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S/6?H,E -ry1,2r€t1 PROBLEM ANALYSIS - rationale BA (Hons.) Module Code Module Title GRAPHIC DESIGN LEVEL 05 OUGD2O5 IMAGE Outcomes Doc. Code N/A 205 BRIEF: (What is the problem vou intend to solve?) a 2D 'Ul^tr*flii'/an itn a 3D tffi'zal '4' u? # ht; +avir a3z-rtr 'i ?-r\ A3 2o lrrrvq* ' 1<t1 stt?1Q/'r! t{i<-Lt\/atw i z n fr-i,i, cAr'LA aatvctlt (h..r\i*t al a dA.rrcb. WHO NEEDS TO KNOW? (Who is your audience? Be concise no more then ten words.) ,ut f"-r?* ufu+lrvq, i Eotc lrJrd/L w* a r,r=*al*g@, td:, P^r&L' c^rltt Zad uunty dtlrrci "a" JrTwy' C Ue/, O,t*tW't, OJ4al* L6d.L,Ltrc) WHAT DO THEY NEED TO KNOW? (Be clear and specific.) +T wt*ot>tgnd ,+\2 ,/v|uAl c.arqn<*wd clll1 te.eJv*hk a.r\C v\d,znla^d t 111.nr., atJra tT ,zl VAAI- a? *4-orw* eql)h w\e/yta.#, ,h7t A L;-JvV WHY DO THEY NEED TO KNOW? ffhe conceptfor vour problem.) FeY tu**vT.r ?-A/d e\t*+1 A htn, HAJ-ttrf <t* tn 4A a,r, Ua.Lrua M ft dt/7,\141. WHAT WILL THEY RESPOND TO? (How willthey connecUunderstand the outcome?) tu\ AJ *rtTgra+rhAr? P41i* (f?rTw P'.<TT9ra+l\er) pa+Q-t eial-+ tSJr +a). WHAT RESEARCH lS REQUIRED? (What do you need to know in order to complete this brief to the fullest potential?) Primary . LltbtW QrA-o ?u6hta-T+v) . q r,c&,,, 1 tq g*rt<l a?\/' . po#Ja1A+b t@< - t*TU+4 L$Wr.Qk . I &t p.zlra,hotttc 0f fult1Ai Cnrlta S€Cr6,t rOfrAY . I hltttrrv+hA cvbt* 'D-.Adt PJ\frrTl Utb,*-t

2D to 3D to 2D Image Brief & Rationale

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2D to 3D to 2D Image Brief & Rationale.

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S/6?H,E -ry1,2r€t1

PROBLEM ANALYSIS - rationale

BA (Hons.)

Module Code

Module Title

GRAPHIC DESIGN LEVEL 05OUGD2O5

IMAGE

Outcomes

Doc. Code

N/A

205

BRIEF: (What is the problem vou intend to solve?)a 2D 'Ul^tr*flii'/an itn a 3D tffi'zal '4' u?

# ht; +avir a3z-rtr 'i ?-r\ A3 2o lrrrvq* '

1<t1 stt?1Q/'r! t{i<-Lt\/atw i z n fr-i,i, cAr'LA aatvctlt (h..r\i*t ala dA.rrcb.

WHO NEEDS TO KNOW? (Who is your audience? Be concise no more then tenwords.),ut f"-r?* ufu+lrvq, i Eotc lrJrd/L w* a r,r=*al*g@, td:,P^r&L' c^rltt Zad uunty dtlrrci

"a" JrTwy' C Ue/, O,t*tW't,

OJ4al* L6d.L,Ltrc)

WHAT DO THEY NEED TO KNOW? (Be clear and specific.)+T wt*ot>tgnd ,+\2 ,/v|uAl c.arqn<*wdclll1 te.eJv*hk a.r\C v\d,znla^d t

111.nr., atJra tT ,zl VAAI-a? *4-orw* eql)hw\e/yta.#, ,h7t A L;-JvV

WHY DO THEY NEED TO KNOW? ffhe conceptfor vour problem.)

FeY tu**vT.r ?-A/d e\t*+1 A htn, HAJ-ttrf<t* tn 4A a,r, Ua.Lrua M ft dt/7,\141.

WHAT WILL THEY RESPOND TO? (How willthey connecUunderstand theoutcome?)

tu\ AJ *rtTgra+rhAr? P41i* (f?rTw P'.<TT9ra+l\er)pa+Q-t eial-+ tSJr +a).

WHAT RESEARCH lS REQUIRED? (What do you need to know in order tocomplete this brief to the fullest potential?)Primary. LltbtW QrA-o ?u6hta-T+v). q r,c&,,, 1 tq g*rt<l a?\/'. po#Ja1A+b t@< - t*TU+4 L$Wr.Qk. I &t p.zlra,hotttc 0f fult1Ai Cnrlta

S€Cr6,t rOfrAY

. I hltttrrv+hAcvbt*

'D-.Adt PJ\frrTl

Utb,*-t

BA (Hons.) cRAPHlc DESIGN LEVEL

0 5Module Code OUGD205

Module Title IMAGE

Outcomes see module brief

Doc. Code I OUGD2O52Dl3Dl2D

BRIEF TITLE:

IMAGE .2D To 3D To 2D

The Brief Background

ln response to the drawn image you have The process of documenting working methods and

created you are required to re-created the how you record/catalogue/collect these methods

image three dimensionally and record the are as important as the final outcomes themselves'

outcome photograPhicallY.You will rarely produce a piece of work three

This brief will allow you to explore material, dimensionally and you not have documented it inenvironment, scale and form. some form. This documentation is necessary for

the image to communicate to an audience.Gonsiderations

THINKVISUALLY. Develop a range of visualsolutions to this problem. How many ways canthis narrative be recreated?

What scale to intend to work on? ls the imagesequential or static? Mandatory Requirements

Does the photographic process you use renect i[JTfA;:-*13ffiiil:i:ffiiilii#i?,::ij:;Jthe tone of the drawn image? notebooks.

The final image presented on an A3 in theapproPriate format.

Practical Considerations Deliverables

This brief explores both drawing based One visually resolved 2D To 3D to 2D image

principles and photographic prolesses' submitted on A3'

How can you translate one method to the other

and how do you bring them together? Studio Deadline

Are there any practical considerations you . ThUrsday gth FebrU ary 2012must consider in terms of how you work and

how will you move beyond these?

This brief should be read in conjunction with the module brief. Please refer to module

handbook for module brief, submission deadline, graded outcomes and further reading.