3NETWORKSTRAINING:ENHANCINGYOUTHSERVICESPROMOTIONANDOUTREACHREPORTPalmadeMallorca,25-29November2019On25-29November2019,55participantsfrom15differentcountriesgatheredinPalmadeMallorcaforthe3networks’secondEuropeantrainingfundedbyErasmus+.Thistime,theprojectwascoordinatedbytheEuropeanYouthInformationandCounsellingAgency(ERYICA),in cooperationwithEurodesk and theEuropeanYouthCardAssociation (EYCA). ThehostswereIBJOVE-InstitutBaleardelaJoventut,Spain.Thetopicforthistrainingwas‘EnhancingYouth Services Promotion andOutreach’,with a particular focus on digital tools (ArtificialIntelligence,digitalstorytelling,socialmediastrategiesandmore)andoutreachyouthwork.Thetargetgroupforthetrainingwasmainlycommunicationstrategists,youthinformationworkers,andprofessionalsdealingwithcommunicationandmarketingofyouthservices inthememberorganisationsofthethreenetworks.This report gives an overview of the topics discussed throughout the 3 day training. Allworkshopmaterialsandpresentationscanbefoundhere.

PROGRAMMEMonday25November

19:00 Arrivalofparticipantsandwelcomeevening

20:00 Dinner@HotelAmicHorizonte

Tuesday26November

9:00-9:30

Officialopeningofthe3networkstraining• BalearicIslandsGovernment-MartaCarrióPalou,Directorof

Youth• TheEuropeanYouthInformationandCounsellingAgency

(ERYICA)–JosepMoliné,Vice-President• Eurodesk-AudreyFrith,Director• TheEuropeanYouthCardAssociation(EYCA)-ManelSanchez,

Director

9:30-11:00Keynotespeech

• ElineChivot-SeniorPolicyAnalyst,CentreforDataInnovation

Paneldiscussion'Enhancingyouthservicespromotionandoutreach-HowandWhy?'

• AjoMonzo-IBJOVE• NataljaTurenne-SecretarytotheCDEJ,YouthDepartment,

CouncilofEurope• PauRoigMas-RepresentativefromtheYouthCouncilofthe

BalearicIslands• AudreyFrith-Eurodesk• ManelSanchez-TheEuropeanYouthCardAssociation(EYCA)

11:00-11:30 Coffeebreak

11:30-13:00MappingchallengesForyouthworkersandyouthinformationworkerstoreachouttoyoungpeople

13:00-14:00 Lunchbreak

14:00-15:30

ParallelWorkshopsRound1• ArtificialIntelligenceandDisinformation-ElineChivot,Senior

PolicyAnalyst,CentreforDataInnovation• SocialMediaEngagement-AlexMäkelä,SeniorFellow,The

GoodLobby15:30-16:00 Coffeebreak

16:00-17:30

ParallelWorkshopsRound2• ArtificialIntelligenceandDisinformation-ElineChivot,Senior

PolicyAnalyst,CentreforDataInnovation• SocialMediaEngagement-AlexMäkelä,SeniorFellow,The

GoodLobby

17:30-18:00 Roundupoffirstday

20:00 Dinner@HotelAmicHorizonte

Wednesday27November

9:00-11:00

ParallelworkshopsRound3• DigitalStorytelling-AugustePoskaiteandAndrewCollins,

PromoCymru• VirtualRealityworkshop-AndrewHadleyandPaulOxborough,

MomentumWorld

11:00-11:30 Coffeebreak

11:30-13:00

GoodpracticeBarcamp!1. Socialmedia&digitalplatforms

o IBJOVEo SpunOut.ieo PromoCymruo MomentumWorld

2. AI&virtualrealityo Luckano CityofKuopioo Eurodesk

3. Outreachyouthworko AgenzijaZghazagho Intercambiao SecretariatforYouthofWestpomeraniaRegiono EYCA

13:00-14:00 Lunchbreak

14:00-16:00 VisittoYouthInformationCenter(C/deSaLluna,39)inSóller

20:30 Dinner@ElGuíaRestaurant

Thursday28November

9:00-10:30

Youthinformationtrendsamongyoungpeople• DesYIgn-InnovativeYouthInformationServiceDesignand

OutreachResearchResults-JessicaWalker,ProjectManager,ERYICA

• EurodeskSurveyResults2019-SafiSabuni,PolicyandTrainingOfficer,Eurodesk

Sharingbestpracticesinsolvingtheseissues

10:30-11:00 Coffeebreak

11:00-13:00

Parallelworkshops-Round4• DigitalStorytelling-AugustePoskaiteandAndrewCollins,

PromoCymru• CommunicationStrategies-Eurodesk

13:00-14:00 Lunchbreak

14:00-16:00

Parallelworkshops-Round5• DigitalStorytelling-AugustePoskaiteandAndrewCollins,

PromoCymru• CommunicationStrategies-Eurodesk

16:00-16:15 Coffeebreak

16:15-16:45 Reflectingonlearningandnextsteps

16:45-17:00 Evaluationandclosing

17:00 VisitofOldTown

20:00 Dinner@ ElCafédelGrandHotel

Friday29November

DepartureofparticipantsWELCOMEEVENING:EXPECTATIONSFORTHETRAININGTheparticipantsexpressedtheirexpectationsfortheupcoming3days:

• Networking,meetingpeople,sharingideas• Newpractices• Newthinking• Bestpracticesfromothercountries• Practicestotakehome• Newcontacts• Ethicalboundaries,howmuchinformationisgivenawayandhowmuchshouldwe

enterintodialogueaboutdigitaltechnologies• Newtools• Innovatingthewaysweusesocialmediatoreachyoungpeople

OPENING:KEYNOTESPEECHANDPANELDISCUSSIONERYICA Vice-President Josep Moliné opened the seminar. He introduced the 3 Networkscooperation,whichhasbeenongoingsince2016,andhighlightedtheimportanceoftheyouthinformationnetworksinsupportingaccesstoservicesforallyoungpeople.Hisspeechwasfollowedbywelcomingwordsfromeveryoneonthepanel.Keyelementstohighlight:MartaCarrióPalou,BalearicIslandsGovernmentDirectorofYouth-“Wehaveabigchallengetogiveyoungpeopleinformationandtransformthemintocriticalcitizens,thustheimportanceofservicestobeinclusiveandaccessibletoeveryone.”Audrey Frith, EURODESK Director – referred back to theMemorandum of Understandingbetweenthe3networksandhighlightedthe importanceofcooperationatall levels: “Weneedtoworktogethertofindcost-efficientsolutionsforcommonchallenges.”ManelSanchez,EYCADirector–highlightedthatitisimportanttoshowthatthe3Networkshavethingsincommon,buttheydonotoverlapintheirwork.Hementionedtheimportance

ofadvocatingforthesocialinclusionpartofdigitalisationandAI,andensuringthatthesetoolsareusedtoofferyoungpeoplemoreaccesstoservices.Thekeynotespeaker,ElineChivot -SeniorPolicyAnalyst,Centre forData Innovation, thentook the floor.Highlightsofherpresentation introducingAI and the connectionswith theyouthsector:

• 8millionnewjobscreated• 71%ofyoungpeopleaged15-24yearsoldareinternetusers• 50%ofthepopulationdonothavebasicdigitalskills• EthicalaspectsoftheAI–wheretheEUwantstostands.

SafiSabuniopenedthepaneldiscussionandintroducedthepanellists:

• RepresentativeoftheYouthCounciloftheBalearicIslands-PauRoigMas• Eurodesk-AudreyFrith,Director• TheEuropeanYouthCardAssociation(EYCA)-ManelSanchez,Director• IBJOVE-AjoMonzo• YouthDepartment,CouncilofEurope-NataljaTurenne,SecretarytotheCDEJ

Impressionsaboutthepresentations:

• Theimpactofdigitalisationonbuildingyouthcommunities.• Socialmediamarketing–weuseAIservicestopromoteservicestospecifictargets;

EurodeskdevelopedEMA(EurodeskMobilityAdvisor)–achatboxtoansweryoungpeople’squestionsinrealtime.

• Inyouthpoliciesitisimportanttothinkaboutwhatitmeanstobehuman.• The Council of Europe will start working closer on this topic, specifically on 4-6

December2019therewasaseminarfocusedonAIandyouthwork&youthpolicy.• Itisveryimportanttohaveaconversationaroundthevaluesandethicaldimension

ofAI&youthwork.• Wearechangingthewaywecommunicate.Itisnotbetterorworse,justdifferent.• Weneedto leavethementality“wearetheexperiencedonessoweknowwhat is

goingon”behind:wenowhavetoempoweryoungpeopletofindtheirownwaystocommunicatewitheachotherandtoactasfacilitators,togivethemthetoolsandspacestocommunicate&haveopportunities.

• Transversal competences are needed as much as digital skills, together withemotionalintelligence.WehavearesponsibilitytoknowandcommunicatewhattheethicalimplicationsofAIare.

• TheCouncilofEuropeconclusionswereadoptedlastweek,anddigitalisationisoneofthemaindimensions.TheYouthPartnershiphasannouncedaYouthWorkAgenda,pushingtherecognitionofoccupationsofyouthwork&youthinformationwork.

• Young people started developing trainings on adultcentrism – adults talking withadultsaboutyoungpeople.

Mappingchallengesforyouthworkersandyouthinformationworkerstoreachouttoyoungpeople.Identifiedchallenges:Capacity

• Humanresources• Resourcestostarttheprocessofco-creatingprojectswithyoungpeople• Engagementinofferedactivitiesandcommitment:difficultforNGOstoofferactivities

thataresustainableintime• Possibilitytoreachouttoyoungpeoplewholiveinremoteareasandmaynothave

goodaccesstointernet• Buildingrelationshipswithbeneficiaries• Difficulttoreachnon-organisedyoungpeople

Communication

• Youngpeopleandinstitutionsspeakdifferentlanguages• Lackofcreativityontheinstitutions’side• “Know-how”insocialmediacommunicationandhowtostandout• Creatingcontentthatisaccessible• Choosingtherightcommunicationchannels• Creatingtherightcontentfortherightplatforms• Availabilityofinformationandencouragingyoungpeople’sbehaviouralintentionto

usetheservices• Informationisn’tparticularlysexy,wecan’ttakebigriskswithserioustopics

Externalfactors

• Brexit• DifferentlevelsthatNGOsandinstitutionsareat

Solutions:Information

• Haveclearmessageonthecorrectchannels• Createvideosforsocialmediacontent• Crosspostfromotherpages• Involveyoungpeopleinsocialmediacreation• Targetedadvertisingonsocialmedia:youthorganisationsdonotusuallyusethese

tools• Preparesurveysandaskyoungpeoplewhattheywant

Buildingskills&capacities

• Provokeyoungpeopletoread,participateetc• Haveapersonalcontactwiththegroups• Involveyoungpeopleinthedesign• Treatyoungpeopleasequalsinthewaywecommunicate• Provideexistinginstrumentsandcertificates• Adifferentapproachisneededfortheruralcommunities• Takerisksandbecreativewhenitcomestonewapproachestoengageyoungpeople

WORKSHOP:SOCIALMEDIAENGAGEMENT,ALEXMÄKELÄ,THEGOODLOBBYThefollowingelementsrelatedtosocialmediacommunicationwerehighlighted:

• Stories-itisoneoftheveryfewopportunitieswhentheuserseesonlyyourmessageonthescreen-useit!

• Livesessionsondifferentplatforms• Ifyouareinterestedinads,youshouldapproachitasacompanydoesit• Youwanttogoasvisualaspossible:addpictures,infographics• UsetoolssuchasCanva,RIPL+Legendtobrandyourcontent• Makesurethatallyourcontentonlineissharable• Ifyoudon’thavetheexpertise,outsourceit

Hispresentationisavailablehere,andyoucanconsultthetoolkit‘SocialMediaforChange.’

WORKSHOP:ELINECHIVOT-ARTIFICIALINTELLIGENCEANDFAKENEWS,CENTREFORDATAINNOVATIONThepresentationfromthisworkshopcanbefoundhere.Thefollowingtopicswerecovered:

• Whyarewetalkingaboutfakenews?• WhyarewetalkingabouttheroleofAIinallofthis?• Solutionsandresponsibilities• AI,disinformationandyouth

Elinecoveredsomehistoryoffakenews,andhowwehavearrivedtowherewearetoday.Socialmedia isnot theonly sourceof fakenews, sometimes themedia tryand reactveryquicklywithoutcheckingtheirsourcestoo(shegavetheexampleofthefalsearrestofXavierDupontdeLigonnès).Shealsohighlightedthatitisoftennoteasytodifferentiatebetweenmis anddis information.Another question is thematter of freedomof speech - differentcountries can have different meanings of what is harmful, which makes having a globalregulationonthisdifficult.Eline highlighted some of the steps that socialmedia platforms andGoogle are taking toaddressfakenews:rankingalgorithmstomakesurethecorrectinformationisthefirstthatappears; WhatsApp limits the number of times a message can be forwarded as a directreaction to the fake news thatwas spread during the Brazilian elections; Twitter stoppedpoliticaladvertising,butthisisproblematicbecausewhatispoliticalandwhodecides.Socialmediacompanieshirehumanfactcheckers(FBhas35,000)butitisnotenoughfortheamount of content that is produced. The Christchurch attack was live streamed for 17minutes;thealgorithmswerenot‘intelligent’enoughtoknowhowtostopit.Thetechnologybehinddeepfakescanbebeneficial,forexampleforthemedicalindustry.The issue now is that the reaction to AI is more about countering disinformation thanpreventingit,andmorestepsshouldbetakeninthisdirection.AIcanbeapositiveforceforgood: reducing fact checking jobs and reaching vulnerable groups. Fake news can be anopportunitytoteachcriticalthinkingskills.

ROUNDUPOFDAY1Theparticipantsenjoyed the firstday. Theyhada lotofperspectivesand inputs from thediscussionsonArtificialIntelligenceanddigitaltechnologyandtheywerelookingforwardtomoreconcreteexamplesoverthecomingdaysandputtingtheirnewknowledgeintopractice.

WORKSHOP:DIGITALSTORYTELLING-AUGUSTEPOSKAITEANDANDREWCOLLINS,PROMOCYMRUTheparticipantswereintroducedtothetheorybehindfilming,howtobuildastoryline,thevarietiesofshotsandanglesandwhattheymeanandcapture.Theywerethenaskedtocreateashortvideoinpairs,interviewingeachother,andusingdifferentwaysofshooting.Lastlytheyweredividedintothreegroupstocomeupwithastoryline,shootthevideowiththeirmobilephonesandthenedititinthemobileappfilmoraGo.Thepresentationsandvideosmadecanbefoundintheparticipants’folder.EVALUATIONOFDAY1In general the participants felt that the day was very interesting. The topic of ArtificialIntelligence was positively welcomed and fruitful. They had a feeling that it was a bittheoreticalandtheywerestilltryingtounderstandhowitallcomestogether.Inthedaysthatfollowedtheysawmorepracticalexamplesandlookedatyouthworkandtheyouthsectorinrelationtocurrenttrends.

WORKSHOP:VIRTUALREALITY-ANDREWHADLEYANDPAULOXBOROUGH,MOMENTUMWORLDMomentumWorldworkstogiveyoungpeopleavoicethroughvideo,andworkwithfilms,360 technology and drones. They recently carried out the project Youth Work 360, thepurpose of which was to create a virtual training for youth workers to learn how to dointerculturalactivitiesandenergisers.Theaimwasnottoproducehighqualitytrainingbuttoexploredifferentpossibilitieswiththistechnology.Theyhighlightedthe3typesofVR:

• Non-immersive• Semi-immersive• Fully-immersive

TheydemonstratedtotheparticipantsthedifferentwaysofusingVRmaterial,highlightingitsaccessibilityandhowitcanbeaffordableforsmallNGOs,andthatyoudon’tneedexpertisetouseit.Smallorganisationsshouldnotbeafraidtoaskforsponsors.TheparticipantsfirstdiscussedthecurrentsituationofVRintheirrespectivecountries,andthenthedifferentorganisations’willingnesstouseVR.Aftertheinitialdiscussions,theyhadthechancetocreatea360video.Theparticipantswereimpressedbyhowmuchtheycouldachieveattheendoftheworkshopwithout having any expertise in the field. This shows how this can be used as a tool toempoweryoungpeople.MomentumusePremiereProforeditingandaddinggraphics.Instagramwillshortlylaunchaplugin360.Herearesomefurtherexamplesoftheirwork:

• Eurodeskpilotvideo(ifwatchingwithsmartphone&headset,tapthesmallgogglesiconatbottomofscreentogetstereovision)

• Inclusionfilm(withGermansubtitles)

GOODPRACTICEBARCAMP9 good practices from selected participants were shared in a revised Open Spacemethodology.Theparticipantshadthechancetolistento4goodpracticesthatrangedfromthe topics of Social Media, Artificial Intelligence, Outreach, and Media and InformationLiteracy.Herearethe9practices:IBJOVE-EvaNigorraandAjoMonzoExperiencesinsocialnetworksforjobsearch,training,andsecureInternet.SpunOut.ie-DeividasMorkunasThepowerofInstagramandSnapchatstoriestoreachtheyouthoftoday.

PromoCymru-AndrewCollinsWhyco-creatingvideoisthebestwaytoreachyouraudienceandempoweryoungpeopleMomentumWorld-AndrewHadleyandPaulOxboroughMomentumWorldhasover20yearsofexperienceusingmediatechnologyinyouthwork.Theyhaveworkedwithgroupsinandoutofschool,includingyoungpeoplewithphysicalandmentaldisabilities.AndrewandPaulwilltalkaboutsomeoftheirpreviousprojects,demonstratethetoolsweuse,andofferideasforfuturepartnerships

CityofKuopio-MillaPorkkaandMiinaMorkoThebenefitsofayouthinformationandcounsellingchatbot.Howtocreateadatabaseinamultiprofessionalcooperation.Eurodesk-SafiSabuniMeetEMA-Eurodesk’sMobilityAdvisoronFacebookMessenger.SheisahybridAI-HumanInteractionBOTconnectingyoungpeopletoaEuropeannetworkofmobilityadvisors.Intercambia-PedroMuñozWeareunderYOUTHMEDIAWORLD,butweneedtothinkthatatfacetofaceiswherewecangetQUALITYonYouthInformation,ItmeansthatweneedtouseMEDIAinordertoshareinfo,butdonotforgetthatFACETOFACEiswherewecangetrealfeedbackofourActions.SecretariatforYouthofWestpomeraniaRegion-MałgorzataLudwiczekandKamilaBienieckaYoungpeopleversusfakenews.Howtoengageyouth’sattentionandinterest?

EYCA-CorinaPirvulescuPresentingtheresultsandactivitiesofthe#GiveAVoteelectioncampaign.

STUDYVISITTOYOUTHINFORMATIONCENTREINSOLLERThehostsorganisedavisitfortheparticipantsaspartoftheprogramme.TheyhadtheopportunitytovisitayouthinformationcentreinSoller,andtomeetwithayouthinformationworkerthere.YouthInformationTrendsamongYoungpeopleThedaybeganwithanoverviewofthefinaldayoftheprogramme,andanintroductiontothe3networksePublication:Engage.Inform.Empower.Acollectionofbestpracticesfromthemain European youth information and mobility networks on enhancing youth servicepromotionandoutreach.Manyoftheparticipantshadcontributedtothispublicationthroughsendingtheirgoodpractices.ERYICA presented a study on contemporary youth information-seeking behaviour. Theresultscamefrom8focusgroupsessionsacross4countries,andgaveaninsightintoyoungpeople’sinformation-seekingtrendsandtheirviewsonyouthinformationservices.Eurodesk presented it’s Eurodesk Survey 2019 results about trends in youth mobilityinformation, what obstacles and challenges exist in accessing mobility and accessinginformationaboutopportunities.Therepostcanbereadhere.Questions

• Whatisthedifferencebetweenayouthinformationworkerandyouthworker?• What do you think is the purpose of informing young people about mobility

opportunities?Itwashighlighted:

• Youthworkersshouldbetrainers,readytoinform• It is important to reach out and open a free procedure to non-organised young

people.Also, it is importanttopaythemobilityticket inadvanceforyoungpeoplewhocannotadvancethecoststhemselvesinordertobreakdownbarriers

• HowdowereachouttoEurodeskmultipliers• GoodpracticeinSoller:onceaweektogoouttothespaceswhereyoungpeopleare

(inschools,inruralareas).Oneofthemainissuesisthatyouthworkersareinayouthcentre,theysendinformationonline,buttheydonotgooutwheretheyoungpeopleare.

Discussionquestions

1)Howdoyougainyoungpeople’strust?2)Doyouthinkyouhavetobeonallplatformswhereyoungpeopleare?3)Howdoyoucreatemorecreativecontent?4)Howdoyoureachouttoyoungpeopleinvulnerablegroups?

Resultsofdiscussionsgroups

Group1

• You must have the right ethos to gain trust: clarity, reliability, consistency. Useappropriate,down-to-earthlanguage

• Peer-to-peerlearning• Postregularly,ongoing• Don’tforgetthephysicalspaces• Recognisethateveryonehasinspiringstories• Thinkaboutthevoicethatyouareusing:ifyoupresentthingstoacertaincommunity,

youhavetousethelanguageofthatcommunity,beauthentic• Findoutwhoisalreadyinthosespaces.

Group2

• Thequalityoftheinformationneedstobehigher:makeattractivecalls,befocusedonthecontentanditscontent,notonlyonthechannel

• Trust:answerinapersonalisedwaytoeveryyoungperson• Alwaysputyoungpeopleatthecentre• Investinyouthworkersandyouthcentresinruralareas• Gowhereyoungpeopleareandshowtheirquestionswithprofessionalism.

Group3:

• Togaintrust: face-to-faceandfollow-upwithmentoringandfeedbackfromyoungpeople

• Peer-to-peerexperiencewheneverpossible• Knowverywellwhichcontentandlanguagegoesineveryplatform• Cooperate among professionals and be in contact with young people for creative

content• Useadsonsocialmedia.

Group4:

• Wehavetotakecareofthegoodimageoftheorganisationandthepeoplewecantrust

• Useco-creatinganddifferentnetworks,channelsandpersonalcontacts• Focustogetherwiththeyoungpeopleonacommonresult

Group5:

• Youngpeoplehavetobepartoftheprocessallthetime• Developqualitystandardsforyouthinformationwork• Don’tuseplatformsthatyoucannothandle!• Weshouldhavemoreonlineservicesforruralareas.

WORKSHOP:COMMUNICATIONSTRATEGIES,SAFISABUNI(EURODESK)The workshop went through the essential components of a communication strategy bylookingathowtodesignaclearpurposeandmission,defineyourtargetgroupandfindtheplatformwheretheyareactive.Welookedatdifferenttypesofcontentandwaysofcreatingcontent.Lastlywelookedatevaluationmechanismsandhowtofollowyourprogress.