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3 Ways A Music Artist Can Use A Mobile App Jason Cameron @jsncameron Mobile Marketing Consultant | Jason Cameron

3 Ways A Music Artist Can Use Mobile App

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If you're a music artist or musician and have been thinking about getting a mobile app then read this presentation to discover 3 ways you can use an app in the music industry. Taken from my blog. Read the full post here: http://bit.ly/V8Xnda

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Page 1: 3 Ways A Music Artist Can Use Mobile App

3 Ways A Music Artist Can Use A Mobile App

Jason Cameron@jsncameron

Mobile Marketing Consultant | Jason Cameron

Page 2: 3 Ways A Music Artist Can Use Mobile App

Why Music + Apps = Sense

• Apple hit 40 billion downloads*

• Almost 20 billion in 2012 alone*

• Every industry should pay attention to that

• Music Industry already following the trend...

Mobile Marketing Consultant | Jason Cameron

(*Source: http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion-Downloads-with-Almost-Half-in-2012.html )

Page 3: 3 Ways A Music Artist Can Use Mobile App

Mobile Marketing Consultant | Jason Cameron

Music Apps Already Available

• Geeksugar published an article showcasing music artist apps**

• Music artists must be involved with apps

• But if you’re a smaller or “lesser known” artist should you get an app?...

(**Source: http://www.geeksugar.com/Apps-Music-Artists-24154667)

Page 4: 3 Ways A Music Artist Can Use Mobile App

Mobile Marketing Consultant | Jason Cameron

Yes You Should!Here’s why…

• 67% of smartphone owners use an app***

• 77% of UK smartphone owners don’t leave their house with out it***

• Your fans are apart of those percentages

• You should serve them in that space

• Here’s 3 ways you can use an app as a music artist...

(**Source: http://youneedamobileapp.com/july-2012-mobile-apps-and-usage-statistics-you-need-to-know/)

Page 5: 3 Ways A Music Artist Can Use Mobile App

Mobile Marketing Consultant | Jason Cameron

1. To Promote Single/Album Releases

• A great place to give “sneak peaks”

• Especially with the use of push notifications

Page 6: 3 Ways A Music Artist Can Use Mobile App

Mobile Marketing Consultant | Jason Cameron

2. To Increase Ticket/Album Sales

• Great to help sell gig tickets & music

• In-app purchasing could possibly be the easiest and fastest way to make sales

• Tickets and music can be sold in a couple of taps

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Mobile Marketing Consultant | Jason Cameron

3. To Build Your Audience & Fan Base

• An App is no good if you don’t get downloads

• You can get instant downloads at every gig

• Great way to get interaction

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Get in touchJason Cameron020 3289 8494

[email protected]

twitter: @jsncameron

Mobile Marketing Consultant | Jason Cameron