3 D Case Studies 2012 For Real Updated

3D ExhibitsCasE stuDiEs

©2012, 3D Exhibits. All rights reserved. 23D Exhibits

wizarDs of thE Coast


Wizards of the Coast at GenCon 2012Program Description:

• Gamers selected a team represented by one of three D&D® Neverwinter™ characters, then engaged on a QR code scavenger hunt at GenCon to earn points for their team/faction.

Achievements:

• IntroducedthenewD&D®Neverwinter™charactersandactivatedinterestinthenewgame.Players became engaged with the new characters prior to the game release.

• Droveparticipationbyattachingasocialaspecttothegame. Most QR code activities are individual exercises. The team play aspect of WotC’s game increased player camaraderie and enthusiasm. Team and individual progress updates on Facebook and Twitter fueled the frenzy.

• CreatedanauthenticD&D®Neverwinter™campaignexperience.Theme exhibitry, costumed characters and branded communications immersed players in the world of D&D®.


• ExtendedWizardsoftheCoast’sreach.

• Engagement began two weeks prior to the show via a Neverwinter™ campaign microsite.

• Positioning of QR codes at the airport, in partner booths, in conference rooms and even at a nearby brewpub extended WotC’s reach beyond its exhibit.

• Updates on Facebook and Twitter kept players engaged 24-7.

• Deliveredmeasurableresults.35% of GenCon attendees participated. 3 million social media impressions. 600 virtual participants followed the game from home via social media.

QR Code Location


polyvision


PolyVision at ISTEPolyVision creates interactive high-tech whiteboard solutions.

• Maximizedbudgetandimpact. Use of cost-effective rental components enabled PolyVision to allocate a greater percentage of its budget to elements—such as theme elements, graphics treatments and lighting—that drive traffic and increase memorability.

• Reinforcedcurrentcampaign. Rental components facilitated complete customization to convey current creative campaign.

• Drewattention. Upside-down desks suspended from the ceiling creatively communicated Polyvision’s “Unlearn” marketing campaign—and tied into a popular trend in education called “flipped classroom.”


“Customrentalhasincreasedourresultsbecauseitenablesustocreatecomplete360°campaigns–withourexhibitssupportingthelook,feelandmessagingofourannualcreativecampaigns.” –Karen Nelson, director of marketing, PolyVision


wilEy

©2012, 3D Exhibits. All rights reserved. 93D Exhibits©2012, 3D Exhibits. All rights reserved. 9

Wiley LRS/POSWiley publishes books, ebooks, educational materials and journals.

• Createdacustom,tablet-based,leadanddatacapture,managementandmeasurementtool. Acquires and manages leads and customer data from approximately 100 shows annually.

• ProvidedFullandEvolvingFunctionality.System collects and qualifies customer requests; adds contacts to mailing lists; fulfills sample, collateral and digital catalog requests; enters orders taken on the show floor with payment in local currency via credit card. Orders automatically pushed to customer service at show close. System will evolve and expand as business needs change.

• DroveSalesviaCRMExportCapability. Export of data into CRM system facilitates post-show follow up and tracking.

• DeliveredOn-DemandDataAnalysis. Data can be reviewed/analyzed by customer, show—or virtually any other criteria via reporting options and online dashboard.

POS Tools

New Booth Rendering

Microsite


Inline Rendering

Lead Generation

©2012, 3D Exhibits. All rights reserved. 10CASE STUDY

• FacilitatedCustomizationforSpecificEvents. Event team can modify program for show specific needs, to adjust specifics such as local tax rates and postal charges—or to integrate raffles, free trial offers and incentive programs.

• IntegratedOn-DemandTraining. Online training modules coach exhibit staff through system set-up and operation. Integrated video ensures that all staff receive consistent training.


DEll


Dell Global Alliance Exhibit ProgramDell Global Alliance creates corporate computing solutions

• ExpressedtheBrand. Designed highly approachable exhibit properties that communicated key brand attributes: open, capable, affordable.

• MeasuredSuccess,EnabledReal-TimeImprovements. Created real-time dashboard to monitor attendee demographics and interests, length of encounter, and sales rep activity. Leveraged to make real-time adjustments during shows.

• CreatedSupportingCommunicationsandEvents. Developed creative for pre-, at- and post- show communications, produced customer appreciation events at select shows.

Measurement dashboard


Costing data

• CentralizedStrategy,EstablishedObjectives. 3D Exhibits participated on core planning team, assessed the program holistically: conducted analysis, identified opportunities, defined operations, recommended program strategy, established benchmarks.

• EstablishedBudgetingMethodology. Created budget recommendations and insights based on cost per potential customer.

• ImplementedConsistentApproachProgram-Wide. Defined consistent visitor interaction process and unified look and feel across all domestic and international events.

• CraftedHigh-TouchStoryTelling. Defined the ideal high touch visitor experience—then created it—utilizing tablet devices and cloud-based system for hands-on demos, data collection, lead generation, follow-up and fulfillment.


thomson rEutErsEvEnt program


Event cloud

Thomson Reuters Global Event ProgramThomson Reuters is a business information and research resource

• EstablishedEfficiency,ReducedCosts.Systematized planning and implementation of 1000+ trade shows, user group meetings and national sales meetings.

• IncreasedCustomer-centricity. Strategy and decisions shaped by custom research on customer needs, preferences and decision-making processes.

• ConsolidatedAssets,ImplementedSharing.Twenty-one countries and 45 team members served by 10 global component depots and cloud-based management tools. Established online inventory ordering and management, drag-and-drop floor plan templates, and scheduling dashboard.

• SystematizedWorldwideTeamCommunication. Produced two global event team strategy summits annually. Created best practices, operations and standards guides. Published quarterly newsletter, project spotlights.


my shows my evals request inventory schedule contact

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EVENT DATES 11/15/2010-11/19/2010

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item cost

X Skyline Shock Cord Pedestal Black

$190


$190


$190


$190

Total$760

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Elite Custom Booth

Back walls 10' sections (ELBW)

Total: 6 | On-hand: 6

Cost: $540 | Add to Request

Backwall Work Station (EL-BW-WS)



R2D2 Work Station (ELR2D2)



Storage Pedastal (ELWS)



Page 1 of 1Thomson Online Ordering Program: request a show

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Global network

Event

Inventory controlLead generation

• DevelopedGlobalDataSystem. Created lead and data capture system that facilitates distribution to channel marketing, customer service, and input into TR’s proprietary statistical modeling and analysis system. Online performance dashboard consolidated results, enabled monitoring.

• DesignedBrandArchitecture. Delivered consistency and flexibility. Debut scheduled for 2012.

• DeliveredCreative. Provided creative services for pre-, at- and post-communications at selected events.


thomson rEutErsportablEs


• EstablishedEfficiency,ReducedCosts.Systematized planning and implementation of 1000+ trade shows, user group meetings and national sales meetings. 60% within the US and Canada, 40% international.

• IncreasedCustomer-centricity.Strategy and decisions shaped by custom research on customer needs, preferences and decision-making processes.

• ExpeditedConsolidationofAssets.Twenty-one countries and 45 team members served by 10 global component depots. Consolidation of properties executed in 45-day period. Assets inventoried within 30 days of receipt. Storage costs reduced through disposal of obsolete assets.

• StreamlinedProcess,IncreasedOrganizationwithCloud-BasedCustomOrderingPortalOrganizedByGeo. Sharing of properties and reduction in total number of assets achieved via online inventory ordering and management. Support tools include drag-and-drop floor plan templates, and scheduling dashboard.

Thomson Reuters Portable ProgramThomson Reuters is a business information and research resource


• DesignedArchitecture,IncreasedConsistencyInBrandCommunicationandAttendeeExperience.Created Signature Portable Design that delivered worldwide consistency with slight regional guided differences. New custom properties launched in summer of 2012 delivered consistency and flexibility.

• ElevatedVisibilityofGlobalMetricsProgram.Developedglobaldatasystemanddeployedtoregionaldepots. System facilitates distribution to channel marketing, customer service, and input into TR’s proprietary statistical modeling and analysis system. Online performance dashboard consolidates results, enables monitoring.

• TrainedTeam.Training in all regions oriented users and stakeholders to the new tools.

• SystematizedWorldwideTeamCommunication.Produced two global event team strategy summits annually. Created best practices, operations and standards guides. Published quarterly newsletter, project spotlights.

• DeliveredCreative.Provided creative services for pre-, at- and post-communications at selected events.

Global network


syngEnta


SyngentaSyngenta is an international agribusiness company.

• Strengthenedpresence. Upgraded communication and established graphic strategies to deliver brand consistency across 150 shows per year.

• Createdcostefficiencies. Applied property management processes that reduced operational expenses and consolidated assets. Implemented a web-based exhibit ordering system, graphic inventory system, and package pricing.

• Streamlinedcommunicationandenabledcrossselling. Designed and engineered a touchscreen interface that organizes and delivers diverse product content across 18 product groups and 50+ brands.


Outdoor Tent

• Systematizedlayoutandproductplacement.Facilitated discussion, selling and traffic flow via product placement and story path.

• Implementedtargetedengagementstrategies.Partner with agency to execute traffic building and incentive activities.

• Integratedevents. Partner with agency to deliver excitement and learning for sales meetings and hospitality events.

Touchscreen Presentation


aCCuray


Accuray at ASTRO 2011Accuray manufactures radiation oncology equipment

• Launchednewbrand.Unveiled Accuray (post-acquisition) as a single company with two powerful treatment solutions.

• Articulatedmessaginghierarchy. Reinforced that Accuray is the company name, CyberKnife® and TomoTherapy®--its products. (TomoTherapy® was previously a company name.)

• Facilitatedproductinteractionandtransitionedvisitorsfromoverviewtoin-depthdiscussion. Dual-purposed exhibit front served as product display and theater. Wall opened between presentations to lead visitors to demo stations.

• Saved25%. Reduced fabrication costs by integrating properties from two existing exhibits.

• Drewattendeesandpre-scheduledappointments. Pre-show e-blasts drove attendees to a microsite where they scheduled in-exhibit demonstrations, viewed presentation schedules and content.


Registration microsite

• Integratedappointmentsystemandleadgeneration. Data and results viewed in real-time via online dashboard.

• Measuredresults. 3D EvaluAct exit survey gathered market research and quantified that the exhibit experience increased Net Promoter Score (NPS) by eight points; visitors were more likely to recommend Accuray to their institution after their visit to the exhibit.

Demonstration kioskMeasured results

©2012, 3D Exhibits. All rights reserved.

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3 D Case Studies 2012 For Real Updated