#2904_business Plan Project

7/31/2019 #2904_business Plan Project

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Running head: KATARA COFFEE SHOP 1

BUSINESS PLAN: KATARA COFFEE SHOP

Name:

Course:

Tutor:

Date:


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KATARA COFFEE SHOP 2

KATARA COFFEE SHOP

Katara is a captivating name meaning cultural living. The reason as to why the coffee shop is

named Katara coffee shop is because it intends to bring and entertain people from different cultures

while offering the best of the Qatar culture. It is established within the Katara cultural village

whose aim and purpose is to be the cultural beacon of the Middle East. It helps not only in

attracting foreign visitors but also allowing the Qataris to participate and show off their cultural

activities with the chance of exploiting more of the heritage of Emirates. The business logo is

endowed with a classic picture of a building and underneath it is the coffee shop name in both the

Arabic and English language.

Business ownership

The Katara coffee shop will be owned on a sole proprietorship. This is because it will allow

more simplicity and flexibility to me as the owner. Due to the fact that the business is in its early

stages of growth, there will be little or no formalities to undergo thus giving me the time and

resources to fully immerse myself into the business. Another factor as to why the business will be


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on sole proprietorship is the time requirement in decision making. This means that the decisions

made will be timely in the management of the coffee shop.

Business location

Katara coffee shop is located within the Azdan mall which is at the junction of Al Shamal

road and Al Markhiya Street. It is an ideal place in terms of location due to the upcoming business

surrounding the area. This means that Katara coffee shop is well strategized to maximize on the

potential customers who are in need of our services. Furthermore, there are no established coffee

shops thus giving Katara coffee shop an ideal market ground as there is less competition.

The business will be on rented premises within the mall. Since the business is at its initial

stage, it is wise not to buy the premises in case there will be need to relocate to larger premises.

The area on which the business is located is enough to service the projected number of customers

as for now. Katara coffee shop which is located in the Azdan mall can easily be located using the

Google maps.

Competitors


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From the Google maps, it is easy to locate the Al Naimi Cafeteria and the Landmark

shopping mall. These are the two main competitors to Katara coffee shop as they have been

established for a while. Not only do they have the loyalty of their customers but they do offer

services similar to those available at Katara coffee shop. There are also some more upcoming

coffee shops within the vicinity but they too are trying to get their niche within the company.

These are players that Katara coffee shop has to contend with.

Since Katara coffee shop will deal with non alcoholic drinks, there is more completion

from retailers selling soft drinks. This category also includes the hotels and available restaurants

that are in the market selling non-alcoholic drinks. Such competitors include Al Majlis and Hot

Chicken.

Products

Just as the Katara coffee shop states, the main product on sale is coffee. To ensure that the

coffee is unique in its own way, the coffee beans are roasted within the premises. This ensures that

we attend to each customers preference with the long term goal of creating a recipe that will be

better than that of the competition.

In order to compliment the coffee that is served at Katara coffee shop we also do prepare

snacks for our customers. Keeping in mind the weather patterns of the environment, at times it

becomes very hot and our customers at times order cold drinks. To ensure that we offer the best,

Katara coffee shop prepares healthy drinks that can be ordered at any time of the day. These are

healthy drinks blended from natural fruits. In offering such drinks, the business not only attracts

coffee drinkers but the non coffee drinkers as well.

Services


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The ultimate aim of Katara coffee shop is to create a serene business environment for all

parties involved including the customers. It is for this reason that Katara coffee shop offers free

delivery services of our products. Some of our customers are people that are in offices and they do

not have time to come to the coffee shop. It thus becomes logic that the coffee should be delivered

to them.

As for those who afford to carry their work to the premises, Katara coffee shop also offers

internet at a small fee. This has helped in ensuring that customers keep coming back for the good

services. With the affordable pricing of our products it is easy to change the price in reflection of

the customer trends. To ensure that loyalty from the customer is retained, we have afforded to give

away freebies and vouchers.

Mission statement- the Katara coffee shop aims to offer personalized services to our customers

while maintaining the highest levels of integrity and standards. We aim to ensure that we earn the

respect and trust of our customers in the hope of earning their loyalty to the business.

Goals- Katara coffee shop aims at being the renowned coffee shop in the vicinity and Qatar as a

whole while providing quality products and services to customers at all times.

Objectives- in view of the SMART objective, we aim at achieving a 3% market niche in the next

year. In order to achieve this, we have set out our goals to be achieved in the next 12 months that

will propel us to acquiring the targeted market niche.

SWOT and PEST analysis


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A SWOT analysis defines the strengths, weaknesses, opportunities and threats that a

business faces in the industry. The PEST analysis on the business defines the external factors in

which the company operates in such as the political, economic, social and technological issues.

The purpose of defining the SWOT analysis at the early stages of the business is that it

helps in identifying what opportunities that are available, the strengths of the business, and the

major weaknesses in which case one might work on and also the threats which one may work on.

One of the major strengths of the Katara coffee shop is mainly the new technology of roasting its

beans.

This has ensured that the coffee is brewed to the taste and requirements of the customers.

To add to this is the competent work force of the employees who give quality and efficient services

to the customers. The employees are a mix of people with diverse experiences and this gives them

an upper hand in the making of decisions of the business.

The opportunity offered at the business is the chance to create a niche for itself in the

coming years. The business projection shows that there is a higher probability of achieving this.

The only weakness that the business faces is the small business premises that business is in. this

also poses the threat of having less customers as compared to other established coffee shops.

The PEST analysis of Katara coffee shop details that the business has complied with the

political factors such as the employment laws. Furthermore the political stability of Qatar makes

the area the ideal place to start the business. The economical factors include the inflation rate,

economic growth, taxation and even the exchanges rates. This plays a vital role within the business

because most of the products such as the coffee beans and the fruits have to be imported which is

affected by taxation and even the exchange rates.


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The social factors that affect the business include safety measures, health consciousness,

and cleanliness among others. Katara coffee shop has definitely complied with this and thus the

health certification to continue working. Technology has had a role within the business which has

ensured that there are quality products being served to the customers.

For purposes of prioritizing the important aspects of the business, I believe technology

takes the first lead. This is because there have been changes in how business is being conducted.

Not only are businesses going online to advertise themselves and offer their services, but

automation is becoming the in thing with business. This ranges from how the coffee beans are

roasted to how people learn about the businesses.

Questionnaire

# Question Response Comment

1 From what area of Qatar are you

from?

2 What is your age range 20-30

30-40

40-50

older

3 What is your income range? 1000-5000

5000-10000

above

4 What is your perception about Katara

coffee shop?

Low Quality

Average Quality

Good Quality

High Quality

5 How do you feel about the products

offered?

Average Value

Good Value


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Excellent Value

6 How important are features such as

pricing, reputation and experience to

you?

Not Important

Neutral Important

Very Important

7 If Katara coffee shop was near your

place would you be interested in

visiting?

Not Interested2 Indifferent3

SomewhatInterested4 Very Intereste

d

8 What would be your main reason

about wanting to visit?

9 Do you think Katara is offering fair

pricing for its products?

10 Would you select Katara coffee shop

over other established coffee shops?11 In your view, how different are the

services offered by Katara coffee

shop?

12 What do you usually factor in when

visiting a coffee shop?

13 How would you rate the theme of the

coffee shop?

Poor Value

Average Value

Good Value

Excellent Value

14 Have you had a chance to visit a

similar coffee shop as Katara?

15 What would you want improved

within the coffee shop?

Documents

#2904_business Plan Project