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2Day VisualStory®

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ICON HERE

Persuasion is the currency of business communication. Those who master

communicating through presentations rise faster than their peers, reach

more customers than their competitors, and turn ideas into groundswells.

When is the last time you saw a

PowerPoint® that held you in

suspense, engaging you so much

that you didn’t just check out and

check your social media?

Duarte’s 2Day VisualStory

workshop establishes a new

method of content development

and presentation design that

dramatically improves persuasive

communication.

The workshop is based on timeless

principles of storytelling and visual

thinking that persuade audiences

and initiate action.

TRAINING 2DAY VISUALSTORY®

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2 Day VisualStory Workshop

Day 1

Attendees learn to understand the context of a presentation, work within

a story framework, create audience empathy, generate unique ideas,

arrange messages for greater impact, and strengthen their structure.

Day 2

Attendees convert their content into a storyboard and practice sketching

ideas to visually display their messages for memorable presentations.

TRAINING 2DAY VISUALSTORY®

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Learning Objectives

• Examine the business case for story –

why organizations should adopt storytelling

• Analyze the structure of story

• Write the audience journey

• Identify the Big Idea

• Identify sources of audience resistance

• Recall and catalog personal stories

• Strengthen story turning points

• Map content to the Presentation Form

• Identify a slide’s signal vs. noise

(signal:noise ratio)

• Arrange slide elements for audience

comprehension

• Practice rapid brainstorms to generate

ideas with peers

• Build emotional appeal to connect

your message to the audience

• Build an analog storyboard

Spending a full day on each of Nancy Duarte’s award-winning books, Resonate and Slide:ology,

workshop attendees focus on these learning objectives:

TRAINING 2DAY VISUALSTORY®

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WHAT OUR CLIENTS THINK

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"This workshop is the secret to us

accomplishing our mission. I am

inspired and have already used a

lot of what I learned in presenting

to the board, donors, and my

family! Many heroes picking up

swords everywhere!”

Gabrielle King Morse

Massachusetts Executive Director of uAspire

WHAT OUR ATTENDEES THINK

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We keep class sizes cozy—between 15-30 attendees—

to maximize collaboration with classmates and valuable

facilitator feedback.

Located at our Creative HQ in Sunnyvale, CA.

Bring us onsite: Duarte sends trained facilitators to your

office around the globe.

For more information: Call + 1 650.625.8200 or email us

to learn more.

2Day VisualStory Format and Pricing

TRAINING 2DAY VISUALSTORY®

per person$1,595 contact@duarte.comRegister Now

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About Duarte

Since 1988, Duarte has helped some of the world’s most influential businesses, thought leaders, and

institutions create persuasive communications. Our proven VisualStory® methodology combines

storytelling with visual thinking principles. It boils down to four core tenets:

EmpathizeGet inside your audience’s

heads and understand their

perspective. Learn what moves

them and inspire them to change.

EngageCraft a narrative using proven

storytelling techniques that

ignite excitement, overcome

resistance and spark action.

VisualizeIf people can see what you’re

saying, they’ll understand it. Use

visual thinking and smart design

to convey information.

ActivateA powerful idea delivered well

takes on a life of its own. Create a

moment that inspires people and

lives on across many channels.

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We help top organizations tell compelling stories — from keynotes to everyday presentations —

and share our methodology through five books that cover all facets of effective communication.

We Wrote the Books on Presentations and Storytelling

Illuminate

Ignite Change

Through Speeches,

Stories, Ceremonies,

and Symbols

Slidedocs

Spread Ideas

with Effective

Visual Documents

Slide:ology

The Art and Science

of Creating Great

Presentations

Resonate

Present Visual

Stories That

Transform Audiences

HBR Guide

Harvard Business

Review’s Guide to

Persuasive Presentations

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Our Offerings

CREATIVE SERVICES

TRAINING

Event Services

Delivery Coaching

THOUGHTLEADERSHIP

BOOKS

THOUGHTLEADERSHIP

Presentation Design and

Development

Content and Communications

Strategy

WorkshopseCourse

Duarte delivers communications that

transform. We specialize in moving people

— in one moment or over the course of

many moments — through persuasive

visual stories and presentations. We also

teach storytelling, design, and delivery

skills in engaging, in-person workshops

and online via our award-winning eCourse.

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Let us help you tell your story and ignite change.

Call us. +1 650.625.8200

www.duarte.comcontact@duarte.com