3-34516 Smarsh Radicati Cloud Information Archiving Market Quadrant 2013

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THE RADICATI GROUP, INC.

Cloud Information Archiving

- Market Quadrant 2013

Radicati Market QuadrantSM is copyrighted September 2013 by The Radicati Group, Inc.

Reproduction in whole or in part is prohibited without expressed written permission of the

Radicati Group. Vendors and products depicted in Radicati Market QuadrantsSM should not

be considered an endorsement, but rather a measure of The Radicati Groups opinion, based on product reviews, primary research studies, vendor interviews, historical data, and other

metrics. The Radicati Group intends its Market Quadrants to be one of many information

sources that readers use to form opinions and make decisions. Radicati Market QuadrantsSM

are time sensitive, designed to depict the landscape of a particular market at a given point in

time. The Radicati Group disclaims all warranties as to the accuracy or completeness of such

information. The Radicati Group shall have no liability for errors, omissions, or inadequacies

in the information contained herein or for interpretations thereof.

The Radicati Group, Inc.

1900 Embarcadero Road, Ste. 206

Palo Alto, CA 94303

Phone: (650) 322-8059

Fax: (650) 322-8061

www.radicati.com

An Analysis of the Market for

Cloud Information Archiving Services,

Revealing Top Players, Mature Players,

Specialists and Trail Blazers.

September 2013

Sara Radicati, PhD

Analyst

Cloud Information Archiving - Market Quadrant 2013

Copyright September 2013, The Radicati Group, Inc. Reproduction Prohibited 2

TABLE OF CONTENTS

RADICATI MARKET QUADRANTS EXPLAINED .............................................................................. 3

MARKET SEGMENTATION CLOUD INFORMATION ARCHIVING SOLUTIONS ............................ 5

EVALUATION CRITERIA ................................................................................................................. 7

MARKET QUADRANT CLOUD INFORMATION ARCHIVING SOLUTIONS .................................. 10 KEY MARKET QUADRANT TRENDS ............................................................................................................. 11

VENDOR ANALYSIS ....................................................................................................................... 13 TOP PLAYERS .............................................................................................................................................. 13 TRAIL BLAZERS .......................................................................................................................................... 19 SPECIALISTS................................................................................................................................................ 23 MATURE PLAYERS ...................................................................................................................................... 25

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RADICATI MARKET QUADRANTS EXPLAINED

Radicati Market Quadrants are designed to illustrate how individual vendors fit within specific

technology markets at any given point in time. All Radicati Market Quadrants are composed of

four sections, as shown in the example quadrant (Figure 1).

1. Specialists This group is made up of two types of companies:

a. Emerging players that are still very new to the industry and have not yet built up

much of an installed base. These companies are still developing their strategy and

technology.

b. Established vendors that offer a niche product.

2. Trail Blazers These vendors offer cutting edge technology, but have not yet built up a

large customer base. With effective marketing and better awareness, these companies

hold the power to dethrone the current market leaders. Trail blazers often shape the

future of technology with their innovations and new products designs.

3. Top Players These are the current leaders of the market, with products that have built

up large customer bases. Vendors dont become top players overnight. Most of the

companies in this quadrant were first specialists or trail blazers (some were both). As

companies reach this stage, they must fight complacency and continue product

innovation, or else theyll be replaced by the next generation of trail blazers.

4. Mature Players These vendors have large, mature installed bases of customers, but no

longer set the pace for the rest of the industry. These vendors are no longer considered

movers and shakers like they once were.

a. In some cases, this is by design. If a vendor has made a strategic decision to move

in a new direction, it may slow development on one product line and start another.

b. In other cases, a vendor may simply become complacent as a top vendor and be

out-developed by hungrier trail blazers and other top players.



c. Companies in this stage either find new life and revive their R&D, moving back

into the top players segment, or else they slowly fade away as legacy

technology.

Figure 1, below, shows a sample Radicati Market Quadrant. As a vendor continues to develop its

product, it will move horizontally along the x axis. As market share changes, vendors move

vertically along the y axis. It is common for vendors to move between quadrants over the life

of a product, as their products improve and market requirements evolve.

Figure 1: Sample Radicati Market Quadrant

Functionality is rated from 1 to 10, with 10 being the highest, and 1 the lowest.

Market Share is also rated from 1 to 10, according to the companys ranking in our

latest annual reports, based on its user Installed Base (e.g. the company with the largest

installed base market share is number 1, the one with the second largest installed base

market share is number 2, etc.).

Functionality

Mark

et

Sh

are

Radicati Market Quadrant

Top PlayersMature Players

Specialists Trail Blazers

Company L

Company B

Company G

Company F

Company D

Company H

Company J

Company Y

Company Z

Company E

Company A

Company C

Low

Lo

w

High

Hig

h



MARKET SEGMENTATION CLOUD INFORMATION ARCHIVING SOLUTIONS

This edition of Radicati Market Quadrants covers the Cloud Information Archiving segment

of the Information Archiving market. Information archiving solutions provide interactive, secure

long-term storage of electronic business content, including: email, instant messages, social

media, file systems, Microsoft SharePoint content and other structured and unstructured

information. In addition to providing information archiving, these solutions provide fast, easy

search and retrieval of information, allow organizations to set granular retention policies and

provide the foundation for eDiscovery, legal hold, and Data Loss Prevention (DLP).

A separate Radicati Market Quadrant is devoted to the on-premises Information Archiving

segment of the Information Archiving market. Cloud Information Archiving services are defined

as follows:

Cloud Information Archiving Services include information archiving solutions

delivered as services. Companies in this segment include: Google, HP Autonomy, IBM,

Microsoft, Mimecast, Proofpoint, SilverSky, Smarsh, Symantec, and others.

The cloud-based information archiving market continues to see very strong growth among

many different types of businesses. Cloud-based archiving providers are reporting that more

large sized businesses are deploying their cloud services; citing that their concerns regarding

downtime and security have begun to subside.

While cloud-based vendors have seen an uptick in deployments by larger sized businesses

over the last year, SMBs are still the most frequent customers and continue to dominate this

segment. The most common reasons businesses choose to deploy a cloud-based archiving

service as opposed to an on-premises solution, include: cost and low maintenance.

Cloud archiving solutions today represent 32% of all archiving solutions deployed. Figure 2,

below, shows the Cloud Information Archiving segment as an installed base percent of the

total Information Archiving market.



Figure 2: Information Archiving Market Breakout by Segment, 2013

On-premises Information

Archiving Solutions,

68%

Cloud Information

Archiving Services, 32%

Information Archiving Market - Installed Base Breakout by Segment (%)



EVALUATION CRITERIA

Vendors are positioned in the quadrant, according to two criteria: Market Share, and

Functionality.

Market Share is based on the installed base published in our Information Archiving Market,

2013-2017 report. The vendor with the largest installed base has a market share of 1, the one

with the second largest installed base has a market share of 2, etc. In order for a vendor to be

positioned in the Top Player or Mature quadrants, they need to have a market share of 1 to 5.

Vendors with smaller installed bases, are positioned either in the Trail Blazer, or Specialist

quadrants.

Functionality we assess each vendors solution based on a number of key features that they

offer out of the box. These capabilities do not necessarily have to be the vendors own original

technology, but they should be pre-integrated and available for deployment when the solution is

purchased.

In order for an archiving vendor to be on the right side of the quadrant (Top Player or Trail

Blazer), their solution should have the following capabilities:

Email Platform Support The range of email platforms supported (i.e. Microsoft

Exchange Server, IBM Lotus Domino Server, Novell GroupWise Server, etc.).

Support for Multiple Content Sources Archiving a range of information types,

including: email, file systems, Microsoft SharePoint, social media (enterprise and

consumer services), IM, voice/video, etc.

Deployment Options Availability of the solution as on-premises solutions, cloud-based

services, hybrid, and appliances.

Automated Indexing of Content Archived information is automatically indexed and

tagged to simplify future searches.

Storage Reduction The removal of redundant data from repositories is an important

capability that is necessary in order to maintain storage efficiency, reduce storage space,



and improve disaster recovery procedures. Single instance storage (SIS) or data

deduplication are some of the technologies that enable this functionality.

Search In addition to basic search functionality (search by sender, recipient, subject,

date or contents of a message) information archiving solutions should provide a robust set

of advanced search capabilities, including: concept, Boolean, proximity, and more.

Archive Access Archived information should be accessible through a web-based client.

Users should also be able to access their archived email messages directly from their

email client.

Define Retention Policies Businesses should be able to define retention periods for

archived data depending on their own retention schedules. Disposition of archived data

can occur by age, date, user, folder, sender, recipient, subject, etc.

Cloud Messaging Support Information archiving solutions should be able to support

both on-premise messaging, i.e. Microsoft Exchange Server, as well as cloud-based

messaging, i.e. Microsoft Office 365 or Google Apps.

eDiscovery Capabilities eDiscovery capabilities could be integrated with the archive, or

offered separately. Common eDiscovery features include: legal hold, advanced search,

tagging, and data export.

Data Migration for Legacy Systems Information archiving solutions may be able to

provide support for the migration of data from legacy archives. Importing of legacy data

in PST, NSF, and other common email formats is offered by some archiving vendors.

Website Archiving Website archiving enables businesses to capture and preserve full

websites in their original format in the event that they need to be produced for litigation

and eDiscovery or to comply with regulatory requirements. Web pages, blog posts,

images, videos and more can be stored in an archive in their native formats.

Mobile Access Access to archived content through a mobile web-based browser (i.e.

smartphone, tablet, laptop, etc.). Downloadable mobile apps specialized for specific

mobile OSs are also available from many information archiving vendors.



Multi-language Localization Vendors may offer archiving solutions that support

multiple languages.

Other Unique Features and Capabilities.

Note: On occasion, we may put a player on the right side of the quadrant by giving them a

higher than typical Functionality Score, even if they are missing one or two of the features

mentioned above, if we feel that the other aspects of their solution are very unique and

innovative.



MARKET QUADRANT CLOUD INFORMATION ARCHIVING SOLUTIONS

Figure 3: Cloud Information Archiving Solutions Market Quadrant, 2013

Radicati Market QuadrantSM is copyrighted September 2013 by The Radicati Group, Inc.

Reproduction in whole or in part is prohibited without expressed written permission of the Radicati

Group. Vendors and products depicted in Radicati Market QuadrantsSM should not be considered an

endorsement, but rather a measure of The Radicati Groups opinion, based on product reviews, primary research studies, vendor interviews, historical data, and other metrics. The Radicati Group

intends its Market Quadrants to be one of many information sources that readers use to form opinions

and make decisions. Radicati Market QuadrantsSM are time sensitive, designed to depict the

landscape of a particular market at a given point in time. The Radicati Group disclaims all warranties

as to the accuracy or completeness of such information. The Radicati Group shall have no liability

for errors, omissions, or inadequacies in the information contained herein or for interpretations

thereof.

Functionality

Ma

rke

t Sh

are

Radicati Market QuadrantSM

Top Players Mature Players

Specialists Trail Blazers

Proofpoint

HP Autonomy

Google

Mimecast

Symantec

Low

Low

High

High

Microsoft

Smarsh

IBM

SilverSky

(3, 9)



KEY MARKET QUADRANT TRENDS

The Top Players in the Cloud Information Archiving market, today, are Symantec, Smarsh,

and Proofpoint.

o Symantec continues to provide one of the most comprehensive archiving product

portfolios available today. Symantecs Enterprise Vault.cloud, offers archiving of

email, Microsoft SharePoint content, IMs, BlackBerry data, files in the cloud and

more. Symantec appeals to a large customer base that want to deploy their enterprise

technology from a single vendor with a strong portfolio of complementary solutions

for eDiscovery and security.

o Smarshs cloud-based archiving and compliance platform enables customers to

perform search, supervision, analysis and production across all of their organizations

electronic communications. The platform is powered by the Smarsh proprietary

Virtual Compliance Officer (VCO), and provides support for a broad range of

enterprise content, including: email, social media, IM, websites, and more.

o Proofpoints Enterprise Archive is a cloud service that provides information

archiving, eDiscovery, and regulatory compliance for Microsoft Exchange Server and

Microsoft Office 365 users. Proofpoints patented DoubleBlind Key Architecture

provides security for all messages as they are routed to the Proofpoint datacenters as

well as while at rest.

The Trail Blazers quadrant includes Mimecast, and SilverSky.

o Mimecast offers a suite of email archiving, security, and continuity services.

Mimecasts unified management console enables administrators to manage email

retention policy settings, user settings, and litigation hold requests from a single

console. Mimecast also offers solid archiving support for popular cloud messaging

platforms, including Microsoft Office 365 and Google Apps, in addition to Microsoft

Exchange Server.

o SilverSkys Email Archive solution provides an archiving system as a cloud service.

All incoming and outgoing messages are authenticated and archived in SilverSkys



redundant datacenters. SilverSky offers a comprehensive portfolio of services that are

capable of providing a complete messaging archiving and security platform, along

with DLP and eDiscovery capabilities.

The Specialists quadrant includes IBM. Specialists offer interesting features and capabilities,

however, they do not offer sufficiently innovative features to be considered a Trail Blazer

and also do not yet have a large enough installed base to place in the Top Player quadrant.

o IBMs SmartCloud Archive is a cloud-based archiving service that enables searching,

indexing, storing, and retrieving archived content. SmartCloud Archive is capable of

managing structured and unstructured content, including: records, documents, and

digital files. IBM also offers SmartCloud Archive Essentials, which is an archiving

service aimed at small and medium sized businesses.

The Mature Players quadrant includes HP Autonomy, Microsoft, and Google.

o HP Autonomy provides a robust set of archiving, eDiscovery, and compliance

services. The Autonomy Consolidated Archive (ACA) offers an integrated end-to-end

information archiving solution to enable intelligent control and management of data,

support litigation preparedness, and ensure business, industry and regulatory

compliance. ACA supports a broad range of content sources, including: email, IM,

Microsoft SharePoint, social media, voice recordings, and more.

o Microsofts Exchange Online Archiving is a cloud-based archiving service that offers

unlimited storage and retention periods for customers that have deployed Microsoft

Exchange Server 2010 for 2013 on-premises. It is also available as an add-on service

for mailboxes that are hosted online. Microsoft Exchange Online Archiving is one of

the services offered within Microsoft Office 365.

o Google provides email and chat archiving and discovery services for their Google

Apps customers via Google Apps Vault. As an add-on service, Google Apps Vault

provides a familiar interface for current Google Apps users. Google Apps Vault can

be easily deployed and managed in conjunction with complementary Google Apps

services.



VENDOR ANALYSIS

TOP PLAYERS

SYMANTEC

350 Ellis Street

Mountain View, CA 94043

www.symantec.com

As one of the worlds largest software companies, Symantec provides a broad range of security

and information management solutions and services for consumers and businesses. Symantecs

product portfolio includes solutions for: archiving, eDiscovery, security and more.

Symantecs cloud-based archiving solution, Enterprise Vault.cloud, is based on technology

developed by LiveOffice, a software company acquired by Symantec in 2012.

Symantecs cloud archiving service, Enterprise Vault.cloud, offers archiving of email,

Microsoft SharePoint content, IMs, BlackBerry data, files in the cloud and more. Symantecs

Enterprise Vault.cloud product portfolio includes:

Enterprise Vault.cloud for Microsoft Exchange - Enterprise Vault.cloud leverages the

native journaling capabilities of Microsoft Exchange Server to capture all emails and

attachments sent and received in their original format into a single, online repository

specifically created for each customer.

Enterprise Vault.cloud for Domino - Offers a similar journal archiving feature set to

Enterprise Vault.cloud for Microsoft Exchange Server but for IBM Domino

environments.

Enterprise Vault.cloud for Microsoft Office 365 - Enterprise Vault.cloud adds

advanced archiving and eDiscovery capabilities to Microsoft Office 365 deployments,

helping to satisfy legal and compliance requirements.



File archiving Enterprise Vault.cloud provides file archiving capabilities for

documents stored in Microsoft SharePoint document libraries and Box.

Enterprise Vault.cloud for Salesforce Chatter Enterprise Vault.cloud leverages

native Application Programming Interfaces (APIs) to archive Chatter posts, including

private and public messages and attachments, in a centralized and tamper-proof online

repository.

Collaborative eDiscovery workflow: Enterprise Vault.cloud offers a built-in

collaborative eDiscovery workflow, which encompasses a variety of legal matter

management capabilities that allow multiple reviewers to interact and collaborate on a

specific matter as part of the eDiscovery process.

FUNCTIONALITY: 9

MARKET SHARE: 3

KEY STRENGTHS:

Symantecs archiving solutions offer one of the most thorough product portfolios to help

organizations satisfy their archiving and broader information governance needs.

Symantec appeals to a wide range of businesses as they provide both on-premise and

cloud archiving services.

In addition to Microsoft Office 365 archiving capabilities, Enterprise Vault.cloud can

capture other cloud-based information sources. Enterprise Vault archives websites and

social media including Facebook, Twitter, and LinkedIn. Enterprise Vault.cloud also

archives files stored in Box as well as Salesforce Chatter communications.

Enterprise Vault.cloud archives the most commonly used electronic communication

tools, including Microsoft Exchange Server, Microsoft Office 365, IBM Domino Server,

Microsoft SharePoint, and BlackBerry. Enterprise Vault also archives on-premise data

sources such as file systems, attachments in SAP databases, and metadata for video and

audio.



WEAKNESSES:

Enterprise Vault lacks a seamless mobile experience for end users.

With a powerful set of features, Enterprise Vault will require an adequate budget and

personnel in order to fully maximize the platforms potential.

Symantec is still working to expand the global footprint of Enterprise Vault.cloud.

SMARSH

921 SW Washington Street, Suite 540

Portland, OR 97205

www.smarsh.com

Smarsh is a provider of cloud-based archiving and compliance services aimed specifically at

highly-regulated industries such as financial services (including broker-dealers and investment

advisers), healthcare and the public sector. Smarshs services include email and electronic

message archiving, email encryption, DLP, and more. Founded in 2001, Smarsh is headquartered

in Portland, Oregon.

Smarshs platform is powered by the Smarsh proprietary Virtual Compliance Officer (VCO), an

automated message scanning and classification service that inspects each message that enters the

archive.

Email Smarshs email archiving service is platform agnostic and captures and

preserves email messages from Microsoft Exchange Server, IBM Lotus Domino Server,

Novell GroupWise Server, and more. Smarsh also archives Google Apps, Microsoft

Office 365.

Instant Messaging Smarsh offers a series of IM archiving solutions, including

smarshIM.



Social Media and Enterprise Social Media Social media data is captured and

archived in accordance with client retention policies. Smarsh also works directly with

Salesforce (Chatter) and Yammer to construct archiving and compliance solutions for

these enterprise social networks.

Websites The web archiving service enables businesses to archive complete websites,

individual web pages, blogs, wikis, RSS feeds, audio and video files, and the interactive

components that create web pages.

Bloomberg Messaging Captures and archives all Bloomberg messages including:

Instant Bloomberg, Bloomberg Email, and Bloomberg Blog.

Mobile Messaging Archiving service that captures, indexes, and preserves all SMS text

messages, BlackBerry PIN-to-PIN messages, BlackBerry Messenger messages, and

mobile IM messages.

FUNCTIONALITY: 8

MARKET SHARE: 5

KEY STRENGTHS:

Smarshs archiving solutions provide support for a broad range of enterprise content,

including: email, social media, IM, websites, and more.

Smarsh provides archiving support for popular enterprise social media and collaboration

services, Salesforce Chatter and Yammer. This is a unique offering and one that many

vendors do not provide.

Mobile Message Archiving enables businesses to capture mobile messages at either the

device level or the server level. The service also provides robust support for SMS text

messages, BlackBerry Messenger, and mobile IM services.

Smarshs product suite also includes DLP and messaging encryption services.



WEAKNESSES:

Traditionally, Smarsh has focused on providing archiving solutions for the financial

services industry, however, they are working to expand their footprint and provide their

services to a broader range of vertical markets.

Archiving for file systems and Microsoft SharePoint content is not available natively,

however, customers can utilize these services from Smarshs partners.

Smarsh does not offer optimized mobile archiving apps, however, users can access their

personal archives through their devices mobile browser.

PROOFPOINT

892 Ross Drive

Sunnyvale, CA 94089

www.proofpoint.com

Founded in 2002, Proofpoint provides cloud-based services for information archiving,

governance, eDiscovery, and security. Proofpoints flagship, Enterprise Archive, provides a fully

managed, cloud-based archiving service for businesses of all sizes. In April 2012, Proofpoint

became a publically traded company.

Proofpoint Enterprise Archive is a cloud service that provides information archiving,

eDiscovery, and regulatory compliance for on-premises Microsoft Exchange Server and Office

365 users. Key features of Proofpoint Enterprise Archive include:

Message Retention Proofpoint Enterprise Archive simplifies the email management

process through tight integration with Microsoft Exchange Server and Microsoft Active

Directory.

Legal Hold Management Businesses can create and enforce legal holds in order to

preserve old and new messages, in effect suspending their assigned retention period.



Advanced Search Proofpoint Enterprise Archive includes full-text searches of message

headers, message body, and over 400 types of attachments by legal teams and/or

administrators. Proofpoints cloud-based grid storage infrastructure enables them to offer

an SLA-backed guarantee that search results are returned in 20 seconds or less, regardless

of search complexity or the size of the archive.

Supervisory Review For organizations subject to SEC/FINRA compliance requirements,

Proofpoint provides full compliance review to allow supervisory review personnel to

monitor email for policy adherence.

FISMA Compliance Proofpoint provides a FISMA-compliant offering for Federal

Government customers.

Proofpoint Mobile Archive is an extension of Proofpoint Enterprise Archive and provides

native mobile apps for Apple iOS, Android, and BlackBerry devices.

FUNCTIONALITY: 6

MARKET SHARE: 5

KEY STRENGTHS:

Proofpoints Mobile Archive apps provide mobile end user and administrative

capabilities for Apple iOS, Android, and BlackBerry device users.

Proofpoint provides advanced eDiscovery capabilities, including: search, legal hold, and

retention policies, natively within Proofpoint Enterprise Archive.

The DoubleBlind Key Architecture ensures that Proofpoint maintains the data but does

not have the encryption keys. Messages within the datacenter can only be accessed by

authorized users that have the specific encryption key unique to each individual

customer.

Proofpoints hybrid deployment architecture allows customers to safely encrypt data on-

premises, while taking advantage of low-cost, low-maintenance cloud storage.



Proofpoint Enterprise Archive is capable of archiving email messages, Bloomberg

messages, IMs, social media content and files from desktops, file shares and Microsoft

SharePoint repositories.

WEAKNESSES:

Proofpoint is a pure-play cloud services provider; their archiving services are not

available as on-premise or in hybrid deployment models.

Proofpoint Enterprise Archive only supports Microsoft Exchange Server messaging

environments.

Proofpoint has traditionally focused its marketing and sales efforts on their enterprise

security and protection solutions.

TRAIL BLAZERS

MIMECAST

CityPoint, One Ropemaker Street

Moorgate

London

EC2Y 9AW

www.mimecast.com

Mimecast is a provider of cloud-based email and information services for businesses. The core of

Mimecasts services include: email, and file archiving, email security, email and mobile

continuity, and more. Founded in 2003, Mimecast is headquartered in London, UK, and has

offices in the US, Australia, and South Africa.

Mimecast offers a suite of five services: Email Archive, Email Security, and Email

Continuity, as well as Information Management services for File Archiving, Mobile device



support, and Microsoft SharePoint integrated search. Mimecasts services support all of the

major email platforms, but are optimized for Microsoft Exchange Server and Microsoft Office

365

Email Archive A cloud-based email archiving service that captures and indexes Microsoft

Exchange Server data.

File Archiving A cloud based archiving service that provides archiving of file repositories and

data.

Email Security A cloud-based security service that provides spam and malware protection.

Email Continuity A cloud-based email continuity service that enables uninterrupted access

during planned and unplanned email server downtime.

FUNCTIONALITY: 7

MARKET SHARE: 7

KEY STRENGTHS:

The UEM management console provides unified access to all features in a single view.

Security, Archiving eDiscovery, email retention policy settings, user management, and

litigation hold requests, can all be managed through a single console.

Users can access their inbox archives from the Microsoft Outlook client or through

Mimecasts Webmail console, and through any mobile device or tablet.

Mimecast has an international presence and datacenters in the U.K., U.S., and South

Africa. The local datacenters allow Mimecast to better understand each regions unique

set of rules and regulations.

Mimecast offers solid archiving support for popular cloud messaging platforms,

including Microsoft Office 365 and Google Apps.



WEAKNESSES:

Mimecast only offers IM archiving support for Microsoft Lync, however, adding support

for more IM vendors is on Mimecasts roadmap.

Archiving support for Microsoft SharePoint content is limited to documents. Other

SharePoint data types such as lists, sites, wikis, or blogs are not currently supported.

Mimecast focuses much of their attention on Microsoft-centric customers and their

solutions are optimized for these environments, however, they also do provide archiving

support for other popular enterprise messaging platforms.

SILVERSKY

440 Wheelers Farms Rd, Suite 202

Milford, CT 06461

www.silversky.com

SilverSky, the new company name for the formerly merged entities of USA.NET and Perimeter

E-Security, provides cloud-based messaging, compliance, and security services to businesses of

all sizes on a software-as-a-service (SaaS) platform. SilverSkys services include: email

archiving, hosted email, data loss prevention (DLP), encryption, firewall management and

monitoring, vulnerability scanning, and more.

SilverSkys Email Archive solution provides an archiving system as a cloud service. All

incoming and outgoing messages are authenticated and archived in SilverSkys redundant

datacenters. Messages can be filtered by the type of message and can be sorted by date, sender,

or subject. Compliance officers can define keyword lists that automatically score messages on

retrieval, define flexible legal holds and multiple retention periods, assign messages for review

and manage collections of held messages. SilverSkys Email Archive is compliant with: SEC,

FINRA, HIPAA, SOX, and the Federal Rules for Civil Procedures (FRCP). It can support any

email system including on-premise or hosted Microsoft Exchange from any provider, including

SilverSkys own hosted Exchange cloud service and Microsoft Office 365. In addition to email,



SilverSky can also archive faxes, instant messages, consumer email services such as Yahoo!

Mail and Hotmail, and financial messaging services such as Bloomberg and Reuters.

Additional cloud services under SilverSkys Email Protection Suite include:

Email Continuity Services provides guaranteed full email usage in the cloud when the main

email system is down.

Email Encryption provides policy-based encryption security for all outgoing emails.

Email DLP (Data Loss Prevention) offers advanced analysis features like proximity

checking, contextual analysis, full redaction capabilities, and the ability to test policies before

deploying them.

Archive Anywhere is a service that enables email users to easily access and search their entire

mailbox archive from virtually any device and any email client.

SilverSky Hosted Exchange is a comprehensive cloud service for Microsoft Exchange that

allows businesses to reduce cost and complexity of critical communications.

FUNCTIONALITY: 7

MARKET SHARE: 10

KEY STRENGTHS:

SilverSkys services are capable of providing a complete messaging archiving and

security platform, along with DLP and eDiscovery capabilities.

SilverSky is capable of archiving faxes, IMs, consumer email services, and messages

from financial services, such as Bloomberg and Reuters.

All of SilverSkys services are backed by 24x7 support. In addition, each Microsoft

Hosted Exchange enterprise customer receives a free dedicated technical account

manager, who serves as a private IT consultant.



SilverSky has developed a unified management interface (SilverSky Management

Console) for customers to manage their Email Protection Suite services along with

Hosted Exchange and their proprietary hosted SilverSky Mail.

SilverSky places more of an emphasis on security and compliance compared to other

service providers in the market.

WEAKNESSES:

SilverSky Email Archive lacks support for the archiving of Microsoft SharePoint data,

and social media content, which requires third-party tool integration.

SilverSkys services are available as cloud services only. Customers interested in on-

premises or hybrid deployments for archiving will need to consider alternative vendors.

SilverSky Email Archive is only available in English, SilverSky has traditionally focused

on the North American market when selling its archiving service.

SPECIALISTS

IBM

New Orchard Road

Armonk, New York 10504

www.ibm.com

IBM entered the email archiving market in 2001 with its CommonStore product, and has had

other archiving offerings including storage and SAP archiving offerings since before 2001.



In June 2011, IBM launched their cloud archiving service, SmartCloud Archive. In May 2012,

IBM launched an additional cloud archiving service SmartCloud Archive Essential, which is

aimed at SMB customers.

IBM SmartCloud Archive is a cloud-based archiving service that enables searching, indexing,

storing, and retrieving archived content. SmartCloud Archive is capable of managing structured

and unstructured content, including: records, documents, and digital files. Retention policies can

be enforced to ensure data is kept until it can be disposed. IBM includes security features such as

SSL encryption for data in transit, as well as AES-256 encryption for data at rest.

IBM SmartCloud Archive Essentials is a cloud-based archiving service aimed at small and

medium sized businesses. SmartCloud Archive Essentials enables businesses to search across all

mail over any time period, apply organization-wide retention policies, apply legal holds on

specific emails and collections of email, delegate rights to eDiscovery users for controlled

eDiscovery processes, and export collections of email in multiple formats

FUNCTIONALITY: 4

MARKET SHARE: 8

KEY STRENGTHS:

IBMs SmartCloud services provide affordable, low-maintenance archiving options for

smaller sized businesses with limited budgets and personnel resources.

IBMs SmartCloud Archive provides basic search and discovery functionality.

Businesses can enable legal holds, apply company-wide retention policies, and conduct

simple, advanced, or custom searches.

WEAKNESSES:

IBMs SmartCloud Archive service offers limited content archiving support. Businesses

are only able to archive IBM SmartCloud Notes emails and attachments.



IBMs portfolio of Information Lifecycle Governance solutions include many different

products and capabilities, however the complexity of these products can be

overwhelming for some potential customers.

MATURE PLAYERS

HP AUTONOMY

3000 Hanover Street

Palo Alto, CA 94304

www.hp.com

HP provides software and hardware solutions for consumers and enterprises. HPs products

include storage, software, laptops and desktops, mobile devices, networking solutions, and more.

Autonomy Consolidated Archive (ACA) offers an integrated end-to-end information archiving

solution to enable intelligent control and management of data, support litigation preparedness,

and ensure business, industry and regulatory compliance. The key features of ACA include:

Archiving automatically archives data from multiple channels and within a broad range

of repositories including email, IM, social media, video, audio, and other

structured/unstructured data.

Supported Content Sources supports Microsoft Exchange Server, IBM Lotus Domino

Server, and Microsoft SharePoint, as well as over 400 target repositories, including IM,

audio, video, social network and website content, and structured data sources.

Anywhere Access users can access their archived content from their mobile devices,

including smartphones, tablets, and desktop computers.

Cloud Connect for businesses looking to migrate their data into a cloud-based

environment, ACA and Digital Safe include a feature that enables a hybrid archiving



solution, allowing businesses to move data from on-premises servers to a secure, private

cloud at their own pace.

Integration with HP Autonomys information governance suite streamlined integration

with the HP Autonomys information governance framework expands the solution to

include supervision, records management, enterprise eDiscovery, and automated records

classification capabilities.

FUNCTIONALITY: 5

MARKET SHARE: 1

KEY STRENGTHS:

ACA supports a broad range of content sources, including: email, IM, Microsoft

SharePoint, social media, voice recordings, and more.

Supported email platforms include: Microsoft Exchange Server, IBM Lotus Domino

Server, Novell GroupWise Server, Google Gmail, Microsoft Office 365 and other email

systems.

ACA provides intelligent understanding and rich visibility across all forms of information

to support business critical functions including search, eDiscovery, preservation, and

regulatory compliance within all repositories.

HP Autonomys archiving and eDiscovery products offer enterprise-grade scalability and

flexibility as on-premises, cloud-based, or hybrid solutions.

WEAKNESSES:

HP Autonomys solutions are able to meet the most rigorous compliance requirements of

large global enterprises; smaller sized businesses may find the solutions to be costly,

complex and difficult to manage, but have the ability to utilize Digital Safe as a scalable

cloud-based solution to better meet their specific business needs.



HP Autonomy does not offer a native DLP solution, however, they do deliver some DLP

functionality through their information governance framework.

HP Autonomy does not offer optimized apps for mobile platforms, such as Apple iOS

and Google Android.

HP Autonomy continues to be vague about its roadmap and remains heavily focused on

integrating its messy portfolio of solutions, rather than providing innovation in line with

changing customer requirements.

MICROSOFT

One Microsoft Way

Redmond, WA 98052-6399

www.microsoft.com

Microsoft is the worlds largest software company and provides a broad range of products and

services for businesses and consumers. Microsoft has an extensive product portfolio that includes

solutions for office productivity, messaging, collaboration, and more.

Microsoft Exchange Online Archiving is a cloud-based archiving service that offers

unlimited storage and retention periods for customers that have deployed Microsoft Exchange

Server 2010 for 2013 on-premises. It is also available as an add-on service for mailboxes that are

hosted online. Microsoft Exchange Online Archiving is one of the services offered within

Microsoft Office 365. Key features of Microsoft Exchange Online Archive include:

Retention Policies Microsoft Exchange Online Archive offers two types of policies:

archive and delete. Email messages can be automatically moved to the personal archive

in a specified number of days and deleted after another span of days.

Legal Hold Legal hold capabilities enable users to delete and edit mailbox items

(including email messages, appointments, and tasks) from both their primary mailboxes

and archives. Administrators can setup legal holds on individual users or across an

organization.



Instant Messaging Archiving Microsoft Exchange Online Archive can archive on-

premises Microsoft Lync IM content. IM conversations can be stored in a users mailbox

and then sent to their personal archive.

Access to the Service Users and Administrators can access Microsoft Exchange Online

Archiving from the Microsoft Outlook email client, or online through Microsoft Outlook

Web App.

Customization Microsoft Exchange Online Archiving comes with a number of

customized reports to establish an audit trail of any inquiry.

Service Level Agreements Microsoft guarantees 99.9% scheduled uptime.

Support for Microsoft Products Microsoft Exchange Online Archiving supports

Microsoft Exchange Server 2013 and 2010, and Microsoft Outlook 2007 and 2010.

FUNCTIONALITY: 3

MARKET SHARE: 2

KEY STRENGTHS:

Microsoft Exchange Online Archiving includes unlimited storage and unlimited retention

periods.

Microsofts Exchange Server messaging platform is available as an on-premise solution,

cloud service, or a hybrid solution.

WEAKNESSES:

Businesses that are not Microsoft-centric may have issues with Microsofts lack of

archiving support for non-Microsoft content. Add-on solutions or third-party archiving

software would need to be deployed to satisfy these needs.



For mobile access to the Exchange Online Archive, users need a third-party solution as

Exchange Online Archiving does not support the Microsoft Exchange ActiveSync

protocol.

GOOGLE

1600 Amphitheatre Parkway

Mountain View, CA 94043

www.google.com

Google is an Internet company well-known for their search and online advertising services.

Google has an extensive portfolio of services including: email, business productivity tools, social

networking, a web-browser, and more. Google was founded in 1998, and is headquarted in

Mountain View, California.

In March 2012, Google released their own archiving, retention and eDiscovery solution, Google

Apps Vault. Google Apps Vault works natively within Google Apps and is built on the same

infrastructure as the Gmail and Apps platform. Google plans to migrate current Postini customers

over to the Google Apps Vault solution in the near future.

In December 2012, Google Apps Vault was made available for existing Google Apps customers

and Apps for Education customers. Prior to this announcement, Google Apps Vault was only

available for new and recent Google Apps customers.

Google Apps Vault is a web-based archiving, information governance, and eDiscovery solution

aimed at Google Apps business customers. Vault was developed by Google and is built on the

same infrastructure as the Gmail and Apps platform. The key features of Vault include:

Archiving Vault provides a single archive where email and chat messages are managed

in-place. Audit trails provide reports on user activity and actions in the archive.

Businesses can define retention policies for email and chat messages. Automatic

disposition of messages occurs at the end of the messages retention period. For messages

that need to be retained beyond a defined retention period, Vault allows for message

holds to be activated.



eDiscovery Search tools enable the finding and retrieval of email and chat messages

relevant to a particular case or investigation. Legal holds can be placed on users to

prevent the deletion of email and chat messages. Vault includes Google search algorithms

for domain wide searches across large amounts of data in the archive. Collections of

message search results can be defined and managed by authorized users. Messages can be

exported from the archive for further review and processing.

Security Security features of Vault include encrypted connection to Googles servers,

replicated storage for messages, and built-in disaster recovery and sharing controls.

FUNCTIONALITY: 2

MARKET SHARE: 4

KEY STRENGTHS:

As an add-on service, Google Apps Vault provides a familiar interface for current Google

Apps users. Google Apps Vault can be easily deployed and managed in conjunction with

the complementary Google Apps services.

Google Apps Vault enables administrators to apply retention policies to existing content.

Unlimited retention periods are also supported within Google Apps Vault.

Google Apps Vault provides basic discovery functionality, allowing administrators to

place user accounts and related data on litigation hold to preserve email data. Search

results can also be exported and provided to a third-party.

WEAKNESSES:

When users take IM chats, off the record Google Apps Vault is unable to archive these

conversations. Administrators cannot force IM users to have their chat conversations, on

the record.

Googles archiving service is available as a cloud service only; on-premises and/or hybrid

deployments are not offered.



Google Apps Vault only supports the archiving of Gmail messages and chat

conversations. Archiving of non-Google content is not currently supported.

While Google Apps Vault archives email and chat conversations, support for additional

Google services, such as Google Drive, Docs, and Calendar are not available.



THE RADICATI GROUP, INC.

http://www.radicati.com

The Radicati Group, Inc. is a leading Market Research Firm specializing in emerging IT

technologies. The company provides detailed market size, installed base and forecast information

on a worldwide basis, as well as detailed country breakouts, in all areas of:

Email

Security

Instant Messaging

Unified Communications

Identity Management

Web Technologies

The company assists vendors to define their strategic product and business direction. It also

assists corporate organizations in selecting the right products and technologies to support their

business needs.

Our market research and industry analysis takes a global perspective, providing clients with

valuable information necessary to compete on a global basis. We are an international firm with

clients throughout the US, Europe and the Pacific Rim.

The Radicati Group, Inc. was founded in 1993, and is headquartered in Palo Alto, CA, with

offices in London, UK.

Consulting Services:

The Radicati Group, Inc. provides the following Consulting Services:

Whitepapers

Strategic Business Planning

Product Advice

TCO/ROI Analysis

Investment Advice

Multi-Client Studies

To learn more about our reports and services,

please visit our website at www.radicati.com.



MARKET RESEARCH PUBLICATIONS

The Radicati Group, Inc. develops in-depth market analysis studies covering market size, installed

base, industry trends and competition. Current and upcoming publications include:

Currently Released:

Title Released Price*

Messaging Platforms Market, 2013-2017 Sept. 2013 $3,000.00

Instant Messaging Market, 2013-2017 Sept. 2013 $3,000.00

Information Archiving Market, 2013-2017 Aug. 2013 $3,000.00

Business User Survey 2013 Aug. 2013 $3,000.00

Cloud Business and Consumer Email Market, 2013-2017 July 2013 $3,000.00

Enterprise Content Management, 2013-2017 May 2013 $3,000.00

Corporate Web Security Market, 2013-2017 May 2013 $3,000.00

Email Statistics Report, 2013-2017 Apr. 2013 $3,000.00

Microsoft SharePoint Market Analysis, 2013-2017 Mar. 2013 $3,000.00

Microsoft Exchange, Office 365, and Outlook Market Analysis,

2013-2017 Mar. 2013 $3,000.00

Content-Aware Data Loss Prevention Market, 2013-2017 Mar. 2013 $3,000.00

Mobile OS and Messaging Market Analysis, 2012-2016 Dec. 2012 $3,000.00

Instant Messaging Market, 2012-2016 Dec. 2012 $3,000.00

Mobile Device Management Market, 2012-2016 Nov. 2012 $3,000.00

Email Market, 2012-2016 Oct. 2012 $3,000.00

eDiscovery Market, 2012-2016 Oct. 2012 $3,000.00

* Discounted by $500 if purchased by credit card.

Upcoming Publications:

Title To Be Released

Price*

Mobile Device Management Market, 2013-2013 Oct. 2013 $3,000.00

Endpoint Security Market, 2013-2017 Oct. 2013 $3,000.00

* Discounted by $500 if purchased by credit card.

All Radicati Group reports are available online at http://www.radicati.com.



MANAGEMENT & EDITORIAL STAFF

Sara Radicati, Ph.D.

President & CEO

Sara is a computer scientist, author, entrepreneur and industry analyst. Sara was a pioneer in the early

development of unified communications, email, directory services and security systems. She played

an active role in the development of several international standards for networking and

communications, and served on the board of directors of various industry associations, as well as

Interop.

In 1993, she founded The Radicati Group an analyst firm specialized in tracking emerging

communication and collaboration technologies. The company provides quantitative and qualitative

market research, as well as advises corporate clients on procurement issues, and works with vendors

and network operators to help them define their business strategy and product direction. The company

also works frequently with investment funds to perform due-diligence and evaluate new opportunities.

Prior to founding The Radicati Group, Sara was lead architect for network protocols at Xerox

Corporation and held management positions 3Com and Novell.

Sara holds Computer Science degrees from Queens College CUNY, and the California Institute of

Technology.

Documents

3-34516 Smarsh Radicati Cloud Information Archiving Market Quadrant 2013