2nd Edition of the Largest International Sports & Betting Trade Conference12-15 September 2017 @ Olympia Conference Centre, London

BETTING ON SPORTS is the largest sports betting industry event, held 12 - 15 September at Olympia conference centre in London.

• 1,200 senior executives attending• 150 leading industry speakers • 42 sessions and panel discussions over 2 days• 8 main conference tracks• 3 conference rooms• 60 exhibitors with product display

CONFERENCE: The main conference tracks will cover leadership, innovation, esports, racing, marketing and media, regulation, data, payments, affiliates and betting on politics and entertainment. In total 42 key sessions and roundtable discussions Wednesday and Thursday from 9:00 - 17:00.

EXHIBITION:Open throughout Wednesday and Thursday, the exhibition area will include 60 exhibitors, networking areas, meeting rooms, and of course refreshments, lunch and networking drinks.

NETWORKING:Tuesday 12 September we have pre-registration at the Hilton hotel + networking drinks + Champions League football

Wednesday 13 September there will be drinks reception in the exhibition area from 16:30 to 18:30, followed by the official party from 20:00 at Altitude 360,

Thursday 14 September there will be a networking drinks reception followed by the closing networking drinks and party from 19:00.

Event Website: sbcevents.co.uk/betting-on-sports-2017

BETTING ON SPORTS 2017

WEDNESDAY 13 SEPTEMBER:

10:00 – 17:00: Main Track – Leaders in BettingSix in-depth sessions covering some of the key aspects of business

10:00 – 13:00: Betting on Esports, part 1A track dedicated to exploring the growing esports industry

14:00 – 17:20: Betting on InnovationA track dedicated to exploring the growing esports industry

10:00 – 17:20: Betting on RacingA track dedicated to the relationship between the betting and racing industries

THURSDAY 14 SEPTEMBER:

10:00 – 17:00: Main Track – Sports in FocusSix in-depth sessions covering some of the key product advancements within different sports events

10:00 – 13:00: Betting on RegulationA breakout track exploring gambling regulation and compliance

10:00 – 13:00: Betting on Esports, part 2A track dedicated to the latest developments in sports data

14:00 – 17:00: Betting on AffiliatesA breakout track looking at the issues around sports betting affiliation

14:00 – 17:00: Betting on Politics & EntertainmentA breakout track exploring the world of ‘novelty’ bets

CONFERENCE AGENDA

OLYMPIA, LONDONA1 > Digital FuelA3 > GameCoA8 > Millennial Esports

B1 > BetradarB2 > eMerchantPayB4 > W2 GlobalB5 > EPGB6 > TrustlyB7 > OddslifeB8 > SBC GlobalB9 > VsoftcoB10 > Vsoftco

D1 > OPTIMAD2 > BetConstructD3 > BetgeniusD4 > Tal Ron Drihem Law Firm / Melchers Law Firm / Nordic GamblingD5 > Mr GreenD6 > Matchbook Trader ConferenceD7 > STATSCORED9 > SBTech OPTIMA Coffee Bar

F1 > GanapatiF3 > Other LevelsF4 > AlgoSportF5 > DigitainF6 > EnergyBetF7 > OddsRing / LeonBetsF10 > Setanta SportsF11 > Finnplay

E1 > Golden RaceE2 > Sporting SolutionsE3 > Friends4mediaE4 > Erlang SolutionsE8 > IntertopsE9 > PaysafecardGolden Race Bar

C1 > HiPayC2 > Secure TradingC4 > EvenBet Gaming

Meeting Room 305> SIS

Meeting Room 304> PaddyPowerBetfair

Meeting Room 301> Marathonbet

Networking Cafe> Racing PostNetworking Area

SPECIAL EVENTS PART OF BETTING ON SPORTS 2017

BETTING ON ESPORTS Betting on Esports is brought to you by SBC Events and EsportsInsider.com. This sub-event will bring together stakeholders in and around esports and betting including operators, suppliers, regulators, teams, influencers, media and more. Top speakers confirmed like CEO of Unikrn.com, Rahul Sood, and CEO Millennial Esports, Alex Igelman. Platinum sponsor has already been confirmed as Millennial Esports.

BETTING ON AFFILIATESWe are inviting 40+ leading sportsbook affiliates with free accommodation, conference tickets and VIP dinners. Experience special tailored affiliate sessions and VIP networking dinners. Sponsors confirmed so far include Bet365, Betcart, BetOnBrazil, EnergyBet, LeoVegas, Mr Green, Intertops, Leonbets and OddsRing.

BETTING ON RACINGWe are introducing a dedicated session track and area in the exhibition hall for the racing industry. This will bring in top speakers on racing industry topics, as well as help to discuss and experience latest products and services, relevant to the industry. Racing Post has already been confirmed as lead partner for this event.

BETTING ON PAYMENTSWe are introducing a dedicated payment services and supplier area in the exhibition hall for payment companies to showcase their product and services to the sports betting and gaming industry.

BETTING ON RETAIL - THE LBO EXPERIENCEBetting Shop suppliers will have a dedicated area in the extended exhibition area to showcase their product and services to the sports betting and gaming industry.

C-LEVEL EXECUTIVE MANAGEMENT GATHERINGThis is an invite-only networking event that brings together around 100 C-Level Executives from leading Sportsbook Operators and Key Suppliers. Wednesday and Thursday the c-level executives will participate in the conference panels, and have access to dedicated dedicated networking activities. Sponsors so far include Perform Group, TAIN, OPTIMA, Ganapati, Trustly and Golden Race.

1,200DELEGATES

DELEGATE DEMOGRAPHICS

100+GAMBLING

OPERATORS

40+COUNTRIES

REPRESENTED

750SENIOR

EXECUTIVES

150WORLD-CLASS

SPEAKERS

75+SPORTS CLUBS & ORGANISATIONS

REPRESENTED

Who Attends?

Operators 30%

Suppliers 25%

Service Providers 10%

Affiliates & Media Companies 15%

Payment Providers 5%

Compliance, Law & Regulators 5%

Sports Clubs & Organisations 10%

Job Titles

CEOs / Chairman / Founder 25%

C-Level Executives 20%

Director 30%

Manager 20%

Other 5%

Countries Represented

Armenia Bulgaria Curacao Finland Ghana Hong Kong Italy Liechtenstein Netherlands Poland Singapore Sweden Ukraine

Australia Canada Czech Rep. France Gibraltar Ireland Japan Lithuania Nigeria Romania Slovakia Switzerland USA

Austria China Denmark Georgia Greece Isle of Man Kazakhstan Luxembourg Norway Russia South Africa Turkey

Belgium Croatia Estonia Germany Guernsey Israel Kenya Malta Philippines Serbia Spain UK

“I had two amazing days at Stamford Bridge. The event offered the perfect mix of great sessions

and relevant business meetings. It’s probably the best industry event I’ve attended to date.”

Niels Erik Folmann, CEO, Danske Spil

EVENT TESTIMONIALS

“SBC Events are here to stay. Great networking and seminar focus. With focus on sports betting the exhibition

was also very targeted and you basically found something interesting in every booth. Also very impressed with the

high number of attendees making it possible to have a lot of productive meetings in just two days.”

Jesper Kaarbrink, CEO, Mr Green

“It's a great opportunity for everyone to meet, to talk about some of the challenges we're all facing, but also some of the trends we are seeing that are positive. It's a time of accelerated change, so we

need to accelerate the learning as well.”Viktor Hoffmann, CEO, Marathonbet

“Big thanks for last week. Was probably the best conference I have ever been to!”

Richard Moffat, CEO, OLBG

“A conference like Betting on Sports for bookmakers is very important because of the possibility to network, and to get in

touch with state of the art development in technology.”Fabio Schiavolin, CEO, SNAI

“I think for new operators it is extra important to be here, simply to meet everyone and build

connections within the industry.”Johan Styren, CEO at LeoVegas

“If you're an operator or supplier and sports and betting is important to you, then this is the place where you need to come.”

Simon Trim, CEO at Sporting Index

“SBC Events are top 5 of my best events in the industry!! Everything went very well and I enjoyed every second there!”Marco Oliveira, Chief Marketing Officer, Clever Advertising

Marcus BrennanCEO

SPEAKER PREVIEW

Eddie BennettManaging Director

Markus PeulerCEO

Nikos HalichiasCEO

Mark ThorneCMO

Jari VahanenSenior VP International Business Development

Kasper NemethHead of Esports

Enda GaffneyHead of Sportsbook

Paris SmithCEO

Carlo di MaioSportsbook Director

Graham WeirDirector of Player

Protection

Rahul SoodCEO

Jesper SogaardCEO / Co-founder

Nick RustCEO

Marc EtchesCEO

Fiona PalmerDirector of Social

Responsibility

Alex IgelmanCEO

View all speakers here

Jens NielsenHead of Sportsbook

Eric KoningsIntegrity Officer

Ben KeithOwner

James DeanManaging Director

Sanjit AtwalCo-Founder

Sergey PortnovCEO

Dr. Joerg HofmannPartner

Richard FlintCEO

DELEGATE PREVIEW

Christop SchmidtCEO

Veiko KrunbergManaging Director

Richard HajekDirector

Matt ScarrottDirector of Sport & VIP

Marcin SapinskiManaging Director

Bernard MarantelliCEO

Britt BoeskovCPO

Sam SadiHead of Sports

Monica RangelDirector

Daniel SaragozzaCEO

Marcin JablonskiCOO

Simon TrimCEO

Karl RileyMarketing Director

Velimir BatnicCOO

Mark BrosnanCEO

Jaswant DeolSportsbook Director

Brian MattingleyChairman

Lorena TorregrosaCOO

Stuart TillyCEO

John O'ReilyNon-Executive Director

Cecil SngOperations Director

David BazakCEO

Director

View all delegates here

Fabio SchiavolinCEO

PREVIOUS SPEAKERS

Niels Erik FolmannCEO

Johan StyrenCEO

Jesper KarrbrinkCEO

Jim HumberstoneGroup B2B & Trading

Director

Mark BrosnanCEO

Bill MummeryExecutive Director

Rory AndersonCEO

Sergey PortnovCEO

David BazakCEO

Nikos HalikiasCEO

Zeno OsskoManaging Director

Stuart TillyCEO

Marek ŠmrhaInvestment Manager

Mark BlandfordFounder

Per WiderstromCEO

Jamie McKittrickHead of Trading

Alexander MartinBoard Member

Andrew WrightHead of Football Trading

Markus PeulerCEO

Shay SegevCOO

John O’ReillyNon Executive Director

Jim YuCEO & Founder / Group Senior VP

Alexey SinyushkinCOO

View all speakers here

Located on the 28th and 29th floor of Millbank Tower, the party and dinner venue promise everyone a stunning 360 degree view of London. Big windows

wrapping right around the venue, will ensure a perfect panoramic view of London at night time.

https://www.altitudelondon.com/london-venues/altitude-360

OFFICIAL PARTY & DINNERS @ ALTITUDE 360 & SKYLOFT

‘Under the Bridge’ is Chelsea owner Roman Abramovich’s favourite london club, located below Stamford Bridge. The

closing party will run from 20:00 to 01:30 on Thursday night.

www.underthebridge.co.uk

CLOSING PARTY THURSDAY 14 SEPTEMBER @ UNDER THE BRIDGE

We have booked the Hilton as one of the conference hotels. Tuesday evening 12 September we will have pre-registration at the Hilton hotel, followed by Networking Drinks and Champions League football in the Hilton Lounge.

HILTON OLYMPIA - CONFERENCE HOTEL

K WEST SPA Hotel is one of the official conference hotels.

K WEST SPA - CONFERENCE HOTEL

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GET IN TOUCH WITH TEAM SBC...

RASMUS SOJMARKCEO / Founder

Email: rs@sbcnews.co.uk Mobile: +44 (0) 789 049 5353Skype: rasmus.sojmark

NEIL JUDSONSenior Sales Manager

Email: neil@sbcnews.co.ukMobile: +44 (0) 780 271 4807Skype: neiljudson40

CONALL McCABESales Manager

Email: conall@sbcnews.co.ukMobile: +44 (0) 779 990 4257Skype: conal.mccabe2