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    Managing

    Chapter 01

    Copyri ght 2011 by the McGraw-H il l Companies, Inc. Al l r ights reserved.McGraw-Hill/Irwin

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    Learning Objectives

    LO 1Summarize the major challenges of managing in thenew competitive landscape

    LO 2 Describe the sources of competitive advantage for a

    companyLO 3 Explain how the functions of management are

    evolving in todays business environment

    LO 4 Compare how the nature of management varies atdifferent organizational levels

    LO 5Define the skills you need to be an effectivemanager

    LO 6Discuss the principles that will help you manageyour career

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    Globalization

    Todays enterprises are global, with offices

    and production facilities in countries all over

    the worldMeans that a companys talent can come

    from anywhere

    Internet makes globalization inevitable

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    Technological Change: The Internet

    Marketplace

    Means for manufacturing goods and services

    Distribution channel An information service

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    Technological Change: The Internet

    Drives down costs and speeds up

    globalization.

    Improves efficiency of decision making. Facilitates design of new products, from

    pharmaceuticals to financial services

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    Knowledge Management

    Knowledge

    management

    Practices aimed at

    discovering andharnessing an

    organizations

    intellectual resources

    Knowledge workers

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    Collaboration across Boundaries

    Requires productive communications among

    different departments, divisions, or other

    subunits of the organization

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    Collaboration across Boundaries

    Companies today must motivate and

    capitalize on the ideas of people outside the

    organization e.g. its consultants, ad agencies,and suppliers

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    Managing for Competitive Advantage

    Innovation

    Quality

    ServiceSpeed

    Cost

    Competitiveness

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    Question

    ___________ is the fast and timely execution,

    response, and delivery of results.

    A. InnovationB. Quality

    C. Speed

    D. Service

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    Managing for Competitive Advantage

    Quality

    The excellence of your product (goods or services)

    Historically, quality referred to attractiveness, lackof defects, reliability, and long-term dependability

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    Managing for Competitive Advantage

    Today quality is about

    preventing defects and

    having continuous

    improvement in howthe firm operates

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    Managing for Competitive Advantage

    Service

    The speed and dependability with which an

    organization delivers what customers want

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    Managing for Competitive Advantage

    Speed

    Fast and timely execution, response, and delivery

    of results.

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    Managing for Competitive Advantage

    Cost

    competitiveness

    Keeping costs low to

    achieve profits and

    be able to offer

    prices that are

    attractive to

    consumers.

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    The Functions of Management

    Management

    The process of working with people and resources

    to accomplish organizational goals

    Efficient, effective

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    Question

    ____________ is monitoring performance and

    making needed changes.

    A. PlanningB. Organizing

    C. Leading

    D. Controlling

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    The Functions of Management

    Leading

    stimulating people to be high performers

    Controlling monitoring performance and making needed

    changes.

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    The Functions of Management

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    Performing All Four Management

    Functions

    A typical day for a manager is not neatly

    divided into the four functions

    Days are busy and fractionated, and spentdealing with interruptions, meetings, and

    firefighting

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    Performing All Four Management

    Functions

    Good managers

    dont neglect any of

    the four

    managementfunctions

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    Management Levels and Skills

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    Top Level

    Managers

    Middle-Level

    Managers

    Frontline

    Managers

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    Management Levels and Skills

    Top-level managers

    Senior executives responsible for the overall

    management and effectiveness of the

    organization.

    Middle-level managers

    Managers located in the middle layers of the

    organizational hierarchy, reporting to top-level

    executives.

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    Management Levels and Skills

    Frontline managers

    Lower-level

    managers who

    supervise theoperational activities

    of the organization

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    Transformation of Management

    Roles and Activities

    1-28Table 1.1

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    Managerial Roles: What

    Managers Do

    1-29Table 1.2

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    Question

    Which management skill is the ability to lead,

    motivate, and communicate effectively with

    others?

    A. Technical

    B. Conceptual

    C. DecisionD. Interpersonal

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    Management Skills

    Technical skill

    The ability to

    perform a specialized

    task involving aparticular method or

    process

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    Management Skills

    Conceptual and decision skills

    Skills pertaining to the ability to identify and

    resolve problems for the benefit of the

    organization and its members.

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    Management Skills

    Interpersonal and communication skills

    People skills; the ability to lead, motivate, and

    communicate effectively with others.

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    You and Your Career

    Emotional

    intelligence

    The skills of

    understandingyourself, managing

    yourself, and dealing

    effectively with

    others.

    Social capital

    Goodwill stemming

    from your social

    relationships

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    You and Your Career

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    Be both aspecialist and a

    generalist

    Be self-reliant Be connected

    Actively manageyour relationship

    with yourorganization

    Survive andthrive

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    Keys to Career Management

    1-36Table 1.3

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    Two Relationships:

    Which Will You Choose?

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    Figure 1.1

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    Managerial Action Is Your

    Opportunity to Contribute

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    Figure 1.2

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    Common Practices of Successful Executives

    They ask What needs to be done? rather than

    What do I want to do?

    They write an action plan. They dont just think, they

    do, based on a sound, ethical plan.

    They take responsibility for decisions.

    They focus on opportunities rather than problems.

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    Destination CEO: Darden Restaurants

    What position did Otis

    hold before being

    named CEO of Darden

    Restaurants?

    What management

    skills are you

    developing in a job or

    in college that will aidyou in your future

    career?

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