2Gemma -As Evaluation

8/10/2019 2Gemma -As Evaluation

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Evaluation Help Sheet and Levels

Candidates will evaluate their work digitally. Where candidates have worked in a group, the

evaluation may be presented individually or collectively but the teacher must allocate a mark

according to the contribution/level of understanding demonstrated by the individual candidate.

Each candidate should give a clear indication of their role in the group evaluation by stating whatthey did at the top of the post. Use my blog before you get started on your evaluation questions to

see which posts you created help support you. Remember the evaluation questions were written in

orange on the posts that related to any of the 7 questions below. Make sure you use ALL the

information you learnt in the posts you created to inform you when giving your answers. Even

discussing media theorists and how what they proposed informed your work.

The questions that must be addressed in the evaluation are:

1.

In what way does your media product use, develop or challenge forms and conventions of

real media products?

2. Who would be the audience for your media product?

3. How does you media product represent particular groups?

4. How did you attract/address your audience?

5. What have you learnt about technologies from the process of constructing this product?

6. What kind if Media institution might distribute your media product and why?

7. Looking back at your preliminary task, what do you feel you have learnt in the progression

from it to the full product?

Level 1

0-7 marks

Minimal skill in the use of digital technology or ICT in the evaluation.

Minimal understanding of issues around audience, institution, technology, representation, forms

and conventions in relation to production.

Minimal ability to refer to the choices made and outcomes.

Minimal understanding of their development from preliminary to full task.

Minimal ability to communicate.

Level 2

8-11 marks

Basic skill in the use of digital technology or ICT in the evaluation

Basic understanding of issues around audience, institution, technology, representation, forms

and convention in relation to production.

Basic ability to refer to the choice made and outcomes.

Basic understanding of their development from preliminary to full task.

Basic ability to communicate.



Level 3

12-15 marks

Proficient skill in the use of digital technology or ICT in the evaluation.

Proficient understanding of issues around audience, institution, technology, representation,

forms and conventions in relation to the production.

Proficient ability to refer to the choices made and the outcomes.

Proficient understanding of their development form preliminary to full task.

Proficient ability to communicate.

Level 4

16-20 marks

Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

Excellent understanding of issues around audience, institution, technology, representation,

forms and conventions in relation to the production.

Excellent ability to refer to the choices made and outcomes.

Excellent understanding of their development from preliminary to full task.

Excellent ability to communicate.

General feedback from the examiner re answering these questions:

1. If you use Prezi it MUST be embedded films in as I am bored of Prezi’s I see.

2. I really like seeing the films you have made with running commentary to answer the

questions (do for one to two questions max)

3. I really enjoy listening to sound cloud.

4. Lino-it of Pinterest are good so long as they are in depth (screen shots of Pinterest are

required as well as the link.)

5. Try and impress me with something new! A different use of ICT from the norm!

Note - It is crucial that you show off your ability to use ICT and that for each question you use a

different type of ICT to show a range of your abilities. Make sure the ICT chosen is appropriate to

the question asked. The questions need to be answered fully. Remember that these 7 questions

bring the same amount of marks as wall of your posts to date, so they need to be really thorough.

Please also remember to take photos throughout the making of your opening title sequence as these

images will be really helpful in your evaluation.



Also, these answers need to be very visual and not like one long essay – writing is essential but it

must be accompanied by ICT.

Help with answering the questions

Firstly go to Pete’s media blog to read his suggestions and look at examples given. You all met Pete

at the BFI.

http://petesmediablog.blogspot.co.uk/2010/11/evaluation-for-ocr-coursework.html

1. In what ways does your media product use, develop and challenge forms and conventions of

real media products?

I like Pete’s suggestion (as shown in his link above) as to how to answer this question and the idea of

breaking the images down into a mood board as seen on The Art of the Title. Be sure to discuss

genre for this question – the conventions of your genre. Have you met with these conventions or

broken them? Explain why? You could also discuss conventions with regard to mis-en-scene,

camera, editing and sound. You will also need to discuss the conventions of titles and credits – add

your timeline and compare it to another film’s timeline to show you have met with conventions of

credits. Is the font, the colour of the font and its style all in line with the conventions of your genre?

What special effects have you used that might meet the conventions of Thriller. Also, discuss the

convention of your narrative and the enigma it develops – is this conventional? Are your characters

stereotypical or subversive?

Go through each of the items below stating whether you met with these conventions or subverted

them and why.

Details of cast and crew.

The film's title.

An introduction to character or character type.

Indication of place.

Indication of historical period.

Information regarding mood and tone.

Introduction to signature theme tune.

Information about genre.

Questions that the viewer finds intriguing.

Patterns and types of editing that will be echoed in the remainder of the film.

Mise en scene and cinematography that will be echoed or elaborated upon later in the film.

2. Who would be the audience for your media product?

It is crucial form the outset that you have a clear idea as to the demographic and psychographic of

your target audience. Pete’s blog is really helpful for this question but the approach is slightly

limiting.

Use IMdb to help you with this question, they have a breakdown of the audience for each film. Using

films similar to yours see what the results are for these films so you can make comparisons with

yours.

3. How does your media product represent particular social groups?






This question is primarily about representation. You should be able to answer this question really

well on the basis that you have studied it in detail with me. Pete suggests that you take photos of

the characters in your films and relate them back to characters in films already made that have

helped influence your idea. A lot of students for this question tend to just discuss their costume and

make up. Please think broadly, this question is essentially the same as your TV Drama examination

question where you are asked to discuss the different elements of representation of all the

characters in your OTS (Ability/disability, race, age, gender, ethnicity, region, class and status,

sexuality and the values the characters represent) in terms of the mise en scene (lighting, location,

body language, facial expressions, props, costume, make-up), sound and lighting. You can now see

how much time this will take to do properly.

Webtools that can embed films work well because the characters from films that replicate the

characters in your opening sequence can be embedded as a film. You can then relate the social

group you depicted to a particular feature film.

Remember to only use PREZI if you do embed films as the examiner is slightly bored of them and the

films help add another creative element .

4. How did you attract/address your audience?

Clearly this comprises of 2 questions

–

How you attracted your audience

– How you addressed your audience

You would have attracted your audience through the following techniques of pleasure:

Narrative/ Enigma to appeal to your audience/ climax/Cliff hanger/resolution – you could mentionthe theorists we learnt about here.

Genre selected - Thematic pleasures specific to genre – also sub genres and hybrid genres to extend

the range of audience

Representational pleasures - Characters in your OTS and how they would appeal to your audience

through their age, gender, ethnicity, sexuality etc

Pleasure of the mise en scene - Costume, props, locations, make-up, body language, lighting, sound,

camera, editing (discuss style and aesthetic pleasures here.

Intertextual references – that the audience can relate to

Audience positioning – that gets the audience involved through feeling like they are ‘in’ the film or

by encouraging them to feel tension, anxiety, love etc – range of emotions that invest them

emotionally in the film, therebye giving them pleasure.





I would be tempted to discuss this sequentially eg Research, then planning, then construction and

finally post production. Remember to refer to the webtools you used as well as blogger. If you had

Skype calls with your team members then discuss this – and add the recorded Skype call to your

blog.

Put in screen shots of the film you did of a recreation of a thriller opening sequence. Also screenshots of your prelim task. Also put in images of photos taken during filming your opening sequence

or even screen shots of the edit suite illustrating with arrows new items learnt.

How has becoming more competent in these areas allowed you to construct a really good opening

sequence? How have you progressed with the way you use technology from your preliminary task to

your OTS task? Has your knowledge expanded (state how) and has the type of equipment you used

become more advanced as your skills developed eg moving from a Canon Legria which is a basic

camcorder with an in-built microphone to a Canon SLR 700D with a professional 416 mic to record

more directional sound.

Now discuss sound –discuss any foley you made in order to create a more multi layered track which

would create a more realistic and 3 dimensional sounding piece. Did you record in stereo? Discuss

the equipment used – add photos taken during workshop. If you made and recorded your own music

rather than use copyright free music discuss the technology you used for this.

Editing – did you use different editing packages? If so discuss the different packages and the benefits

of them. Which packages did you prefer and why? Was this the first time you used Premiere Pro –

how did you overcome difficulties with new technology – did you use any on-line sites to look

information up – add the links if you did or take screen shots.

You should also discuss the use of ICT and how using this has helped with the construction-

Photoshop (for you production company titles – screen shot these or if animated embed), using

Skype to get advice from a BAFTA nominated editor – add the film clip of this interview. Discuss the

importance of research and planning with regard to different ICT used – lino it, Pinterest, You Tube

(looking at other opening sequences for research, uploading your own films), Vimeo, Facebook

(using this to receive feedback from your target audience to learn what improvements they would

like to see on your rough cut of your opening sequence) or other sites to access your target audience

– any clever clogs out there that can create a quick website that people can go to, to watch the film

and post feedback on?

Use the logos of Skype, Facebook, Pinterest, blogger etc. – to help communicate the amount of ICT

you have used.

BE SURE TO ALWAYS REFER BACK TO THE QUESTION BY STATING WHAT YOU HAVE LEARNT.

6. What kind of media institution might distribute your media product and why?

Start by discussing 3 major distribution companies and 2 independent production companies in

details. Then state the company you chose and what the ethos of the company is, who owns it,

when it was set-up, other films that it has distributed, films that it has distributed that are similar to

yours, profits made from these films, what success you think this distribution company will bring to

your film, where it might distribute your film and why. Does the company have synergy/convergence

with other sister/parent companies so more profits can be made through creating computer games,

phone apps and general merchandising so that your profits can be increased? Remember that more

money can be made from merchandising that from the actual film. It might be, on the other-hand,that you are very artistically minded and your film wouldn’t suit being released my a major





to cut round a scene using shot reverse shots, eye line matches, POV shots, cross cutting etc

which is all very sophisticated filmmaking.

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2Gemma -As Evaluation