3 simple ways to double your gym sales in just 30 days!!!

Webinar Date : 27th Nov, 2013Webinar Conducted by : Deepak Parmar

3 Simple Ways To DOUBLE Your Gym Sales In Just 30 Days!!!


Plan & Strategize

Track & MeasureExecute

3 Simple Ways To DOUBLE Your Gym Sales In Just 30 Days!!!


Plan & Strategize


• Identifying Your Target Audience

• Defining The Offer

• Marketing Budget

• Modes Of Marketing

• Marketing Calendar

• Staff Orientation & Incentives


Plan & Strategize


Identifying Your Target Audience

• What are you selling, and what makes it so unique? e.g. Swimming Facilities

• To whom do you want to sell it? e.g. Children (5-15 yr.)

• Why should people buy the product or service from you? e.g. Guaranteed Results / Competitive Pricing

Offer e.g. 25 % Discount on Learn Swimming Classes or 30% Discount on Swimming Pool Membership for the first 50 enrollments


Plan & Strategize


Defining The Offer

• Make sure your offer is well defined.

• The offer should always be close ended.

Offer e.g. Buy 12 months gym membership and get 3 months free (Offer valid only for the first 50 enrollments) OrBuy 12 months gym membership and get 3 months free (Offer valid till the 31st of December)


Plan & Strategize


Marketing Budget

• Proper budgeting of your marketing expenditure is a must to ensure maximum revenue generation.

• Have a well defined budget set so that you can choose the best mode of marketing.

• Let's look at some of the different modes of marketing.

e.g.Let's say you set a sales target of Rs. 30,00,000 in 30 days you can set aside a percentage of the target as your Marketing Expenditure. Assuming you set 5% of your sales target as your Marketing Expenditure, it comes to Rs. 1,50,000


Plan & Strategize


Modes of Marketing

• Flyers• Banners• SMS • Emails• Print Ads• Hoardings• Social Media Marketing• Brochures and many more …

Of these various Modes of Marketing, you can choose the ones that are best for your business

Also on the basis of your marketing expenditure you can further assign budgets for each marketing mode.


Plan & Strategize


Modes of Marketing

Here is an simple analysis that can help bring some clarity. It shows analysis of the no. of leads you get from various marketing sources…

Analytics >> Enquiry Analysis


Plan & Strategize


Marketing Calendar

Here is a sample Marketing Calendar. The club has pre-decided to send SMS’s, Emails & Flyers as shown in the calendar.

Creating and timely execution of such a calendar can ensure that you are getting a good no. of leads.


Plan & Strategize


Staff Orientation & Incentives

• Your staff may know the targets to be achieved but are you providing them the ways to achieve the targets ?

• Keep an incentive plan ready to motivate the staff

• Set individual targets for the staff

• Prepare the staff to run the offer successfully by conducting adequate trainings and mock sessions


Plan & Strategize


Staff Orientation & Incentives

• The sales targeted should be assigned depending on the staff’s tenure and skills. So a well trained, experienced sales rep would have a bigger target than a newly-joined sales rep

•There are generally two or more shifts for trainers. You can further divide their targets as per their shifts

•Mocks and Trainings are very important to ensure that the sales staff can achieve their targets

•Sales staff should also work on their closing techniques, handling customer queries, rebuttals, etc.


Plan & Strategize


• Ensure a timely execution

• Campaign Creation

• Staff Trainings & Mocks


Plan & Strategize


Ensure A Timely Execution

• Have your design & creative's ready.

• Ensure that the team is well trained before the campaign starts

• Keep a track of the Marketing Calendar activities

• Here are two examples of SMS and Email draft each


Plan & Strategize


E.g. of SMS Draft

Diwali Dhamaka !!!Dear All, Get 30% on all our packages. First fifty clients get 3 yoga sessions free. Hurry now!!!Call on 01234567822 for more details. Team Example Fitness

E.g. of SMS Draft

Women’s Day Offer !!!Annual Membeship for just Rs. 7000. Get in to your best shape. Offer valid for the first 50 members only. Hurry ! Call - 0123456789Team Example Fitness

Ensure A Timely Execution


Plan & Strategize


Dear All,

Greeting from Team Example Fitness,

We are please to inform you that we are running a special FAT LOSS campaign this Diwali ... The first 50 enrollments get a flat 30% off on any product of their choice ... So hurry now! Visit us or call us at +91 80 80 197 197

E.g. of Email Draft

Ensure a timely execution

Dear All,

Greeting from Team Example Fitness,

Get flat 30% off on any product of your choice. Offer valid only for the first 100 enrollments. Hurry Now!

This New year get-in shape…

Visit us or call us at +91 80 80 197 197

E.g. of Email Draft


Plan & Strategize


SMS Report

Helps you track if the SMS’s have been sent as scheduled …(Reports >> SMS Reports)


Plan & Strategize


Email Report

Email Report

Helps you track if the email’s have been sent as scheduled …(Reports >> Email Reports)


Plan & Strategize


There are various reports and analysis that can help you track and measure your club's performance

Let's have a look at some of the important ones...

- Campaign Analysis

- Employee Analysis

- SDR (Scheduled Daily Report)

-Follow up Report


Plan & Strategize


Campaign Analysis

Helps you know the success of the Offer / Campaign. You can also compare two or more campaigns


Plan & Strategize


Employee Analysis

Helps you know and analyze each employee's performance.


Plan & Strategize


SDR (Scheduled Daily Reports)

Get a daily update of the Collection done, Enquiries handled, follow-ups done / missed etc.


Plan & Strategize


Follow-up Report

The follow-up report can be a great tool for you to handle the enquiry follow ups effectively. Just ensure that the enquiry date type and client type field is selected appropriately. Using the enquiry date range, you sort the enquiries and prioritize your calls so that the most recent

enquiries are handled first. These enquiries are more likely to close compared to old enquiries ... (Reports >> Follow-up Report)


Please feel free to share your feedback, suggestions, queries and or complaints.

Write to us at :[email protected]

Call us on : +91 80 80 197 197

mailto:[email protected]


Thank you

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3 simple ways to double your gym sales in just 30 days!!!