A Dissertation ReportOn

A STUDY OF CUSTOMER SATISFACTION TOWARDS STOCK BROKERING COMPANY :

A SPECIAL REFERENCE TO “ SHAREKHAN LTD. ”

in Banagalore.

Submitted in Partial Fulfillment of the Course Requirements Of Post Graduate Diploma In Management (AICTE)

By :-

Anushil Kumar Reg. No. – DSBSPGDMA07007

Under The Guidance Of : Dr. R. K. Vijaya Sarathy (Prof. & Director) PGDM-AICTE

Dayananda Sagar Business School Shavige Malleshwar Hill , Kumaraswamy Layout,

Bangalore- 78.

DAYANANDA SAGAR BUSINESS SCHOOL

Kumarswamy layout , Bangalore-78

CERTIFICATE

This is to certify that Mr. Anushil Kumar is a bonafied student of this Institution and has successfully completed the summer project entitled “A study of customer

satisfaction towards stock brokering company : A special reference to Sharekhan ltd. ”

in partial fulfillment of the requirement for the award of the Degree of “Post

Graduate Diploma in Management ” of “AICTE” This organizational study is

conducted by him and it is further stated that this work or part thereof has not been

previously formed the basis for any Diploma/ Degree of any other universities.

R.K Vijaya Sarathy

Prof & Director

( Internal guide)

STUDENT DECLARATION

We here by declare that the project titled Study of cutomer satisfaction towards stock brokering company : A special references to “Sharekhan ltd.” is submitted in the requirement for the course of Post Graduate Diploma in Management (AICTE) .

This project is original and has not been submitted for any other degree or diploma or fellowship to any other university or institution.

This project is genuine and has not been plagiarized from any other sources.

Thanking You.

Date:

Place: Your’s sincerely

ACKNOWLEDGEMENT

Firstly , Thank God wholeheartedly for his blessings without which this study would never be possible.

I take the honour and privilege to extend my sincerest thanks to Dr. R.K. Vijaya Sarathy, Prof. & Director –PGDM (AICTE), DSBS , whose profound intellectual guidance , support and encouragement has acted as an inspiration in my endeavor.

I thank Mr. M. N. Kumar Aradhya , Branch manager of Sharekhan , BTM layout ,Bangalore.

Finally, I would like to thank my parents, teachers and friends for their moral support and encouragement to make this humble endeavor a success.

CONTENTS

Page No.

1. INTRODUCTION TO MARKENTING 1 -3

1.1 Introduction to financial market 3 -9

2. PROFILE OF COMPANY 10 -24

3. TITLE OF THE PROJECT 25

4. RESEARCH OBJECTIVES 43 -44

5. RESEARCH METHODOLOGY 44 -45

6. OBJECTIVES 46 -48

7. ANALYSIS INTERPRETATION 49-65

8. FINDING 66

9. RECOMMEDATION 68 -70

10. BIBLIOGRPHY 71-72

11. ANNEXURE 73-76