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3 CETT REPORT
Presented by: SUMEET THAPA
MBA II – A
0901120105
INTRODUCTION
AUTOFORM India: A leading
provider of high quality
Automotive Seat Covers
AUTOFORM
A R. P. Auto style has more than 20 Years Experience in
manufacturing car seat covers by the brand name of. Auto form the
name to reckon with for style and elegance in the automobile
industry. An industry which demands a perfect combination of
luxury with class and reality with choice. The brand leader in
premium car seat cover in India, Auto form is excelling new
horizons in its wide range and best fitment with an exuberant
comfort. Auto form is known for its wide range of world class
materials and consistency in design, form and fitment. Our company
specializes in PU/PVC seat cover and has the widest range of car
seat covers to suit every purpose and taste.
VISIONTo be the market leader of Indian car accessories
manufactory industry by using the ethical business
practices.
MISSION
To be the market leader of Indian car accessories
manufactory industry.
OBJECTIVE I
mprove working condition by providing universal standards in all sectors.
P
rovide a common platform for companies that want to work in tandem with the agencies
that protect the interest of labour.
P
rovide an opportunity to staff and worker as will as consumer community with a ‘win-
win’ approach.
T
o reduce the cost of wastage of entire raw material and reduce the scrapped wastage.
T
o maintain all entry of all purchases bills, sales bills and employ provident funds and
properly return all tax.
MARKET SHARE
ORGANIZATIONAL HIERARCHY
M
r. Rajan Gandhi Managing Director
M
r. Siddharth Gandhi. Marketing Head
M
r. Mukul Sharma Marketing executive
M
r. Lalit Arya Marketing executive
M
s. Aparajita Prakash H.R. executive
Mr. Nitin Jain Senior Accountant.
Mr. Piyush Production manager.
M
r. Jha Head diapatch department
M
r. S.S. Rawat Head of stores.
COMPETITORS R
ISHAB AUTO MALL
S
AHNI AGENCIES
S
ANJAY MOTORES
V
ARINDRA IND
V
ERMA CARCARE
CUSTOMERS#
Honda Siel Cars India Ltd.
#
Hyundai Motors India Ltd.
#
General Motors India Ltd.
#
Mahindra & Mahindra Ltd.
#
Mahindra Renault Ltd.
#
Fiat India Automobiles Private Ltd.
PRODUCTS U
ARROW “ a sharp style to sparke up your interiors”
U
LTRA + “a sporty design you would love to give to your car”
U
JOY “a very sober design purely for elegance”
U
FIT “a sporty design for vibrant interiors”
U
PASS “trend settings sporty design for inspiring interiors”
U
FLY “a design that can put you in a flying mode”
U
CHEER ”a design that is bound to make heads turns”
U
BURR “the new status symbol of your car”
U
IMPRESS “the luxurious new look in your car”
ENVIRONMENT:All businesses operate within an environment, which directly or indirectly
affects the way in which they function. Conceptually, the forces that comprise
the marketing environment are viewed as existing at two levels. They are
categorized as micro and macro environment.
Our production processes do not generate air, water or noise pollution. All our
physical waste is 100% recycled by small-toy manufacturers.
We have genuine concern for our environment and ensure there is no wastage
of water and electricity. We have insulated our factory working area to avoid
air-conditioning and saving on precious electric power. We avoid unnecessary
wet washing to save water. In addition, we also have all the provisions for rain-
water harvesting. We have installed latest computerized sewing machine
equipped with servo motor; which does not consume electricity in idle time.
TECHNOLOGY:
As an ISO 9001: 2000 certified company. We
believe in technology lead and are equipped
with the latest CAD/CAM cutting system and
stitching equipment for quality production and
high uniformity. Company is using the state-of-
the-art German machinery that includes the
latest auto cutters and stitching machines.
TERMINOLOGY…
The various terms used in the organization are:
AR: This represents the ARCH DESIGN of the car
seat covers.
GH: This represents the GATHERING DESIGN of the
car seat covers.
CH: This represents the U-CHEER DESIGN of the car
seat covers.
SYNOPSISTHE TOPIC WHICH IS SELECTED BY ME AS AN ET
TITLE IS:NEW PRODUCT DEVELOPMENT”.
1ST week: maintained the whole stock of raw material in
stores. Maintained the proper records of issuing PU.
2nd week: conducted the need analysis of the requirement
of new product development and found out the various
segments in which they are segmenting the market.
3rd week: collected the data of the various products
related to the features and their quality of theirs.