the

business blueprint

300+ point checklist for launching an online business and brand that makes bank!

Womanpreneuher’s

WU

the womanpreneuHER’s business blueprint

WU

Is your business ready to make money?

Now I'm not trying to be funny here, but not every business launched is positioned to get paid!

I learned early on that to be successful as a modern day entrepreneur, you can’t follow the same old-school playbook. Not

only do you have to offer a product or service that is game-changing, you have to find new and innovative ways to get that

game-changing product seen and heard!

One of the best ways to get seen and heard is to get your business and brand engaging potential customers online. That means leveraging tools like social media, content marketing, email marketing and video marketing. When done right, you can create an online system that turns your business into a well-oiled-traffic-generating-money-making machine.

So how do we get you there?

With the WomanpreneuHER’s Business Blueprint!

Containing more than 300+ items, you can just consider this the ultimate go-to guide every lady boss needs to make sure her business is ready to slay those sales and collect those coins!

Let’s get it!

xoxo

Andrea Bolder

Don’t forget to follow me on Facebook, Instagram and Pinterest.

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This is where you need to get your mind right! When it comes to optimizing your business to make money, it takes planning, persistence, and patience. Prepare your mind to learn the tools, put in the work, and do what it takes to collect those coins!

The riches are in the niches! Create your unique niche, know what problems you will solve and the target audience you will serve.

Create your ideal customer profile and be very clear about the customer you want to work with.

Determine your money goals from the very beginning. How much money you want to generate dictates every major decision you will need to make from here on out.

Assess your assets. Know what resources you have and how much money, time, experience you are (or are not) working with. Pinpoint the areas you need help in or need to improve to be successful.

If you don’t have a website yet, create a timeline for the (re)launch of your site.

Research niche specific keywords and trending topics. (Use tools like Google Keywords Tool, Google Trends, Pinterest smart search)

Research and identify your top 5 competitors. See what they are doing and how you can do it better.

Come up with your branded business name and purchase domain name if you do not already have one. If you re a personal brand, it’s a good idea to use your name for your site. (GoDaddy and NameCheap)

Choose your website platform. Will it be WordPress.org, Squarespace, Shopify or something else!

Purchase and setup your hosting (Siteground, Hostgator) if using a self hosted website platform like

WordPress or Squarespace and test your site speed.

Install SSL certificate, reroute any old URLs using a plugin like 301 Redirect and then add reminders that transactions are safe through your site.

Add logos or banner reminders that transactions are safe through your site.

Setup a branded email account for your business (i.e. hi@yourdomainname.com, not an @gmail.com or @yahoo.com account).

Choose, install and test (on all browsers) a mobile responsive website theme (Themeforest.com) to ensure ease of use.

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start

brand it

Design a logo for your site (DIY: Canva, Creative Market templates, Squarespace Logo Maker. For Hire:

Fiverrr.com, Upwork.com)

Create a brand board for your site that includes colors, fonts, graphical elements, signature images, photos, illustrations, textures and style guidelines you will use to customize your site.

If you are a personal brand or persona add professional, personality driven photos of yourself to your site and social media channels.

Create graphics + mockups of products (free and paid) that can be displayed on your site.

Add testimonials + social proof logos with features from other media outlets to boost your authority.

Incorporate social media platforms so visitors can connect with you on the platforms they are hanging out on. (Pinterest boards, Instagram feed, Facebook page, Twitter feed, etc.)

blog blueprint

Identify and prioritize the most important goals. This will help you build your blog in a way to supports your overall objectives. (ex. Primary goal = sell digital products)

Identify what your visitors are looking for when they visit your site. This will help you prioritize what types of information you’ll need to add on each of your website pages.

Write down ALL the things you’d want to communicate to a visitor and the actions you want them to take when they visit your site.

Based on your blog goals and desired visitor actions, add essential pages and categories to your site navigation menu (ex. Homepage, About, Blog, Shop, Products, FAQs, Contact)

Create content categories and add to navigation menu, footer and blog sidebar.

Design 2-3 home page banners that highlight specials, promos or freebies. Make sure they are featured above the fold in the header or main banner area of your site.

Feature popular products on your homepage along with call to action buttons that lead customers to the next desired step.

Latest, recommended or most popular blog posts should be highlighted on homepage.

Search browser icon should be clear and visible preferably near top of site.

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Create filtering options (tags, menus) for all major content or product categories for easy searching.

Link to your social media profiles and make sure all profiles open up in a new tab.

Write a lead generating “About” page.

Add strong calls to action on your site to convert traffic and direct customers to product pages.

legal stuff

Write a professional privacy policy and make sure your site is in compliance with GDPR guidelines.

Create terms & conditions page. Add link to your website footer.

Create affiliate disclaimer page if necessary. Add link to your website footer.

Make sure your refund, exchange and guarantee policies are clear and easy to locate.

blogging + content creation

Map out a clear content creation strategy. (topics, average post length, keywords, promo)

Determine the different types of blog posts and content you will create. How-to posts, interviews, product reviews, video tutorials, podcasts, cause studies, testimonials, social media captions, ebooks.

Using your posts, freebies, free courses and challenges, how can you create a content funnel that naturally leads to your paid product offering?

Come up with the tone and style in which you will create content. (Make sure it’s true to YOU!)

Decide the medium in which you will share your content (written, audio, video, combo)

Create an editorial schedule and specify the frequency (for instance, 2x per month) that you will create these types of content.

Create and save blog posts templates to ensure a consistent flow and vibe for all published content.

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Learn effective copywriting techniques. (how to create binge-worthy content, blog titles, opt-ins, calls to action and product descriptions)

Create branded (and shareable) pins to help promote blog content on Pinterest.

Create featured images or thumbnails to help promote blog content across social networks. (know appropriate dimensions to ensure photos load properly)

Use supporting graphics and images in your blog posts. If photos not taken by you make sure you follow copyright compliant rules.

Create infographics to help promote and sell products,

Monetize your blog content by embedding links to recommended products within your blog posts. This can be affiliate products or you own products and services.

Test that your comments work.

Incorporate a content repurposing strategy to boost audience reach and exposure.

seo strategies

Install third-party SEO plugin (Yoast, All-in-One SEO Pack) to ensure blog posts are optimized before publishing.

Create meta data (search-engine friendly keywords) to use in your post URL, blog titles, product titles, product descriptions, and headings.

Use keywords in 1-2% of your post content which equates to 5-7 times/500 words.

Rename and use keywords in alt tags, titles and descriptions of photos, images and infographics.

Keep page titles under 60 characters so they are not (cut off) in the search results.

Keep meta data descriptions under 150 characters.

Create a link building strategy (i.s. link to older, relevant posts within new post, etc.)

Use inbound links to give your content some extra. SEO power.

View your competitors’ backlinks and SEO using tools like SpyFu and SEMrush.

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Create categories and tags based on your niche. Google will rank category archive pages as well as single post.

A/B split test homepage, top content pages and top product pages.

Include social sharing buttons.

Use alt text, keywords, hashtags in social media posts to help drive traffic back to your sites.

site optimization + security

Improve your site speed. (reliable hosting, reduce plugins, update theme, compress images, etc.)

Resize your featured images so they fit the content width of your blog posts.

Limit third-party plugins and do not download more than necessary.

Keep your site and plugins updated and make sure your WordPress software + themes are updated.

Verify that your passwords are strong.

Add security certificates and seals on your website if necessary.

Install plugin that regularly backs up your website files and content. (UpdraftPlus, BackupBuddy, etc.)

Check regularly for broken links and remove any broken links you find.

Customize your 404 page to redirect visitors back to appropriate content.

Don’t delete pages or products without creating redirects.

Integrate spam filters to limit erroneous comments (Akismet)

analytics and stats

Add functionality to track visitors, pageviews, and bounce rates.

Install Google Analytics or other visitor tracking applications. (check plugins)

Setup Google Webmaster Tools to track your site's search performance with Google.

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Setup Facebook Conversion Pixel if running ads to track actions people take on your website.

Setup Pinterest Conversion Tag if running ads to track actions people take on your website.

Set up XML sitemap (search Wordpress plugins directory for plugin)

email marketing

Choose and setup your email service provider. (ConvertKit, Aweber, Mailchimp)

Create targeted email marketing strategy with monthly goals. (#subscribers, conversions, sales, etc.)

Map out a consistent email marketing schedule. (daily, weekly, biweekly, monthly, etc.)

Create 2-3 branded email newsletter templates.

Create and integrate branded landing page, email opt-in boxes and pop-ups with strong call to action to capture leads(ConvertKit, LeadPages, Magic Action Box, etc.).

Integrate your opt-in boxes, buttons or links above the fold, on homepage, in navigation, In sidebar, in posts, at end of post, n your about me page, as a pop-up.

Create dedicated lists or segments (using tags) for new subscribers, people of interest, paid customers, etc.

Integrate autoresponder with store/product delivery platforms so that new customers are automatically added to your email list and follow up sequences can be sent.

Create an email that has download button, link or instructions to access freebie/content upgrade.

If your freebie or content upgrade is a series (challenge, video series, etc.) make sure all emails are in correct order and scheduled appropriately. (make sure emails are LIVE and not in draft mode)

Add links and call to action to your paid products and services within your content upgrade or freebie.

When appropriate, use a limited time tripwire offer with countdown timer to capture immediate sales.

Create welcome email series that helps build relationship with new subscribers and future customers.

Add CTA at end of each email series to let subscribers know how they can take next step with you.

Split test email opt-in boxes (colors, copy, images, call-to-action) to optimize conversions.

Send email offers that promote upsells or downfalls based on customer interest and behavior.

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Create various sales funnels to multiply passive revenue over an extended period of time.

Solicit testimonials, reviews and customer feedback vie email.

Setup abandoned cart email notifications.

Create after purchase survey that can be emailed.

store plugins + payment processors

Research and choose best e-commerce platform for your products and services (WooCommerce, Shopify, Etsy, Thinkific, Teachable, Udemy, etc.)

Research and choose best online course delivery platform (Teachable, Thinkific, Kajabi)

Research and choose best membership site platform (MemberPress, Wishlist Member)

Add link to the shopping cart at the top of your site.

Add link to Shop or Product Page. Redirect to off site store like Teachable or Etsy.

Choose and integrate reliable payment processor and shopping cart Integration instruction will vary based on platform using. (PayPal, Stripe, SamCart, DPD etc.)

Add Amazon Payments, Shopify payments is using Shopify.

Learn how to create coupons, discount codes and limited time offers. Test coupons to ensure they are applied and work properly at check out.

Walk through your payment process to ensure it works properly.

Create and verify “new order” follow up emails and notifications are setup correctly.

If using third party tools like Zapier, make sure triggers + integrations are activated and work properly.

Add functionality to track orders if this feature is not native to store/product delivery platform.

Install Google Merchant or other e-commerce plugins if needed.

Install an upsell app if necessary along with an Abandoned Cart Plugin to maximize sales.

Research and install affiliate plugin if you plan to have an affiliate program for your products.

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product creation + product sales pages

Research products you will sell. (digital, physical, services, membership, events, affiliate products, etc.)

Create a Customer Product Map that outlines how you can naturally and logically lead customer from one product to the next.

Offer a sample or low ticket product if customers are hesitant to buy or want to try you out first.

Research distributors, resources, product development tools if necessary.

Add products to your store, course platform or product page.

Include a branded product title. (SEO optimized, proofread)

Create a professional and visually compelling sales pages that tells a story of the transformation customers will receive when they use your product or service. (benefits over features)

Include a creative product description for each product that highlights what makes your product stand out from the competition. (SEO optimized, proofread)

Create featured high-quality thumbnail image along with multiple product images to be added to product page (Add zoom-in functionality if helpful)

Watermark products or portfolio photos if necessary.

Add videos to demonstrate how product works or how it can be used.

Add product information, specifications, quantities, delivery times, etc.

If selling a physical product (planner, t-shirts, jewelry, etc.) make sure to include materials used, dimensions, colors, weights, washing or use instructions, etc.

Add a field to change quantities if more than one of each item can be purchased.

Add links to popular, related and “what’s new” products.

Test all product pages and links. Remove broken links and fill in empty product pages.

Use longer cookie expiration times for checkout.

Apply breadcrumbs (recommended products) on each page to help customers find the products or pages they need. (this also increases sales)

Popular categories or “Best Selling” products should be grouped and featured on website homepage.

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Add available colors, sizes or product specific features. Add a sizing chart if needed.

Highlight customers reviews, feedback and testimonials for each product. Add a filter option for reviews. (i.e., most relevant, number of stars, etc.)

Add countdown timer to promote urgency and exclusivity.

Don’t forget selling points such as sale price, free shipping, or exclusive offers.

If selling digital products upload to delivery platform (Woocommerce, Teachable, Membership site) and make sure all download links, PDFs, zip files or videos work properly.

Add and test add-to-cart or buy-now button on each product page.

Create and link buy now button to product sales page.

Confirm correct pricing information. Include sales or discounted pricing.

Upload/add all products to your store including related products to add-on and upsell/downsell.

Confirm availability of each product. Show scarcity or exclusivity to urge people to buy now.

Add shipping and tax calculators on product pages if necessary.

Add a currency converter if necessary.

Add comments sections or activate review feature so people can discuss products.

Add a wish list button on each product page.

Offer a live chat option in case customer has questions.

Include positive stats on each product such as # of positive reviews, shares, sales, and people who placed it on their wish list.

Add social share buttons on product pages and sales pages.

Offer incentives or deals when people make multiple purchases or bundle specific products together.

Add tiered pricing options to capture a wider base of customers.

Add a banner for most popular option or best selling option especially is using tiered pricing.

Add a “SOLD OUT” banner that states if a product is sold out.

Add an opt-in or waitlist form for backordered products or when products/services/membership site access become available.

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Make the purchase process as clear and easy as possible to increase conversions.

Include keywords on each product page to improve search engine rankings.

customer checkout + delivery guidelines

To make customer transactions easier, accept all payment methods. (Stripe, PayPal, Credit Card, etc.)

Give customers the option to purchase as guest or create an account after they place their order.

Provide customers the lowest shopping costs possible,

Offer free shipping or other incentives for volume purchases a(quantity or higher priced items)

Offer multiple shipping options (ground, express, overnight, etc.)

Show estimated delivery dates, times and how package will arrive.

If you sell digital products or services explain how customer will get access to their product or service.

List clearly any shipping deadlines, limitations or restrictions. Particularly during high volume seasons (Black Friday, Christmas, Valentines, etc.)

Verify correct shipping for domestic and International orders.

If you only ship locally, nationally or to specific countries remove purchasing access for excluded countries if necessary.

Add checkout buttons on top and bottom of your website pages.

Make sure promo codes can be applied and work properly.

Make sure order page is easy to read, decluttered and professional in appearance.

Make sure security and payment seals are prominent on checkout page.

Give customer option to continue shopping after adding products to cart.

If you sell high ticket items, consider offering a payment plan or installment options.

Test the checkout process to ensure a quality customer experience and to ensure everything works.

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customer follow up

Always thank your customer for their purchase. (via email, thank you page, invoice page, etc.)

Always provide an invoice with the price they paid and any discounts that may have been applied.

Include links to the product sales pages, store, support and relation product suggestions.

Create and schedule a follow up email sequence for new members or customers after purchase.

Ask for a review or testimonial in exchange for a discount or other incentive. (free item, feature, etc.)

Offer a discount or coupon code if customer has not ordered again to encourage repeat customers.

If you have a loyalty or VIP program encourage customers to join.

If you have an affiliate program encourage customers to join.

Send promo offer or downsell for abandoned carts.

Make it easy for customers to track their orders. Provide tracking link in email, SMS notifications, etc.

Make it easy for customers to return items that fall within policy guidelines.

Make it easy for customers to contact support. (Email, phone, social media, messenger, etc.)

customer experience

Create branded packaging and product experiences that are unique, attention-grabbing & stand out.

If you are selling physical products, add branded cards and thank you cards inside packaging.

Add small freebies, testers or link to additional resources in all orders.

Create a ‘thank you for your order’ email template.

Include your best customer testimonials or product reviews to boost repeat orders.

customer support

Offer 24/7 customer support if possible. If 24/7 service is not an option, note your hours of operation and estimated response times.

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Create and add a link to your contact page at top and bottom of each page.

Add company contact numbers. Preferred contact info. Social media support.

Integrate a Live Chat feature. (i.e. LiveChart for Wordpress, ZenDesk Chat)

Add links to forums or online communities. (private FB groups, Q&A forums, bbPress, etc.)

Create and link to a FAQs page.

Add a store finder (Google Maps API) if purchases can be made and returned offline.

marketing plan

Establish a preliminary marketing plan and outline your product marketing efforts and goals.

If you have a marketing budget, determine how much it is (per week, month, launch) and how you want to use it to drive traffic to your new site. (Facebook, Instagram or Pinterest ads)

Use Google Analytics, Facebook Data, Facebook Insights and Pinterest Insights to determine effectiveness of your marketing campaigns and promotions.

Begin following influencers, industry leaders + pages of interest that share the same audience as you.

Reach out to niche bloggers and online influencers to explore potential partnerships or co-creation opportunities.

Engage your existing audience online and let them know something big is coming.

Schedule blog posts, challenges, giveaways, webinars, livestreams, email series and social media marketing content designed to promote and convert visitors into customers.

Cross promote your blog and social media content on multiple sites to drive traffic.

Send out emails to affiliates to let them know new products are launching.

facebook marketing

Do a general audit of your Facebook page and outline your goals.

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Set up a branded Facebook Business Page with a business manager account.

Add additional admins to help manage your page. (VA, team member, family)

Create a branded URL using your personal or business name.

Add audience-attracting content (quotes, video, tips, product screenshots, testimonials, etc.)

Add a link to your store, product page or sales page.

Add customer service contact info, phone # (if applicable) and email address.

Add city and street address if you have a physical location.

Add company details including website.

Add Facebook widget to your online store or website.

Create promotional content that highlights product launches and other notable occasions.

Outline a Facebook marketing strategy along with a posting schedule

Consider Facebook Stories, Fb Pages, Messenger Stories, Messenger Bots for promotion.

Pre (batch) schedule content to save time.

Engage, comment and respond to fans and followers.

Post customer testimonies often. (via branded images, video, LIVEs and stories)

Post freebies, challenges and giveaways to build audience.

Like other pages from your fan page, particularly influences or potential partners.

Create your own Facebook Group to grow a community around your brand.

Link your Facebook Group to your Facebook Page and add link on your website and in emails.

Create a Facebook Group schedule to manage content publications, livestreams, watch parties, etc.

Use automation tools like SmarterQueue, CoSchedule or Hootsuite to post content on autopilot.

pinterest marketing

Do a general audit of your Pinterest page and outline your goals.

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Set up a branded Pinterest account and convert to a business account.

Upload an on-brand, professional profile pic or logo.

Optimize your Business Name (add top 2 keywords)

Optimize your Pinterest Username

Optimize your About You section describing the value you offer potential Pinterest followers. Add top keywords and a strong call to action:

Fill in your account settings properly.

Confirm your website to receive Pinterest’s analytics.

Use the “Showcase” feature on your profile to include a rotating slider that lets you highlight anything from seasonal content to your all-time best boards. You can showcase up to 5 boards!

Connect your other social networks to your pinterest profile.

Decide which type of rich pin you want (article, recipe, product, or app)

Brainstorm 10 - 15 board ideas that are a perfect match for your brand and create boards using products from your business.

Name your boards using niche-specific keywords taken from pinterest SEO + guided search tool

Make sure every photo you pin (whether uploaded or pinned from your website) has keyword rich description and hashtags.

Learn how to push Pinterest followers onto your email list.

Outline a comprehensive Pinterest marketing strategy along with a posting schedule.

Use automation tools like Tailwind to post content on autopilot.

instagram marketing

Do a general audit of your Instagram page and outline your goals.

Set up a branded Instagram account and convert to a business account.

Upload an on-brand, professional profile pic or logo.

Optimize your Business Name (add top hashtag to name - optional)

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Optimize your personality-driven bio section describing the value you offer your Instagram followers.

Add email address.

Add URL to landing page, product page or store.

Add 10-15 branded photos to your feed.

Add widget to your online shop or website.

Research and add hashtags relevant to your brand and niche. (up to 30 hashtags)

Learn how to push Instagram followers onto your email list. (Livestreams, hashtags, IG stories. etc.)

Outline a comprehensive Instagram marketing strategy along with a posting schedule.

Use tools like SmarterQueue, Tailwind or Planoly to automate your Instagram on autopilot.

twitter marketing

Do a general audit of your Twitter page and outline your goals.

Set up a branded Twitter account and convert to a business account.

Upload an on-brand, professional profile pic or logo along with a header image.

Optimize your bio section describing the value you offer your Twitter followers with URL.

Add 10-15 tweets.

Create follower lists.

Follow influencers and brands that share a similar audience to yours.

Create Twitter cards for your products.

Add widget to your online shop or website.

Engage, comment and respond to fans and followers.

Research and add hashtags relevant to your brand and niche.

Learn how to push Twitter followers onto your email list.

Outline a comprehensive Twitter marketing strategy along with a posting schedule.

Use tools like SmarterQueue to automate your tweets on autopilot.

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youtube + video marketing

Do a general audit of your YouTube page and outline your goals.

Set up a branded YouTube account and configure your video channel.

Upload an on-brand, professional profile pic or logo along with a header image.

Optimize your bio section describing the value you offer your YouTube viewers with URL.

Upload videos to your channel (how-to, tutorials, lifestyle videos, product demonstrations, etc.)

Optimize videos by using niche-specific keywords in the video’s filename, title and description.

Research and add tags relevant to your video content and niche.

Learn how to push YouTube followers onto your email list. (SEO, syndication, backlinks.)

Outline a comprehensive YouTube marketing strategy along with a posting schedule.

Add video content blog posts and cross promote on social media platforms.

marketing metrics

Setup monthly goals for Google Analytics.

Keep track of website metrics (pageviews, comments, bounce rates, etc.)

Keep track of social media followers.

Keep track of email subscribers and sales conversions.

taxes and accounting

Consult your CPA or Tax Attorney to determine business structure and entity. (Sole proprietor, LLC, S-Corp, Inc.)

Apply for EIN.

Get resale certificate if necessary.

Setup quickbooks or other accounting software to keep on top of your finances.

Setup state sales tax account. (varies by state)

If selling physical products make sure taxes are applied to any order placed by a customer that resides in your home state where you have a significant presence. (sales tax nexus)

If you are selling digital products make sure appropriate taxes are being applied when necessary. (domestically and internationally, varies by state)

If you are drop shipping ask drop shipper about tax guidelines.

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If you want more help turning this business blueprint into actionable results, we’ve got you!

If you’re not part of our WomanpreneuHER membership yet, come and join us! Then, go through HER $100K Roadmap to help you create and activate a business sales system that will turn your business into a money making machine.

We have so many resources in place to help you build a wildly successful business.

I hope this checklist has helped you plan out your business and gain the insight you need to launch and build a wildly profitable online business and brand!

The world is yours. Girlfriend!

xoxo Andrea

F I N D O U T M O R E H E R E

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