guys Chicken & Rice, Deep Sushi, Archer Paper Goods, Paddywax Candle Bar, Petal Pushers, Black Swan Saloon, Fuzzy’s Taco Shop, Three Links, Chills 360, Twilite Lounge, Anvil Pub, Wing Bucket, Wit’s End, Club Dada, Off the Record, Armoury DE, Crowdus Bar, Blade Craft, A Room with a Clue, Rocket Fizz, Revolver Taco Lounge

26. Harlowe MXM, Trick Pony, STIRR, Beauty Bar, Bitter End, Oni Ramen, Hide, Select Start

27. Bucky Moonshine’s, The Nines

28. Local, Rudolph’s Meat Market, Niwa Japanese BBQ, Monkey King Noodle Company

29. Terry Black’s BBQ30. Dallas Comedy House31. Urban Paws32. Prophet Bar33. Louie Louie’s Dueling

Piano, Stonedeck Pizza Pub34. Trees, On Premises, The

Green Room, Brick & Bones, Punk Society, Deep Ellum Hostel, Serious Pizza, Cafe Brazil

35. Reno’s Chop Shop36. Off the Cuff37. Pepe & Mito’s 38. Mama Mia’s Pizza & Pasta

THE PITTMAN HOTEL


DALLAS

DEEP ELLUM

DEEP ELLUM

UBER450,000 SF75345

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Our projects are as diverse and unique as the people who interact with them.

Yet one characteristic unites each project we undertake — our unwavering commitment to getting each detail right.

Simply put, we love building.

Building trust.

Building relationships.

Building value — for our partners and for the communities we serve.

Building Value.Sterling Bay


We endeavor to have our ideals reflected in the glass, brick and steel of the buildings we build, as well as in the communities we help transform.

Our creativity and dedication is evident through the testimony of our partners.

Lincoln YardsArtist’s conceptual rendering

333 N GreenArtist’s conceptual rendering

Ace Hotel

At Sterling Bay, our projects are our legacy, and they tell the story of a company with vision, imagination, experience and a track record for success.

“Sterling Bay’s team is one of the most creative in the industry. Their innovative thinking has allowed us to execute deals at the highest levels that typically would never get across the finish line.”Steven C Spinale, Vice President J.P. Morgan Asset Management; joint venture partner “From the moment the lease was signed until today, Sterling Bay continues to exceed all of SRAM’s highest expectations. They are a great partner.”Stan Day, Founder and CEO, SRAM; tenant at 1KFulton

“Sterling Bay delivers. Their team has exceeded our expectations throughout the negotiation, design and construction phases of our project. We feel fortunate to be partnering with an experienced developer that we can trust to create a world class headquarters for McDonald’s.”Joseph Endress, Director of Facilities, McDonald’s


We build culture-changing HQs for today’sbiggest brands.

Sterling Bay is an innovative, collaborative development partner, offering a variety of structures to implement your company’s vision, including custom build-to-suit leases.

Since 2012, Sterling Bay has developed or redeveloped more cutting-edge corporate headquarters than any other real estate developer in Chicago, including Gogo, Google, Dyson, Glassdoor, C.H. Robinson, WPP, SRAM and McDonald’s.


Opens the Chicago Public Library West Loop Branch at 118-22 N Aberdeen, built and donated by Sterling Bay

Begins construction on Sterling Bay’s first residential development at 300 N Michigan Avenue

Receives full approval from the Chicago City Council for the Lincoln Yards project

Begins second Fulton Market development, Fulton West, with no advanced tenant commitments, foreseeing the neighborhood’s demand

Announces redevelopment of the old Harpo Studios into the new 580,000 square foot headquarters for McDonald’s

Acquires the land at 1515 W Webster, the former home of the Guttman Tannery, clearing the way for C.H. Robinson, one of the world’s largest logistics providers, to announce the beginning of a build-to-suit office building in the soon to be named Lincoln Yards

Purchases Finkl Steel as part of the $6B Lincoln Yards vision

Enters the Portland market with the acquisition of the former Macy’s department store and office floors of the Meier & Frank Building

Goes on to house the Midwest headquarters for growing companies such as Glassdoor and Dyson within the Fulton West property

Completes sweeping renovations of the Cold Storage Building, the first office product of its size in Fulton Market, facilitating the move of Google’s Midwest headquarters to the neighborhood

Acquires Harpo Studios at 110 N Carpenter with plans for attracting a major tenant to the location and custom developing it to their needs

Acquires the Fulton Market Cold Storage Building at 1000 W Fulton, positioning the neighborhood for a complete transformation

Purchases the 95-year-old loft building at 111 N Canal, developing it into Gogo’s new LEED-certified headquarters that boasts the best fiber connectivity in the city

Transforms a four-story concrete loft building at 400 S Jefferson into the new home of Tyson Foods (formerly Hillshire Brands)

Receives Developer of the Year and Redevelopment of the Year Award (for 400 S Jefferson) from the Greater Chicago Food Depository

Opens the Ace Hotel in a converted Italian cheese making plant at 311 N Morgan, making Sterling Bay’s first hospitality offering in Fulton Market

Breaks ground for a 12-story building at 210 N Carpenter, redefining the standards of what luxury amenities can be Acquires and begins renovating 311 W Monroe to make an architectural statement in the neighborhood while introducing an unparalleled amenity package

Breaks ground for a 19-story office project at 333 N Green Street with 50% pre-leased to WPP, the largest advertising company in the world Enters the Miami spec market with 545 Wyn project, that includes a ground-up new construction housing 298,000 square feet of creative office and luxury retail offerings

Moves the Sterling Bay headquarters to the newly opened Fulton West Building at 1330 W Fulton Acquires two iconic Chicago properties 600 W Chicago and Prudential Plaza, with repositioning plans underway Welcomes tenants to 210 N Carpenter, where space was fully leased at the time of opening

Future plans include continuation of development in Fulton Market as well as Lincoln Yards

Identifies additional cities as new markets for Sterling Bay, including Boston, New York and San Francisco

We are Sterling Bay and this is just the beginning.

’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19 ’20+

It’s the big ideas that drive us.


We continue to expand our brand nationally.

Boston

Miami

Washington DC

Los Angeles

Dallas

San Francisco

Seattle

Portland

Denver

Austin

Nashville

Atlanta

Sterling Bay sets the standard for world-class amenities.

It’s our priority to provide every one of our office tenants with a variety of unique, top-of-the-line amenity options for work, leisure and play. Our packages are extensive and diverse, and ensure employees maximum wellness, productivity and community.


Bowling alley & billiards lounge

TV, bar, and rooftop lounge

Skydeck terrace

Tenant pool Conferencing

311 West Monroe Chicago, ILPrivate bowling alley and gaming area, conference and event facilities, full service fitness center, secure bike room, executive parking, indoor-outdoor convertible tenant lounge and bar.

McDonald’s World HQ Chicago, ILFitness center, multiple roof decks, conference center, community cafe, training facilities, secure bike room, extensive first floor retail.

Meier & Frank Building Portland, ORRenovated first floor retail and lobby lounge space. Tenant conferencing and lounge area, full service fitness and spin room.

210 North Carpenter Chicago, ILSky deck overlooking city, tenant lounge and gaming area, lap pool, conference facilities, indoor parking, fitness center and locker rooms, bike room, yoga room.

Our projects showcase our unique and innovative amenity expertise.



Case Study

Google’s Midwest HQ10-story, 531,190 SF Office Development Fulton Market | Chicago, IL

Investment Strategy > SB’s pioneering vision of the Fulton Market District was modeled

off the success of New York’s meatpacking district

> SB focused on technology and growth companies seeking large floorplate, loft office space

Location> One block from the new CTA Morgan Station in growing urban,

transit-oriented submarket

Relationships > When the City of Chicago funded the new CTA Morgan Station,

SB identified the investment opportunity and began a two-year community process to change the property’s zoning

> SB’s first mover strategy was possible with market knowledge and an established network of tenants and investors

Property> Existing 10-story loft-style building with large floor plates and a

developable parcel on a full city block


Case Study

McDonald’s Global HQ9-story, 574,817 SF Office Development Fulton Market | Chicago, IL

Investment Strategy > Young, educated workforce demand for urban, transit-oriented

lifestyle is driving companies to relocate to the city

> SB continued to aggressively acquire sites in Fulton Market at low historical cost basis

Location> Close proximity to Google’s Midwest HQ and new CTA Morgan

Station in Fulton Market

> Unique location along Restaurant Row on Randolph, a famous and significant amenity for tenants and residents

Relationships > SB’s long-standing and trusted relationship with the City of Chicago

led to rapid rezoning of the site to facilitate McDonald’s move to the city

> Previous successful ventures with lender and JV partner quickly capitalized the project

Property> Full city block in the heart of Fulton Market

> Two year sale-leaseback with Harpo Productions, the prior owner, provided interim cash flow during pre-development


Case Study

Lincoln Yards70+ Acre Premier Development Site Lincoln Park/Bucktown | Chicago, IL

Investment Strategy > Create an unparalleled urban campus and market it to companies

seeking a young, educated workforce

> Capitalize on the project’s unique attributes: large infill location, affluent trade area, transit-oriented focus, favorable zoning, cutting-edge design and green space with river frontage

Location> Just north of Chicago’s CBD between the iconic neighborhoods of

Lincoln Park and Bucktown

> Multimodal transportation: Metra, CTA, I-90/I-94, The 606 walk/bike trail, water taxis and extension of the successful Chicago Riverwalk

Relationships > Extensive public/private expertise executing complex, multifaceted

development plans with infrastructure, transportation and vertical improvements

> Long-standing corporate and financial relationships are advancing discussions with potential anchor tenants

Property> Totaling over 70 acres, Lincoln Yards is one of the premier

build-to-suit/mixed-use development sites in the country

> The project has been launched only since 2017 versus other sites that have been available for decades

Your allyin ambition.sterlingbay.com

add scheme apg 3 on PDF

For Leasing Information, Contact:

Fletcher Cordell Dennis Barnes Tommy Nelson Alexandra Cullins214.979.6102 214.979.6308 214.979.6519 [email protected] [email protected] [email protected] [email protected]

Documents

301 North Crowdus Sterling Baypg 3 on PDF · 301 North Crowdus is a case study in convenience. Main Street Garden Park Old East Dallas Bryan Place 35E 35E 35E 30 30 366 Victory Park