3 Steps to Developing Your Own Membership Websitecontent.nsaspeaker.org/meetings/2014WinterConference/14WCFord… · 3 Steps to Developing Your Own ... 3. Market ‐ There are three

© MMXIV Prime Concepts Group 7570 W. 21st Street N., Suite 1038A, Wichita, KS 67205 USA Tel: 1‐800‐946‐7804 or 316‐942‐1111 Fax: 316‐942‐5313 www.PrimeConcepts.com

3 Steps to Developing Your Own

Membership Website

Ford Saeks

1. Plan – Mind Map Your Strategy

What type of revenue model will you use?

What type of pricing model will you use?

How will you deliver content? What format(s) will you use?

Other:

2. Create ‐ Which tools will you use?

WordPress®

Wishlist Member* / Amember

Payment Processing / PayPal / Merchant Account

Shopping Cart Affiliate Program

Other WordPress Plugins

WPDrip

Microsoft Word

Camtasia

YouTube / Amazon S3

Outsource to PrimeConcepts.com or ?

Other:

http://www.PrimeConcepts.com


3. Market ‐ There are three ways to drive traffic create it, borrow it or buy it.

Create:

Content Marketing

Email Marketing

Social Media – Create a Following

Search Engine Optimization (SEO)

Publicity ‐ Digital & Mainstream Media

Traditional (offline) marketing

Traditional (online) marketing

Other:

Borrow

Leverage other people’s list Guest blog posts on other websites Fusion Marketing

JV and Affiliates Other:

Buy

Pay‐Per‐Click Advertising – Google Adwords, Facebook, and LinkedIn Digital and Traditional Advertising Other:



Looking Some More Resources? Here Are a Few of Our Favorites ‐ Click

Wishlist Member™

Membership Plugin for WordPress® Website

Quickly and easily transform any WordPress® website into a private community or

membership site with Wishlist Member™ plugin. This all‐in‐one solution has everything you need from

unlimited membership levels to seamless shopping cart integration and so much more.

Wordtracker Keyword Research Tool

Do you know why some websites get plenty of traffic, while others get very little?

Simple. Some websites use keywords that many people search for, and the others

don’t!

1Shopping-Cart.com

All-in-One Shopping Cart

All of the tools your business needs to market and sell online in a single, easy-to-use web-based

solution.

AWeber Email Marketing

Email Marketing Software

Quickly create and run your campaigns with powerful, easy-to-use email marketing tools. Connect with

your subscribers and market your business.

Sparkol Videoscribe

A Unique Way To Create Engaging Animated Videos Quickly and Easily

VideoScribe gives you the tools to explain, market and explore your

product or service quickly and easily in a unique and engaging way

Find more at www.PrimeConcepts.com/Resources

http://www.PrimeConcepts.com/Resources


http://go.wishlistproducts.com/?p=primeconcepts&w=wlm

http://affiliate.wordtracker.com/r/699/a/151186/b/x96db5

http://www.1shopping-cart.com

http://www.aweber.com/?286673

http://www.sparkol.com?aid=83472

NSA – Leverage Lab Tampa FL March 1, 2014

© Copyright MMXIV Ford Saeks, CEO Prime Concepts Group Inc. All Rights Reserved. 1

These Slides are © copyright protected by Ford Saeks for your educational purposes only. You do NOT have permission implied or otherwise to steal my intellectual property, slides, or stories for use in any of your programs, live, virtual, recorded or otherwise.

Ford Saeks

www.PrimeConcepts.com

Monetize Your Expertise

with Membership Sites &

Continuity Programs

Ford SaeksTampa, FL March 1, 2014


Creating Your Virtual Cash Machine

ProsperityConsciousness

Beyond Your

Comfort Zone

Incoming

GetPaidtoSpeak.com






Ford Saeks


Why?Why?1. Create a Community

2. Provide Value

3. Natural Extension

4. Social Proof

5. Residual Income

Content Distribution Models• Keynote, Breakout, Workshop

• Corporate or Public Events

• Physical & Digital Products

• Audio, Video, Text

• In‐person or Virtual

• Live or Recorded

• Interactive / LMS

• Self‐Paced vs. Timed Delayed

• Subscription & Membership Sites

PLAN

BUILD

PROMOTE

Planning

For Success & Profits!

Common Mistakes

• The Wrong Model

• Lacking Valuable Content

• Poor User Experience

• Too Much Content

• Priced Too High

• Not Charging Enough

• Wrong Tools

• Firehose or Content Drip

• Wrong Membership Software

• Not Split Testing





Ford Saeks


• Product Delivery, Coaching, Training

• Free Trials, Upsells, Affiliate Programs

• Deliver Value Without Overwhelm

• Customer Centric Experience

• Repackage & Repurpose

• Payment Structure

Unconscious Barriers

• Believe in You?• Your Offer?• Do the Work?

What Problems Do

You Solve That

People Will Pay to

Make Go Away?

Write the Sales Letter





Ford Saeks


1. Headline

2. Sub‐headline

3. Emotional Hook

4. Benefits

5. Features

6. Social Proof

7. Credibility

8. Call to Action

Copywriting

What Format Is Best For

Consumption?

Building

Your Membership Site or

Continuity Program

Responsive Website DesignMobile >> Tablet >> Desktop





Ford Saeks


Building Tools

Part 1 – Website• WordPress

• Wishlist Plugin

• Widgets & Plugins

• PayPal & CC Accounts

• Shopping Cart

• List Building

• Affiliate Program

Part 2 – Content Creation• Table of Contents

• Course Modules

• Word Docs into PDF

• Camtasia Videos

• YouTube / Amazon S3

• Audios into MP3

• Physical Components Get Wishlist Member Plugin and more at www.PrimeConcepts.com/resources

Engagement

Outsourcing Advantages

PrimeConcepts.com 316‐942‐1111

Marketing

Getting & Keeping

MembersYour Website = Social Proof


http://www.PrimeConcepts.com/resources




Ford Saeks


Create Borrow Buy

3 Ways to Get Traffic Create it…• Blogging

• Social Media

• Content Marketing

• Video Marketing

• Publicity & PR

• Email Marketing

• Direct Mail

• Semantic SEO

“Keyword-rich” Semantic Content

Keywords Drive Traffic…

Who is your Target Market?

What are They Saying and Doing Online ?

Borrow it…Identify who else reaches your target prospects?

Buy it…

•Advertising

• Pay‐per‐Click (PPC)• Google Adwords• Facebook• Linkedin• YouTube

• Sponsored Ads





Ford Saeks


Digital Footprint

• Website – Local Information

• Social Media Profiles

• Local Company Listings on Search

Engines

• Review Website Listings

• News & Media Social Media & Personal Branding

Custom YouTube Header Graphic





Ford Saeks


Get the Slides at www.PrimeConcepts.com/NSA14

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Prime Concepts Group Inc.www.PrimeConcepts.com 316‐942‐1111

http://www.PrimeConcepts.com/NSA14



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3 Steps to Developing Your Own Membership Websitecontent.nsaspeaker.org/meetings/2014WinterConference/14WCFord… · 3 Steps to Developing Your Own ... 3. Market ‐ There are three