Australia & New Zealand Introduction

Introduction3 Degrees Marketing is proud to be working with Cirque du Soleil to explore commercial partnerships for the upcoming 2014 - 2015 TOTEM tour.

This document aims to provide a brief overview of the TOTEM tour along with the opportunities that exist for a select few brands to align themselves with Cirque du Soleil and leverage the Cirque du Soleil brand and TOTEM experience.

In 2014 - 2015, Cirque du Soleil’s Australia & New Zealand Touring Shows will include 5 Big Top Cities, 340 Performances and 750,000 Attendees.

Australian / New Zealand Schedule:

Country City Year Shows

New Zealand Auckland 2014 45

Australia Sydney 2014 87

Australia Melbourne 2015 79

Australia Brisbane 2015 53

Australia Perth 2015 70

The Show

TOTEM traces the fascinating journey of the human species from its original amphibian state to its ultimate desire to fly. The characters evolve on a stage evoking a giant turtle, the symbol of origin for many ancient civilizations.

Inspired by many founding myths TOTEM illustrates, through a visual and acrobatic language, the evolutionary progress of species.

Somewhere between science and legend TOTEM explores the ties that bind Man to other species, his dreams and his infinite potential.

Show facts

• TOTEM’s world Premiere was in Montreal April 2010.

• TOTEM marks Robert Lepage’s second collaboration with Cirque du Soleil, following KA in Las Vegas.

Rights to Cirque IP & Media IntegrationSelect partners will have access to Cirque du Soleil’s vast library of IP including, imagery, footage, music, content etc. to help establish the foundation of a creative and unique advertising/marketing campaign specific to their brand. This IP can be used to activate across the relevant media channels including National advertising campaigns, digital platforms and retail campaigns.

Presenting and Official Partners of TOTEM are fully integrated into Cirque du Soleil’s touring show media campaigns across their designated territories.

Average Media Mix :

• TV Commercials: 50%

• Radio Spots: 20%

• Print Ads 15%

• Digital 15%

In addition to the media campaigns, Presenting and Official Partners are fully integrated on Cirque du Soleil touchpoints throughout the venue including:

• Logo on backlit sign inside the Big Top

• Logo on Thank You TV’s in VIP reception area

• Logo on branded ‘Sponsor Trees’

• Logo on TV’s in concession tents

Consumer Facing InitiativesEntertaining millions of fans each year, Cirque du Soleil works with sponsors and partners to create an on-site experience showcasing their product or brand.

Cirque will work with partners to build a dedicated footprint within the Touring Show venues, allowing partners to interact with an engaging and captive audience.

This exhibit would be integrated into various elements of front house entry points, offering clients prime positioning to consumers.

An onsite activation could include unique customer experiences and/or sampling and demonstrations.

VIP Hosting Opportunities & Special EventsCirque du Soleil’s exclusive hosting opportunities allow Partners the chance to leverage the Cirque du Soleil experience across many different avenues, providing a unique opportunity for first class entertainment and hospitality.

VIP Hosting Opportunities:

Cirque du Soleil offers partners exclusive opportunities to host their VIP guests.

Opening Night/Premiere tickets

• Invite only, red carpet experience

Semi-private lounge events; VIP reception area

• VIP Rouge tickets

• Pre-show appetizers and open bar

• Intermission coffee and dessert

• Parting gift

Customised Cirque du Soleil Performances

Cirque du Soleil’s creative team can work with Partners to create a custom Cirque du Soleil performance to entertain business partners, clients, etc. during conferences, product launches, sales meetings or other important events.

Events are scalable based on objectives, ranging from 10-20 min performances within an existing setting to creating a complete environment filled with Cirque acrobatics.

VIP Hosting Opportunities & Special Events ctd.Cirque du Soleil Fan Days

Cirque du Soleil “Fan Days” are a unique way for Partners to host employees, clients and their families at a fun and inspiring experience.

• Hosted prior to matinee shows

• Cirque du Soleil artists host & interact with guests; demonstrating and teaching Circus skills

• Face painting for kids

• Family photo opportunity with Cirque du Soleil characters and framed copy to take home

• Best-in-house seats

• Dessert and coffee reception at intermission

Custom Cirque du Soleil-themed gift bag for each guest.

Working with Sponsors & Corporate PartnersCirque du Soleil aims to deliver partnerships with a small number of like-minded brands that will connect and build loyal relationships with millions of people around the world in a creative and inspirational manner to the shared benefit of all involved.

Sponsorship Categories

• Presenting Sponsor

• Official Sponsor

• Official Supplier

Partnership Benefits

Cirque du Soleil offers a unique platform to brands, enabling them to align with a globally renowned

entertainment company. We believe the customisable packages cater to the differing needs, objectives and budget capabilities of potential brand partners, while facilitating maximum leverage of potential commercial opportunities in market.

3 Degrees Marketing has a proud history of working with Cirque du Soleil in Australia and New Zealand. We hope this document has given you some food for thought and we welcome the opportunity to discuss how your brand could become involved with this prestigious entertainment property.

ContactDavid Abela, Sponsorship Director

E: dabela@3dm.com.au Ph: +61 3 8416 5999

Amy Crowe, Marketing Coordinator

E: acrowe@3dm.com.au Ph: +61 3 8416 5999