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© 2016 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
Distribution #WWDC16
Session 301
Introducing Expanded Subscriptions in iTunes Connect
Daniel Miao Engineering Manager, iTunes Connect
What is an In-App Purchase?
What is an In-App Purchase?
Digital content or service bought within app
What is an In-App Purchase?
Digital content or service bought within appApp offering before purchasing add-ons
What is an In-App Purchase?
Digital content or service bought within appApp offering before purchasing add-onsSubscription services
In-App Purchase Types
ConsumableNon-consumableNon-renewable subscriptionsAuto-renewable subscriptionsFree subscriptions
In-App Purchase Types
ConsumableNon-consumableNon-renewable subscriptionsAuto-renewable subscriptionsFree subscriptions (Fall 2016)
ConsumablePurchase once per use
ConsumablePurchase once per use
Non-ConsumablePurchase once and use indefinitely
Non-ConsumablePurchase once and use indefinitely
Non-Renewable SubscriptionPurchased and available for a limited time
Non-Renewable SubscriptionPurchased and available for a limited time
Auto-Renewable SubscriptionAutomatically renews at regular intervals
Auto-Renewable SubscriptionAutomatically renews at regular intervals
Auto-Renewable Subscriptions
Proceeds
70%All Subscribers
ProceedsLess Than One Year
70% 85%Proceeds
One Year or More
CategoriesTodaySubscriptions
Limited
CategoriesAllFall 2016Subscriptions
Subscription Management
Subscription Management
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription ManagementApp IconApp NameSubscription Group NameIn-App Purchase NameDuration
Subscription Management
Subscription ManagementOne active subscription per group
Subscription ManagementOne active subscription per groupSwitching within group will not affect proceeds
Subscription ManagementOne active subscription per groupSwitching within group will not affect proceedsUpgrades go into effect immediately
Subscription ManagementOne active subscription per groupSwitching within group will not affect proceedsUpgrades go into effect immediatelyDowngrades go into effect on renewal date
Subscription Groups
Subscription Groups
Subscription 1 month 1 year
Duration
1 weekService 1
Subscription level
TodayFall 2016
Subscription Groups NEW
Platinum
Subscription level Duration
1 month 1 yearService
2
3
Gold Service
Silver Service
1 month 1 year
1 month 1 year
1
TodayFall 2016
Demo
Jennifer MakowerEngineer, iTunes Connect
Territory Pricing
NEW
Territory Pricing
World Tier 2
World Tier 2
Australia (AUD) $2.99
Austria (EUR) €1,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
Territory Pricing
Territory Pricing
Sweden (SEK) 20,00 kr
NEW
Sweden (SEK) 20,00 kr
Australia (AUD) $2.99
Austria (EUR) €1,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
Territory Pricing
Austria €1,99
NEW
(EUR)
Sweden (SEK) 20,00 kr
Australia (AUD) $2.99
Austria (EUR) €1,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
Territory Pricing
Austria €1,99
NEW
(EUR)
€2,99
Sweden (SEK) 20,00 kr
Australia (AUD) $2.99
Austria (EUR) €1,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
Territory Pricing
Austria €1,99
NEW
(EUR)
€2,99
Sweden (SEK) 20,00 kr
Australia (AUD) $2.99
Austria (EUR) €1,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
Territory Pricing
Austria
NEW
(EUR) €2,99
€1,99
Sweden (SEK) 20,00 kr
Australia (AUD) $2.99
Austria (EUR) €1,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
Territory Pricing
Austria
NEW
(EUR) €2,99
€1,99
Territory Pricing
Sweden (SEK) 20,00 kr
Australia (AUD) $2.99
Austria (EUR) €2,99
Bulgaria (EUR) €1,99
Canada (CAD) $1.79
China (CNY) ¥12.00
Hong Kong (HKD) $15.00
India (INR) Rs120
Ireland (EUR) €1,99
NEW
Austria (EUR) €2,99
Territory Pricing
1,99 €
Sweden (SEK) 20,00 kr
Australia (AUD) $5.99
Austria (EUR) €2,99
Bulgaria (EUR) €1,99
Canada (CAD) $5.25
China (CNY) ¥12.00
Hong Kong (HKD) $30.00
India (INR) Rs120
Ireland (EUR) €1,99
NEW
Customer Retention
Customer Retention
Push notifications
Push notificationsEnhanced emails
Customer Retention
Customer Retention
Push notificationsEnhanced emailsSimple agreement
Preserve Price
NEW
Preserve Price
¥120
¥120
NOW
EARLY ADOPTERS
Preserve Price
¥120 EARLY ADOPTERS
NOW
Preserve Price
¥120
NOW
¥240 LAUNCH
Preserve Price
EARLY ADOPTERS
¥120
NOW
¥240 LAUNCH
Preserve Price
EARLY ADOPTERS
¥120
¥240
NOW
LAUNCH
¥360
Preserve Price
EARLY ADOPTERS
¥360
¥120
¥240
EARLY ADOPTERS
NOW
Preserve Price
LAUNCH
¥360
¥120
¥240
EARLY ADOPTERS
NOW
Preserve Price
LAUNCH
launch green¥360
launch
¥120 EARLY ADOPTERS
NOW
POST LAUNCH
Preserve Price
¥240
¥360 greenLAUNCH
green
¥120
¥240
¥360
EARLY ADOPTERS
NOW
Preserve Price
LAUNCH POST LAUNCH
green
¥120
¥240
¥360
EARLY ADOPTERS
NOW
Preserve Price
LAUNCH POST LAUNCH
¥120
¥240
¥360
NOW
Preserve Price
LAUNCH POST LAUNCHEARLY ADOPTERS
¥120
¥240
¥360
NOW
Preserve Price
LAUNCH POST LAUNCHEARLY ADOPTERS
Demo
Jennifer MakowerEngineer, iTunes Connect
Summary
Summary
Increased proceeds
Summary
Increased proceedsExpanded categories
Summary
Increased proceedsExpanded categoriesUpgrades and downgrades
Summary
Increased proceedsExpanded categoriesUpgrades and downgradesTerritory pricing
Summary
Increased proceedsExpanded categoriesUpgrades and downgradesTerritory pricingImproved consent
Summary
Increased proceedsExpanded categoriesUpgrades and downgradesTerritory pricingImproved consentPreserve prices
More Information
https://developer.apple.com/wwdc16/301
Related Sessions
Using Store Kit for In-App Purchases with Swift 3 Mission Tuesday 11:00am
What’s New in iTunes Connect Presidio Friday 1:40pm
Labs
In-App Purchase / Subscriptions Lab 1 Frameworks Lab B Wednesday 9:00AM
In-App Purchase / Subscriptions Lab 2 Graphics, Games, and Media Lab A Friday 9:00AM
iTunes Connect Lab Fort Mason Wednesday 1:00PM
iTunes Connect Lab Fort Mason Thursday 3:30PM
iTunes Connect and App Analytics Lab App Store Lab B All Week 9:00 AM
Business and Marketing Lab App Store Lab E All Week 9:00 AM