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3 rd Party Conversion Tags. Shanthini Sathasivam | Account Manager May 2011. Piggybacking onto MediaMind tags. Agenda. Tags Received vs Tags Implemented Effect on campaign. Third Party Tracking Tags - Formatting. Example Tag – Yahoo! - PowerPoint PPT Presentation
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© 2010 MediaMind Technologies Inc. | All rights reserved
Piggybacking onto MediaMind tags
Shanthini Sathasivam | Account Manager
May 2011
3rd Party Conversion Tags
© 2010 MediaMind Technologies Inc. | All rights reserved
▸Tags Received vs Tags Implemented▸ Effect on campaign
Agenda
© 2010 MediaMind Technologies Inc. | All rights reserved
Third Party Tracking Tags - Formatting
▸ Example Tag – Yahoo!
<img src="http://ad.yieldmanager.com/pixel?id=937736&t=2" width="1"height="1" />
<!-- End of segment tag -->
▸ Modified Tag to be implemented
▸ http://ad.yieldmanager.com/pixel?id=937736&t=2
© 2010 MediaMind Technologies Inc. | All rights reserved
Third Party Tracking Tags - Formatting
▸ Example Tag – Tribal Fusion
<img src='http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage' width='1‘ height='1' border='0'>
▸ Modified Tag to be implemented
http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage
▸ Example Tag – Adconion
<img src="http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[cachebuster]" width="1" height="1" border="0"/>
▸ Modified Tag to be implemented
http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[%Random%]
© 2010 MediaMind Technologies Inc. | All rights reserved
Third Party Tracking Tags - Formatting
▸ Example Tag – 3di
<div id='m3_tracker_160' style='position: absolute; left: 0px; top: 0px; visibility: hidden;'><img src='http://tpnads.com/delivery/ti.php?trackerid=160&cb=%%RANDOM_NUMBER%%' width='0' height='0' alt='' /></div>
▸ Modified Tag to be implemented
http://tpnads.com/delivery/ti.php?trackerid=160&cb=[%Random%]
© 2010 MediaMind Technologies Inc. | All rights reserved
Third Party Tracking Tags - Formatting
▸ Example Tag – Google <!-- Google Code for Request a Brochure /Test Drive/Quote Conversion Page --><script type="text/javascript">/* <![CDATA[ */var google_conversion_id = 1001940180;var google_conversion_language = "en";var google_conversion_format = "2";var google_conversion_color = "ffffff";var google_conversion_label = "-JcZCISe6gEQ1Mnh3QM";var google_conversion_value = 0;/* ]]> */</script><script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js"></script><noscript><div style="display:inline;"><img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1001940180/?label=-JcZCISe6gEQ1Mnh3QM&guid=ON&script=0"/></div></noscript>
▸ Modified Tag to be implementedcopy and paste the entire tag provided
© 2010 MediaMind Technologies Inc. | All rights reserved
Third Party Tracking Tags - Formatting▸ Example Tag – Fairfax Digital
<!--Start of DoubleClick Floodlight Tag: Please do not removeActivity name of this tag: Origin EnergyURL of the webpage where the tag is expected to be placed: http://?This tag must be placed between the <body> and </body> tags, as close as possible to the opening tag.Creation Date: 05/16/2011--><script type="text/javascript">var axel = Math.random() + "";var a = axel * 10000000000000;document.write('<iframe src="https://fls.doubleclick.net/activityi;src=3189104;type=origi616;cat=origi817;ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>');</script><noscript><iframe src="https://fls.doubleclick.net/activityi;src=3189104;type=origi616;cat=origi817;ord=1?" width="1" height="1" frameborder="0" style="display:none"></iframe></noscript><!-- End of DoubleClick Floodlight Tag: Please do not remove -->
▸ Modified Tag to be implementedonly use the script and no script portion of the tag. Pasting the entire tag can result in no conversioins being redirected to Fairfax even if contributed by them.
© 2010 MediaMind Technologies Inc. | All rights reserved
Effect on Campaign when wrongly implemented
▸ Landing page URL does not load correctly (appear then disappear or not load at all)
▸ 3rd party vendor will not register conversions when it is attributed to them
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
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